Sales Strategy

Salesloft Review - Key Features, Pros & Cons, and Pricing in 2024

lemlist team
LAST UPDATED
May 15, 2024
READING TIME
7 min.

Salesloft is an innovative outreach software that has redefined the landscape of today's sales engagement, offering a suite of tools that streamline the sales process.

The value for money when purchasing Salesloft software lies in its suite of sales engagement tools, AI-driven automation, and robust analytics for performance insights.

Still, it's more cost-effective for larger organizations as they usually need more features and have larger budgets (compared to small and mid-sized ones).

Discover reasons why as we show you this platform's overview, core features, pros & cons, pricing, and[why so many users choose lemlist instead.

Salesloft overview

What is Salesloft

Salesloft is an AI-powered platform designed to improve sales team performance. Its main function is to centralize communication, manage leads, and streamline sales processes.

The platform, known as the Modern Revenue Workspace™ by Salesloft, allows sales professionals to handle all their digital selling tasks in one place. This includes communicating with buyers, planning next steps, and accessing coaching and insights needed for effective sales strategies.

Who is Salesloft for?

Salesloft can be used in Large Enterprises, Mid Size Businesses, Non-Profit, Public Administrations, and Small Businesses.

It was built for the entire revenue team to optimize customer journey:

  • Sales development representatives
  • Account Executives
  • Full-Cycle reps
  • Account Managers
  • Customer Support reps, and their managers

Does Salesloft offer API?

Yes, Salesloft has an API available for use.

Features and functionalities

These are the top features that make Salesloft a comprehensive solution for sales teams, focusing on efficiency, data-driven strategies, and enhanced sales engagement:

1. Cadence - communication workflow automation

This feature streamlines the process of engaging with prospects by automating and organizing communication workflows.

It ensures that interactions with potential clients are consistent and timely, which is crucial for building and nurturing a sales pipeline.

2. Deals - pipeline management and forecasting

Salesloft provides comprehensive tools for managing your sales pipeline.

It allows you to track the progress of deals and uses predictive analytics to forecast sales trends, helping you make strategic decisions based on desired outcomes.

3. Conversations - interaction analysis and coaching

This functionality is designed to extract valuable insights from sales interactions.

It analyzes communication patterns and provides coaching to sales teams, aiming to improve sales techniques and strategies based on real interaction data.

4. Forecast - sales outcome prediction

The Forecast tool in Salesloft enhances the accuracy of predicting future sales outcomes.

It analyzes existing sales data to provide forecasts, enabling sales teams to strategize effectively and plan for future sales scenarios.

5. Governance and security - compliance assurance

Salesloft emphasizes the importance of governance and security, ensuring that all sales activities are compliant with organizational policies and data protection standards.

This feature is vital for maintaining the integrity and security of your sales data.

Salesloft ensures its users the following:

  • ISO 27001: ISO 27001 is a globally recognized standard for the establishment and certification of an information security management system (ISMS).
  • GDPR Compliance: The GDPR extends the reach of the European Union’s data protection laws and establishes many new requirements for organizations that fall under its scope.
  • CCPA Compliance: The California Consumer Privacy Act (CCPA) is a state law that provides consumer privacy rights and protections for residents of the state of California.
  • SOC 2 Type 2: Examination of the security controls against the AICPA-defined standards on an annual basis with a third-party audit firm
  • SSL/HTTPS network protocol

6. Marketplace and labs - integration and innovation

The platform offers a marketplace with various integrations and extensions, enhancing the functionality of your sales tools.

Salesloft Labs provides an opportunity to explore new features and innovations, keeping your sales strategies up-to-date with the latest trends.

Salesloft integrates with the following applications:

  • Microsoft Outlook
  • Aircall
  • Webex
  • ZoomInfo SalesO
  • Gmail
  • Highspot
  • ilos
  • Seismic
  • Zoom Meetings
  • Clari
  • Duo Security
  • Salesforce Sales Cloud
  • Bitium
  • OneLogin
  • SugarCRM
  • Okta
  • Slack
  • GoTo Meeting
  • LinkedIn for Business
  • Workato
  • Cognism
  • Outgrow
  • Vidyard
  • Operations Hub
  • Truly

7. AI-powered platform - intelligent revenue maximization

As an AI-powered revenue workflow platform, Salesloft guides teams towards actions that maximize revenue and enhance customer lifetime value.

