Low open rates? Free email deliverability test reveals why

Here’s a sobering fact: On average, only 23(!) out of 100 cold emails ever get opened.

If this stat shocked you, don’t worry.

Open rates can be improved by first running a free email deliverability test and then taking the corresponding action.

Remember: your deliverability is at least as important as the emails you send. No opens means no conversions.

Let’s start your journey toward better deliverability by running a free deliverability test.

Here’s what the free email deliverability test checks

Good news: You don’t have to pay to test your deliverability.

lemwarm’s free email deliverability test (at the top of the page) tells you everything you need to know, such as:

Your deliverability score
The state of your technical setup
If your email’s content is spammy
Whether you’re on any email blacklist
And what percentage of your emails could land in the spam folder

Is your email even reaching inboxes? Find out in 5 steps!

Here’s how to find out about the state of your deliverability:

Step 1: Copy the email address that the deliverability test gives you

Step 2: Go to the email account you want to test and paste the address in the “To” field

Step 3: Write the email and send it! The test will check both your overall deliverability and the content of your email).

Step 4: Go back to the deliverability test, check the box, and click on my show my results

Step 5: Check your results!

What to do if your email deliverability is poor?

Disappointed with the results?

Don’t be. It’s an excellent opportunity to improve your email deliverability.

Besides:

The deliverability test will tell you how to fix it. ⬇️

Confused by what the results mean?

Let’s explain:

Technical audit results
- DMARC: Email authentication method that specifies how to handle emails that fail SPF or DKIM authentication
- SPF: Determines which servers can send email on your domain’s behalf
- DKIM: Ensures your emails don’t get tampered with during transit
- MX Records: Specify the incoming servers for your domain
- Blacklists: Lists of suspected spammers and cyber criminals. If you’re on one, your deliverability will tank
- Domain Warmup: The process of slowly increasing sending volume and frequency to build a sender reputation, and, thus, better inbox placement
Content audit results
- Spam words: Words that trigger spam filters like “discount” or “cash bonus.” Words like these often appear in emails that recipients mark as spam.
- HTML: Complex HTML may hurt your deliverability
- Links: Natural emails typically don’t include many links. If your emails do, they may get seen as spam.
- Images: Including an image in your emails won’t hurt your deliverability. However, including many images will.

Here’s another deliverability test for you

lemwarm’s isn’t the only deliverability test around.

On the sales engagement platform Lemlist, you can find a feature called Email Tests.

Email Tests lets you check your deliverability, similar to Lemwarm’s deliverability test. However, there’s one key difference—you can’t use your own emails for testing.

Instead, AI generates the emails for you.

Here’s how to test your deliverability with lemlist’s Email Tests:

Step 1: Start your free 14-day lemlist trial by clicking on the “Sign up for free” button

Step 2: Connect your email account

Step 3: Click on your profile, and then on “settings”

Step 4: Click on “Account health” and then “Email tests”

Step 5: Select the email account you want to check from the dropdown menu

Step 6: Choose an email to send

Step 7: Check your results

Step 8: Get started with lemlist by following the lessons in the lemlist academy

When should you use an email deliverability tool?‍

The answer you probably expect here is: when your deliverability score is low.

And while that answer would be partially true, it’d also be incomplete.

Let’s cut right to the chase and give you the truth:

For any deliverability score, you need a deliverability tool working behind the scenes to:

Improve your deliverability score when it’s low
Maintain your deliverability score when it’s high

Most people understand the first use case but not the second one.

A deliverability tool like Lemwarm works nonstop to improve your deliverability. It also alerts you to potential issues before they damage your sender reputation.

You don’t just turn off the deliverability booster when you’ve achieved good deliverability. That would render your work useless in no time.

Instead, you should always keep the tool on to maximize the chances of landing in your audience’s inbox.

Key Takeaways

Our email deliverability test tells you everything you need to know about your deliverability. It checks your technical setup and audits the content of your email.
Your email deliverability is the foundation of your email outreach success. Even the best campaign won’t get you success if your audience never sees it.
If you use a deliverability booster, you must always keep it on to protect your deliverability.