Elric Legloire
Inbound alone won't scale your business.
It works, until it doesn't.
SEO plateaus. Content saturates. And the pipeline you built on channels you don't control starts flattening right when growth depends on it.
Most teams don't think about outbound until that happens.
By then they're 6-12 months behind.
You can't build a pipeline engine under pressure.
By then they're 6-12 months behind.
You can't build a pipeline engine under pressure.
The best teams add outbound while inbound is still working.
Not as a backup.
Not as a backup.
As a second engine they actually control:
→ Choose the accounts
→ Choose the timing
→ Choose the message
→ Choose the timing
→ Choose the message
ElevenLabs is the latest proof.
$330M ARR in 3 years. PLG and inbound humming. They still built outbound from scratch and scaled it from 5% to 30% of closed deals. They didn't wait for inbound to dip. They built while it was accelerating.
You've seen this pattern before.
The companies that scale fastest treat outbound as a proactive bet.
The companies that scale fastest treat outbound as a proactive bet.
Jonathan Chemouny (VP GTM, ElevenLabs and Charles Tenot (CEO, lemlist) are going live to break down how ElevenLabs built theirs.
What you’ll learn :
→ The execution keys behind ElevenLabs’ GTM growth
→ Their performance metrics to monitor revenue acceleration
→ How outbound evolved from a marginal channel to a major revenue driver - and why they still invest in outbound despite strong inbound
→ The systems, sequences, and prioritization logic that actually worked
→ How they leveraged their product to accelerate conversation-to-meeting rate
→ The execution keys behind ElevenLabs’ GTM growth
→ Their performance metrics to monitor revenue acceleration
→ How outbound evolved from a marginal channel to a major revenue driver - and why they still invest in outbound despite strong inbound
→ The systems, sequences, and prioritization logic that actually worked
→ How they leveraged their product to accelerate conversation-to-meeting rate
Feb 18. 9 AM PT / 6 PM CET. 45 min, live Q&A, templates included.
Register here → https://luma.com/s5ze78db
👍❤️💡
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