sales strategy

lemlist Review & Tutorial: How to Get More Leads in 2024

lemlist team
LAST UPDATED
June 11, 2024
READING TIME
7 min.

Not sure if lemlist is the right choice to help you increase your sales and lead game?

We’ve got your back.

This is your definitive, no-fluff lemlist breakdown. We slice through the noise to analyze each feature, every advantage, and each downside.

Let’s get to it.

lemlist Unpacked: What, Why, Who

  • What: lemlist is an AI-powered cold email outreach and automation tool to make your bulk emails feel one-on-one.
  • Why: Because generic emails belong in the trash. lemlist is for people that want their messages to hit home, not just hit inboxes.
  • Who: Designed for the people-centered hustlers. Entrepreneurs, sales reps, and marketers who want to drive conversions while keeping it real.

What lemlist brings to the table

  • A vast sales lead database with over 450 million verified B2B contacts.
  • Smart email verification.
  • Multi-channel outreach capabilities (LinkedIn outreach, cold email & cold call.)
  • Precise sequence automation.
  • A perfect balance between mass outreach and personal touch.
  • Effortless email customization.
  • A clear & intuitive analytics dashboard.

lemlist’s features

#1 Lead database

lemlist’s massive (450 million+) B2B sales lead database lets you slice and dice with advanced filtering to find your ideal prospects.

You can filter by various criteria like location, job title, and industry.

You get a streamlined path from picking out the best leads to dropping personalized lines in their inboxes.

It's lead generation, minus the guesswork.

It’s also really easy to track who you’ve contacted for easy retargeting & spam avoidance.

Fresh filtering features are on the horizon too!

Soon, you'll be able to pinpoint prospects experiencing key changes, like snapping up new hires or landing funding.

#2 Email Finder and Verifier

lemlist steps up with an advanced Email Finder and Verifier Tool, built from testing over 40 email providers.

What you get is a tool that nails 80% of valid emails using just the first name, last name, and company name.

How to use lemlist’s email finder tool?

There are more ways to find someone’s email address for free, but we’ll show you the easiest one.

First, go to lemlist email finder. There, input your lead’s company and first and last name. Then, click on Find email address.

lemlist will find the lead-s valid email address for you.

Example of set of leads ready for outreach

If you’re searching for new leads on LinkedIn, you can paste their profile and lemlist will find their valid email address for you.

Alternatively, you can use lemlist and find email addresses in bulk for free by uploading a .CSV file.

Before uploading, ensure the file contains your leads’ job title and company.

Prefer LinkedIn?

Just drop a profile URL, and it does the heavy lifting for you.

This ensures your emails are deliverable - minimizing the risk of bounce.

It double-checks emails with multiple providers for accuracy.

Need more than emails?

You've got options to snag phone numbers and detailed LinkedIn data (think profile pictures, job titles) for that extra personal touch in outreach.

Plus, it verifies emails for imported contacts, keeping your campaign data clean and effective.

Feed it accurate lead info, pick your options, and you're set for some serious prospecting.

Feel free to glance over our email verification tool shortlist, featuring 19 of the best solutions out there.

#3 Campaign management

lemlist is designed to make your outreach journey as smooth as possible.

lemlist offers a user-friendly interface with clear navigation menus and on-page instructions to guide you through creating and managing campaigns.

The sequences are easily editable, allowing you to quickly build personalized campaigns that align with your goals.

lemlist focuses on automation to make your life easier - streamlining tasks like email customization, message scheduling, and follow-ups.

Take a look at some of the things that can be automated:

Customize and control your reactions with advanced conditions.

These conditions let you configure automations that trigger reactions based on your recipient’s actions.

Send a follow-up email if a lead opens but doesn’t click, or respond with a personalized video if they engage with a link.

This customization turns every recipient action into an opportunity for more impactful outreach.

lemlist further simplifies the process with ready-to-use B2B email templates. Simply copy them to your campaign, customize and send!

