cold emailing

Hunter.io Review 2024: Pros, Cons, Ratings

lemlist team
LAST UPDATED
May 13, 2024
READING TIME
7 min.

74% of marketers have said that targeted emails increase  their overall customer engagement rates.

The journey to record conversions in your email outreach efforts starts with the right tool.

Hunter.io is known for being a great tool for finding business connections, verifying email addresses and sending cold emails.

This extensive review will help share insights as to whether it’s the right tool and fit for your current business needs.

Features and use cases

Like every other lead generation and email outreach tool, Hunter has several features that make it a great option.

Some of these functionalities include:

1. Domain search

If you ever need to find the contact information of people within an organization, Hunter’s domain search feature allows you to find this with the company’s domain. Once you enter the domain address, it sweeps the web to find this data.

Usually, you’d get the email addresses along with the full name, job title, phone number, LinkedIn profile and any other social profile associated with the user.

This ensures you’re emailing the right person at whatever time.

Source: Hunter.io

Hunter also shares the sources of this information. So you'd know whether it was gotten from the company’s website or an article online.

It also includes some details about the company like the industry, location, etc.

2. Email finder

There’s also a functionality that allows you to find a specific person.

If you already know their name and where they work, there’s no point going through a long list. Streamline the search with email find and it’ll share the details of that exact person.

Source: Hunter

There’s also a bulk email finder to help you find multiple people across different industries. Simply upload a CSV or TXT file with the names of these people and it’ll reconfigure your file with the email addresses included.

3. Email verifier

Before sending out your emails, you need to know if they’ll hurt your deliverability.

This feature is designed to help you figure out how authentic an email is by checking its deliverability status.

It usually gives out the results through a confidence score. The higher the score, the higher the deliverability that the email address will record.

You can also run a bulk email verification check.

4. Campaigns and reporting

This feature allows you to send email campaigns and cold outreach to the email addresses you find using this software.

However, you have to connect your email address to be able to send these messages. This is because the layout is just like regular email sent from Outlook and Gmail.

It has personalization so you can add their names to areas of your message, add videos and attachments like Gmail, and use any of the preset templates. You can also build cadences for automated sequences for specific campaigns and track your results afterwards.

The reporting gives you KPIs on the performance of your emails. You can also filter these results by campaigns, date and top performers.

5. Extensions and integrations

If you prefer using Chrome extensions and add-ons to work, this software offers many variations.

There’s the Chrome extension for finding email addresses when you’re surfing the web and a Firefox add-on for finding and saving email addresses as well.The Google Sheets add-on is also great for finding and verifying existing emails on your spreadsheet.

There are multiple integrations with other email marketing tools like Salesforce, Hubspot, Zoho and Zapier for many other software types.

Pricing and Value for Money

Free plan ✅

However, like most free plans, features like domain search, adding attachments to emails, campaign reports and multiple team accounts are not available.

Upgrading to a paid plan starts at $34/month on the annual plan or $49 on the monthly plan.

Starter Growth Business
$34 $149 $349
500 monthly searches 5,000 monthly searches 50,000 monthly searches
1,000 monthly verifications 10,000 monthly verifications 100,000 monthly verifications
3 email accounts 10 email accounts 20 email accounts

For a tool that only prioritizes lead generation, you can expect to spend more than $1,200 with a team of 10 members per year which is quite expensive when you compare it to other tools like lemlist which costs less than $1,000 with more extensive features.

Ratings, pros and cons

Rating ⭐⭐⭐⭐

We went through user reviews across popular software review sites like G2, Capterra and GetApp.

G2 - 4.4/5 (540 reviews) | Get App - 4.6/5 (615 reviews) | Capterra - 4.6/5 (614 reviews)

What users liked What users disliked
Ease of use You can’t find email addresses of very recent companies
Simple features It doesn’t have a corrective typing feature so you have to be accurate in your search
Responsive customer support Since it extracts leads from the web, not all websites provide adequate professional emails
Great for collecting email addresses The free credits have been reduced over the years
The free plan was sufficient for simple needs Compared to some other tools, it is pricey, even with the free credits.

Hunter.io is an excellent tool for lead generation, especially on the free plan.

But, when it comes to nurturing these leads, you don’t have enough features to work with — even on the paid plan.

Hunter.io can get quite expensive if you need to increase the number of leads you generate every month.

✅ Pros

  • Simple and easy user interface
  • Updates database with new publicly available emails
  • Multiple cold email templates are available
  • A free plan
  • Multiple integrations and functional add-ons
  • Invite team members to collaborate and grant role permissions

❌ Cons

  • Once emails are removed from a website or source, they are automatically removed on Hunter too
  • You can only send campaigns when you connect a Gmail or Outlook account
  • It only verifies professional emails and cannot verify emails that are associated with an “accept all” condition
  • Limited email campaign features e.g no A/B test or email warm-up
  • The paid plans can be quite pricey
  • No AI email assistant

Hunter vs lemlist

lemlist is a better and cheaper alternative to Hunter especially if you want to generate leads and do a multi-channel outreach at the same time.

Here’s a comparison based on features and price

Hunter lemlist
Free plan/trial ✅14 days
Email finder and verifier
Integrations CRM and Zapier CRM and Zapier
Email campaigns 2,500 on the starter plan Unlimited on all plans
Multi-channel outreach ✅Email, LinkedIn & Calls
AI Assistant
Custom landing pages
Lead generation database
Email warm-up
Pricing $34/month on Starter $32/month on Email Starter

Other Hunter alternatives

In addition to lemlist, there are some other alternatives you can consider giving a shot instead of Hunter. Some of these options include;

1.  Hubspot

Hubspot has a more robust lead generation program that allows you to track, score, send messages and grow your business. It also has features like forms, landing pages, SEO tools and more.

However, because of how robust it is, it can be difficult to learn especially when creating workflows.

2. Apollo

The one thing Apollo has is lead scoring.

You can rank your leads based on how responsive they are and how close they are to reaching the goals set. With this, you can prioritize your most promising prospects instead of simply sending out another batch of emails. It also has a very extensive database.

The major deal breaker is that it is more expensive than Hunter.

3. Klaviyo

While Klaviyo is easy to use, it is targeted more towards eCommerce websites.

It’s more of a CRM tool that allows you to send outreach via multivariate options like push, email, and SMS.

Unfortunately, it's better for lead nurturing than lead generation.

Key Takeaways

We can recommend Hunter to agencies who want to focus on lead generation first. It’s easy to set up, has little to no learning curves and can host multiple team members on one account.

After comparing lemlist and Hunter feature, we recommend lemlist as the most cost-effective solution.

With lemlist, you can focus on generating leads and nurturing them by scheduling multiple types of campaigns or test variations of your messaging.

Also, Hunter doesn’t offer enough details about your sales pipeline unless you integrate with another CRM tool.

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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