Using linear multi-channel workflows such as:

- Sending an email,
- Waiting 2 days,
- Adding the lead on LinkedIn,
- Sending a LinkedIn message,

often involves many time-consuming tasks, such as manually checking each lead to see who opened an email before making a call or which lead accepted the LinkedIn invite before going forward.

With the advanced conditions in your sequences, you can craft more precise and personalized campaigns that align with your leads’ preferred channels and optimal times. This approach helps you to engage with your leads at a larger scale while maintaining a personalized and human touch, resulting in increased conversions.

In short, with advanced conditions, you can customize your prospect's journey using specific workflows triggered by the lead’s interactions with your sequence.

For example, a condition could be: “Create a call task if my lead opens my email. Otherwise, continue sending emails.”

There are countless conditions you can add into your sequences to engage with your leads without the need for time-consuming actions.

With lemlist, you have the flexibility to craft workflows that go from the simplest to the most complex. You can also use as many conditions as you desire in your sequences, leveraging information about your leads, their interactions with your emails, LinkedIn messages, and more.

Each time you reach out to a prospect.

The advanced conditions in your sequences are the secret weapon of the world’s top growth teams for driving more sales.

Sales automation is evolving continuously, so the need to create more complex sequences with specific conditions triggered by the lead’s specific actions.

Using advanced conditions across all your sequences allows you to target leads with more accuracy and relevance, resulting in higher conversion rates.

In 2023, using advanced conditions is the best way to connect with your prospects through the right channels, at the right times, and close more deals.

Here are four examples of advanced conditions you can start with:

Use case #1: Pause until my leads accepts my LinkedIn invite

“I want to wait until my lead accepts me on LinkedIn before continuing my campaign”

Use case #2: Go multi-channel
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“If my leads have a LinkedIn url, I will go with multichannel. If they don’t, I will only send emails.”

Use case #3: If lead did X within Y time, do that.
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“I want to wait until my lead fills a condition (e.g. lead clicked on a link in an email) or until a specific delay. If he does in due time, go on Branch A. If he don’t, Branch B”

Use case #4: Directly call my lead if he opens my email
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“I want to call my lead when they open my email to strike while the iron is hot.”

Yes, it is indeed possible to add unlimited advanced conditions during the 14-day free trial. Sign up and experience it for yourself.