Professionally promote your webinars, products, services, or foster connections - without the grunt work.

P.S There’s a template forevery occasion!

# 4 Personalization

lemlist packs AI-powered personalization that helps to scale your campaigns while keeping that human touch.

Personalize your text, images, videos, landing pages and include liquid syntax in all of your emails.

Another key feature is the Icebreaker generator AI tool, which lets you easily customize email openings for every one of your leads.

It digs into data points like industry, job title, and recent social media moves, to craft intro lines that hit the mark with your leads.

# 5 Email warmup

Once your content and email list are set, the next challenge is avoiding the spam folder.

lemlist has you covered with enhanced email deliverability tools, including the innovative lemwarm feature.

lemwarm gradually increases your sending volume, bypassing spam folders to reach your prospect's inbox.

It also monitors your technical setup, tracks spam folder placements, and measures your deliverability score, all aimed at ensuring your emails reach their intended destination.

All this in one place. You can get customized insights on your deliverability, which basically means that you identify issues before they put a damper on your campaign.

# 6 Tracking & testing

What’s an email outreach tool without a dashboard?

lemlist’s detailed analytics dashboard is a breeze to navigate, offering a visual snapshot of your activities and results.

Right away, you’ll see a progression bar that offers a concise overview of the entire campaign, showcasing the most recent activity for each lead.

The dashboard offers various options for reviewing your outreach strategy, including global stats, campaign-specific data, step-by-step insights, channel-specific stats, and lead-actions tracking.

For convenience, lemlist has divided its metrics into two categories: Positive and negative.

Positive stats are those metrics that scream ‘good job!’

While the negative metrics highlight room for improvement, they include instances like failed attempts, bounce rates, unsubscribes, etc.

The thumbs-up & thumbs-down icons at the top right of your screen let you toggle between these aspects.

Additionally, lemlist's analytics toolkit has built-in A/B testing!

Easily compare different elements of your cold email to find what performs best.

You can test an entire sequence too!

Create two sequences for a single campaign to discover the winning method for the best results.

# 7 LinkedIn outreach

To improve your chances of getting replies - you need a multi-channel strategy.

With lemlist, you can sync LinkedIn outreach and Email outreach capabilities.

This means that finding prospects, personalized invites, and follow-ups post-approval - is all automated for you.

More results, less hassle.

To avoid coming across as a bot, lemlist's got a neat feature: "LinkedIn profile visits" in your campaign sequence.

It increases your chances of getting invitations accepted!

You decide whose profiles to show - yours or your teammates'.

It signals genuine interest in your leads' achievements and helps build a connection.

Plus, you can set different sequences and messages for accepted and pending connection requests.

Have a list of prospects with LinkedIn URLs in a CSV file or CRM software? Easy, import it into lemlist. Just make sure your CSV file has a "linkedinUrl" column.

And if you're scouting leads on LinkedIn directly, try lemlist's LinkedIn Chrome Extension to get better results, faster. With the new Chrome extension you don't have to switch from one page toanother. Simply access the extension from the app and import your leads.

Once you’ve installed and integrated it with your LinkedIn profile - open prospect profiles or perform an advanced search on LinkedIn to automatically funnel all their profile details into your prospect database.

Feel free to explore tracking metrics such as ‘connection requests sent’, ‘invitation acceptance rates’, and ‘answered messages’.

Now, lemlist comes with a new exciting feature to get your LinkedIn outreach even more personalized.

LinkedIn Voice Message feature allows you to record and send customized voice messages to your leads.

How does the Voice Message feature work?

