72% of people only engage with emails that center around them.
The problem is, that when you scrap data, you don’t always get the correct information, making it painfully obvious that you’re not writing the emails.
Enriching your leads will help you solve this problem.
What is lead enrichment?
To enrich your leads means to go through a process in which you enhance and complete the data you currently have on your leads.
You can either do this manually (which is time-consuming, to say the least) or you can use tools to scrap and enrich leads’ data.
However you choose to enrich your leads’ data, you should know that it is a crucial step in order to be able to properly segment and target your leads with effective personalization.
Lead enrichment process
Enriching your leads is a simple process that does not consist solely of adding missing information.
It is a 4 step process that leads to complete and accurate information.
- Lead generation
Find your leads using databases or scraping data with a Chrome extension from LinkedIn or any other platform.
At this point, you may just gather basic information such as name, email, company, etc. However, if you’re using powerful tools, you’re likely to receive only enriched data and even have a built-in enrichment step.
- Data validation
You can do this with email verification tools to ensure you have the correct data so you’re not wasting your time or hurting your deliverability.
However, you can skip this step if you invest in a finder and verifier tool.
At this point, you can also make sure that your lists of leads are clean and do not have duplicates.
- Data enrichment
This is where you can finally start to fill in the blanks.
We strongly suggest using lead enrichment tools to make sure you don’t waste valuable resources (including your time).
Make sure you include all of the data you’ve included in your ICP so you can conduct successful strategies and campaigns.
We’ll discuss the type of data you can enrich in the following section.
Once you have all of your leads’ relevant information, you’ll be able to effectively segment them into smaller lists.
This will help you send highly targeted cold outreach campaigns to all of your leads and increase your chances of conversion.
What data can you enrich?
There’s a wide variety of data that you can enrich, it’ll all come down to your ICP and what you need in your leads.
- Demographic data
This encapsulates the most basic (and necessary data) name, role, and authority within the company.
This data type will grant you decent personalization and increase your chances of contacting the decision-maker on your first try.
- Firmographic data
This data type is directly related to your leads’ business or organizations, including:
→ Industry
→ Company size
→ Location
→ Revenue
- Technographic data
Being able to identify the technology your lead is using can also be vital to make your sales.
We suggest picking a database that can help you filter the technology your leads use.
Benefits of lead enrichment
Lead enrichment offers many benefits, such as:
✅ Ensuring you have the correct contact info to avoid the spam folder
✅ Captivating your leads with accurate personalization
✅ Including personalized icebreakers or P.S. lines
✅ Keeping your lead lists up-to-date
✅ Segmenting your lists effectively to contact your leads with the correct approach and timing
✅ Ultimately, closing more deals!
Here’s an example of how lead enrichment can help you get more replies:
Imagine you are a salesperson reaching out to prospects to sell a SaaS product that streamlines project management.
Without lead enrichment, your cold emails may look something like this:
This email appears very generic, and non-personalized, and won’t catch prospects’ attention or get replies.
On the other hand, you can boost your email personalization for more replies with custom variables. To use custom variables, you can get your leads’ quality data from LinkedIn, aka use lead enrichment:
- name: Alex
- job title: project manager
- company name: Fixus
- industry: tech
- accomplishments: recognized for successfully implementing a new project management system
Then, your emails can look like this:
In the second example, gathering Alex’s information helped you personalize your message and connect with him more meaningfully. By referencing a recent achievement and acknowledging his expertise in project management, you demonstrate a genuine interest in his work.
This approach significantly increases the chances of getting a positive reply and booking a meeting with you!
Find, enrich, and contact your leads with lemlist
With lemlist’s people database, you can easily build your lists of leads by using advanced filters.
The best part is that the information has already been verified, so you won’t have to go through a separate verification process.
With this video, you can learn how to use the database to find leads that perfectly match your ICP.
The database comes packed with advanced filters including website visitors and buyer intento among others.
With the added feature, you can now access a company database that will help you reach the decision maker in the company.
For more information, access the lemlist Academy’s lesson
on how to use the People database.
When selecting your leads, you can enrich them easily with the click of a single button and avoid importing duplicate leads.
The best thing of using lemist to enrich your data is that lemlist offers a waterfall lead enrichment process, which essentially consists of checking your data with the 8 best data providers until you are guaranteed to receive +80% of valid data.
Once you have selected your leads, you can push them directly to an existing campaign without the hassle of having to jump between different apps.
Once you have your campaign ready you simple have to click on Enhance leads where you will get the option to select LinkedIn enrichment, phone numbers, email verification or AI variables, where you can clean your lists, and segment and qualify your leads, among others (we’ll discuss AI variables further along too).
Once you have enriched your leads, your list will look like the image below. In this case we have chosen not disclose phone numbers, however, lemlist finds +50% valid phone numbers.
How can lemlist AI Variables enrich your leads
With lemlist’s AI variables, you can access a whole library of prompts that you can include in your list of leads for any campaign, or you can create your own prompts.
Among others, AI variables can:
- Segment your leads
- Clean data
- Eliminate duplicates
- Include icebreakers and P.S. lines
If you want to learn more, check out the video below.
So, should you enrich your leads?
In a nutshell, yes.
If you want to get replies from your prospects and boost revenue, you need to have their correct information.
Lead enrichment can help you gather your leads’ contact and personal information, so you can reach their inboxes with a personalized approach that pushes engagement.
The easiest way to enrich your leads is with lemlist.
This one-click method scans your leads’ data with multiple high-quality third parties, ensuring you:
✔️ find the most and the best available data for each lead
✔️ automatically debounce emails to protect your domain reputation
✔️ enjoy a seamless UX without the need to navigate through multiple tools
→ Get 80%+ leads’ valid emails with Email Finder and Verifier
