Deliverability

20 Best Email Verification Tools (2024 Update)

lemlist team
LAST UPDATED
June 9, 2024
READING TIME
7 min.

To grow your business with cold outreach, you must ensure your email bounce rate is below 5%.

Email bounce rate refers to the percentage of email addresses in your campaign that did not receive your message because a recipient mail server returned it.

The best way to keep your bounce rate low is to verify your sending list with verification tools before sending your emails.

They help ensure your emails reach your target's primary inbox and your messaging gets through.ž

But which email verification should you choose for your business? How do you ensure you get the best value for money on the market?

To help you out, we analyzed the top 20 email verification tools so we could find you the best fit for your needs!

Tool Accuracy Speed Pricing Integration Support Security
lemlist finder and verifier +99% Starts at $32 ✅ (in app)
Dropcontact 98% Starts at 24€ ❌ partial ✅ not live
Bouncer 99% Pay as you go
ZeroBounce 99% Pay as you go
Clearout 98% Starts at $21
Emailable 99% Starts at 32€
ZoomInfo 98% on request
NeverBounce 93% pay as you go ✅ (not live) undisclosed
DeBounce 91% Starts at $10 ✅ (partial) ✅ (only email)
TrueMail 95% Starts at $7 ✅ (only email)
MailerCheck 98% Pay as you go
Hunter 90-95% Starts at $49 ✅ (only email)
Kickbox 99% Pay as you go
BriteVerify 98% Pay as you go
Verifalia 99% Pay as you go ✅ (only email)
Bounceless 98% Starts at $29
MillionVerifier 99% Starts at $15 ✅ (not 24/7)
EmailListVerify 91% Pay as you go
Xverify 98% Pay as you go
Mailfloss not mentioned Starts $25 ✅ (not 24/7)

How to choose the best email verification tool?

When it comes to selecting the right email verification service for your needs, there are several key criteria to consider. Let's break them down:

1. Accuracy: Look for high accuracy rates, ideally above 95%, to ensure reliable email verification.

2. Speed: Consider services that can process thousands or more verifications per hour for efficient campaigns.

3. Pricing: Opt for flexible pricing models that align with your budget without compromising‌ quality.

4. Integration: Choose a tool that seamlessly integrates with your email marketing and CRM platforms.

5. Support: Always look for services with responsive and helpful customer support teams.

6. Security: Make sure that the tool you choose is compliant with data protection regulations in your area, like GDPR for data security.

What are the best email verification tools?

Here is our list of top nineteen email verification tools. To make this list, we did testing of each tool on 800 emails we knew were correct and 200 that we knew would bounce.

1. lemlist's Email Finder and Verifier

lemlist is an advanced sales engagement platform designed to help users find, engage, and convert their ideal buyers across multiple channels.

It offers a range of features, including personalized email campaigns, AI-powered campaign generation, multichannel outreach, and email finder and verifier.

Use it to find all leads' contact info, automatically validated,  without the need for third-party tools and with minimized spam risks.

Rating

G2 - 4.2 (138 reviews)

Capterra - 4.6 (370 reviews)

Overview

Thanks to the waterfall enrichment method, Email Finder and Verifier combine the best third-party data sources to give you 40-55% more valid emails than other verification tools. This is the equivalent of asking six different providers for up-to-date leads' information without navigating and subscribing to multiple apps.

For each lead, the app will:

  • Clean the first name and last name
  • Extract and save relevant available information from the lead's LinkedIn profile
  • Retain the best email we found from multiple providers
  • If available, save additional information such as phone number, civility, job title, and other relevant details

Pricing (yearly) & Functionalities

→ Free trial: YES, 14 days

Paid plans

✅ Pros

  • 80%+No spam risks. No third-party tools. No extra expenses.
  • All your leads' emails—valid, verified, and ready to use—in one place.
  • Once you find your lead’s emails, you can push them directly to your lemlist campaigns in one click and start your outreach.

❌Cons

  • Some advanced features might be available only in higher-tier plans.
  • Integration with certain third-party tools might require additional setup.

At lemlist we know that sometimes you just want to check a couple of addresses quickly, so we'll leave you with this tool! Just type in the information and let the magic happen ⬇️

2. Dropcontact

Dropcontact allows you to find, enrich, and verify email addresses and contact information.

Rating

G2 - 4.7 (29 reviews)

Capterra - 4.6 (22 reviews)

Dropcontact x Phantombuster integration

Overview

The biggest seller of this tool by far is its enrichment aspect. Out of 200 incorrect emails, Dropcontact was able to find the correct email addresses of 32 of them; on top of the other 624 emails, it verified from a list of 800 correct emails.

