I met a 23-year-old SDR this week
who made £62,490 in his first year.

No inbound.
Just outbound.

Here’s what he does differently:

He doesn’t start with a list.
He starts with signals.

→ Hiring
→ Pricing page visits
→ LinkedIn engagement

“Intent isn’t a list. It’s a moment.”
So he only reaches out when timing makes sense.

Before calling, he warms the account:

→ Email touch (via lemlist)
→ LinkedIn interaction
→ Relevant insight

He doesn’t pitch.
He shows up familiar.

Then he tests before he calls:

→ Which pain points get replies
→ Which personas engage
→ Which signals convert

So when he calls...
He already knows what works.

No script.
Just context:

→ “I saw you’re hiring SDRs...”
→ “Usually that means pipeline pressure…”
That’s the conversation.

Follow-ups?
Fully personalized.
Based on what was actually said.
That’s how he drives extremely high show rates.

And when pipeline slows down?
He doesn’t increase volume.
He finds better signals.

Because:

Relevance > Volume
Timing > Personalization

That’s how outbound turns into £62K in year one.

(not bad considering the average UK salary is £33k)

Most reps will keep blasting lists.
What about you?

PS. Thanks if you repost and save this! ♻️