sales strategy
Last Update
Dec 8
Reading Time
7 min.

lemlist Review & Tutorial: How to Get More Leads in 2024

lemlist team

Searching for a no-bullshit, straight-shooting review of lemlist to boost your sales and lead game? Look no further. This is your definitive, no-fluff lemlist breakdown. We slice through the noise to analyze each feature, every advantage, and each downside.

Let’s get to it.

lemlist Unpacked: What, Why, Who

  • What: lemlist is an AI-powered cold email outreach and automation tool to make your bulk emails feel one-on-one.
  • Why: Because generic emails belong in the trash. lemlist is for people that want their messages to hit home, not just hit inboxes.
  • Who: Designed for the people-centered hustlers. Entrepreneurs, sales reps, and marketers who want to drive conversions while keeping it real.

What lemlist Brings To The Table

  • A vast sales lead database with over 450 million verified B2B contacts.
  • Smart email verification.
  • Multi-channel outreach capabilities (LinkedIn outreach, cold email & cold call.)
  • Precise sequence automation.
  • A perfect balance between mass outreach and personal touch.
  • Effortless email customization.
  • A clear & intuitive analytics dashboard.

lemlist Breakdown - Pros & Cons


  • Interface: Clean and intuitive, designed for ease of use.
  • Campaign Management: Top-notch tools for running and tracking campaigns.
  • Lead Database: Access to over 450 million B2B contacts.
  • Email Templates: A wide variety of customizable templates.
  • CRM Integration: Seamless syncing with major CRM platforms.
  • Knowledge Base: Extensive resources for self-help and learning.


  • Learning Curve: Despite being intuitive, it requires initial familiarization.
  • Support Limitations: Basic plans have restricted access to advanced support.
  • Pricing: More suitable for those prioritizing value and features over budget constraints.

lemlist Features - The Full Scoop

#1 Lead Database

lemlist’s massive (450 million+) B2B sales lead database lets you slice and dice with advanced filtering to find your ideal prospects.

You can filter by various criteria like location, job title, and industry.

You get a streamlined path from picking out the best leads to dropping personalized lines in their inboxes.

It's lead generation, minus the guesswork.

It’s also really easy to track who you’ve contacted for easy retargeting & spam avoidance.

Fresh filtering features are on the horizon too!

Soon, you'll be able to pinpoint prospects experiencing key changes, like snapping up new hires or landing funding.

#2 Smart Enrichment

lemlist steps up with an email and phone finder tool, honed from testing over 40 others.

What you get is a tool that nails 80% of valid emails using just the first name, last name, and company name.

Prefer LinkedIn?

Just drop in a profile URL, and it does the heavy lifting for you.

This ensures your emails are deliverable - minimizing the risk of bounce.

It double-checks emails with multiple providers for accuracy.

Need more than emails?

You've got options to snag phone numbers and detailed LinkedIn data (think profile pictures, job titles) for that extra personal touch in outreach.

Plus, it verifies emails for imported contacts, keeping your campaign data clean and effective.

Feed it accurate lead info, pick your options, and you're set for some serious prospecting.

Feel free to glance over our email verification tool shortlist, featuring 19 of the best solutions out there.

#3 Campaign Management

lemlist is designed to make your outreach journey as smooth as possible.

lemlist offers a user-friendly interface with clear navigation menus and on-page instructions to guide you through creating and managing campaigns.

The sequences are easily editable, allowing you to quickly build personalized campaigns that align with your goals.

lemlist focuses on automation to make your life easier - streamlining tasks like email customization, message scheduling, and follow-ups.

Take a look at some of the things that can be automated:

Customize and control your reactions with advanced conditions.

These conditions let you configure automations that trigger reactions based on your recipient’s actions.

Send a follow-up email if a lead opens but doesn’t click, or respond with a personalized video if they engage with a link.

This customization turns every recipient action into an opportunity for more impactful outreach.

lemlist further simplifies the process with ready-to-use B2B email templates. Simply copy them to your campaign, customize and send!

Professionally promote your webinars, products, services, or foster connections - without the grunt work.

P.S There’s a template forevery occasion!

# 4 Personalization

lemlist packs AI-powered personalization that helps to scale your campaigns while keeping that human touch.

One key feature is the Icebreaker generator AI tool, which lets you easily customize email openings for every one of your leads.

It digs into data points like industry, job title, and recent social media moves, to craft intro lines that hit the mark with your leads.

# 5 Email Warmup

Once your content and email list are set, the next challenge is avoiding the spam folder.

lemlist has you covered with enhanced email deliverability tools, including the innovative lemwarm feature.

lemwarm gradually increases your sending volume, bypassing spam folders to reach your prospect's inbox.

It also monitors your technical setup, tracks spam folder placements, and measures your deliverability score, all aimed at ensuring your emails reach their intended destination.

All this in one place. You can get customized insights on your deliverability, which basically means that you identify issues before they put a damper on your campaign.

