Cold Emailing

Ways to beat email sending limits (and reach more prospects!)

lemlist team
LAST UPDATED
June 10, 2024
READING TIME
7 min.

Email sending limits can be a headache for cold outreach pros.

If you exceed your service provider’s email-sending limit, you’re at risk of getting blocked or marked as spam. But if you limit yourself to 100 emails a day, you’re slowing down your growth…

The good news is that there are ways to get around email-sending limits and reach more potential buyers - without harming your email deliverability.

In this article, we’ll go over your email-sending limit and how to exceed it without running into trouble so you can scale your outreach and generate more revenue.

What is the email sending limit per day?

The number of emails that you can send per day depends on what email service provider you’re using. That’s why, in order to maximize your cold email campaigns, it’s very important to know the sending limit of your service provider.

Now let’s go over the email-sending limits of the most common email service providers, and how you can send as many emails as you want - without getting blocked.

Gmail email sending limit

If you’re using a free Gmail account, you can send a maximum of 500 emails per day via the browser.

With a paid Google Workspace (previously G Suite) account, you can send a maximum of 2,000 emails per day.

To learn more, here is Google’s official policy page on Google Workspace sending limits.

Office 365 email sending limit

For Office 365 subscribers, you can send emails to a maximum of 10,000 recipients per day.

There does not appear to be a limit on the number of emails sent in a day, as long as you do not exceed 10,000 recipients.

Still, you can’t send more than 30 messages per minute.

There are limits on the size of your attachments, images, and other files as well.

To check all of the Office 365 account limits, see Microsoft’s official service description.

Outlook.com email sending limit

Via Outlook, you can email a maximum of 5,000 recipients per day, with a maximum of 500 recipients per message.

There does not appear to be a limit on the number of emails that you can send in a day if you do not exceed 5,000 recipients, but some Microsoft forum responses point to 300 as the daily limit.

Note also that these limits can be lower if Microsoft notices suspicious behavior on a given account (such as increasing from a handful of messages to hundreds of emails a day. Ensure to warm up your email to gradually increase sending volume.).

For more information on Outlook sending limits, check out the official Outlook support page.

Provider

Daily sending limit

Gmail (free)

500

Google Workspace

2,000

Office 365

10,000

Outlook

300

P.S. From one lemlister to another, we recommend you to set yourself, as a sender, a daily email quota of no more than 100. Some of our clients are blocked by Google after sending 20 emails, some others after 500. That’s why 100 is an optimum number that will mostly keep you out of spam!

P.P.S. If you’re using free email accounts, keep your daily emails under 50. You can still send many more emails by using multiple email accounts and lemlist’s inbox rotation. More on that later.

How to send more emails without getting blocked

Option 1: Manually send the same campaign from multiple email accounts

To reach more people on a one-on-one basis, you could get around your email-sending limit by having multiple email-sending accounts.

For example, with only one sending account, you can reach 100 leads per day. With 5 sender email addresses, that number increases to 500 leads reached.

Of course, you won’t be able to use the same name for every account, but you could:

➡️ add slight variations (e.g., [email protected], [email protected], [email protected])

➡️ use different domain names (e.g., [email protected], [email protected], [email protected])

➡️ use your team’s account names (e.g., [email protected], [email protected], [email protected])

The benefit of this option is that you can exceed the daily sending limit without risking your deliverability while contacting each prospect individually.

However, this process is extremely time-consuming and makes it more difficult to track results.

You’d have to:

❌ copy and paste each campaign into every individual account

❌ segment & assign leads to different senders manually

❌ constantly switch back and forth between campaigns

Option 2: Add multiple senders without manual efforts

The best way to reach more potential customers (without worrying about email sending limits) is to use a cold outreach automation tool like lemlist.

lemlist users can send the same campaign to as many potential customers as they want, using Inbox rotation.

This will help you:

✅ Send the same outreach campaign from multiple lemlist sending accounts

✅ Keep your messages personalized and targeted at scale

✅ Save time on duplicating campaigns and manually distributing leads

✅ Stop losing prospects to the manual back-and-forth between multiple accounts

Here’s how 👇

How to automatically exceed email sending limits with lemlist

Step 1: Sign in to lemlist

If you don’t already have a lemlist account, you can create one here.

Step 2: Configure the email accounts you’d like to use

If you’re an existing lemlist user, then you have likely already set up your sending accounts and can skip to the next step.