Let’s take it step by step:

  • Add a voice message in your sequence
  • Combine LinkedIn voice messages with emails and phone calls in multi-channel outreach sequences
  • Automatically send LinkedIn messages to leads who have accepted your connection request using pre-set conditions
  • Record your voice message
  • It will be sent automatically to your leads
  • Use pre-made templates of LinkedIn voice message scripts that work, so you increase your results
  • Keep track of who engaged with your voice messages and go further into your campaign to increase replies

Pricing and Plans

Standard Plan ($59/Seat/Month) Pro Plan ($99/Seat/Month): Enterprise Plan (Contact Sales)
Perfect for small to medium-sized businesses, solopreneurs, and freelancers without the hefty price tag. This plan provides the best value to growing businesses and teams requiring a more advanced and diversified outreach strategy across multiple channels. If you have a sizable sales team of 10 or more members, this one's for you. It focuses on personalized onboarding, coaching, and optimizing your campaigns, ensuring a hands-on approach to your success.
  • Extensive Verified Lead Database
  • Automated Follow-ups
  • Ready-to-use Email templates
  • CRM Integration
  • Basic personalization features
  • Email Warm-up
  • Real-time Reports & Analytics
  • Chat Support
  • Everything in the standard plan
  • Advanced Automation Tools
  • Custom Workflows and Multi-channel Conditions
  • Team Collaboration Tools
  • LinkedIn Chrome Extension
  • Dynamic Content
  • Everything in the pro plan
  • 1:1 Onboarding
  • Exclusive Coaching & Workshops
  • On-demand Videos & Camping Reviews
  • Dedicated Account Manager

Plus, when billing, you can select your currency:

Is lemlist worth the price?

lemlist offers four distinct pricing plans, each with distinct capabilities.

They also provide a 14-day free trial, giving you ample time to judge if it's the right fit for you.

Let’s break it down:

Standard Plan ($59/Seat/Month) Pro Plan ($99/Seat/Month): Enterprise Plan (Contact Sales)
Perfect for small to medium-sized businesses, solopreneurs, and freelancers without the hefty price tag. This plan provides the best value to growing businesses and teams requiring a more advanced and diversified outreach strategy across multiple channels. If you have a sizable sales team of 10 or more members, this one's for you. It focuses on personalized onboarding, coaching, and optimizing your campaigns, ensuring a hands-on approach to your success.
  • Extensive Verified Lead Database
  • Automated Follow-ups
  • Ready-to-use Email templates
  • CRM Integration
  • Basic personalization features
  • Email Warm-up
  • Real-time Reports & Analytics
  • Chat Support
  • Everything in the standard plan
  • Advanced Automation Tools
  • Custom Workflows and Multi-channel Conditions
  • Team Collaboration Tools
  • LinkedIn Chrome Extension
  • Dynamic Content
  • Everything in the pro plan
  • 1:1 Onboarding
  • Exclusive Coaching & Workshops
  • On-demand Videos & Camping Reviews
  • Dedicated Account Manager

While this tool's pricing is on the higher side, the value is evident, especially in the Pro plan.

If you need a comprehensive and integrated outreach solution, the higher cost is justified by lemlist's multifaceted capabilities and support.

Ratings, Pros, and Cons

Rating ⭐⭐⭐⭐⭐

G2 4.4/5 (236 reviews) | Capterra 4.6/5 (378 reviews)

✅Pros:

  • Interface: Clean and intuitive, designed for ease of use.
  • Campaign Management: Top-notch tools for running and tracking campaigns.
  • Lead Database: Access to over 450 million B2B contacts.
  • Email Templates: A wide variety of customizable templates.
  • CRM Integration: Seamless syncing with major CRM platforms.
  • Knowledge Base: Extensive resources for self-help and learning.

❌Cons:

  • Learning Curve: Despite being intuitive, it requires initial familiarization.
  • Support Limitations: Basic plans have restricted access to advanced support.
  • Pricing: More suitable for those prioritizing value and features over budget constraints.

Final Verdict

lemlist is your go-to for email outreach and automation, perfect for sales and marketing pros.

Thanks to AI, it lets you craft scalable & personalized campaigns with better response rates.

If you've got a sales team of 5-10+ members seeking efficient, personalized outreach, lemlist is your match.

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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