Top 30+ Best Cold Email Software of November 2023: An Ultimate Review

Updated on
November 28, 2023

In 2023, the sales industry is evolving faster than ever before, but the significance of cold emailing remains the same.

Whether you are an SDR, growth marketer, recruiter, or founder - having the best cold email software is crucial to growing your business with cold outreach.

The right cold email tool will help you save tons of manual work and money on pricey tech hires or multiple tool subscriptions.

But with plenty of options on the market, how do you find the best cold email software for your needs? Which tool will give you the best value for money?

Here's what we figured out by researching the market's top 35 cold email software:

Free trial

→ Every tool from our list except Outreach, Buzz, and Mailshake has a free trial

Entry price

→ Mostly from $30-$60 per month average
→ All tools have pretty similar pricing except SalesLoft, Outreach, and Amplemarket, who don't share pricing (but charge a premium)
→ Vocus, Crew, and Salesmate remain the cheapest, around $15 per month

Data enrichment

→ 47% of tools have data enrichment capabilities
→ Most providers still only had 30-65% accuracy on their enrichment
→ Those with waterfall enrichment had 80+%
→ Some tools had completely free enrichment with specific packages
→ Inbuilt email verification is great for your deliverability, too, so make sure it's there

Email outreach automation

→ 97% of tools will allow you to automate email outreach
→ Everyone except SalesBlink

LinkedIn outreach automation

→ 62% of you still use LinkedIn manually (if you still are, 14 tools can solve that problem!)
→ Some tools had inbuilt spam blockers, others didn't - watch out

AI-Generated content

→ 38% of tools will allow you to generate content with the help of AI
→ You don't need any extra email copywriting aids anymore because tools have built-in
→ Campaign generators, icebreakers, and text editing for personalization included

Email warm-up

→ Only 35% of tools offer automatic email warm-up 
→ The rarest feature across the board (likely why so many users have deliverability issues)
→ Big players like Hubspot, Apollo, SalesLoft, and Outreach don't have it integrated into their platforms, hence higher average spam rates + lower open rates for users

To sum up, 4 tools from the list got a perfect score and have all these six features!

Keep reading to determine which ones and get an ultimate comparison table to make an informed decision that boosts your revenue!

What is Cold Email Software

Cold Email Software: Definition

Cold email software is a digital platform designed for businesses and individuals to reach out via email to their potential clients, partners, or stakeholders.

Distinct from random, unsolicited spam, cold emails are created with a specific purpose in mind, often to introduce a product, service, or proposal.

These emails aim to start a conversation, even when there's no prior relationship between the sender and recipient.

The core strength of cold email software lies in its features that make the outreach process seamless, such as:

  1. Automation → Send personalized emails at scale without manual intervention, ensuring consistency and saving time.
  2. Tracking → Monitor open rates, click-through rates, and responses to double down the effective actions of each campaign.
  3. Integrations → Many cold email software offer integration capabilities with other marketing and CRM tools, creating a holistic approach to outreach and boosting productivity.

Why Should You Invest in Cold Email Software: 10 Reasons

Investing in cold email software can be a game-changer for businesses and professionals!

The majority of cold email software will ensure you

1. Talk only to highly qualified leads → With advanced lead search and segmentation features, you can find and categorize your audience based on various filters, ensuring each recipient gets a message specific to their needs.

2. Personalize outreach at scale → Manual email outreach is time-consuming, especially when reaching out to large audiences. Cold email software lets you send thousands of personalized emails with just a few clicks, leaving you time for more revenue-driven tasks.

3. Easily plan the next step with campaign insights → Many cold email software provides detailed metrics on open rates, click-through rates, and responses. This data will help you refine your approach, ensuring continuous improvement.

4. Have better UX thanks to integrations → Many cold email platforms seamlessly integrate with CRM tools, lead generation software, and other essential business platforms. This creates a unified workflow, without jumping between multiple tools.

5. Comply with regulations → Cold emailing isn’t illegal as long as it complies with specific regulations like the CAN-SPAM Act. Dedicated software usually has features that ensure compliance, like automated "unsubscribe" options, protecting you from potential legal troubles.

6. Increase your ROI → Cold email software increases efficiency, effectiveness, and engagement. This means you will sign more deals with fewer outreach efforts, driving a higher ROI for less input.

More advanced cold email software will also help you:

7. Find buyer-ready prospects → Some of the best cold email software have integrated a sales lead database with additional contact details and verified emails. This will help you access millions of highly qualified leads with minimal effort!

8. Say goodbye to writer’s block → Crafting a compelling cold email takes time. That’s why many cold email software uses AI to help you generate fully personalized multichannel sequences in seconds.

9. Enrich leads’ data with valid information → You can use some of the cold email software for lead enrichment and discover your leads’ valid email addresses or other information useful for cold email personalization.