Note: 1 lemlist seat = 1 account = 1 sender! You can rotate as many sending accounts as the number of lemlist seats you signed up for.

You can connect your lemlist account to your sender emails provider through the dashboard 👇

Note: Your login email will not necessarily be the same as your email provider address. Your login email is what you use to access your account and receive invoices. Your sender emails are what you’ll use to contact your prospects.

For more information on setting up your sending addresses on lemlist, you can check out this help guide.

Step 3: Create or go to an existing campaign

Once you’ve configured all the accounts you want to use, create a new campaign or open up an existing one.

We recommend that you expand beyond email outreach to include LinkedIn messages, invitations, and manual tasks like voice notes and cold calls for the best results

If you want some extra help crafting a multichannel cold outreach campaign that generates more leads via email, LinkedIn, and other channels - check out this full guide on multichannel prospecting.

multichannel outreach with lemlist

If you’re at a loss on how to write your cold emails, you can choose from a range of successful sales templates that are built into the app!

Step 4: Use Inbox rotation

When your campaign is ready, simply open the drop-down menu under “Senders for the email steps” and choose from which lemlist sending accounts you’d like to send your campaign.

The app will randomly assign senders to your prospects so that each sender is evenly distributed and you don’t go over your email sending limit.

If certain steps would be more effective when associated with specific senders, you can force select one account for any of the steps.

For example, if you’re adding LinkedIn outreach to your campaign, you may want to choose a sender who has a strong LinkedIn presence in order to complete this step.

force a specific sender on lemlist

When you’ve completed your campaign and added your leads, simply review the details and send!

Step 5: Track your results

As your campaign continues, you can track its success metrics via the campaign reports page.

You’ll access an overview of the data for all senders, including open, reply, and interested rates for every step of the campaign.

You can also review the metrics for each individual sender to track how well each account performed at each step and double down your success.

With this information, you’re ready to fine-tune your cold outreach campaigns to reach more people as effectively as possible.

P.S. To ensure your emails avoid spam folders and reach your target audience, follow the checklist from this ultimate email deliverability guide.

Key takeaways

Here’s what to keep in mind about email-sending limits:

  1. Your daily email-sending limit depends on your service provider, but the recommended number to avoid spam is 100 per sender per day.
  2. Keep an eye on your limit: crossing it can get you blocked or flagged as spam which means you can't reach your leads!
  3. To get around your sending limit, the best option is to use an outreach automation tool that can send one campaign to thousands of prospects, via Inbox rotation.

To start reaching more people and boosting conversions, without putting your deliverability at risk, create your lemlist account!

lemlist team
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AI evaluation precision, gamified KPIs
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Mid-market and enterprise businesses
Comprehensive incentive management
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Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
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Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
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Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
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Not publicly available
Companies who want to automate commission calculations and payouts
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Lack of features like redirection
4.7
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Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
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4.8
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Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
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star
star
star
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$30/user/mo
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Smaller sales teams
Powerful automation
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Companies with scalable needs
Automated Commission Calculations
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CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
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Focus
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Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
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Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
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star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
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Lack of tracking system
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Team: $20/month
Business: $45/month
4.7
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Social Media Integration
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Lack of tracking system
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Block Functions
High customization capability
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Plus: €7.50/month
Business: €14/month
N/A
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Open-source flexibility
Requires extensive manual input
square-xmark
Limited
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$9/month or
$90/year
3.1
star
star
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Simple iOS app
Ideal for non-tech-savvy users
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iOS only
Limited
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1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
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Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
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star
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star-half
Customizable Interface
Customizable for teamwork
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Rich
square-xmark
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Premium: $39/member
4.7
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Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
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Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
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$9.99/month
4.45
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160+ app integrations
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Rich
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Free Trial
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14-day
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30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
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€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
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star
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square-xmark
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Limited to 3 users
Comprehensive incentive management
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Small-medium businesses and automation
4.5
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14-day
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Sales teams and ease of use
4.1
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CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
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HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
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Con
1. HubSpot CRM
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Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
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Custom fields
Basic needs
Not enough info about the free plan
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Deal and sales pipeline tracking
Small teams
Up to 10 users
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Lead and contact management
Businesses of all sizes
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Unlimited tasks and unlimited members
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6. EngageBay
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Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
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square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

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