FAQ
Q: How can I boost my email deliverability quickly?
Start by fixing your technical setup (SPF, DKIM, DMARC), validating your list, and stopping any campaign with a bounce rate over 2%. Keep sending volume low and consistent while you rebuild reputation.
Q: Does DKIM really improve email deliverability?
Yes. DKIM is one of the key signals inbox providers use to verify message authenticity. Without it, even great emails can land in spam.
Q: What is a good sender score for email deliverability?
A sender score above 90 is excellent. Between 70–89 is acceptable. Below 70? You need to investigate immediately. Use tools like Google Postmaster Tools and Talos Intelligence to track.
Q: How do I perform an email deliverability test effectively?
Use lemlist’s deliverability test tool or Mail-Tester. Send to multiple inbox types (Gmail, Outlook, Yahoo), monitor placement, and review SPF/DKIM/DMARC configuration.
Q: Why are my emails from HubSpot / Klaviyo going to spam?
Mass platforms often use shared IPs. If your authentication isn’t set up, or if your list has unengaged contacts, your emails can be filtered—especially by Gmail. Check SPF/DKIM/DMARC and sender reputation.
Q: What’s the difference between email delivery and email deliverability?
- Delivery = the message was accepted by the receiving server
- Deliverability = the message actually landed in the inbox (not spam, promotions, or updates)
Q: How does BIMI relate to email deliverability?
BIMI (Brand Indicators for Message Identification) lets you display your logo in supported inboxes. While it’s not a ranking factor, it enhances trust—which can lead to higher engagement and better placement.
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