10. Always reach your target audience → Some of the top cold email software have integrated automated email warming, which helps you avoid the spam folder. This means your message will reach out to your leads’ inboxes, where they can see them and talk to you.

How to Choose Your Best Cold Email Software: 10-step Checklist

Before diving into the ultimate list of the best cold email software, it’s important to take a strategic approach, taking into account your specific needs, budget, and objectives.

Here's a checklist of things to do when choosing your best cold email software:

[ ]  Define your outreach goals

Clarify what you hope to achieve with your cold email campaigns. Whether it's lead generation, partnership establishment, or direct sales, your goals will influence which features are must-haves.

[ ]  Determine your cold email sending volumes

Consider how many emails you'll send monthly or weekly. Some software excels for high-volume campaigns, while others are more suited for smaller, more targeted outreach.

[ ]  List non-negotiable features & functionalities

Depending on your outreach goals, make a list of must-have features and functionalities. This can vary from anything that helps you achieve the benefits listed in the checklist above (e.g., AI-powered sequences, email warm-ups, specific integrations, etc.)

[ ]  Set your budget

While it's tempting to go for a premium tool, there are cost-effective options with robust features. Sometimes, a lower-cost tool combined with another supplementary tool might offer the best value.

[ ]  Define your skill level

Think about the people who are going to use this tool the most and their expertise levels. The software should have an intuitive interface, ensuring a minimal learning curve for your team or upcoming members.

[ ]  Think about your scalability

The chosen software should accommodate your growth, so you won't have to switch platforms as your company expands.

[ ]  List down important regulations

This will help you ensure your new software adheres to not only basic regulations such as the CAN-SPAM Act and GDPR but also regulations specific to your industry.

[ ]  Determine the needed level of customer support

We advise you to choose software with responsive customer support, ensuring quick resolutions to any potential issues.

[ ]  Define if you want a free trial or not

Most cold email software offers trial periods, but not all of them. We advise you to use free trials to test the platform, ensuring it aligns with your needs and expectations.

[ ]  Sync with the rest of your outreach team

Gather feedback about the highly requested features from your outreach team. Their hands-on experience can provide insights into any features and functionalities that might be necessary.

Comparison Table: Best Cold Email Software in 2023

Before diving into detailed overview of each tool that made the list, here is a sneak peek into their most important features and starting prices:

The Ultimate List of Top 35 Cold Email Software

1. lemlist

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.2/5 (138 reviews)

Capterra - 4.6/5 (370 reviews)


lemlist is an advanced sales engagement platform designed to help users find, engage, and convert their ideal buyers across multiple channels.

It offers a range of features, including personalized email campaigns, AI-powered campaign generation, smart enrichment, and multichannel outreach.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ Email Outreach: $50/seat/mo

  • Send unlimited emails
  • Smart enrichment
  • AI campaign and icebreakers
  • Personalization at scale
  • Multiple senders
  • Automated follow-ups
  • Native CRM integrations (Salesforce, HubSpot, Pipedrive)
  • Integrations + API access
  • lemwarm essential plan

Sales Engagement: $83/seat/mo

Everything in Email outreach, plus

  • advanced conditions
  • LinkedIn voice notes (coming soon)
  • automated LinkedIn steps
  • native cold calling integration
  • custom landing pages
  • video prospecting, and more

Enterprise: custom pricing

Designed for sales teams with 10 or more members

  • personalized onboarding
  • dedicated account manager
  • 1:1 coaching
  • custom token pricing
  • VIP support, and more

✅ Pros

  • AI-Powered Campaigns: lemlist's AI helps in creating highly personalized multichannel campaigns.
  • Smart Enrichment: Extracts valid email addresses and LinkedIn information without relying on your LinkedIn profile.
  • Warm-up & Deliverability Booster: Ensures emails avoid spam folders and land in the recipient's inbox.
  • Multichannel Outreach: Engage leads on their preferred channels, including email, LinkedIn, and more.
  • Integration with CRMs: Native integrations with popular CRMs like Salesforce, HubSpot, and Pipedrive.

❌ Cons

  • Some advanced features might be available only in higher-tier plans.
  • Integration with certain third-party tools might require additional setup.


Rating ⭐⭐⭐⭐

G2 - 4.5/5 (280 reviews)

Capterra - 4.6/5 (203 reviews)


With its award-winning features for lead generation, email verification, automated email outreach, email warm-up, and customer management, you can use to automate and accelerate your sales at scale.

