Execs get 200 more emails per day than 10 yrs ago.
And AI SDRs and crazy automation are creating more.
Our brains aren’t wired to respond to “more.”

They’re wired to filter it out.

The prefrontal cortex is the brain’s attention gatekeeper.

It suppresses repetitive or low-signal stimuli (yup, like your templated email).

It’s a survival response so we ignore noise to make threat/opportunity more noticeable.

Your sending 2000 touches isn’t clever, though the automation might be. 😅

Your volume triggers their indifference.

But, relevance triggers response.

Combine relevance with timing…OOOWWEEEEEE!!

Think about a CFO for a sec.

Their calendar is back-to-back calls, budget reviews, board decks.

If your cold email lands between a forecast review and a Zoom with auditors, it’s invisible.

Especially as it gets buried under 100s more just like it.

But catch that same CFO five minutes after she liked a post about “reducing SaaS waste,” and you’re not cold anymore. You’re relevant.

You enter her attention stream. You are not interrupting it.

Being first to act on intent isn’t about sending faster.

It takes systems that can connect faint signals (a profile visit, a hiring spike, a comment thread) that stack into a shout for help!

The first rep to see intent is the first rep to feel like coincidence.

Coincidence, in sales, is the highest form of timing.

It’s organic and natural. It amplifies the content.

Sales is about who listens best, then acts first.

Some tools are taking this advanced motion and strategy out of the hands of GTM Engineers.

They are making it easy and accessible to everyone.

This was always gonna happen.

Powerful, technical tools would have their complexities UX’d out.

And just like a fast moving seller wins, fast moving teams that quickly adopt better ways of doing hard things win.

Want the setup? Stop your spiral of outbound doom.

Comment “Tool” and I’ll share it. 👇