This intelligent guidance is key to optimizing sales processes and decision-making.

Salesloft AI acts as a co-pilot for sellers, assisting them throughout the sales process by leveraging machine learning and data analysis.

Here are some key AI functionalities in Salesloft:

  • Smart Replies and Recommendations

Analyzes past email interactions and suggests relevant responses or content snippets for sellers to personalize their outreach. This can significantly save time and improve response rates.

  • Cadence Automation

Creates automated email sequences based on pre-defined triggers and timelines. This automates repetitive outreach tasks and frees up seller time for more strategic activities. Sellers can still personalize these automated emails with relevant content.

  • Deal Engagement Scoring

Salesloft assigns a score to each deal based on buyer interactions. This score considers data like email opens, clicks, replies, and other engagement metrics. With this information, sellers can quickly assess the health of their deals and prioritize follow-up efforts on the hottest leads.

  • Predictive Analytics

Analyzes past data and current pipeline information to provide forecasts of future revenue. This data-driven approach helps sales managers and leadership make informed decisions about resource allocation and goals.

  • Conductor AI

Analyzes various factors like seller activity, buyer engagement, deal size and stage, and historical data. Based on this analysis, it recommends the most impactful next steps for sellers to focus on, maximizing their efficiency and helping them prioritize the most promising leads and deals.

8. CRM and Sales Tracking - Comprehensive Customer Management

Salesloft includes CRM functionalities and sales tracking capabilities, allowing you to monitor all customer interactions and sales activities in one place:

  • Connects to your CRM

Salesloft integrates with various CRM platforms, including Salesforce, HubSpot, Microsoft Dynamics 365, and others. This allows you to leverage the strengths of both systems.

  • Syncs data in real-time

Salesloft synchronizes data between your CRM and its own platform in real-time

This centralized management is crucial for maintaining a clear overview of your sales efforts.

9. Sales automation - efficiency and quality control

Salesloft automates various sales tasks, including:

  • Call recording features, which are essential for quality assurance and training.
  • Automated responses and follow-ups. By scheduling follow-ups with sales automation tools, sales teams secure more leads.
  • Hands-off scheduling
  • Real-time reporting

These automation functions save time and ensure consistency in sales activities.

10. Cold email and training tools

Salesloft offers tools for conducting cold email campaigns and provides sales training resources.

These tools are designed to enhance the skills and strategies of your sales team, making your outreach efforts more effective. They include:

  • Customizable templates
  • A/B test your outreach campaigns
  • Custom Sales Analytics & Reporting

11. Pipeline and dashboard management

Salesloft features tools for managing the sales pipeline and visualizing data on dashboards.

This visualization helps in tracking sales calls and understanding the overall health of your sales pipeline at a glance.

12. Sales coaching

Salesloft includes features for sales coaching, focusing on the development of your sales team's skills and performance.

This coaching is essential for ensuring that your team is equipped with the necessary knowledge and techniques to succeed.

Salesloft pricing and plans

→ Free trial: No ❌

→ Essentials: pricing on request

  • Pipeline Generation: Automated structured workflows, engagement analytics, and pipeline performance
  • Rep Coaching: Tailored rep insights, team trends, and guidance on seller development

→ Advanced: pricing on request

Includes everything from the Essentials plan, plus

  • Full customer lifecycle workflows: Comprehensive workflows to progress pipeline, close opportunities, and increase customer lifetime value
  • Conversation intelligence: Call recording, transcription, and analytics integrated into the seller workflow
  • Opportunity Management: Deal intelligence and pipeline visibility, from prospecting to conversion

→ Premier: pricing on request

Includes everything from the Advanced plan, plus

  • Forecasting & revenue management: Automatic forecast roll-up, submission, and AI-driven next actions

Ratings, Pros, and Cons

Ratings ⭐⭐⭐⭐

  • G2 - 4.5/5 (3,891 reviews) | Capterra - 4.3/5 (214 reviews)

✅ Pros

These points summarize the pros of Salesloft, highlighting its efficiency, integration capabilities, user-friendly design, and effectiveness in enhancing sales strategies:

All-in-one sales tool

  • Salesloft offers suite of comprehensive tools that help you manage entire sales cycle A-Z.