# 6 Tracking & Testing

What’s an email outreach tool without a dashboard?

lemlist’s detailed analytics dashboard is a breeze to navigate, offering a visual snapshot of your activities and results.

Right away, you’ll see a progression bar that offers a concise overview of the entire campaign, showcasing the most recent activity for each lead.

The dashboard offers various options for reviewing your outreach strategy, including global stats, campaign-specific data, step-by-step insights, channel-specific stats, and lead-actions tracking.

For convenience, lemlist has divided its metrics into two categories: Positive and negative.

Positive stats are those metrics that scream ‘good job!’

While the negative metrics highlights room for improvement. It includes instances like failed attempts, bounce rates, unsubscribes, etc.

The thumbs-up & thumbs-down icons at the top right of your screen lets you toggle between these aspects.

Additionally, lemlist's analytics toolkit has built-in A/B testing!

Easily compare different elements of your cold email to find what performs best.

You can test an entire sequence too!

Create two sequences for a single campaign to discover the winning method for the best results.

The value? Siphon AB test data at double the speed!

# 7 LinkedIn Outreach

To improve your chances of getting replies - you need a multi-channel strategy.

With lemlist, you can sync LinkedIn outreach and Email outreach capabilities.

This means that finding prospects, personalized invites, and follow-ups post-approval - is all automated for you.

More results, less hassle.

To avoid coming across as a bot, lemlist's got a neat feature: "LinkedIn profile visits" in your campaign sequence.

It increases your chances of getting invitations accepted!

You decide whose profiles to show - yours or your teammates'.

It signals genuine interest in your leads' achievements and helps build a connection.

Plus, you can set different sequences and messages for accepted and pending connection requests.

Have a list of prospects with LinkedIn URLs in a CSV file or CRM software? Easy, import it into lemlist. Just make sure your CSV file has a "linkedinUrl" column.

And if you're scouting leads on LinkedIn directly, try lemlist's LinkedIn Chrome Extension to get better results, faster.

Once you’ve installed and integrated it with your LinkedIn profile - open prospect profiles or perform an advanced search on LinkedIn to automatically funnel all their profile details into your prospect database.

Feel free to explore tracking metrics such as ‘connection requests sent’, ‘invitation acceptance rates’, and ‘answered messages’.

Is lemlist Worth the Price?

lemlist offers three distinct pricing plans, each with distinct capabilities.

They also provide a 14-day free trial, giving you ample time to judge if it's the right fit for you.

Let’s break it down:

Standard Plan ($59/Seat/Month) Pro Plan ($99/Seat/Month): Enterprise Plan (Contact Sales)
Perfect for small to medium-sized businesses, solopreneurs, and freelancers without the hefty price tag. This plan provides the best value to growing businesses and teams requiring a more advanced and diversified outreach strategy across multiple channels. If you have a sizable sales team of 10 or more members, this one's for you. It focuses on personalized onboarding, coaching, and optimizing your campaigns, ensuring a hands-on approach to your success.
  • Extensive Verified Lead Database
  • Automated Follow-ups
  • Ready-to-use Email templates
  • CRM Integration
  • Basic personalization features
  • Email Warm-up
  • Real-time Reports & Analytics
  • Chat Support
  • Everything in the standard plan
  • Advanced Automation Tools
  • Custom Workflows and Multi-channel Conditions
  • Team Collaboration Tools
  • LinkedIn Chrome Extension
  • Dynamic Content
  • Everything in the pro plan
  • 1:1 Onboarding
  • Exclusive Coaching & Workshops
  • On-demand Videos & Camping Reviews
  • Dedicated Account Manager

While this tool's pricing is on the higher side, the value is evident, especially in the Pro plan. If you need a comprehensive and integrated outreach solution, the higher cost is justified by lemlist's multifaceted capabilities and support.

What Customers Have To Say

Rating ⭐ ⭐ ⭐ ⭐

  • G2 - 4.2/5 (138 reviews)
  • Capterra - 4.6/5 (370 reviews)

Like any online product, lemlist has its share of both positive and negative reviews.

While most customers are satisfied, there are occasional users who express disappointment with its limitations.

It's all part of the spectrum of feedback.

✅ Positive Reviews

An Effective Outreach Tool: Numerous users commend lemlist for its robust outreach tools, which have greatly enhanced the effectiveness of their email and LinkedIn campaigns.

Responsive Customer Support: lemlist's customer support earns high praise for its dedication to ensuring a positive user experience. The support team is known for providing timely assistance whenever users encounter issues.

Degree of Personalization: Users consistently praise lemlist for its high degree of personalization - resulting in perfectly tailored & precise outreach.

❌ Negative Reviews

Naturally, certain users have expressed reservations, including occasional bug reports, pricing considerations, and subscription pause access limitations.

The Verdict

lemlist is your go-to for email outreach and automation, perfect for sales and marketing pros.

Thanks to AI, it lets you craft scalable & personalized campaigns with better response rates.

If you've got a sales team of 5-10+ members seeking efficient, personalized outreach, lemlist is your match.

lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.

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