Personal numbers give you more flexibility: you can start sending right away without waiting for template approvals or going through heavy setup. As long as you respect Meta’s guidelines, like messaging only relevant contacts with relevant content, you can scale your outreach in a way that feels less rigid than with business accounts.

When building a sequence, you can add a WhatsApp step, just like an email, LinkedIn, or call. It’s available on the Multichannel Expert and Enterprise plans, once the WhatsApp add-on is activated.

Every WhatsApp step can be set as a manual task instead of being sent automatically. This gives reps flexibility when a more personal, case-by-case touch is needed.

Yes, WhatsApp performance metrics (messages sent, replies, and engagement) are included in campaign analytics and lead scoring. You’ll see the impact of WhatsApp next to email and LinkedIn steps.

Every WhatsApp add-on includes automatic warm-up. lemlist slowly increases your daily send volume and monitors account health to keep you safe from WhatsApp limits. At the same time, it’s on you to only contact relevant leads with relevant message - smart sending is what truly protects your account long term.

Yes, conversations and activities are synced back to your CRM, allowing your team to view the full timeline of outreach. This keeps WhatsApp fully integrated into your workflow without extra tools.

WhatsApp is available as a $20 add-on per seat, per month. It’s not included in the free trial, but can be activated by the team admin on Multichannel Expert or Enterprise plans. Seats can be added at any time from the Billing or Sender settings.