sales strategy
Last Update
Jan 17
Reading Time
7 min.

Salesloft Review - Key Features, Pros & Cons, and Pricing in 2024

lemlist team

Salesloft is an innovative outreach software that has redefined the landscape of today's sales engagement, offering a suite of tools that streamline the sales process.

But does it have all it takes to meet your specific business goals? Will you get a valid value for your money using Salesloft?

This extensive review concluded that the value for money when purchasing Salesloft software lies in its suite of sales engagement tools, AI-driven automation, and robust analytics for performance insights.

Still, it's more cost-effective for larger organizations as they usually need more features and have larger budgets (compared to small and mid-sized ones).

Discover reasons why as we show you this platform's overview, core features, pros & cons, pricing, and why so many users choose lemlist instead.

Salesloft overview

What is Salesloft

Salesloft is an AI-powered platform designed to improve sales team performance. Its main function is to centralize communication, manage leads, and streamline sales processes.

The platform, known as the Modern Revenue Workspace™ by Salesloft, allows sales professionals to handle all their digital selling tasks in one place. This includes communicating with buyers, planning next steps, and accessing coaching and insights needed for effective sales strategies.

Used by recognized companies like IBM, Shopify, Square, and Cisco, Salesloft is recognized for its ability to drive revenue growth.

It provides sales teams with a comprehensive tool for managing digital sales activities and customer engagement, making it a valuable asset for businesses looking to enhance their sales operations.

Who is Salesloft for

Salesloft can be used in Large Enterprises, Mid Size Business, Non Profit, Public Administrations, and Small Businesses.

It was built for the entire revenue teams to optimize customer journey:

  • Sales development representatives
  • Account Executives
  • Full-Cycle reps
  • Account Managers
  • Customer Support reps, and their managers

Salesloft ratings

  • G2 - 4.5/5 (3,745 reviews)
  • Capterra - 4.3/5 (206 reviews)

What are Salesloft deployment options

Salesloft offers following deployment options:

  • Cloud
  • Saas
  • Web-based

On-premise Windows or Linux aren’t supported.

On which platforms is Salesloft supported

Salesloft can be used on:

  • Web
  • iPad
  • iPhone

Which languages Salesloft support

You can use Salesloft in English language solely.

What are supported integrations

Salesloft integrates with the following applications:

  • Microsoft Outlook
  • Aircall
  • Webex
  • ZoomInfo SalesO
  • Gmail
  • Highspot
  • ilos
  • Seismic
  • Zoom Meetings
  • Clari
  • Duo Security
  • Salesforce Sales Cloud
  • Bitium
  • OneLogin
  • SugarCRM
  • Okta
  • Slack
  • GoTo Meeting
  • LinkedIn for Business
  • Workato
  • Cognism
  • Outgrow
  • Vidyard
  • Operations Hub
  • Truly

What’s the level of Salesloft support

Salesloft offers the following support options:

  • Chat
  • Knowledge Base
  • FAQs/Forum
  • Phone Support
  • Email/Help Desk

Does Salesloft offer API

Yes, Salesloft has an API available for use.

What are Salesloft training options

You can get Salesloft training:

  • through Webinars
  • In person
  • Documentation
  • Live Online

Core features and functionalities

These are the top features that make Salesloft a comprehensive solution for sales teams, focusing on efficiency, data-driven strategies, and enhanced sales engagement:

Cadence - Communication Workflow Automation

This feature streamlines the process of engaging with prospects by automating and organizing communication workflows.

It ensures that interactions with potential clients are consistent and timely, which is crucial for building and nurturing a sales pipeline.

Deals - Pipeline Management and Forecasting

Salesloft provides comprehensive tools for managing your sales pipeline.

It allows you to track the progress of deals and uses predictive analytics to forecast sales trends, helping you make strategic decisions based on desired outcomes.

Conversations - Interaction Analysis and Coaching

This functionality is designed to extract valuable insights from sales interactions.

