20% reply rate from 3,000 LinkedIn messages.

(Here’s how you can do it too)

When someone visits our pricing page 2x in a week, that’s not just web traffic.

That’s straight up evaluation mode.

I run 2 signal-based workflows.

When someone visits our website:
∙ Zapier catches it
∙ lemlist starts email sequence
∙ Gets added to call list
∙ LinkedIn DM goes out

When someone engages with a Linkedin post:
∙ lemlist starts email sequence
∙ Gets added to call list
∙ LinkedIn DM goes out

A multi-channel approach has been key for me.

Because by the time they see my Li DM, I’m no longer a stranger.

They’ve seen:
∙ My name in their email inbox
∙ My content in their linkedin feed
∙ Maybe even a voicemail

That familiarity increases reply probability.

Now mix in a pattern interrupt message and keep it relevant to their buyer intent.

Because timing + relevance > personalization.

This is exactly what I do & it has helped me keep a 20% reply rate.

What’s your LinkedIn DM reply rate?