Integrations

  • It integrates well with LinkedIn Sales Navigator.
  • Automatic logging of actions in Salesforce.
  • Slack integration provides you simple UI.

Automation

  • Customizable workflows with predefined campaigns.
  • Efficient cold calling and email template saving options.
  • Flexible cadence scheduling and text messaging capabilities.

UX

  • Easy-to-understand interface simplifying sales tasks.
  • Mobile app and coaching modules for on-the-go management.

Analytics

  • Real-time performance metrics.
  • Mass outreach valuable analytics.

Support

  • Responsive customer support and straightforward admin work.
I love being able to track and keep my outreach organized with steps. (e.g. e-mail, calls, Linkedin messages). All my outreach is gathered in one place and creating multiple cadences is very simple. The analytics is easy to understand and well built. It also has integrations with the other software that we use.

- Oscar W., Corporate Sales Dev via G2

Cons

Despite its comprehensive sales engagement capabilities, Salesloft faces challenges with occasional platform instability, high costs for smaller businesses, limited LinkedIn integration, complex administration, and customer support issues.

No free options

  • Absence of a free trial or freemium version.

Performance issues

  • Performance issues with a clunky interface and poor call quality.
  • Difficulties in bulk importing contacts.
  • Email formatting issues, leading to poor presentation.
  • Occasional platform failures and abrupt feature removals.
  • Occasional minor glitches and technical issues.

Cost

  • High cost, especially for small to medium-sized businesses, with strict annual contract requirements.

Limited automation

  • Limited LinkedIn automation and inadequate reporting features.

No integrated warm-up

  • High spam rates due to lack of integrated warm-up in the platform.
  • Inconsistent email deliverability rates.
I wish the workflow for sending email blasts or cadences was a little easier and more user friendly, it's not bad, it could just be a little more UX friendly. I also feel like the tracking of unresponded to emails could be better, it's easy to miss the "Sent X days ago. Follow up?" While I do like that feature it would be cool if that were easy to see somewhere in Salesloft.

- Jobel C., Customer Success Manager via G2

Salesloft vs lemlist

lemlist is hands-down the best alternative to Salesloft.

While Salesloft offers a comprehensive suite of sales engagement tools, lemlist's AI-driven personalization, lead generation efficiency, and email deliverability make it more suitable choice for outreach teams.

What makes lemlist a better option?

  • Lead database and enrichment

lemlist offers a massive (450 million+) sales lead database and enrichment feature. lemlist enables more precise and relevant outreach than Salesloft.

  • Email warm-up

lemlist's automated email warm-up helps build a stronger sender reputation, enhancing email deliverability more effectively.

  • Find and verify valid emails

lemlist offers an advanced email finder and verifier tool, built from testing over 40 email providers. What you get is a tool that nails 80% of valid emails using just the first name, last name, and company name.

  • Custom image & video variables

Unlike Salesloft, lemlist allows customizing images and videos in emails at scale, making campaigns more engaging and increasing response rates.

  • In-app live support

lemlist provides immediate in-app support, ensuring users can efficiently utilize all features and minimize downtime, unlike Salesloft, which offers only email support.

  • Free warm-up and deliverability booster

lemlist enhances email deliverability and engagement without additional costs, a unique offering not found in Salesloft.

