sales strategy

Use these templates to craft your buyer persona

lemlist team
LAST UPDATED
May 10, 2024
READING TIME
7 min.

Why should you know your business buyer persona? 

56% of companies have generated higher-quality leads using buyer personas.

Once you build your buyer persona, you’ll know who you want to target and how to approach them.

In this article, we’ll give you a template you can copy and paste within 5 different software you can use to help you build your buyer persona.

We’ll also show you a free AI-powered tool that generates your buyer persona with just a few clicks. 

Buyer Persona Template

You can use this template yourself and fill it in to narrow down your perfect buyer persona.

If you’re still doubtful, we’ve also prepared some buyer persona examples for you.

Profile

  • Position:
  • Seniority:
  • Hobbies:
  • Age:
  • Location:

Goals and objectives

  • Responsibilities (scope):
  • Pain points:
  • Metric affected:
  • Tactical problem:
  • Root cause:
  • Business impact:
  • Dream outcome:

Company

  • Industry:
  • Size:
  • Revenue racket:
  • Target audience:
  • B2B or B2C:
  • Type:

Outreach

  • Intent:
  • Touchpoints:
  • What alternatives to your product/service do they use?
  • What’s the risk of not solving the problem?
  • What are the benefits of using the product/service?
  • What free resource can you offer to start a conversation?
  • Tone of voice:

If you’re looking for more options, we’ll leave these templates here so you can choose from!

You can choose this template, without an image and focused on your buyer persona’s goals and objectives, rather than just on the business side of things.

This template will help you define how exactly you’ll be approaching your leads. What tactics and strategies you’ll be using depending on their personality.

With this template we’re not only focusing on the buyer persona, we’re also analyzing what solutions we can offer to position ourselves as a valuable contact.

For this last template we’re giving you more free space to decide what factors really matter to you when crafting your buyer persona and how they will clarify your approach.

Simply access the document, select your preferred template, and fill it out!

lemlist Persona Buyer Generator

You can get your business buyer persona with lemlist’s ICP generator. It only needs to know your business email and your market focus ( B2B or B2C).

Then, you’ll get 3 buyer personas that you can use to personalize your cold outreach efforts and get more revenue.

Key Takeaways

->Creating your buyer persona will help you improve your networking and outreach efforts.

->You can create your buyer persona for free with lemlist free ICP generator.

->When creating your business buyer persona, gather enough information to create a detailed and accurate representation of your target audience. This includes:

  • Demographic information
  • Challenges and pain points
  • Goals and aspirations
  • Buying behavior
  • Preferred communication channels
  • Objections and barriers

Wondering where you can find your ideal clients? lemlist has a 4M+ lead database that you can filter by name, job title, company, industry, country, etc.

Try it through lemlist 14-day free trial - no card required.

lemlist team
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Multichannel Expert

$
89
/ MO
Per user / 5 SENDING EMAIL
Everything in Email Pro
Email finder + verifier (500 credits/mo)
500 free credits per month
Linkedin prospection
LinkedIn voice notes
with Aircall
Cold calling prospection with Aircall
with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat

Outreach Scale

$
144
/ MO
Per user / 15 SENDING EMAIL
Everything in Multichannel Expert
Email finder + verifier (1,000 credits/mo)
1000 free credits per month
Dedicated account manager (4+ seats)

More than 10 users?

Multichannel Expert

$
79
/ MO
Per user / 5 SENDING EMAIL
Everything in Email Pro
Email finder + verifier (500 credits/mo)
500 free credits per month
Linkedin prospection
LinkedIn voice notes
with Aircall
Cold calling prospection with Aircall
with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat

Outreach Scale

$
129
/ MO
Per user / 15 SENDING EMAIL
Everything in Multichannel Expert
Email finder + verifier (1,000 credits/mo)
1000 free credits per month
Dedicated account manager (4+ seats)

More than 10 users?

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Pro
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Free Plan
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square-check
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square-check
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square-xmark
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Customizable Interface
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square-check
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square-xmark
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Integrated Calling
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square-xmark
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square-check
14-day
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Up to 1,000,000 contacts
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Versatility and free plan
4.2
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square-check
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But it offers reduced price to authorised nonprofit organisations
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Best overall operational CRM
4.3
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Limited to 3 users
Comprehensive incentive management
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Small-medium businesses and automation
4.5
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14-day
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4.1
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square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
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Free plan for very small teams up to 10

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