Sales Strategy

10 Reasons Why Agencies Love lemlist

Mihaela Cicvaric
LAST UPDATED
April 10, 2024
READING TIME
7 min.

Tired of testing out enterprise solutions that weren’t built for agencies? Inflexible pricing and lack of support put your business legacy at stake?

In this article, you'll discover how to simplify the management of your clients’ accounts and campaigns with lemlist, a tool built by the ex-agency owner.

It was created based on the 20K+ community and agency clients’ feedback to ensure high ROI with centralized client management.

10 reasons why agencies love lemlist

1. Management of multiple accounts from a single interface

Let’s say you have an agency that does outreach for multiple clients.

Typically that means that to manage their accounts and campaigns, you need to log in and out of each account constantly.

But what if you could manage all your clients from a single place?

It would save you time and give clear visibility over multiple accounts. By managing and accessing each client account in lemlist’s interface, there’s no need for constant switching.

You can segment clients into teams and assign campaigns to each from one convenient spot. Admin role will allow you to be present in each account and navigate between them in a matter of seconds:

lemlist centralized interface

In the centralized interface, you can see and change the list of all your teams, user settings, and even add a new user with a single click:

change teams settings

This efficient way of managing different accounts leaves no margin for errors and speeds up administrative processes. You’ll have more time to create outreach campaigns that stand out and, hence, get more clients for your customers and yourself.

2. Plan flexibility and a clear billing overview

As an agency, you’re probably using many tools, so minimizing their cost is essential.

The less money you spend on tools, the more profit you’ll earn, which results in better pricing options and closing more deals.

Since many clients can’t commit long-term, it’s important to have the freedom of choice on how to bill them. Agencies using lemlist love having the flexibility to sign clients on monthly plans.

Once you pick the plan that suits each client the most, you can have access to a clear billing overview from a single spot:

billing section lemlist

Under one roof, you’ll be able to manage your clients’ plans within seconds:

  • Edit the number of seats (aka the number of sender emails for every client)
  • Set different pricing plans for different clients
  • See the price for every client and the Total $ NoN/month for all clients
  • Download invoices
  • Change billing details
  • Assign different credit cards for each team

3. Client privacy protection with report-only access

When managing "done for you" clients' campaigns, ensuring they don’t have access to other clients' accounts or their campaigns is important.

And if they want to access their insights, lemlist offers the possibility to give them access to their reports exclusively.

Agencies can add an “External” user with a passwordless login, which grants clients access to their campaign reports, user settings, and email provider settings - but no other data.

create external user window

If you decide to grant your users access to their reports and campaigns exclusively, you’re making sure they can’t access any other client’s info or make any campaign changes.

Ultimately, it’s up to an agreement with your client if you want to grant them access at all. But, if you decide to do it, lemlist helps you keep it 100% safe and transparent.

4. Free admin seats

As an agency member, you want to make sure you’re part of each client’s team as you need to manage their campaigns on their behalf.

But, adding the same admin role in multiple teams can be a pain as it quickly gets pricey.

That’s why agencies using lemlist can give access to admins (aka other team members) completely off charge.

So, how does it work?

Admin roles will remain free if these users don't have their email providers connected and no campaigns are sent from their email addresses.

For example, Tim's admin seat will be free, while Ena's will be paid:

free admin seat

To sum up, one more email address = one more paid seat.

5. Deliverability maximization and spam folder avoidance

If you’re doing cold emailing extensively, having a good IP warming strategy is crucial to avoid the spam folder.

But, warming up your email takes a lot of time as you need to send many emails to a set schedule.

So, how do you speed up and automate establishing a good sending reputation?

As deliverability is a key component of successful outreach, you should track it using the warm-up and deliverability booster, instead of looking at misleading metrics like open rates.

That’s why for each paid lemlist seat you'll gain access to lemwarm - a warm-up and deliverability booster that ensures high deliverability for the long run.

You’ll be able to:

  1. Save time and money by automating your warm-up process
  2. Gain a good sender reputation with a tailored strategy
  3. Maintain high deliverability with detailed reporting
deliverability score in lemwarm

6. Time-saving thanks to automatic LinkedIn outreach

Going multichannel allows you to connect with your target audience on their favorite channel, such as LinkedIn, which boosts your chances for more replies.