It analyzes communication patterns and provides coaching to sales teams, aiming to improve sales techniques and strategies based on real interaction data.

Forecast - Sales Outcome Prediction

The Forecast tool in Salesloft enhances the accuracy of predicting future sales outcomes.

It analyzes existing sales data to provide forecasts, enabling sales teams to strategize effectively and plan for future sales scenarios.

Governance and Security - Compliance Assurance

Salesloft emphasizes the importance of governance and security, ensuring that all sales activities are compliant with organizational policies and data protection standards.

This feature is vital for maintaining the integrity and security of your sales data.

Marketplace and Labs - Integration and Innovation

The platform offers a marketplace with various integrations and extensions, enhancing the functionality of your sales tools.

Salesloft Labs provides an opportunity to explore new features and innovations, keeping your sales strategies up-to-date with the latest trends.

AI-Powered Platform - Intelligent Revenue Maximization

As an AI-powered revenue workflow platform, Salesloft guides teams towards actions that maximize revenue and enhance customer lifetime value.

This intelligent guidance is key to optimizing sales processes and decision-making.

CRM and Sales Tracking - Comprehensive Customer Management

The software includes CRM functionalities and sales tracking capabilities, allowing you to monitor all customer interactions and sales activities in one place.

This centralized management is crucial for maintaining a clear overview of your sales efforts.

Sales Automation - Efficiency and Quality Control

Salesloft automates various sales tasks, including call recording features, which are essential for quality assurance and training.

This automation saves time and ensures consistency in sales activities.

Cold Email and Training Tools - Skill Enhancement

The platform offers tools for conducting cold email campaigns and provides sales training resources.

These tools are designed to enhance the skills and strategies of your sales team, making your outreach efforts more effective.

Pipeline and Dashboard Management - Data Visualization

Salesloft features tools for managing the sales pipeline and visualizing data on dashboards.

This visualization helps in tracking sales calls and understanding the overall health of your sales pipeline at a glance.

Deal and Revenue Intelligence - Informed Decision Making

The platform provides intelligence on deals and overall revenue, offering insights that help in making informed sales decisions.

This feature is crucial for understanding the dynamics of your sales efforts and their outcomes.

Sales Coaching - Team Development

Salesloft includes features for sales coaching, focusing on the development of your sales team's skills and performance.

This coaching is essential for ensuring that your team is equipped with the necessary knowledge and techniques to succeed.


These points summarize the pros of Salesloft, highlighting its efficiency, integration capabilities, user-friendly design, and effectiveness in enhancing sales strategies:

All-in-one sales tool

  • Salesloft offers suite of comprehensive tools that help you manage entire sales cycle A-Z.


  • It integrates well with LinkedIn Sales Navigator.
  • Automatic logging of actions in Salesforce.
  • Slack integration provides you simple UI.


  • Customizable workflows with predefined campaigns.
  • Efficient cold calling and email template saving options.
  • Flexible cadence scheduling and text messaging capabilities.


  • Easy-to-understand interface simplifying sales tasks.
  • Mobile app and coaching modules for on-the-go management.


  • Real-time performance metrics.
  • Mass outreach valuable analytics.


  • Responsive customer support and straightforward admin work.
I love being able to track and keep my outreach organized with steps. (e.g. e-mail, calls, Linkedin messages). All my outreach is gathered in one place and creating multiple cadences is very simple. The analytics is easy to understand and well built. It also has integrations with the other software that we use.

- Oscar W., Corporate Sales Dev via G2


Despite its comprehensive sales engagement capabilities, Salesloft faces challenges with occasional platform instability, high costs for smaller businesses, limited LinkedIn integration, complex administration, and customer support issues.

Here’s are more cons Salesloft users faced:

No free options

  • Absence of a free trial or freemium version.

Performance issues

  • Performance issues with a clunky interface and poor call quality.
  • Difficulties in bulk importing contacts.
  • Email formatting issues, leading to poor presentation.
  • Occasional platform failures and abrupt feature removals.
  • Occasional minor glitches and technical issues.


