If you’re thinking about becoming an AE.

Here’s what they don’t tell you:

1. 𝐘𝐨𝐮 𝐧𝐞𝐯𝐞𝐫 𝐬𝐭𝐨𝐩 𝐛𝐞𝐢𝐧𝐠 𝐚𝐧 𝐒𝐃𝐑:
Prospecting daily & cold outbound daily will still be a part of your motion.

The moment a deal falls through the cracks, you’ll need some self sourced deals in the pipeline to cover for it.

2. 𝐘𝐨𝐮 𝐧𝐞𝐯𝐞𝐫 𝐬𝐭𝐨𝐩 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐝𝐞𝐚𝐥𝐬:
I kid you not, you’ll wake up with nightmares about deals falling through.

(Or maybe thats just me idk haha)

3. 𝐁𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐨𝐧 𝐜𝐚𝐥𝐥𝐬 𝐢𝐬𝐧’𝐭 𝐚 𝐬𝐢𝐠𝐧 𝐨𝐟 𝐰𝐞𝐚𝐤𝐧𝐞𝐬𝐬:
I used to think bringing leadership on calls was a crutch. Learning when to involve them in the deal cycle is a big unlock.

4. 𝐘𝐨𝐮𝐫 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐬𝐭𝐲𝐥𝐞 𝐰𝐢𝐥𝐥 𝐬𝐡𝐢𝐟𝐭 𝐚𝐬 𝐲𝐨𝐮 𝐦𝐨𝐯𝐞 𝐮𝐩 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐬:
The way I sell today is a lot more strategic than how I sold to small businesses & 1 stop shops.

5. 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐢𝐬 𝐚 𝐠𝐢𝐟𝐭:
The moment you think you’re a sales god & stop learning, that’s when you start to become a sh*tty seller.

6. 𝐓𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐥𝐨𝐭 𝐨𝐟 𝐚𝐝𝐦𝐢𝐧 𝐰𝐨𝐫𝐤:
👉🏽Creating opportunities
👉🏽 Making sure all the right fields are filled out in the crm
👉🏽Sending follow-up emails while the call is still fresh

& the list goes on.

By the time you’re done, an hour has passed and you haven’t sold anything…

The real problem wasn’t selling. It was everything that happened after the call.

That’s exactly why I started using Claap.

Now after every call:

I open the summary, grab the exact objection they mentioned, tweak it into a follow-up, and it’s sent in 2 minutes.

My follow-ups went from being generic templates to hyper-personalized.

With Claap, I save around 30 minutes per call. That’s 2–3 extra selling hours every week.

What’s something you were surprised by about becoming an Account Executive?

(P.S. If you want to spend less time on remember your notes & personalizing follow-up emails, check out Claap)