Dropcontact is best for:

  • B2B companies
  • Enriching company info such as the website, LinkedIn page, sector, the NAF code, salary range, the Siren number, and the intra-community VAT number of French companies.

Pricing

Free trial ✅

Email search and enrichment: 24€/month

  • The 100 first credits are free
  • Find, validate and qualify the email address
  • Enrich contact data
  • 100% GDPR-compliant

CRM integration: starts at €39/month

  • Pipedrive, Salesforce, Hubspot integration
  • Find, validate and qualify the email address
  • Enrich contact data
  • Automatic merging
  • 100% GDPR-compliant

✅ Pros

  • Accurate information
  • Large database
  • GDPR-compliant

❌Cons

  • Poor integration with other tools

3. Bouncer

If you're looking to verify emails but have a small budget, Bouncer might be your best choice.

You can get started on Bouncer, verifying 1000 emails for just over $2.

Rating

G2 - 4.8 (184 reviews)

Capterra - 4.9 (203 reviews)

Overview

Bouncer is one of the fastest options on this list, with a processing time of 5 minutes.

The only reason this tool isn't higher on the list is because of its cost.

Also, the bounce is slightly higher than in the previous options (still under 1%).

Pricing

Free trial in every plan ✅

Pay-as-you-go option ✅

✅ Pros

  • Accuracy data
  • Picks up risky emails
  • Easy-to-use

❌ Cons

  • The interface may be slow
  • Check bulk list must be downloaded

Suggested read: Bouncer email verification in-depth review

4. ZeroBounce

ZeroBounce stands out in this list because of its super user-friendly interface!

Rating

G2 - 4.6 (374 reviews)

Capterra - 4.7 (424 reviews)

Overview

If you're still new to email verification software and want to try it, you might want to start with an easy-to-use one like this.

ZeroBounce stands out in this list because it's straightforward to use.

Plus, the number of correct emails it found was 700+/800!

Pricing

Free trial ✅

Monthly rates

✅ Pros

  • High accuracy rate
  • WordPress integration to prevent spam

❌ Cons

  • Results are downloaded as a .zip file

5. Clearout

Clearout is one of the best stand-alone email verification tools.

Rating

G2 - 4.7 (128 reviews)

Capterra - 4.7 (82 reviews)

Overview

If you don't need to find emails but rather just verify them, Clearout might be the right choice for you.

According to an experiment we conducted, it has good customer reviews and one of the lowest bounce rates.

Clearout also has one of the lowest processing times, only 7 minutes. But best of all, it found 768/800 correct email information.

Pricing

Pay as you go

✅ Pros

  • Allows bulk uploads of CSV data.
  • It provides highly accurate data

❌ Cons

  • Data isn’t saved for a long period of time

6. Emailable

Emailable is one of our top free bulk email verification tools.

Rating

G2 - 4.8 (244 reviews)

Capterra - 4.7 (331 reviews)

Overview

The first 250 emails are free which is more than double of the other options.

It didn't take long for our file to be processed, and it found 746 correct emails out of 800.

Thebounce rate was slightly higher than some other options, but again... below 1%.

Pricing

250 free credits

10,000 credits: $50 ($0.005/credit)

25,000 credits: $125 ($0.005/credit)

50,000 credits: $225 ($0.0045/credit)

250,000 credits: $725 ($0.0029/credit)

500,000 credits: $1.300 ($0.0026/credit)

1,000,000 credits: $1,800 ($0.0018/credit)

✅ Pros

  • API integration with other tools
  • Well-priced

❌ Cons

  • Fails to work with @yahoo
  • Difficult understanding of the status of verified emails

7. ZoomInfo

ZoomInfo is the go-to platform for B2B companies because of its extensive database.

WebSights | App Marketplace | ZoomInfo

Rating

G2 - 4.4 (7,591 reviews)

Capterra - 4.2 (274 reviews)

Overview

The interface isn't as user-friendly as the other options, but once you get used to it, you'll realize it's a high-quality tool.

And the best part is that, like lemlist and Dropcontact, it enriches your list!

That means we could find 36 more emails that otherwise would have been marked as undeliverable!

ZoomInfo verifies emails with NeverBounce, so if you're looking for excellent email verification + enrichment, this might be your platform.

ZoomInfo is perfect for B2B companies looking to contact C-suite execs (their database contains info for 4.3M+ C-suite-level individuals)

Pricing

Pricing is on request.