  • High cost, especially for small to medium-sized businesses, with strict annual contract requirements.

Limited automation

  • Limited LinkedIn automation and inadequate reporting features.

No integrated warm-up

  • High spam rates due to lack of integrated warm-up in the platform.
  • Inconsistent email deliverability rates.
I wish the workflow for sending email blasts or cadences was a little easier and more user friendly, it's not bad, it could just be a little more UX friendly. I also feel like the tracking of unresponded to emails could be better, it's easy to miss the "Sent X days ago. Follow up?" While I do like that feature it would be cool if that were easy to see somewhere in Salesloft.

- Jobel C., Customer Success Manager via G2


Salesloft plans

→ Free trial: No

→ Essentials: pricing on request

  • Pipeline Generation: Automated structured workflows, engagement analytics, and pipeline performance
  • Rep Coaching: Tailored rep insights, team trends, and guidance on seller development

Advanced: pricing on request

Includes everything from the Essentials plan, plus

  • Full customer lifecycle workflows: Comprehensive workflows to progress pipeline, close opportunities, and increase customer lifetime value
  • Conversation intelligence: Call recording, transcription, and analytics integrated into the seller workflow
  • Opportunity Management: Deal intelligence and pipeline visibility, from prospecting to conversion

→ Premier: pricing on request

Includes everything from the Advanced plan, plus

  • Forecasting & revenue management: Automatic forecast roll-up, submission, and AI-driven next actions

What's the best Salesloft outreach alternative

While Salesloft offers comprehensive suite of sales engagement tools, lemlist's AI-driven personalization, lead generation efficiency, and email deliverability make it more suitable choice for outrearch teams.

Here’s why lemlist is often the preferred choice over SalesLoft:

  • Lead Database and Enrichment: lemlist offers an advanced lead database and enrichment feature, contrary to Salesloft, enabling more precise and relevant outreach.
  • Email Warm-up: lemlist's automated email warm-up helps build a stronger sender reputation, enhancing email deliverability more effectively.
  • Custom Image & Video variables: Unlike Salesloft, lemlist allows customizing images and videos in emails at scale, making campaigns more engaging and increasing response rates.
  • In-app Live Support: lemlist provides immediate in-app support, ensuring users can efficiently utilize all features and minimize downtime, unlike Salesloft, which offers only email support.
  • Free Warm-up and Email Booster: lemlist enhances email deliverability and engagement without additional costs, a unique offering not found in Salesloft.
  • AI-generated Campaigns: AI to generate campaigns in lemlist leads to highly personalized and optimized outreach, setting it apart from SalesLoft regarding efficiency and conversion rates.

Need more to decide which one suits your needs better?

Here’s a full comparison table of lemlist vs Salesloft:

Feature lemlist Salesloft
B2B Lead Database
Email Finder and Verifier
Chrome extension
Email warm-up and deliverability booster
Custom text
Custom images
Custom videos
Multisender per campaign
Cold email templates
Advanced conditions in sequence
Automated follow-ups ❌ (only reminders)
Task management
A/B testing
Campaign performance report
CRM integrations
In-app live support
Free warmup and email booster
Icebreaker generated by AI
Campaign generated by AI
Unsubscribe link feature

The key takeaways

With its robust features, intuitive design, and AI-driven insights, SalesLoft stands out as a pivotal asset for any sales team looking to meet their quotas.

As the sales processes evolve, embracing a tool like SalesLoft could be the key to  keeping pace.

And if you're looking to Salesloft outreach alternative, check out why so many users choose lemlist.

lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.

What you should look at next

Receive weekly outreach tips in your inbox, sent to 210 000+ salespeople, marketers, founders, and entrepreneurs worldwide!

Subscribe to the lemlist newsletter
You've successfully subscribed to the lemlist newsletter!
Oops! Something went wrong while submitting the form.