lemlist Review & Tutorial: How to Get More Leads in 2024

Not sure if lemlist is the right outreach software to boost your sales and lead game?

We’ve got your back.

This is your definitive, no-fluff lemlist review. We slice through the noise to analyze each feature, every advantage, and each downside.

Let’s get to it.

What is lemlist?

lemlist is an AI-powered sales engagement and automation platform.

It makes your bulk cold emails and LinkedIn messages feel like they were manually written.

That’s important because generic emails belong in the trash. lemlist is for people who want their messages to hit home, not just hit inboxes.

lemlist is designed for the people-centered hustlers. Entrepreneurs, sales reps, and marketers who want to drive conversions while keeping it real.

What lemlist brings to the table

• A vast sales lead database with over 450 million verified B2B contacts (People database)
• Smart email verification
• Multi-channel outreach capabilities: LinkedIn outreach (incl. voice messages), cold email & cold call
• Precise sequence automation
• Advanced personalization features
• A perfect balance between mass outreach and personal touch
• Effortless email customization
• A clear & intuitive analytics dashboard
• AI writer & AI variables to scale outreach personalization like never before possible
• 14-day free trial

lemlist’s features

#1 Lead database

lemlist’s massive (450 million+) People database lets you slice and dice with advanced filtering to find your ideal prospects.

You can filter by various criteria like location, job title, and industry.

You get a streamlined path from picking out the best leads to dropping personalized lines in their inboxes.

It’s lead generation, minus the guesswork.

It’s also really easy to track who you’ve contacted for easy retargeting & spam avoidance. Fresh filtering features are on the horizon too!

Soon, you’ll be able to pinpoint prospects experiencing key changes, like snapping up new hires or landing funding, and emailing them about it. This level of personalization will make your cold outreach warm.

#2 Email Finder and Verifier

lemlist offers an advanced Email Finder and Verifier Tool, built from testing over 40 email providers.

What you get is a tool that nails 80% of valid emails using just the first name, last name, and company name.

How to use lemlist’s email finder tool?

There are more ways to find someone’s email address for free, but we’ll show you the easiest one.

First, go to lemlist email finder. There, input your lead’s company and first and last name. Then, click on Find email address.

lemlist will find the lead’s valid email address for you.

Example of set of leads ready for outreach

If you’re searching for new leads on LinkedIn, you can paste their profile and lemlist will find their valid email address for you.

Alternatively, you can use lemlist and find email addresses in bulk for free by uploading a .CSV file.

Before uploading, ensure the file contains your leads’ job title and company.

Prefer LinkedIn?

Just drop a profile URL, and it does the heavy lifting for you.

This ensures your emails are deliverable – minimizing the risk of bounce.

It double-checks emails with multiple providers for accuracy.

Need more than emails?

You’ve got options to snag phone numbers and detailed LinkedIn data (think profile pictures, job titles) for that extra personal touch in outreach.

Plus, it verifies emails for imported contacts, keeping your campaign data clean and effective.

Feed it accurate lead info, pick your options, and you’re set for some serious prospecting.

Feel free to glance over our email verification tool shortlist, featuring 19 of the best solutions out there.

#3 Campaign management

lemlist is designed to make your outreach journey as smooth as possible.

lemlist offers a user-friendly interface with clear navigation menus and on-page instructions to guide you through creating and managing campaigns.

The sequences are easily editable, allowing you to quickly build personalized campaigns that align with your goals.

lemlist focuses on automation to make your life easier – streamlining tasks like email customization, message scheduling, and follow-ups.

Take a look at some of the things that can be automated:

Customize your campaign’s steps with advanced conditions.

These conditions let you configure automations that trigger reactions based on your recipient’s actions.

Send a follow-up email if a lead opens but doesn’t click, or respond with a personalized video if they engage with a link.

This customization turns every recipient action into an opportunity for more impactful outreach.

lemlist further simplifies the process with ready-to-use B2B email templates. Simply copy them to your campaign, customize and send!

