sales strategy

Top 12 Email Marketing Platforms

Christina Miranda
LAST UPDATED
April 19, 2024
READING TIME
7 min.

You’re ready to set up your email marketing strategy, but not sure which platform will best fit your needs?

We’ve analyzed 12 of our favorite platforms, and this is what we found out:

Platform Newsletter Webinars AI Assistant Automation Pricing A/B Testing Multichannel
Mailchimp Starts at 12.28€
Moosend Starts at $9
Constant Contact Starts at 12€
Salesforce Marketing Undisclosed
Hubspot Marketing Hub Starts at 15€ for individuals
Brevo ❌ (not specific) Starts at 19€
Mailerlite ✅ (only in Advanced plan) Starts at $9
Drip Starts at $39
Omnisend ❌ (not specific) Starts at $16
GetResponse Starts at 13.10€
Zoho Campaigns Starts at 4.50€
Saleshandy ❌ (not specific) Starts at $25

What is Email Marketing?

Email marketing is a digital marketing strategy based on sending different types of emails for promotions, newsletters, or other relevant information related to your service or product.

The biggest upside of email marketing is that it is a cost-effective strategy that reaches a wide variety of leads at once.

By using email marketing you can guarantee a more personal touch than you would with social media publicity. It offers a much better chance that your lead will be enticed with personalization, rather than just scrolling through their feed and not seeing anything that applies to their needs.

Different from cold emailing, in email marketing you’ve already engaged with your leads, therefore you’re able to segment your audience accordingly, so that everyone receives the right types of emails.

These emails include:

  • Promotional emails
  • Welcome emails
  • Newsletter emails
  • Lead nurturing emails
  • Invite emails
  • Survey emails

However, sending emails automatically all to one same list is not the best strategy. So the best investment you can do is on an email marketing platform that will help you segment your lists, create great email campaigns, offer reporting and analytics for you to see how your emails are doing, and so much more.

Some platforms, such as GetResponse, also allow you to hold webinars, which are a great way to engage on a more personal level with your leads or clients.

Let’s dive into the platforms!

1. Mailchimp

Reviews ⭐⭐⭐⭐

G2 4.3/5 (12,411 reviews) | Capterra 4.5/5 (16,867 reviews)

Overview

Among its many features, Mailchimp offers the opportunity to create and send your own newsletters to your subscribers.

You can create your own newsletters from scratch or use one of their many templates to help you.

Once you've created them, schedule their publication or send them directly.

Once the newsletter is sent, you can track various metrics, such as open rates, click-through rates, and conversion rates, to measure the effectiveness of your campaign.

Pricing

Free trials and a free plan ✅

You can try Mailchimp for free, except for the Premium plan.

https://assets-global.website-files.com/5de921a1902d8d39a699f77e/660d31c74d673205fb9eee79_Untitled (78).png

✅ Pros

  • Advanced email list segmentation
  • A/B testing

❌ Cons

  • MailChimp does not have technical support
  • Certain tools and features require additional cost

2. Moosend

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (679 reviews) | Capterra 4.7/5 (193 reviews)

Overview

Moosend is an email marketing automation software with world-class features, automation flows, and lead-generation tools that help you grow your business.

Moosend will help you:

  • Send email marketing campaigns

Create email campaigns to engage with your audience like a pro.

  • Manage Your Audience

Use advanced segmentation features, get organized with subscriber tags, and minimize unsubscribes.

  • Grow Your Audience

Create, launch, and optimize landing pages and subscription forms.

  • Automate Your Marketing

Automate tasks, and create personalized digital experiences.

  • Track Your Efforts

Measure your marketing success and collect data for better decision-making.

Pricing

Free trial ✅

Moosend offers competitive prices, starting at $9 per month, and with the opportunity to try the platform for 30 days. However, prices do scale quite quickly with the more subscribers you add to your plan.

However, only the Enterprise plan offers custom reporting, and proper lead generation with the Audience Discovery feature.

✅ Pros

  • The analytics dashboard offers invaluable insights into the performance of campaigns
  • Works well for small businesses on a budget
  • Behavioral analysis

❌ Cons

  • The platform tends to bug
  • The designs are limited

3. Constant Contact

Rating ⭐⭐⭐⭐

G2 4/5 (5769 reviews) | Capterra 4.4/5 (2731 reviews)

Overview

Constant Contact is a digital and email marketing platform that allows you to pick a plan based on the point you’re in in your business plan.

Whether it's driving sales, growing a customer base, or engaging an audience, they help you build strong connections and generate powerful results.

It offers features such as email, SMS, and Social Media marketing, templates, e-commerce, automation and reporting among many others.

Pricing

Free trial ✅

Constant Contact offers a 30-day free trial and offers three fairly competitive plans, starting at $12 er month. The only downside is that ads only run in the Premium plan.

✅ Pros

  • Allows for email scheduling
  • You can send out newsletters easily

❌ Cons

  • Design capabilities are limited
  • Lacks a demo of all their features

4. Salesforce Marketing Cloud Suite

Rating ⭐⭐⭐⭐

G2 4/5 (4233 reviews) | Capterra 4.2/5 (485 reviews)

Overview

Salesforce Marketing Cloud is a platform designed to help businesses manage their marketing efforts across multiple channels.

