You know what every salesperson secretly hates?

Updating the CRM.

It’s boring.
It kills your flow.

And no one got into sales thinking, “I can’t wait to log meeting notes”

I’ve been there.

Calls, demos, follow-ups… and then - boom - 30 minutes of admin.
No energy left for actual selling.

So when AI tools started popping up, I had one wish:
“Please, someone make something that updates the CRM for me”

And… it finally happened.

lemlist just acquired Claap - the AI Sales Assistant.

Now your call notes, objections, and next steps don’t disappear into thin air.
They get captured automatically - straight into your CRM.

That means less admin, more selling.
Less typing, more closing.

This isn’t just another feature.
It’s a dream combo for sales teams.

And honestly… it’s only the beginning.

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congratulations to Guillaume Moubeche and Charles Tenot!