Professionally promote your webinars, products, services, or foster connections – without the grunt work.

P.S There’s a template for every occasion!

Better yet, you can now access the template library directly from your lemlist dashboard. Simply follow these steps: 

• Select “Campaigns” in your dashboard
• Filter your desired templates by campaign type, intent, language, etc
• Preview the template to make sure it’s the one you want and click on “Use template”
• Edit the template to fit your specific leads, messages, and needs
• Add your leads
• Send!

Handling so many multichannel campaigns simultaneously can lead to missed or lost messages.

To solve this issue, lemlist has incorporated a Unified Inbox.

This means that you will be able to see at a glance all of your interactions via email or LinkedIn with your contacts in one place.

Additionally, you will also be able to track open emails, sent and received messages and notes added.

You will be able to view and answer to all of your multichannel messages from one unique inbox, and if you spot a contact who has not replied, you can directly push them to new campaigns for a follow-up strategy.

# 4 Personalization

lemlist packs AI-powered personalization that helps to scale your campaigns while keeping that human touch.

Personalize your text, images, videos, landing pages and include liquid syntax in all of your emails.

Another key feature is the Icebreaker generator AI tool, which lets you easily customize email openings for every one of your leads.

It digs into data points like industry, job title, and recent social media moves, to craft intro lines that hit the mark with your leads.

Aside from these personalization options, you can also go for lemlist’s AI variables that will help you:

• Clean job titles or company names
• Segment up to 1000 leads in seconds
• Write personalized messages based on available data

# 5 Email warmup & deliverability booster

Once your content and email list are set, the next challenge is avoiding the spam folder.

lemlist has you covered with enhanced email deliverability tools, including the innovative lemwarm feature.

lemwarm gradually increases your sending volume and frequency, while also generating replies to your emails, which all help build up your sender reputation. A strong sender reputation means fewer of your emails will land in spam.

lemwarm also monitors your technical setup, tracks spam folder placements, and measures your deliverability score, all aimed at ensuring your emails reach their intended destination.

All this in one place. You can also get customized insights on your deliverability, which basically means that you identify issues before they put a damper on your campaign.

# 6 Tracking & testing

What’s an email outreach tool without a dashboard?

lemlist’s detailed analytics dashboard is a breeze to navigate, offering a visual snapshot of your activities and results.

Right away, you’ll see a progression bar that offers a concise overview of the entire campaign, showcasing the most recent activity for each lead.

The dashboard offers various options for reviewing your outreach strategy, including global stats, campaign-specific data, step-by-step insights, channel-specific stats, and lead-actions tracking.

For convenience, lemlist has divided its metrics into two categories: Positive and negative.

Positive stats are those metrics that scream ‘good job!’

While the negative metrics highlight room for improvement, they include instances like failed attempts, bounce rates, unsubscribes, etc.

The thumbs-up & thumbs-down icons at the top right of your screen let you toggle between these aspects.

Additionally, lemlist’s analytics toolkit has built-in A/B testing!

Easily test different elements of your cold email to find what performs best.

You can A/B test entire sequences too!

Create two sequences for a single campaign to discover the winning method for the best results.

# 7 LinkedIn outreach

To improve your chances of getting replies – you need a multi-channel strategy.

With lemlist, you can sync LinkedIn outreach and Email outreach capabilities.

This means that finding prospects, personalized invites, and follow-ups post-approval – is all automated for you.

More results, less hassle.

To avoid coming across as a bot, lemlist’s got a neat feature: “LinkedIn profile visits” which you can use as a step in your campaign sequence.

It increases your chances of getting invitations accepted!

You decide whose profiles to show – yours or your teammates’.

It signals genuine interest in your leads’ achievements and helps build a connection.

Plus, you can set different sequences and messages for accepted and pending connection requests.

Have a list of prospects with LinkedIn URLs in a CSV file or CRM software? Easy, import it into lemlist. Just make sure your CSV file has a “linkedinUrl” column.