It offers many tools and capabilities to create personalized customer journeys, deliver targeted marketing campaigns, and measure campaign performance effectively.

With Salesforce Marketing Cloud you can find tools for:

  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Advertising
  • Customer Journey Management
  • Analytics and Reporting
  • Personalization
  • Content Management

Pricing

Salesforce does not disclose the pricing for this particular product.

✅ Pros

  • Pre-built personalization integrated with frequent marketing analytics techniques
  • Efficient automation

❌ Cons

  • Although the pricing is not disclosed, some users have mentioned it’s quite steep
  • The platform is too complex

5. Hubspot Marketing Hub

Rating ⭐⭐⭐⭐

G2 4.4/5 (10,841 reviews) | Capterra 4.5/5 (5898 reviews)

Overview

With HubSpot Marketing Hb, all your marketing tools and data are on one platform.

It offers a wide range of tools and features to support various aspects of digital marketing, including:

  • Content Management System (CMS)
  • Email Marketing
  • Social Media Management
  • Lead Generation and Management
  • Marketing Automation
  • Analytics and Reporting
  • Search Engine Optimization (SEO)
  • A/B Testing
  • Integration and Customization

HubSpot Marketing Hub provides businesses with the tools and insights they need to attract, convert, and retain customers effectively in today's digital landscape.

Pricing

Free trial ✅

The pricing in the image belongs to the business and enterprise plans, the individual plans start at 15€ per month for the starter plan and then jump to 792€ in the Professional plan.

HubSpot also offers a plan with free tools which include:

  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Operations tools
  • Free Commerce tools

✅ Pros

  • Powerful CRM
  • Easy-to-use workflow system

❌ Cons

  • Advanced customization is limited
  • Reporting tools are not intuitive

6. Brevo Marketing Platform

Rating ⭐⭐⭐⭐⭐

G2 4.5/5 (705 reviews) | Capterra 4.6/5 (1,960 reviews)

Overview

Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use.

Here are just some of the things you can do with Brevo:

  • Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads
  • Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs
  • Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience
  • Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other
  • Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot
  • Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform
  • Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy.
  • Talk to customers anytime, anywhere with Brevo’s cloud-based phone system

Pricing

Free plan ✅

Brevo offers an affordable plan as it’s perfectly suited for businesses on a tight budget who look for advanced features.

Pricing starts at 19€  with no sending limit.

✅ Pros

  • Affordable
  • Email editor is comprehensive and intuitive

❌ Cons

  • Only 250 WhatsApp messages are available, you have to pay for more
  • Email analytics reports are limited on the cheaper plans

7. Mailerlite

Rating ⭐⭐⭐⭐⭐

G2 4.7/5 (917 reviews) | Capterra 4.7/5 (2024 reviews)

Overview

MailerLite is an email marketing software platform that helps businesses create, send, and automate email campaigns.

Among its features, we find:

  • Email Campaigns
  • Automation
  • Subscriber Management
  • Forms and Landing Pages
  • Personalization
  • Analytics and Reporting
  • Integration
  • Compliance

MailerLite is a user-friendly and affordable email marketing solution suitable for businesses of all sizes.

Pricing

Free plan ✅

Pricing varies with the amount of subscribers you wish to buy, but you can use their simple calculator to see how much you would spend.

✅ Pros

  • Celebrated customer service
  • Affordable pricing

❌ Cons

  • Limited integrations
  • Campaigns are often sent slowly

8. Drip

Rating ⭐⭐⭐⭐

G2 4.4/5 (459 reviews) | Capterra 4.5/5 (181 reviews)

Overview

Drip is a marketing automation tool that allows users to craft every interaction with leads, trial users, and customers, send custom emails based on user behavior, and automate marketing.

You will turn all your customer data into dynamic segments in Drip, and engage customers with one-off and automated marketing campaigns.

Pricing

Free trial ✅

Pricing ranges depending on the number of your subscribers and starts at $39, ranging up to $1899 for 170,000 subscribers, after that, pricing is under request.

✅ Pros

  • A wide variety of templates and layouts
  • Offers email segmentation

❌ Cons

  • Lacks tutorials
  • High learning curve

9. Omnisend

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (882 reviews) | Capterra 4.7/5 (716 reviews)

Overview

Omnisend is an omnichannel marketing automation platform designed specifically for e-commerce businesses.

Some key features of Omnisend include:

  • Email Marketing
  • Marketing Automation
  • SMS Marketing
  • Push Notifications
  • Audience Segmentation
  • Product Recommendations
  • Reporting and Analytics
  • Integration

Omnisend is designed to be user-friendly and customizable to meet the specific needs of e-commerce businesses of all sizes.

Pricing

Free plan ✅

Pricing varies depending on the size of your business, and starts at $16, although there is a free plan option to try the platform out and see if it fits your needs.

If your sending list has more tan 150,001 subscribers, pricing is under request.