✅ Pros

  • Easy integration
  • Additional insights on market trends
  • Reliable customer support

❌ Cons

  • Filters don't always work

8. NeverBounce

NeverBounce is a verification tool praised for its ease of use and great integrations.

Rating

G2 - 4.4 (136 reviews)

Capterra - 4.4 (41 reviews)

Overview

Another feature users love about this software is their instant bounce analysis, which determines whether you need to clean your list.

In our test, NeverBounce also performed well, finding 650 emails out of 800 with only a 5-minute processing time.

Here you can check out the results:

Pricing

Free trial ✅

Pay-as-you go

NeverBounce offers a 20% discounts to nonprofit organizations.

✅ Pros

  • Ease of implementation
  • Straightforward and user-friendly

❌ Cons

  • Free trial is limited
  • The bounce rate may be high

9. DeBounce

DeBounce serves email list validation, which is important for all email marketers and those who send email marketing campaigns.

Rating

G2 - 4.6 (151 reviews)

Capterra - 4.7 (205 reviews)

Overview

If you talk to users of DeBounce, you'll see one thing in common. They all mention how easy it is to use and how affordable it is compared to competitors. And for real, you can verify 1,000 emails for just $5.

It ranks lower on our list because it takes much longer to verify than the other options (2.5 hours), and it has a slightly higher bounce rate.

Pricing

P.S. If you're a bigger team, DeBounce offers team accounts so your entire team can log on and use the pool of credits you have.

✅ Pros

  • Affordable
  • Friendly for larger teams

❌ Cons

  • No record of submitted emails
  • No integration for Acumatica ERP and CRM
  • Long processing times

10. TrueMail

TrueMail is also known for its simplicity and competitive price.

Rating

G2 - 3.7 (5 reviews)

SaaSworthy - 4 (5 reviews)

Overview

One feature that ‌users highlighted is the suggested correction option. This helps you to identify problems with incorrect emails so you can improve them and boost your email deliverability.

TrueMail is best for people looking for pack-based options. If you know you have a certain number of emails to send in the short term, this is an excellent option because you can buy a "pack" of email verification that fits your needs.

Pricing

Free trial ✅

Monthly payments

✅ Pros

  • Straightforward and simple
  • Fast results
  • No learning curve

❌ Cons

  • May be inaccurate at times
  • Doesn't offer phone support

11. MailerCheck

MailerCheck prides itself on accuracy. With a multi-layer validation process, it can get up to a 98% accuracy rate. This means reducing bounce rates and increasing your chances of reaching the inbox.

Rating

G2 - 4.7  (‎7 reviews)

Capterra - 4.8 (7 reviews)

Overview

MailerCheck's key features:

  • Scanning for spam keywords, checking broken links, and ensures your email content is in tip-top shape.
  • It assesses how your emails perform with major providers like Gmail, AOL, Outlook, Yahoo, and more.
  • Automated daily cleanups to keep your email list tidy and spam-free.
  • Integrations: MailerLite, Mailchimp, ActiveCampaign, GetResponse, ConvertKit, Zapier.

Pricing

Free trial ✅

Pay as you go:

  • 1 credit = 1 email verification.

✅ Pros

  • Reliable and accurate email verification.
  • A user-friendly interface for navigation.
  • Flexible pricing model.
  • Integration with various email platforms.
  • Good customer support

❌ Cons

  • It doesn't offer bulk verification or integrations with other platforms.
  • No real-time verification and detailed reports

12. Hunter

At its core, Hunter is designed to simplify finding email addresses. Besides the email address, it helps you find information such as the name, job title, and phone number of your leads.

Overview

This tool is pretty straightforward - copy and paste the email address you want to validate, and Hunter will scrape its database.

Based on their data, it'll tell you whether that specific address is currently receiving emails or not.

You can also use the bulk finder tool, but the free plan allows up to 50 verifications.

Rating

G2 - 4.4  (‎512 reviews)

Capterra - 4.6 (598 reviews)

Pricing

Free plan ✅

Subscription plans: $49 - $499 per month

Plans vary based on the number of requests per month (from 500 to 50,000).

1 request = 1 email search or 1 email verification Domain Search, Email Finder, Email Verifier, Bulk tasks, and API included in all plans.

Integrations: Gmail, Google Sheets, Salesforce, HubSpot, Pipedrive, Zoho CRM, Zapier.

