Why should you have a cold outreach strategy?
-> Reach potential customers
-> Establish yourself as a valuable resource
-> Drive sales
-> Grow your business
However, crafting an effective cold email can be a struggle, as most people don’t know what to write, how to catch a prospect’s attention, or personalize their approach…
With the help of artificial intelligence (AI), you can create personalized outreach sequences that drive engagement and conversions!
In this article, we’ll show you 3 simple steps to create an outreach sequence that generates replies up to 2 times faster than your current approach.
For example, here’s how Tal, our Sales leader, used lemlist’s AI sequence generator to create a campaign that targeted recruiters
To generate a full sequence using lemlist’s AI, you need to provide information on your:
→ target audience
→ unique value proposition.
So let’s see the exact steps to use AI and achieve better results with less effort.
3 steps to create a successful outreach sequence with the help of AI
Step 1: Go to the lemlist AI sequence generator
[ ] Open up the lemlist app (if you don’t already have an account, you can sign up to lemlist for free)
[ ] Create a new campaign (or choose a campaign you’ve already created)
[ ] Choose to create your sequence with the help of AI
Step 2: Fill out the requested data
[ ] Fill in your:
- target audience
- value proposition
- trigger
- language
- tone of voice
Here’s what that looks like
[ ] Click “generate your campaign”
Step 3: Watch AI magic happen
[ ] Click the “Generate sequence” button and let AI create your fully personalized outreach sequence
For the best outreach results, you can tweak your AI-generated campaign by following this 10-rule checklist:
[ ] Your CTA is less than 7 words
[ ] You address the prospects’ pain points
[ ] You use line breaks after every sentence
[ ] Your cold emails contain 50-100 words
[ ] There’s an apparent reason why you got in touch
[ ] Your subject lines are all lowercase, and up to 2 words
[ ] Your language is so simple a 10-year-old would understand it
[ ] You show what impact an action will have on your prospect’s key metric
[ ] There aren’t “fluff” sentences such as “Hope you’re well” that don’t bring value
[ ] There are enough days between each follow-up to give your leads time to answer
P.S. You can take your personalization one step further with lemlist’s custom variables to show your prospects you’re willing to go the extra mile & increase your reply chances:
[ ] use text variables to automatically personalize any part of your message to grab leads’ attention and build trust (e.g., intro line, pitch, CTA).
[ ] use image variables with leads’ names, logos, website screenshots, etc., to stand out from competitors’ emails
[ ] use video variables & custom thumbnails to give value to your prospects on a more personal level
[ ] use website variables where you can embed your lemcal to push prospects to take action
[ ] use AI Variables to hyper-personalize your emails with icebreakers or other elements based on your leads’ data
Key takeaways
Not taking advantage of AI = missing out on lots of opportunities
With the lemlist AI sequence generator, you can
✔️ define your best multichannel sequence steps
✔️ write hyper-personalized and human-like messages
✔️ save hours of manual work & increase your outreach efficiency
… which helps you double your replies and accelerate your business growth.
Get your access to the lemlist AI here and revolutionize the way you do outreach
