Salespeople… In the last 2 weeks I’ve booked 6 meetings with founders via mass cold email campaigns. Here’s 3 things I recommend if you want to do the same.

The chances of a founder agreeing to a 30 minute demo with little context is VERY slim.

The chances of a founder saying, “sure” when you ask if you can send a video… Much better.

EVERY single one of these meetings booked came in the following way:

- Send email with CTA of, “Mind if I send over a 30 second video?”

- Founder replies, “sure.” (always 1 word replies lol)

- I reply with video and ask if they have time to dive deeper.

It is CRUCIAL that you stay on top of your replies when you set up a mass email campaign.

Pro Tip: Make sure you use a good email sending platform that has a clean inbox  where you can check for replies quickly across all domains/channels. lemlist is a good example of this. Great sending platform + great inbox management.

For this campaign we’ve been targeting the founder at various kinds of law firms.

At least 3 of these meetings booked came from following up with a call to their office saying, “John expressed some interest via email. Wanted to call to get some time on his calendar.”

If you aren’t doing something similar - you’re 100% leaving money on the table.

🔥 Tom, Sam Ackerman, Martin, Sheriff, Christopher, What else do you guys recommend to crush via cold email?