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Sales Strategy
Save Time & Make More Sales: Use a Sales Lead Database
lemlist team
July 25, 2024
|
7 min. read
lemlist team
LAST UPDATED
April 9, 2024
READING TIME
7 min.
Prospecting at scale can take hours out of your day - not to mention the number of tools you have to use to find and verify leads’ contact information.
That’s why one of the most effective tools in the modern salesperson's arsenal is a sales lead database.
This powerful resource streamlines the process of finding, contacting, and converting potential customers, which means more revenue and business growth.
Here’s everything you need to know about sales lead databases, and how to use lemlist's biggest B2B lead database to streamline your lead generation! 👇
What is a sales lead database?
A sales lead database is essentially a centralized collection of data about potential customers or clients.
It’s based on leads’ contact details, industry, company size, and more.
However, a sales lead database is more than just lists of data. It's a dynamic tool that can help you find and contact potential customers, thereby streamlining the sales process and driving business growth.
You can use this data to:
→ generate more leads
→ close more sales
→ save time & money
What are the benefits and functions of sales lead databases?
At its core, a sales lead database is a digital repository of data about potential customers.
Here are some of the benefits of using one, and how it can boost the effectiveness of your cold outreach efforts:
1. Streamline your sales process
Instead of hopping from one tool to another to find leads’ personal and company data, verify their contact information, contact them, and convert them into paying customers - you can use a sales lead database that has millions of verified contacts ready to go.
2. Improve your targeting
B2B sales lead databases come with filters that allow you to narrow down your prospects based on the personas that are most likely to buy your product or services.
3. Increase conversions
With better-targeted leads and more time to email them, you can tailor your outreach efforts to meet their specific pain points. This leads to more replies, more meetings, and more sales.
How to choose the best B2B sales lead database
Keep these in mind to make sure you’re picking a database that meets your specific needs:
1. Data Quality: The database should contain accurate, up-to-date, and comprehensive information about potential leads. This includes contact data such as email addresses and phone numbers, as well as company details and industry information.
2. Database Size: A larger database typically means a wider pool of potential leads, increasing your chances of finding the right prospects for your business.
3. Pricing: It's important to consider your budget and understand what features and capabilities are included in the pricing before you purchase. Keep in mind the money you’ll be saving by being able to unsubscribe from other lead-generation tools that will no longer be necessary.
4. User-Friendliness: The platform should be easy to navigate and use. Advanced search capabilities, filtering options, and intuitive interfaces will make it easier for you to sift through the lists of contacts and generate more leads.
5. Advanced features: These may include targeted filtering options, comprehensive search capabilities, and the ability to integrate with other tools such as your CRM or marketing automation platform. It should also provide reliable contact data, including email addresses and phone numbers, to facilitate your outreach efforts.
How to use a sales lead database to find, contact, and convert your ideal buyers in 1 place
Here’s how to use a B2B lead database to start converting more leads.
By focusing on defining your target audience, creating ideal customer profiles, using verified lead data, and personalizing your outreach, you can maximize the potential of your leads database.
One of the first steps in using a sales lead database is defining your target audience.
This process involves identifying the demographic, geographic, and psychographic characteristics of your potential customers and their industry. This helps you tailor your marketing efforts to the specific needs, intent, and preferences of your product’s users.
This is what makes them convert.
Once you have your target audience set out (use this guide to buyer personas if you need more help), use your B2B leads database to filter for the persona you’re looking for 👇
To get as specific as possible, filter your search by targeted criteria, such as technology, company size, industry, or location. This helps you target prospects that are aligned with your ideal customer profile.
2. Find and verify your lead data
Without a leads database, you’d need two to five different tools to collect your leads, find their emails, verify their emails, and then ultimately contact them.
With your leads database, you can complete this step within the lemlist app.
Simply find the leads you want out of 450+ million contacts, and use lemlist's Email Finder and Verifier to get 80%+ of valid email addresses.
If you’d like to go even further, you can combine social media and website data with the information from your database, and add steps like LinkedIn messages and contacts to your campaigns.
3. Send personalized outreach campaigns
Once you've defined your target audience and verified their contact info, it’s time to craft customized outreach campaigns.
Using the email addresses and phone numbers from your leads database, create personalized emails and phone calls that resonate with your potential users.
Sales outreach pros can use tools like lemlist to define their target audience, create ideal customer profiles, use social media as an extension of lead data, and launch customized outreach campaigns.
Keeping your lead data relevant, updated, and reliable
The accuracy of your data can greatly influence the success of your lead generation and conversion efforts. Let's go through the best way to keep everything up to date, and how you can combine your lead data with your automation tools.
The importance of frequent lead data validation and updates
As time passes, the data in your leads database can become outdated or irrelevant.
Contact details change, companies evolve, and customer preferences shift.
So, if you’ve created the database yourself or are using a tool that does not do this for you, you’ll need to regularly check the data for accuracy, remove duplicates, and update any outdated information.
This helps you maintain the accuracy of your database.
If you’re using the lemlist's b2b lead database, each lead has already been verified by lemlist - so you won’t have to worry about this step!
Synergy between lead databases and CRM/marketing automation tools
Another key aspect of maintaining relevant and reliable lead data is the integration of your leads database with CRM and marketing automation tools.
These tools can help streamline the process of updating and validating your data, saving you time and resources.
If you weren’t already aware, CRM and marketing automation tools can automatically update contact details, track interactions with leads, and provide insights into customer behavior.
By integrating these tools with your lead database, you can ensure your data remains accurate and relevant, which enhances your lead generation and conversion efforts.
With lemlist’s lead database, you can already reach out to leads directly from the database and scale your outreach without an entire operations team!
Key Takeaways
In 2024, cold outreach requires:
1. Finding verified contacts that will reply to you
2. Sending them hyper-personalized campaigns
But, traditionally, this involves:
❌ wasting hours switching between tools
❌ spending money on costly tech hires
❌ outdated & unverified leads’ information
Luckily, lemlist just dropped the biggest & most accurate B2B lead database! 🎉
✅ Access pool of 450M+ potential buyers
✅ Use 25+ advanced filters to find your ICP
✅ Get their verified emails with a single click
✅ Send AI-powered multichannel campaigns
✅ Accelerate your sales process like never before
P.S. With each lemlist plan you'll get free credits to find leads!
Sign up for lemlist now to get your first 100 free leads!
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Struggling with a low cold email conversion rate? Maybe you’re just reaching out to the wrong people. In this article, you’ll find out how to define your B2B target audience, so you can book more meetings and grow your business.
Mihaela Cicvaric
Jul 25, 2024
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