WhatsApp messages get a 98% open rate.

For salespeople, that's hard to ignore.

I'm currently getting some work done in my garden.

My builder is getting faster responses from me than my prospects. Why? Because we're talking on Whatsapp.

This topic always causes a bit of a controversy.

I get it, the worry is that salespeople just start spamming on WhatsApp...

Spoiler: I'm not advocating cold Whatsapp prospecting.

Like any outbound activity, it’s got to be:

- Well-timed
- Value-led
- Relevant
- Well-researched

B2B is changing, genuine human interaction is winning.

(Side note: The folks who have been building a strong personal brand are going to have some some extra UMPH in their outreach for sure!) 👊

My friends at lemlist have built something really special.

Their take: Whatsapp pushes deals.

They have the ability to automate WhatsApp messages as part of a sequence AND track those messages all in one place.

(WhatsApp messages synced to the CRM?! You better believe it!)

Check it out here: https://lnkd.in/e53t9ipS

Are you using Whatsapp to push your deals in 2026?

#lemlist #whatsapp