✅ Pros

  • Simple design lets you find and verify email addresses quickly
  • You can try it for free with up to 50 email searches per month
  • There's afree plan for the Chrome extension and Google Sheets add-on

❌ Cons

  • Paid plans start at $50 per month, which is on the pricier side
  • Its mail verifier tool can't verify webmail addresses (like @gmail or @yahoo).
  • Google sheets has a limit of 500 actions

13. Kickbox

Kickbox is a reliable email verification platform that helps you verify the deliverability and quality of email addresses in real time.

Rating

Capterra - 4.9  (‎37 reviews)

Software Advice - 5 (37 reviews)

Overview

Kickbox is a popular email verifier that uses both an API and a drag-and-drop to verify emails. It provides ‌99% accuracy when verifying addresses and uses its proprietary Sendex™ Score to measure their quality.

Kickbox is best for:

  • Businesses that need ‌high accuracy and security in email verification
  • Users who want to integrate email verification with their existing tools and workflows
  • Users who wish to use a simple and intuitive interface

Pricing

Free trial ✅

  • Up to 100 free verifications.

Pay-as-you-go: 

✅ Pros

  • High accuracy and speed in email verification.
  • Robust data security and compliance with various regulations.
  • Flexible pricing options, including 100 free verifications.
  • There are plenty of integration options.

❌ Cons

  • Some users report poor customer support and slower response times.
  • While Kickbox excels in email verification, its spam detection and risky address identification could be improved.

14. BriteVerify

BriteVerify specializes in cleaning your email lists by employing a multi-step verification process.

Rating

TrustRadius - 4.1  (43 reviews)

G2 -4.2 (69 reviews)

Overview

Some of its core features:

  1. Formatting and syntax check: BriteVerify examines email addresses in your list to identify and highlight any structurally invalid ones.
  2. Domain MX record check: It verifies the activity of the email address by checking the domain's MX record, ensuring it's a live and functioning domain.
  3. Mailbox provider confirmation: Then, it confirms whether the email address exists on the email server, providing a more thorough validation. After scrutinizing your email addresses, it provides one of two outcomes: safe addresses or those flagged as risky. For instance, if an email address is associated with a disposable email provider, BriteVerify will mark it as invalid and provide a secondary status indicating it's a "Disposable address."

Pricing

Limited free trial ❌

Pay-as-you-go:

  • It starts from $40 for 5000 verifications and you can go up to 500k verifications for $2,250.

✅ Pros

  • High accuracy and speed in email verification.
  • Robust data security and compliance with various regulations.
  • Flexible pricing options, including 100 free verifications.

❌ Cons

  • No free trial.
  • Top plans are on the pricier side.
  • Some users complained about the accuracy of the results.

15. Verifalia

Verifalia is a cloud-based email verification tool that cleans your email list from invalid emails, duplicates, bounces, spam traps, and more. It has a free plan of 25 credits per day and a pay-as-you-go pricing model.

Rating

Capterra - 5  (4 reviews)

Google Marketplace - 5 (3 reviews)

Overview

Let's delve into some of the standout features that make Verifalia a high-quality tool for email verification:

1. Bulk Email Verification: Verifalia enables you to validate lists as large as 100 MB when compressed, which is about 40 million records. This means you can validate an entire list in one go.

2. Syntax and domain checking: Verifalia meticulously checks every email address on your uploaded list to verify if they are connected to active and legitimate domains.

3. Disposable email address detection: Verifalia filters can identify and flag email addresses that come from disposable email account providers, saving you time and effort.

4. Real-time API: integrates with your applications, making it handy for validating email addresses as they are entered, such as during newsletter sign-ups.

5. Catch-all server verification: Verifalia's algorithm checks if the mail exchanger is a "catch-all" type. This way your emails won't be sent to non-existent addresses.

6. Spam trap detection: Verifalia's AI-powered algorithm identifies and highlights the toxic addresses, reducing the risk of your emails ending up in junk folders.

Pricing

Free trial with 25 daily credit ✅

Pay-as-you-go:

✅ Pros

  • Highly reliable and accurate email verification service.
  • The user-friendly interface simplifies the upload, verification, and download processes.
  • It offers an affordable and flexible pricing model.
  • Verifalia integrates with various email platforms and cloud services.

❌ Cons

  • Pricing can be on the higher side for larger lists or higher quality levels.
  • Some users complained about the accuracy of the results.
  • The tool doesn't generate detailed reports.

16. Bouncless

Bounceless is an email verification and list cleaning service that helps businesses improve email deliverability rates by removing invalid, inactive, and‌ harmful email addresses from their mailing lists.

