You worked hard to generate new leads and followed the lead nurturing strategy, but your conversion rates are still low.
Whatever you do, leads just don’t want to convert. Don’t worry; we’ve got your back.
In this article, you learn how to nurture leads with lemlist and turn them into paying customers.
Why Do You Have Low Conversions Despite Doing Lead Nurturing?
That’s a million dollar question. But here are the most common reasons why your prospects resist making a final purchase:
Reason 1: Poor Lead Quality or Targeting.
While you feel like you got the hottest leads out there, it may not be true. The leads you nurture may not be well-qualified or correctly targeted.
If the initial data used to identify potential leads is flawed or too broad, you’ll nurture the wrong audience.
This results in wasted resources and low conversion rates because the people you are engaging might not have any genuine interest or need for your product.
To solve this issue, we suggest focusing on lead qualification and scoring before starting your lead nurturing process to make sure you target the right leads from the start.
Reason 2: Wrong Post-Nurturing Follow-up.
One of the most common reasons why, despite all the lead nurturing, your lead conversions are still low can be due to the fact that there are gaps in the sales process, particularly in the follow-up stages post-nurturing.
If leads do not receive timely and relevant communication after initial nurturing efforts, their interest can vanish.
The lack of timely follow-up can cause even warmed-up leads to cool down and drift away without converting.
If the prospect drifts away, the chances are you’ll lose your leads altogether. In this case, you need to reconvert lost leads from the start.
Lastly, don’t underestimate customer nurturing. After the lead converts, you don’t just let it slip but keep communicating to add even more value with educational material.
This way, you can increase customer lifetime value, reduce churn, and significantly boost your revenue.
Reason 3: Over-Nurturing.
This may seem counterintuitive, but nurturing your leads too much can also damage their interest in you.
In fact, bombarding leads with too many communications or extending the nurturing phase excessively can lead to lead fatigue.
Leads might feel overwhelmed if they receive too much information or too many touches in a short time.
This can easily result in disengagement and a reluctance to move forward in the sales process.
Reason 4: Inefficiencies Due to Manual Processes.
Lack of automation in lead nurturing and sales processes often leads to inefficiencies and human errors. These errors may not seem like a big deal at first, but over time, your conversion rates will definitely plummet.
Manual entry and tracking of lead data increase the chances of missing critical follow-up actions or misplacing vital lead information. These errors are often the reason for lead-handoff delays and miscommunications.
Manual processes in the lead nurturing stage lead to missed sales opportunities as leads do not receive the timely or accurate attention needed to convert them.
Reason 5: Insufficient Personalization.
If your lead nurturing lacks personalization, leads won’t feel like they are given the care and attention they deserve.
The content will seem generic and irrelevant if you don’t customize interactions with leads enough, ideally based on individual lead behaviors, preferences, or previous interactions.
Your communication will look lazy and unprepared, and the hot leads will get cold very soon.
Moreover, this lack of personalized engagement can result in a disconnect with potential customers, making them less likely to see the value in your offering.
Is lemlist Good for Lead Nurturing?
lemlist can be used for lead nurturing if you have a bad conversion rate and want to convert more leads to your sales pipeline.
With lemlist, companies can easily build campaigns in the name of their sales reps and send sequences to leads automatically.
Building and managing these lead nurturing campaigns is a walk in the park, even for beginner users, thanks to lemlist’s user-focused.
lemlist is an excellent all-in-one sales platform thanks to its:
- very clear navigation menus and on-page instructions (that make the tool excellent for beginners)
- easily editable campaign sequences in your lead nurturing campaigns
- advanced personalization tactics (images, videos, liquid syntax, dynamic pages, LinkedIn voice messages, etc.)
- advanced automations (customized email, message scheduling, follow-up scheduling, etc.)
- advanced conditions to better customize your lead’s journey using specific workflows triggered by the lead’s interactions with your sequence
Learn more about lemlist’s capabilities and features in our in-depth lemlist review.
How to Nurture Leads With lemlist? Use the Multichannel Strategy
With lemlist, you can easily create multichannel sequences that strategically balance out different channels and give your leads space and time to engage.
Contrary to lead generation and conversion campaigns, a lead nurturing campaign has to be spread out more over time. It also requires consistent effort and patience.
We recommend trying a 30-day method where you use a multichannel lead engagement strategy.
In this scenario, you mix LinkedIn visits, personalized messages, emails, and calls over the course of 30 days.
While this sequence focuses on moving leads down the sales funnel, it will not overwhelm your prospects.
Here are your steps:
Day 1: LinkedIn visit
Day 2: LinkedIn message/invite
Day 3: First email
Day 5: LinkedIn visit
Day 6: LinkedIn visit
Day 8: Second email
Day 10: LinkedIn visit
Day 12: Third email
Day 15: LinkedIn visit
Day 16: Call
Day 22: Fourth email
Day 25: LinkedIn visit
Day 30: Call
Remember to give your leads time to read your message. Set a waiting time for each step that will vary depending on which step you make.
For example, after sending out the first and second emails, set a waiting time of at least 5 days. After sending out a LinkedIn message, you can wait 6 to 7 days to follow up with the next LinkedIn message.
This sequence creates five “hard touches” (email + LinkedIn message) spread over a month. While there are several interactions, the spaced-out approach prevents your leads from feeling bombarded.
It’s also important to highlight the importance of the content you share in these four emails.
Learn more about the 5-step framework in the lead nurturing process for your next lemlist campaign.
When to start your lead nurturing campaign?
It’s important to pick the right triggers to act upon when launching your lead nurturing campaign.
The best lead triggers are:
- Demo requests
- BOFU content download
- Lost deals from the past
Why Multichannel Sequences Work?
Multichannel campaigns are very effective in lead engagement because of the variety of touchpoints you get to use on your leads.
By contacting prospects through multiple channels – LinkedIn, emails, and phone calls – you have much higher chances of hearing back from them because they can choose the platform they prefer.
Moreover, many leads tend to ignore emails if they’re not that interested in your offer but respond to LinkedIn messages.
Even if your lead misses your first email, they might see your LinkedIn message or hear from you via a phone call.
Diversified outreach makes your message much more likely to be delivered.
In lemlist, you can easily find out what nurtures and engages your leads the best by running A/B tests.
You can test subject lines in emails or try different LinkedIn message variations to find the winning formula.
