Email connects. LinkedIn builds trust. WhatsApp pushes deals.

Add the world’s #1 messaging app in your outreach to re-engage leads & drive pipeline.

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Case study
Case study
& 20,000+ other sales teams run their entire outbound in lemlist
use cases

Wait, WhatsApp in sales? Yep. 2B users. 98% opens. 30%+ replies.

Alex Algret
It works really well for building a relationship. LinkedIn can feel very business-like, whereas WhatsApp is more about networking and relaxed conversations.
Alex AlgretCEO · Storytodoc
features

Make WhatsApp outreach safe, scalable, & personal with lemlist.

Get the right WhatsApp numbers

lemlist’s waterfall enrichment finds phone numbers from the best providers, so your messages get through. Pull numbers straight from LinkedIn or lemlist’s database, and only pay successful finds.

Mix easily with other channels

Blend WhatsApp step with emails, LinkedIn actions, SMS, and calls in a single, multichannel sequence. Once set up, lemlist runs all steps on autopilot, adapting them based on lead’s engagement.

Make every message feel personal

Personalization goes beyond {{firstName}}. lemlist auto-adjusts your text for each lead with custom updates, meeting schedules, and more, so every WhatsApp message feels manually written. And when text isn't enough, send an image attachment or record a personal voice note, straight from your inbox.

Stay safe as you scale

Sending relevant messages to the right people keeps recipients from reporting you, which is what protects your account. On top of that, lemlist automatically warms up your account in the background, so WhatsApp doesn’t get suspicious about your sending volume.

Track conversations from one place

Manage all engagement with a lead across email, LinkedIn, calls, SMS, and WhatsApp within a single chat. Stay on top of every conversation without switching tabs or losing track.

Julien Guy
WhatsApp is less saturated, it’s the future.
We’re all going to end up there.
Julien Guy B2B Prospecting & Sales · Storytodoc
resources

Ready, set, WhatsApp.

How top sales teams use WhatsApp to close deals faster
PLAYBOOK
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Ready-to-send WhatsApp prospecting message templates
TEMPLATES
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Frequently Asked Questions

Personal numbers give you more flexibility: you can start sending right away without waiting for template approvals or going through heavy setup. As long as you respect Meta’s guidelines, like messaging only relevant contacts with relevant content, you can scale your outreach in a way that feels less rigid than with business accounts.
When building a sequence, you can add a WhatsApp step, just like an email, LinkedIn, or call. It’s available on the Multichannel Expert and Enterprise plans, once the WhatsApp add-on is activated.
Every WhatsApp step can be set as a manual task instead of being sent automatically. This gives reps flexibility when a more personal, case-by-case touch is needed.
Yes, WhatsApp performance metrics (messages sent, replies, and engagement) are included in campaign analytics and lead scoring. You’ll see the impact of WhatsApp next to email and LinkedIn steps.
Every WhatsApp add-on includes automatic warm-up. lemlist slowly increases your daily send volume and monitors account health to keep you safe from WhatsApp limits. At the same time, it’s on you to only contact relevant leads with relevant message - smart sending is what truly protects your account long term.
Yes, conversations and activities are synced back to your CRM, allowing your team to view the full timeline of outreach. This keeps WhatsApp fully integrated into your workflow without extra tools.
WhatsApp is available as a $20 add-on per seat, per month. It’s not included in the free trial, but can be activated by the team admin on Multichannel Expert or Enterprise plans. Seats can be added at any time from the Billing or Sender settings.