  • AI-generated campaigns

AI to generate campaigns in lemlist leads to highly personalized and optimized outreach, setting it apart from Salesloft regarding efficiency and conversion rates.Need more to decide which one suits your needs better?Here’s a full comparison table of lemlist vs Salesloft:

Feature lemlist Salesloft
B2B Lead Database
Email Finder and Verifier
Chrome extension
Email warm-up and deliverability booster
Custom text
Custom images
Custom videos
Multisender per campaign
Cold email templates
Advanced conditions in sequence
Automated follow-ups ❌ (only reminders)
Task management
A/B testing
Campaign performance report
CRM integrations
Zapier
API
In-app live support
Free warmup and email booster
Icebreaker generated by AI
Campaign generated by AI
Unsubscribe link feature

Learn more about the benefits of using lemlist and how it helps you to get more leads in this in-depth lemlist Review & Tutorial.

Key takeaways

Salesloft is a robust sales engagement platform that features an extensive suite of tools, including AI-driven automation and comprehensive analytics.

It's aimed at enhancing sales team performance across businesses of all sizes.

Salesloft can be particularly advantageous for larger organizations due to its functionalities that centralize communication, streamline sales processes, and enable effective lead and pipeline management.

It also offers major compliance standards and wide integration capabilities.

The downside of Salesloft is that the platform's complexity can be hard to navigate for new users, and the learning curve can be steep.

Salesloft's price can also be an issue for small-medium size teams with smaller budgets. Moreover, with tiered pricing plans but no free trial, Salesloft requires immediate investment, which may not be ideal for some users.

lemlist is an excellent alternative to Salesloft, especially for SMBs and scalable businesses that prioritize personalized outreach capabilities.

lemlist stands out as the best outreach solution with lead generation tools, personalized outreach capabilities, and supportive features designed to enhance email deliverability and campaign success.

Frequently asked questions (FAQs)

Is Salesloft a good platform?

Salesloft is an effective tool for streamlining sales processes like centralizing data, personalizing communication, predicting deals, prioritizing tasks and so on.

However, it's not sufficient as a stand-alone outreach tool so if that's your priority, you should look into lemlist as a better alternative.

How can Salesloft improve sales?

Salesloft features like cadence automation and smart replies can help sellers engage with leads more effectively.

What are the top Salesloft alternatives?

  • lemlist
  • Gong
  • Chorus
  • Revenue Grid
  • Outreach Sales Execution Platform
  • People.ai

Is Salesloft a CRM?

Salesloft is rather expensive CRM focused on enterprise users and boosting sales.

What are the main cons of using Salesloft?

Salesloft can be expensive, especially for larger teams. Salesloft doesn't offer free trial or freemium options that would suit smaller budgets.

Compared to other CRM systems, Salesloft has a steeper learning curve so it may be somewhat challenging for new users.

The last disadvantage is Saleloft's reliance on CRM, which adds another expense.

What problems does Salesloft solve?

Salesloft is an AI-powered platform designed to improve sales team performance. Its main function is to centralize communication, manage leads, and streamline sales processes.

Can you use Salesloft without a CRM?

Yes, you don't have to connect your CRM with Salesloft. But keep in mind that CRM integration unlocks Salesloft's full potential in terms of advanced features.

If you do not have a CRM to connect to, you will not lose any Salesloft application functionality (saving and sharing templates, email intelligence, in-app dialer, etc.).

Is Salesloft GDPR compliant?

Yes. Salesloft falls under the “processor” category, which means it's required by the GDPR to treat users' data as if it were their own.

Can you call from Salesloft?

Yes. Salesloft's Dialer allows you to make calls directly from the platform or on the go with Salesloft Mobile.

How much does Salesloft cost?

From $75 for groups to $125/mo per user for the enterprise edition. This is quite a big investment so make sure you the platform really fits your needs and goals before making a commitment.

What is the minimum users for Salesloft?

The exact cost is unknown, but some users said Salesloft's pricing is around $1,000 per year with a minimum of three seats. You also need to pay an extra $200/user per year for the dialer.

Does Salesloft record your calls?

Yes. Saleloft features sales call recording software which provides a permanent record of customer interactions for reps to grow and learn from. It also offers automatic call recording software and on-demand call recording software.

What is better than Salesloft?

If your strategy heavily relies on cold outreach and personalization, lemlist is the better choice.

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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