Listen, sometimes I’m a sucker.

A sucker for a subject line I know I shouldn’t click…

A sucker for a “quick question” email that is absolutely not quick…

And yes — a sucker for testing one more outbound tool even when I promised myself I wouldn’t.

I’ve sent cold emails I’m not proud of.

“Hey {first_name}”
“Just bumping this to the top of your inbox”
“Wanted to circle back…”

And LinkedIn DMs that probably belong in jail.

For a while, I blamed volume.

“I just need more leads.”
“I just need to test more things.”
“I just need more follow-ups.”

What I actually needed wasn’t more volume. It was better timing - but in a way that didn’t take over my evenings and weekends.

The shift for me?

Writing fewer emails… that sound more human.

✅ Tighter ICPs.
✅ Cleaner data.
✅ Smarter enrichment.
✅ Follow-ups that don’t feel desperate.

Instead of “spray and pray,” it became intentional AND could scale.

And yes — the replies got better with more real conversations and more meetings.

Not because I suddenly became a world-class copywriter (so far from it!) but because I found systems that worked

In lemlist it’s easy.

1️⃣ Search the person’s name/title/industry/location (whatever your ICP criteria is) or my personal fav - push from LinkedIn through the integration, and the waterfall begins (pulling from different sources to get the best match).

2️⃣ Layer in intent data and kick off campaigns to LinkedIn or email with….(wait for it) what they call “liquid syntax” - that’s phrasing that sounds like me (because it is!) and personalized to them.

3️⃣ Learn - The dashboard makes it easy to see what works - and what doesn’t so I can pivot fast. Helping me and prospects hit the messaging that works.

Outbound doesn’t need to feel spammy. It just needs to feel like you actually tried.

Try with lemlist

#sales #sponsored #salesenablement #gtmtools