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Sales Strategy
lemlist Review & Tutorial: How to Get More Leads in 2024
lemlist team
July 25, 2024
|
7 min. read
lemlist team
LAST UPDATED
July 24, 2024
READING TIME
7 min.
Not sure if lemlist is the right outreach software to boost your sales and lead game?
We’ve got your back.
This is your definitive, no-fluff lemlist breakdown. We slice through the noise to analyze each feature, every advantage, and each downside.
Let’s get to it.
What is lemlist?
lemlist is an AI-powered cold email outreach and automation tool to make your bulk emails feel like emails that were manually written.
That’s important because generic emails belong in the trash. lemlist is for people who want their messages to hit home, not just hit inboxes.
lemlist is designed for the people-centered hustlers. Entrepreneurs, sales reps, and marketers who want to drive conversions while keeping it real.
What lemlist brings to the table
A vast sales lead database with over 450 million verified B2B contacts
A perfect balance between mass outreach and personal touch
Effortless email customization
A clear & intuitive analytics dashboard
14-day free trial
lemlist’s features
#1 Lead database
lemlist’s massive (450 million+) B2B sales lead database lets you slice and dice with advanced filtering to find your ideal prospects.
You can filter by various criteria like location, job title, and industry.
You get a streamlined path from picking out the best leads to dropping personalized lines in their inboxes.
It's lead generation, minus the guesswork.
It’s also really easy to track who you’ve contacted for easy retargeting & spam avoidance. Fresh filtering features are on the horizon too!
Soon, you'll be able to pinpoint prospects experiencing key changes, like snapping up new hires or landing funding, and emailing them about it. This level of personalization will make your cold outreach warm.
lemwarm gradually increases your sending volume and frequency, while also generating replies to your emails, which all help build up your sender reputation. A strong sender reputation means fewer of your emails will land in spam.
lemwarm also monitors your technical setup, tracks spam folder placements, and measures your deliverability score, all aimed at ensuring your emails reach their intended destination.
All this in one place. You can also get customized insights on your deliverability, which basically means that you identify issues before they put a damper on your campaign.
# 6 Tracking & testing
What’s an email outreach tool without a dashboard?
lemlist’s detailed analytics dashboard is a breeze to navigate, offering a visual snapshot of your activities and results.
Right away, you’ll see a progression bar that offers a concise overview of the entire campaign, showcasing the most recent activity for each lead.
The dashboard offers various options for reviewing your outreach strategy, including global stats, campaign-specific data, step-by-step insights, channel-specific stats, and lead-actions tracking.
For convenience, lemlist has divided its metrics into two categories: Positive and negative.
Positive stats are those metrics that scream ‘good job!’
While the negative metrics highlight room for improvement, they include instances like failed attempts, bounce rates, unsubscribes, etc.
The thumbs-up & thumbs-down icons at the top right of your screen let you toggle between these aspects.
Additionally, lemlist's analytics toolkit has built-in A/B testing!
Easily test different elements of your cold email to find what performs best.
You can A/B test entire sequences too!
Create two sequences for a single campaign to discover the winning method for the best results.
With lemlist, you can sync LinkedIn outreach and Email outreach capabilities.
This means that finding prospects, personalized invites, and follow-ups post-approval - is all automated for you.
More results, less hassle.
To avoid coming across as a bot, lemlist's got a neat feature: "LinkedIn profile visits" which you can use as a step in your campaign sequence.
It increases your chances of getting invitations accepted!
You decide whose profiles to show - yours or your teammates'.
It signals genuine interest in your leads' achievements and helps build a connection.
Plus, you can set different sequences and messages for accepted and pending connection requests.
Have a list of prospects with LinkedIn URLs in a CSV file or CRM software? Easy, import it into lemlist. Just make sure your CSV file has a "linkedinUrl" column.
And if you're scouting leads on LinkedIn directly, try lemlist's LinkedIn Chrome Extension to get better results, faster. With the new Chrome extension you don't have to switch from one page to another. Simply access the extension from the app and import your leads.
Once you’ve installed and integrated it with your LinkedIn profile - open prospect profiles or perform an advanced search on LinkedIn to automatically funnel all their profile details into your prospect database.
P.S.: You can scrape up to 100 emails per month with the new Freemium version.
Feel free to explore tracking metrics such as ‘connection requests sent’, ‘invitation acceptance rates’, and ‘answered messages’.
Now, lemlist comes with a new exciting feature to get your LinkedIn outreach even more personalized.
LinkedIn Voice Message feature allows you to record and send customized voice messages to your leads.
How does the Voice Message feature work?
Let’s take it step by step:
Add a voice message in your sequence
Combine LinkedIn voice messages with emails and phone calls in multi-channel outreach sequences
Automatically send LinkedIn messages to leads who have accepted your connection request using pre-set conditions
Record your voice message
It will be sent automatically to your leads
Use pre-made templates of LinkedIn voice message scripts that work, so you increase your results
Keep track of who engaged with your voice messages and go further into your campaign to increase replies
Pricing and Plans
Email Starter ($39/User/Month)
Email Pro ($69/Seat/Month)
Multichannel Expert ($99/Seat/Month):
Outreach Scale ($159/Seat/Month)
Great for small businesses, solopreneurs, and freelancers who want to leverage lemlist's powerful email outreach capabilities without breaking the bank.
Perfect for small to medium-sized businesses.
This plan provides the best value for growing businesses and teams requiring a more advanced and diversified outreach strategy across multiple channels.
For sizable sales teams of 10 or more members.
• Unlimited email campaigns • 750 monthly credits for Email Finder + Verifier • 450M+ leads database • AI-generated campaigns • Personalization with custom text variables • Custom reports & analytics • In-app chat/email support
If you're not satisfied with Mailshake - then one of those alternatives will be the perfect fit for you. We've tried the 5 best Mailshake alternatives, and this is our in-depth feedback and comparison.
Struggling with a low cold email conversion rate? Maybe you’re just reaching out to the wrong people. In this article, you’ll find out how to define your B2B target audience, so you can book more meetings and grow your business.
Mihaela Cicvaric
Jul 25, 2024
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