Still, searching for multiple clients’ leads and reaching out includes much manual work.

So, how can you expand your service offering without hiring new people?

Agencies using lemlist can create multichannel sequences with LinkedIn steps - all from a single place.

You’ll not only be able to increase your client's reply rates, but you will also bring more value without additional resources.

In just a few seconds, you can add:

1. LinkedIn profile visit → Adding this step increases the chances of leads accepting your client’s invite or replying. This is a perfect “soft touch” to stay in your prospect’s mind without being too intrusive.

2. LinkedIn invite → Being connected to prospects means exposing your personality and brand, which allows you to start building relationships more genuinely.

3. LinkedIn message → Whether you want to send an email, LinkedIn message, or reply to any of those, you can do it from a single interface - without switching between different apps.

4. LinkedIn voice message You can now leave your leads a Linkedin voice message straight from within lemlist. And instead of reinventing the wheel for every campaign, you can use one of our pre-made templates of LinkedIn voice message scripts that have proven to work.

P.S. To make your life easier, you can use the lemlist Chrome extension to scrape your leads' profiles and quickly import their info into a campaign.

Or, to make it even easier, find and import your leads directly from lemlist’s huge lead database, here’s how ⬇️

7. Creative campaigns to stay ahead of the competition

No matter what tool you use, you must ensure your outreach campaign stands out if you want to get replies.

And the best way to catch prospects' attention is personalization.

When your prospects feel like your message was written especially for them, the chances for conversion only get higher.

So if you want to make your email unique without additional time and money, lemlist offers complete email personalization.

Here’s how custom variables work:

1. Add personalized text → No matter how many emails you send, you can automatically personalize any part of your message, including the intro line, pitch, or call-to-action.

personalized email text

2. Add personalized images → Insert easy-to-make video thumbnails and automatically customize any image with:

  • prospect's company logo
  • screenshot of their LinkedIn profile or website
  • prospect’s name or any other text

This will allow you to personalize outreach at scale, as lemlist does the hard work of adjusting each image to different prospects.

email image personalization
  1. Custom landing page → Build personalized landing pages with no code and easily embed video or lemcal calendar.
custom landing page

8. Automated workflows integration with your favorite tools

If you have team members managing multiple teams, finding automated workflows is crucial to scale.

So, to avoid unnecessary costs, you can use lemlists’ self-serve and easy-to-implement workflow integrations.

Connect your CRM, get instant notifications, receive leads from Google Sheets, and find prospects on LinkedIn - all within a single app. Use Zapier to connect lemlist with thousands of other popular apps and automate your work to have more time for what matters most - no code required.

9. Access to the best outreach practices

To grow your business, you must constantly check for best practices, content inspiration, and sales automation hacks.

Finding them in the same place and joining a group of people with whom you can share your struggles or ask questions is not easy.

So, if you want to gather insights and exchange workflows with other similar businesses, you can join the lemlist family community.

A place where you can access free templates, guides, webinars, and real-life examples as a constant source of inspiration.

lemlist family community

The weekly-posted content will not only help you out in testing different approaches but also nail outreach personalization at scale.

10. Visibility increase by becoming a lemlist partner

How does showcasing your agency in front of thousands of potential customers sound?

If you want to boost your agency’s visibility, you can do it by helping other businesses grow!

In the base of 20K+ clients, we often get asked for agencies to provide outbound services for them. As we truly believe that “we grow when you grow”, we created a lemlist partner program that helps you expose your business by sharing outreach tips.

You’ll not only reach a wide network of clients and partners but also:

  • Get a dedicated account manager
  • Have early access to the new features
  • Enjoy partnership discounts
  • Sign new deals & double your MRR

Key Takeaways

Agencies love that without the hefty price of an enterprise solution, they get to do high-quality outreach that ensures high ROI for clients and themselves.

So if you want to:

✔️ scale your business

✔️ stay ahead of the competition

✔️ be cost-effective

✔️ retain your clients

✔️ have access to best practices

start your free trial now!

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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