Outbound isn’t getting harder

It’s getting stricter.

For years, outbound worked because volume worked.

But it got abused

Soooo platforms tightened the rules

Google and Yahoo restrictions, call screening, spam filters all came into play

And the by-product?
Selling got a little more complicated

But here’s the truth 👇

Channels didn’t die (contrary to popular belief)
Reps just had to get better

And most sales pros don’t struggle because of activity
They struggle because they show up when nobody’s thinking about buying.

Outbound used to be:
‘How many people can I get hold of?’

Now it should be:
‘Who is already in the market?’

If a company has:
• Visited your pricing page twice
• Engaged with your outbound content
• Shown any buying signals at all

That’s who you prioritise.

Not another million “ICPs” pulled from a list.

Here’s how I’m adapting 👇

1. I adopt new channels early
WhatsApp is a BIG one

Your prospects are already on it personally and more are using it professionally too
(You can automate it properly with tools like lemlist)

2. My cadence is genuinely multichannel
Call, LI video, email, WhatsApp

But only when intent appears

3. I spend 20% of my time on creative outreach

But again, only for accounts already showing buying behaviour.

Because average outreach gets ignored
High-quality, well-timed outreach gets replies

Outbound isn’t harder

It’s just less forgiving