Bounceless Software - 2023 Reviews, Pricing & Demo

Overview

Here are Bounceless' five standout features:

1. Email verification: Makes sure email list authenticity and deliverability, though the verification speed isn't specified.

2. Inbox placement: Analyzes factors affecting email placement in inboxes, but reports can be challenging to interpret.

3. Email finder: Built-in tool for locating email addresses associated with names or company domains, available with a paid subscription.

4. Blacklist monitor: Alerts users if their domain or IP address is blacklisted, providing status reports.

Rating

G2 - 4.3  (66 reviews)

Capterra - 4.4 (13 reviews)

Pricing

Free trial ✅

Three tiers of payment plans:

✅ Pros

  • High accuracy rate and can process up to 100,000 emails per hour.
  • Pay-as-you-go and monthly plans, catering to diverse needs.
  • Integrations with popular email marketing platforms.
  • It offers real-time verification and deliverability testing.
  • Excellent customer support.

❌ Cons

  • Some users have found the platform's interface initially challenging to navigate.
  • The Help Center lacks comprehensive documentation.

17. MillionVerifier

MillionVerifier, formerly known as HuBoCo, is a versatile bulk email verification tool designed to enhance your email marketing efforts.

Rating

G2 -4.5  (12 reviews)

Capterra - 4.5 (98 reviews)

Overview

MillionVerifier simplifies the process of verifying email addresses within your lists. You have multiple options for uploading your lists. You can upload files or copy-past directly into the dashboard.

You can also integrate MillionVerifier with your website or app using the email verification API. Users submit email addresses on your platform, MillionVerifier validates them, reducing bounce rates and enhancing deliverability.

Pricing

Free trial ✅

Paid plans:

  • MillionVerifier is one of the few options that offers a one-time deal of $37 and 10,000 never-expiring credit.
  • $15 a month for 10,000 automatic verifications

They also offer a pay-as-you-go system. Calculate your expanse using their calculator on their website.

✅ Pros

  • Budget-friendly plans.
  • List bulk verification option.
  • Integrations with email marketing platforms to automate list cleaning.
  • API enables real-time verification.

❌ Cons

  • It may struggle with catch-all and Yahoo email addresses.
  • It lacks additional features that could enhance your email marketing efforts.
  • Customer support isn't available around the clock. Some users have reported slower response times and occasional issues with support quality.

18. EmailListVerify

EmailListVerify is an email verification tool that helps you improve the deliverability and performance of your email marketing campaigns.

It allows you to check the validity and deliverability of email addresses in bulk or in real time using an API.

EmailListVerify - EmailListVerify Review, Pricing, Features, Alternatives  to EmailListVerify

Rating

G2 - 4.5  (12 reviews)

Capterra - 4.5 (98 reviews)

Overview

EmailListVerify is primarily an email verification tool, using a range of techniques including domain and SMTP validation, spam trap checks, disposable email removal, catch-all domain detection, syntax error validation, hard bounce checks, MTA validation, and email duplicate removal.

It offers user-friendly options for verification. You can choose between bulk verification, where you upload your email list for quick and accurate verification, or real-time validation by integrating it with your website or app using its API.

Pricing

Free trial ✅

Pay-as-you-go:

Prices vary based on the number of credits per order (from 1K to 10M) 1 credit = 1 email verification No monthly fees or expiration dates.

Integrations: MailChimp, HubSpot, Zapier

✅ Pros

  • Easy to use, delivering rapid and accurate results.
  • Real-time verification through an API integration.
  • Users have praised EmailListVerify's customer support for its responsiveness.

❌ Cons

  • The tool lacks deliverability testing features.
  • No in-depth insights or analytics dashboard.

19. Xverify

Xverify is all about ensuring the authenticity and quality of your email lists. It doesn't just stop at checking the syntax of email addresses; it goes much further.

Rating

Software Advice - 4.1  (36 reviews)

Capterra - 5 (17 reviews)

Overview

Xverify verifies usernames, checks if it's registered at the domain, and employs anti-fraud measures. This means it can spot temporary accounts, fake addresses, typos, spam traps, and catchall addresses.

One of the key benefits is its ability to identify and eliminate email addresses that cause hard bounces. This translates to better email deliverability.

Pricing

Free trial ✅

Pay-as-you-go

✅ Pros

  • Ease of use.
  • Detailed information provided on email statuses compared to other platforms.
  • Competitive pricing, making it accessible to a wide range of users.
  • The product support team is responsive and helpful.