And if you’re scouting leads on LinkedIn directly, try lemlist’s LinkedIn Chrome Extension to get better results, faster. With the new Chrome extension you don’t have to switch from one page to another. Simply access the extension from the app and import your leads. 

Once you’ve installed and integrated it with your LinkedIn profile – open prospect profiles or perform an advanced search on LinkedIn to automatically funnel all their profile details into your prospect database.

P.S.: You can scrape up to 100 emails per month with the new Freemium version.

Feel free to explore tracking metrics such as ‘connection requests sent’, ‘invitation acceptance rates’, and ‘answered messages’.

Now, lemlist comes with a new exciting feature to get your LinkedIn outreach even more personalized.

LinkedIn Voice Message feature allows you to record and send customized voice messages to your leads.

How does the Voice Message feature work?

Let’s take it step by step:

• Add a voice message in your sequence
• Combine LinkedIn voice messages with emails and phone calls in multi-channel outreach sequences
• Automatically send LinkedIn messages to leads who have accepted your connection request using pre-set conditions
• Record your voice message
• It will be sent automatically to your leads
• Use pre-made templates of LinkedIn voice message scripts that work, so you increase your results
• Keep track of who engaged with your voice messages and go further into your campaign to increase replies

#8 Integrated cold calls

lemlist allows you to integrate Ringover and Aircall so you can include cold calling steps seamlessly into your multichannel outreach campaigns.

This feature will allow you to make calls directly from the app, without having to change platforms.

lemlist will track your call activity, recording if a call was answered and how long it lasted. All this information can then be accessed in the unified inbox.

You can set up your cold call integrations with 3 simple steps:

• Step 1: Connect your Ringover account by pasting your Ringover API key into lemlist. It will set up Ringover for the whole team

• Step 2: Make calls via lemlist using call tasks or call button from the inbox.

• Step 3: Track the call activity and add necessary notes

Pricing and Plans

lemlist offers a 20% discount on yearly plans and 10% on quarterly plans (not reflected in the pricing table above).

Plus, when billing, you can select your currency:

Is lemlist worth the price?

lemlist offers four different pricing plans, each with distinct capabilities.

They also provide a 14-day free trial, giving you ample time to judge if it’s the right fit for you.

Let’s break it down:

While this tool’s pricing is on the higher side, the value is evident, especially in the Pro plan.

If you need a comprehensive and integrated outreach solution, the higher cost is justified by lemlist’s multifaceted capabilities and support.

What customers say about lemlist

lemlist has overwhelmingly positive reviews.

One verified customer has shared how he sees lemlist as superior to competitor Instantly:

And another verified user heaped praise on lemlist’s customer service:

But as with any app or service, some customers have complained about lemlist, too:

One otherwise satisfied customer didn’t like that you can’t move steps around in the campaign sequence:

While another customer had some complaints about lemlist’s reporting features:

Ratings

Rating ⭐⭐⭐⭐⭐

G2 – 4.5/5 (261 reviews) 

Capterra – 4.6/5 (382 reviews)

Pros and Cons

✅Pros:

• Interface: Clean and intuitive, designed for ease of use
• Next-level personalization features
• Campaign Management: Top-notch tools for running and tracking campaigns
• Lead Database: Access to over 450 million B2B contacts
• Email Templates: A wide variety of customizable templates
• CRM Integration: Seamless syncing with major CRM platforms
• Knowledge Base: Extensive resources for self-help and learning
• Free 14-day trial

❌Cons:

• Learning Curve: Despite being intuitive, it requires initial familiarization
• Support Limitations: Basic plans have restricted access to advanced support
• Pricing: More suitable for those prioritizing value and features over budget constraints

Final Verdict

lemlist is your go-to for email outreach and automation, perfect for sales and marketing pros.

Thanks to AI, it lets you craft scalable & personalized campaigns with better response rates.

If you’ve got a sales team of 5-10+ members seeking efficient, personalized outreach, lemlist is your match.