My best performing cold email is 19 words.

It has a 18% positive reply rate. (for cold outreach that's nuts)

Here's the script:

"Is it ok if I make you a 58 second video explaining why I think this could be helpful?"

That's it.

It works because it shows I'm willing to do the work to get their attention and show value up front.

When they say yes, I record a 58-second personalized video using Claap:

It works because:

They see my face, their company and exactly what pain point I want to fix.

They don’t have to download anything. It opens in a branded player that looks professional, not like a random attachment.

When they watch it, I know and I follow up immediately.

Stop sending 5 paragraph essays that get ignored.

Ask for permission, then show them the goods.