❌ Cons

  • Some users have reported issues with validating standard US addresses.

20. Mailfloss

Mailfloss is a fully automated email verification and list cleaning service that runs in the background and looks for invalid, risky, and outdated email addresses within your list. It has a 7-day free trial and a subscription-based pricing model.

Rating

Capterra - 4.9  (‎37 reviews)

Software Advice - 5 (37 reviews)

Overview

Mailfloss is a hands-off email verification tool that automatically connects to your email service provider and cleans your email lists every day without manual intervention.

It removes invalid emails such as typos, hard bounces, disposable addresses, and complainers.

Mailfloss' key features:

  • Scanning for spam keywords, checking broken links, and ensuring your email content is in tip-top shape.
  • It assesses how your emails perform with major providers like Gmail, AOL, Outlook, Yahoo, and more.
  • Automated daily cleanups to keep your email list tidy and spam-free.
  • API integration, allowing you to incorporate email verification into your applications.

Pricing

Free trial ✅

Subscription plans:

Plans vary based on the number of credits per month (from 10K to 125K) 1 credit = 1 email verification.

Automatic daily cleanup, decay protection, whitelist/blacklist options. Real-time API, and webhooks included in all plans

Integrations:

It offers integrations with most of the popular email marketing tools like: MailChimp, Ontraport, Constant Contact, HubSpot, Campaign Monitor, AWeber, InfusionSoft, ActiveCampaign, ConvertKit, Drip, Sendlane, Klaviyo, Sendinblue, MailerLite, Moosend, Gist, GetResponse, Intercom, Emma, iContact, Sendpulse, Wishpond, Benchmark, Mautic, Campaigner, VerticalResponse, Mailup, ActiveTrail, Autopilot, Customer.io, Mailigen, Remarkety, Iterable, DailyStory, Braze.

✅ Pros

  • Affordable and flexible pricing model
  • Supports over 50 integration with various email platforms
  • High-quality results and fast processing
  • Excellent customer support and documentation

❌ Cons

  • No bulk verification or manual upload option
  • No detailed reports or statistics

So why do we need email verification tools?

Email verification tools are services that essentially take lists of emails and determine which addresses are deliverable and undeliverable.

For example, if you take a list of 20 email addresses and upload it into a verification tool, you'll get a report back of how many out of those 20 were deliverable, undeliverable, and risky.

Avoiding the undeliverable and risky emails is going to ensure your domain has the best email deliverability possible aka you will avoid spam folder and your messaging will get through.

Here you can find our in-depth guide on why you need to check if email is valid.

We hope this article helped you to find your email verification partner, happy cold emailing!

Frequently Asked Questions

What is an email verification tool?

In essence, an email verification tool is an app/software/tool that filters a series of email addresses and will then weed out invalid emails, leaving you with addresses that are verified and deliverable.

How can I verify an email?

You have different methods to check if someone’s email is valid.

First and foremost, use an email verification tool, where you will import a list with all of your leads’ information, whether these are email addresses, LinkedIn profiles, etc. and the tool will send you a list indicating which emails are valid and which are invalid.

You can also use a lead database (lemlist has a huge one 😉) where you can access valid and verified contact details.

Lastly, if you want to check an address or two quickly, head over to our mini-tool and get a quick verification.

How do email verification tools work?

Email verification tools take the information that has been provided and run checks concerning domain and syntax among other factors. If they discover the addresses have no known issues, the address will be marked as valid, whereas if there are any spotted issues or spam risk it will be marked as invalid.

What is the difference between email verification and email validation?

Email verification and validation both confirm whether an email address is valid in terms of syntax, however, email verification also checks the existence of the email domain and validates that the mailbox is able to accept incoming emails.

Is email verification legal?

Yes. In order to keep in compliance with regulations like GDPR and the CAN-SPAM Act you must confirm you are sending your emails to valid and professional email addresses and not spamming your targets.

With email verification lists you can make sure you have the correct contact information and can keep track of those addresses you must avoid.

Don’t forget to include an opt-out or unsubscribe option to avoid any legal issues.

How important is email verification?

Email verification is a crucial step in all of your outbound activities. If you just guess on emails, knowing full well that a large percentage of those emails may bounce you will be waiting around for ages until a reply ever hits your inbox.

However, the highest risk you run is hurting your deliverability score, which will negatively impact the emails you send to actual valid email addresses.

Basically, you could get yourself stuck in spam limbo for a very long time.

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Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

What you should look at next

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