In a time of ancient CEOs, heads of sales, and sales reps. A B2B arena drowned in AI and cried out for a hero. She was Dariia, a multi-channel princess forged in the heat of a battle for booking meetings.

Okay, okay.
Less drama.

But multi-channel is everything.

That’s my real story.

It was an enterprise account, and the person was a perfect fit to chat with.

I added him to a short sequence (thanks, lemlist, for making it possible to use all outbound channels, including LinkedIn voicemails, which I personally use less than I should!)

Here’s exactly what happened:

1. I cold-called him, but he was driving. 😀
2. He replied: “Send me an email.”
3. I def sent it…but didn’t stop there.

I was proactive, so I:

→ Went to a sequence step to ‘send a LinkedIn request.'
→ Triggered this voice message once he accepted.

Message:

“Hey! Not sure if you're into F1, but I might be as fast as Verstappen following up on our recent convo about…”

→ Got a reply within 10 minutes on LinkedIn! 😅
→ Turned a “send me an email” into an actual convo.

TBH, it never ended as a booked call because he appeared as a non-relevant prospect for me, but I GOT A REPLYYYYYY!

____

Moral of the story:

The channel didn’t change the outcome.
The timing + context did.

Because even this story proved the following:

Multichannel isn’t about "more."
No 12+ emails, 5+ cold calls, or 4+ DMs.

It’s about showing up at the right moment, in the right place, with the right context (!)

PERIOD.

That’s where you’ll get more replies = more booked meetings.

Which channels do you currently focus on?

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