Cold Emailing

25+ best email sign-offs that get replies

Mihaela Cicvaric
LAST UPDATED
April 10, 2024
READING TIME
7 min.

If your emails end with "Yours faithfully and truly”, don't be surprised if your prospects think "another generic sales pitch" and don't respond.

You may have spent hours thinking of a successful cold email structure, but if the sign off isn't aligned with the rest of your message and your prospects' tone, you won't book any meetings.

A sign off is the closing line of your email in the form of a word, phrase, or question. Written well, it leaves a memorable final impression and pushes your prospects to take action.

Let's look at 28 ways to sign off an email that will boost your reply rates.

6 friendly email sign-offs

Use these casual email sign-offs to come off as a friend trying to help rather than a salesperson:

1. Use "Cheers" to set a relaxed tone, especially when you already know the prospect.

P.S. The British and Australians often use it, but other cultures might find it unprofessional.

2. Use "Hope it brings tons of value to you" when sharing valuable resources to prove you're here to help rather than sell.


3. Use "Have a great week/weekend" to send positive vibes at the beginning of the work week or before the weekend.

4. Use “Good luck with the [event, conference, webinar, etc.]” to show you're following their work.

5. Use "Enjoy the [business trip, holidays, etc.]" to show you researched your prospects and that your email wasn't sent in bulk.

6. Use "Thanks"/"Thank you" to express gratitude after the prospect has taken action (to avoid making assumptions about their next step).

6 action-oriented sign offs

Use these actionable email sign-offs to motivate your prospects to take the desired action.

1. Use “Looking forward to hearing from you” to show excitement about your conversation without appearing too pushy.

2. Use “Don't hesitate to contact me” to show you want to help and address any additional pain points or concerns.

3. Use "Talk/Chat soon" if you're likely to talk with the prospect soon and keep the conversation going.

4. Use “Drop me a line if you've got any questions” to ensure no unanswered doubts or concerns.

5. Use “Let me know what you think” to confirm interest before you ask for a meeting.

6. Use “I'd love to hear your feedback” as a conversation starter and show that you care about prospects' opinions.

6 professional email sign-offs

Use these formal sign-offs if you're unsure about your prospect's tone and don't want to appear inappropriate or too formal.

1. Use “Best”/"All the best” to end your message positively, leaving room for more conversation.

2. Use “Regards"/"Best regards" to keep your email professional without pressuring on your prospects to take action.

3. Use “Sincerely" to show respect without sounding excessively formal.

4. Use “I appreciate your [help, input, feedback, etc.]” to express you value prospects' time and that their opinions matter.

5. Use “Wishing you a productive [day of the week]” when sending early-morning emails.

6. Use “Will soon follow up with more info” to create curiosity for the value in the following email.

10 sign-off questions

Questions as sign offs can be great conversation starters and encourage your prospects to reply.

Here are 10 questions sign off examples you can use in your next campaign:

  1. “Interested in learning more?”
  2. "Worth exploring for you?”
  3. "Open to hearing more?”
  4. "Would this work for you?”
  5. "Would you like to see more?”
  6. "What are your thoughts?”
  7. "Does this align with your 2024 goals?”
  8. "Is this something that could help you?”
  9. "Do you want to hear what [outcome] could look like?”
  10. "Would it help your team if they could solve [pain point]?”

6 email sign-offs to avoid

If you use the following sign-offs in your cold emails, you should redo them, as they won't generate replies.

Here are the top 6 cold email sign offs you want to avoid if you wish to get more replies.

1. Using short forms such as “Thx/Rgrds” comes off as immature

2. Avoid “Yours/Yours truly/Yours faithfully” as you don't truly belong to your prospects

3. “Love” sounds too personal, as your prospects aren't usually part of your inner circle

4. Signing off your email with "Cordially” can make you sound too serious

6. “Xoxo” it's too informal and can make the prospect take you less seriously

6. No sign-off can make the email appear incomplete or impersonal

5 key tips for writing effective email sign-offs

Sign-offs help you end your emails on a positive note, build a rapport with your prospects, and increase your chances of getting replies!

Here are 5 things to keep in mind next time you're writing your email sing offs:

1. Align them with the purpose of your email

→ Your sign off should depend on the type of email you send and the desired prospects' action.

2. Understand the relationship with your prospect

→ Your familiarity with the prospect will decide how formal or casual you want your sign-offs.

3. Ensure there aren't grammatical mistakes

→ Double check your email sign off for any typos or caps lock to end your message professionally.

4. Use an appropriate tone

→ Your email ending should match the tone of voice of your prospect.

5. Use only one sign off

→ Avoid using multiple sign offs, as you don't want to overwhelm the reader before taking action.

If you're unsure about how to write a compelling CTA before your sign-off, check out what Tal has to say about it! 

P.S. If you enjoyed these tips and want to grow your business with more free feedback, join 11k+ successful people in the biggest outreach community!

Mihaela Cicvaric
Content Marketing Manager @ lempire | Sharing everything you need to get replies to your cold emails
Get weekly outreach tips
SHARE THIS ARTICLE
Thanks! You've successfully subscribed to lemlist newsletter
Oops! Something went wrong while submitting the form.
G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

What you should look at next

Cold Emailing

How Much Do Leads Cost In lemlist?

You need your perfect leads, but you want to plan your monthly budget. We get it. Here's a full breakdown to understand how much leads cost when you're using lemlist.
September 9, 2024
Cold Emailing

Instantly vs Apollo: Are they the right fit?

Apollo or Instantly? Which one should you choose? Read this article to help you figure it out!
August 8, 2024
Cold Emailing

9 Best Email Mailing and Marketing Services

An email mailing service is a tool for building customizable templates, sending campaigns, and gathering data. Here is a list of the 9 best ones.
August 5, 2024
Cold Emailing

Using Gmail's SMTP to send emails - What you need to know

Learn how to use Gmail's SMTP server with third-party apps and services, including the new Sign in with Google requirement, and discover how to add non-Gmail SMTP servers to your Gmail interface.
August 1, 2024
August 1, 2024
Cold Emailing

What is an SMTP server? A simple explanation

Discover what an SMTP server is and how it works behind the scenes to enable email delivery across the internet, ensuring your messages reach their destinations.
August 1, 2024
July 31, 2024

What you should look at next

Receive weekly outreach tips in your inbox, sent to 210 000+ salespeople, marketers, founders, and entrepreneurs worldwide!

Subscribe to the lemlist newsletter
You've successfully subscribed to the lemlist newsletter!
Oops! Something went wrong while submitting the form.