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Deliverability
[Email deliverability checklist] Make sure people read your emails
lemlist team
July 25, 2024
|
7 min. read
lemlist team
LAST UPDATED
June 9, 2024
READING TIME
7 min.
Damaged sender reputation, missed opportunities, or wasted resources?
It’s not bad luck. It’s poor email deliverability.
Which is why we're introducing the finest email deliverability checklist ever created. It contains every trick in the playbook to maximize deliverability, understand how to do an audit of your email-sending reputation, and make sure your cold emails land on top of anyone's inbox... consistently!
◻️ Set up your exact profile (no fake names or photos).
Email domain warm-up
To avoid spam filters on a regular basis, you need to keep your email domain in good shape. This is where the email deliverability booster comes into play.
◻️ Manually warm up your emails (option 1):
Week 1: 10 to 20 emails per day
Week 2: 20 to 40 emails per day
Week 3: 40 to 80 emails per day
Week 4: 80 to 100 emails per day
◻️ Automatically warm up your email address (more desired option 2 😎):
Use deliverability and warm-up booster like lemwarm to get your emails directly into the audience’s inbox.
Deliverability booster runs 100% on autopilot and helps you:
Avoid the spam folder with a tailored deliverability strategy
Improve sender reputation with human-like conversations
Maintain high deliverability with a detailed deliverability report
Having invalid email addresses in your list comes at a high cost for your reputation and deliverability. Luckily, it's easy to ensure this doesn't happen to you.
◻️ Keep your bounce rate under 5%.
◻️ Don't buy email lists where addresses are not verified.
◻️ Always send campaigns to business addresses of individuals. The best source of B2B leads is LinkedIn as people tend to regularly update their job position and company. You can get important information about your leads through LinkedIn scraping.
◻️ Use a system that allows you to consistently get verified email addresses from fresh data sources.
Email providers are carefully assessing whether or not your prospects are engaging with the emails you send them. The only way to facilitate engagement and get replies is to focus these emails on your prospects and their needs.
In other words, make them unique and well-structured.
◻️ Don't use spam trigger words and phishing phrases (WIN, free, viagra 😂 etc...).
◻️ Don't use ALL CAPS IN YOUR SUBJECT LINE.
◻️ Always personalize cold emails.
◻️ Use liquid syntax for ultra-personalization (e.g. when you want to automatically change intro lines for different audience verticals).
◻️ Use spin syntax if your lists are bigger than 300 people (e.g. where you have 4 different intro lines and they will spin in random order).
◻️ Always email A/B test in order to know what works best for you.
Maintain a good reputation
Avoiding spam filters comes down to ensuring your email reputation stays intact by following the guidelines email providers have provided you with.
◻️ Volume: Do not go over the limit of your email provider. Ideally, keep the number of emails sent between 50 and 200 per sender per day. If you need to deliver more emails, it's best to use multiple senders.
◻️ Consistency: If you didn't send any emails, but then all of a sudden you start blasting 500 emails every day, you're gonna run into trouble. Try to establish a process with consistent daily volumes. When you need to increase it, go step by step.
◻️ Keeping a good ratio: From email sent to email received.
◻️ lemwarm = deliverability booster. Make sure to set up the email warm-up feature within lemlist. It will help you keep a higher ratio from email sent to email received.
◻️ Sending speed: Never send all emails at the same time - use a system allowing you to spread them throughout the day.
You can have the best cold email template or the most awesome list in the world. You can write a fantastic subject line and have the clearest call to action. Heck, you can have the greatest product ever.
But if people don't see your email, it will all be in vain.
To have the best email templates, fantastic subject line, and amazing email deliverability, give lemlist a try for free!
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Looking to verify leads' email addresses but aren't sure which tool suits your goals and budget? Check out the ultimate review of the Bouncer email verifier and ensure youget the most value for money.
Sending emails to unverified addresses = not reaching your target audience. Here are the best verification tools to ensure you open new business opportunities.
If you send emails to invalid addresses, you can’t get replies and grow your business. In this article, get 5 proven methods to validate an email without reaching out first.
Email warm-up helps establish a good sender reputation, allowing you to send more emails without landing in the spam folder. Essentially, a good email warm-up strategy is essential for cold email success.
Guillaume Moubeche
Jul 25, 2024
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