✅ Pros

  • Integration with WordPress
  • Wide variety of templates

❌ Cons

  • The text block does not offer an HTML editing option
  • The software only allows you to use its features on one website

10. GetResponse

Rating ⭐⭐⭐⭐

G2 4.2/5 (692 reviews) | Capterra 4.2/5 (493 reviews)

Overview

GetResponse is a comprehensive email marketing platform that allows small businesses, solopreneurs, coaches, and marketers to grow their audience, engage with their subscribers, and turn subscribers into paying customers.

Features include:

  • Email marketing with AI email generator
  • Website builder
  • SMS marketing
  • E-commerce integrations
  • Webinars

Pricing

Free trial ✅

Pricing starts at 13.10€ and offers special discounts (up tp 50%) for charities and NGO’s.

✅ Pros

  • Celebrated customer support
  • Useful website templates

❌ Cons

  • Limited website builders
  • Limited access for API services

11. Zoho campaigns

Rating ⭐⭐⭐⭐

G2 4.3/5 (1009 reviews) | Capterra 4.3/5 (288 reviews)

Overview

Zoho Campaigns is an email marketing automation software developed by Zoho Corporation.

It is designed to help businesses create, send, and track email campaigns effectively.

Its features include:

  • Email Campaigns
  • Automation
  • Audience Segmentation
  • A/B Testing
  • Analytics and Reporting
  • Integration
  • Mobile App
  • Compliance and Deliverability

Zoho Campaigns is suitable for businesses of all sizes and industries looking to engage with their audience and drive results through email marketing.

Pricing

Free trial ✅

Pricing starts at 3€ for 500 contacts and increases depending on the amount of contacts on your sending lists (up to 500,000).

You also have a free plan with basic features.

✅ Pros

  • Also offers a mobile app
  • Valuable feedback on email performance

❌ Cons

  • Email design is quite basic
  • Few templates available

12. Saleshandy

Rating ⭐⭐⭐⭐

G2 4.6/5 (575 reviews) | Capterra 4.5/5 (125 reviews)

Overview

Saleshandy is a sales engagement platform that offers various tools and features to streamline email marketing and sales outreach efforts.

Here are some key features and functionalities of Saleshandy for email marketing:

  • Email Tracking
  • Email Campaigns
  • Email Templates
  • Email Sequences
  • Mail Merge
  • Document Tracking
  • Email Scheduling
  • Analytics and Reporting
  • Integration

Whether you're sending one-to-one emails or running large-scale email campaigns, Saleshandy can help you drive results and achieve your business goals.

Pricing

Free trial ✅

Saleshandy offers four tiers ranging from $25 up to $219.

✅ Pros

  • Email scheduling
  • Reasonable pricing

❌ Cons

  • Weak email warmup
  • Lacks marketing automation

Key Takeaways

No matter what platform you decide to turn to for your email marketing needs, the best idea is to invest in one to stay ahead of the pack.

With a great tool you won’t miss on anything and you’ll ensure you have the best and most creative campaigns out there!

However, if you want to focus your efforts on cold emailing, make sure you try lemlist. A cold emailing software where you can find your leads, create hyper-personalized emails, schedule your campaigns, track your metrics with highly advanced reporting, and so much more it would blow your mind!

Christina Miranda
Content creator and translator @ lempire
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Multichannel Expert

$
99
/ MO
Per user / 5 SENDING EMAIL
Everything in Email Pro
Email finder + verifier (500 credits/mo)
500 free credits per month
Linkedin prospection
LinkedIn voice notes
with Aircall
Cold calling prospection with Aircall
with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat

Outreach Scale

$
159
/ MO
Per user / 15 SENDING EMAIL
Everything in Multichannel Expert
Email finder + verifier (1,000 credits/mo)
1000 free credits per month
Dedicated account manager (4+ seats)

More than 10 users?

Multichannel Expert

$
89
/ MO
Per user / 5 SENDING EMAIL
Everything in Email Pro
Email finder + verifier (500 credits/mo)
500 free credits per month
Linkedin prospection
LinkedIn voice notes
with Aircall
Cold calling prospection with Aircall
with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat

Outreach Scale

$
144
/ MO
Per user / 15 SENDING EMAIL
Everything in Multichannel Expert
Email finder + verifier (1,000 credits/mo)
1000 free credits per month
Dedicated account manager (4+ seats)

More than 10 users?

Multichannel Expert

$
79
/ MO
Per user / 5 SENDING EMAIL
Everything in Email Pro
Email finder + verifier (500 credits/mo)
500 free credits per month
Linkedin prospection
LinkedIn voice notes
with Aircall
Cold calling prospection with Aircall
with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat

Outreach Scale

$
129
/ MO
Per user / 15 SENDING EMAIL
Everything in Multichannel Expert
Email finder + verifier (1,000 credits/mo)
1000 free credits per month
Dedicated account manager (4+ seats)

More than 10 users?

PRM Tool
G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Intelligent quota management and gamification
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
PRM Tool
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
Up to 1,000,000 contacts
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10

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