Pricing (billed annually) & Functionalities

→ Free trial: YES

  • Ideal to try out sales pack
  • 0 credits
  • 100 email recipients
  • Unlimited sender accounts
  • Unlimited emails
  • 1 mailbox warm-up
  • Email Finder, Email Verifier, Email Warm-up, Drip Campaigns, Sales CRM
  • Database lead search, Unlimited campaigns, Unlimited follow-ups, Chrome extensions, Custom tracking domain, HubSpot integration

Starter Plan: $30/mo

  • All the core tools needed to set up steady sales
  • 1,000 credits
  • 5,000 email recipients
  • Bulk lead search, Bulk verification, Email AI assistant, Unlimited team seats, Calendly integration, Pipedrive integration, 5,000+ integrations, Engagement notifications, Unlimited data export, REST API & Webhooks, Personal Implementation Manager

→ Pro 5K Plan: $75/mo

  • Pro choice for unlimited sales and business opportunities
  • 5,000 credits
  • 10,000 email recipients
  • Everything in the Starter plan, plus: Email A/B testing, Individual team member statistics, Team permissions control, Team data sharing

→ Managed Service: starting at $2,999/mo

  • Email & LinkedIn outreach set up and managed for you
  • Custom lead gen & outreach campaign
  • 1,000+ SOM companies
  • 1,000+ ICP contacts
  • 1,000+ UVP messages
  • AI playbook
  • 20-40 meetings per quarter

✅ Pros

  • Comprehensive features even in the free trial plan.
  • Over 5k integrations, including popular tools like HubSpot and Pipedrive.
  • Offers a service for businesses that need email & LinkedIn outreach set and managed for them.
  • Recognized as a leader in Email Marketing and Email Verification by G2.


  • Issues with IMAP settings for receiving emails during Drip email campaigns.
  • No “Unsubscribe” link feature.
  • Does not show the contact's most-used email address.
  • Some users might find the Managed Service pricing to be on the higher side.

3. Close

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.6/5 (718 reviews)

Capterra - 4.7/5 (157 reviews)


Close is a CRM (Customer Relationship Management) platform designed to help sales teams close more deals. It offers integrated calling, two-way email syncing, and sales automation features to manage relationships with leads and customers effectively.

Pricing (billed annually) & Functionalities

Free trial: 14 days

Startup: $49/mo/1 user

  • Store Leads, Contacts, and Opportunities
  • 3 Workflows
  • Email and calendar sync
  • Zapier integration
  • Power Dialer

Professional: $299/mo/3 users

Includes all Startup features, plus

  • Increased Leads, Contacts, Custom Fields, and Email Templates
  • Multiple Pipelines
  • 25 Workflows
  • Custom Activities

Enterprise: $699/mo/5 users

All Professional features, plus

  • Custom Objects (Beta)
  • 100 Workflows
  • Call Coaching
  • Predictive Dialer
  • Custom roles & visibility permissions

✅ Pros

  • Integrated Calling: Close offers integrated calling, allowing sales teams to make calls directly from the platform.
  • Two-Way Email Sync: Emails are automatically synced, ensuring that all communications are tracked.
  • Custom Reporting: Users can generate custom reports to gain insights into their sales activities.
  • API Access: The platform provides API access, allowing for integrations with other tools and services.

❌ Cons

  • Limited Integrations: While does offer integrations, it might not have as extensive a list as some other CRMs.
  • Pricing: For smaller teams or startups, the pricing might be considered on the higher side, especially when compared to other CRM tools.
  • Customization: Some users might find that the customization options are not as extensive as they would like.
  • Advanced features: While is feature-rich, it might lack some advanced features that are present in more enterprise-level CRMs.

4. Waalaxy

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.8/5 (325 reviews)

Capterra - 4.5/5 (242 reviews)


Waalaxy is a tool designed to make LinkedIn a primary acquisition channel. It offers automated sales and recruitment prospecting solutions, making the process of reaching out to potential leads or candidates more streamlined and efficient.

Pricing (billed annually) & Functionalities

→ Free plan

  • Automate LinkedIn invites, profile views, messages, and connecting
  • 80 invitations per month
  • Pre-filled message templates

→ Advanced: €56/mo

  • LinkedIn features from free plan
  • 800 invitations per month
  • Pre-filled message templates
  • Cloud-based solution
  • CRM Synchronization
  • Auto-imports of prospects

Business: €80/mo

Includes everything from the Advanced plan, plus

  • Cold emailing automation
  • Find emails with Dropcontact integration

✅ Pros

  • LinkedIn Integration: Waalaxy offers seamless integration with LinkedIn, allowing users to automate their LinkedIn outreach effectively.
  • Multi-Channel Campaigns: Users can run campaigns not only on LinkedIn but also through cold emailing, maximizing their outreach potential.
  • Email Finder: Waalaxy provides an email finder tool that helps users find the email addresses of their LinkedIn contacts, making it easier to reach out to potential leads.
  • Automated Sequences: Users can set up automated sequences for sending invitations and messages on LinkedIn, saving time and effort.
  • Detailed Analytics: Waalaxy offers detailed analytics that allows users to track the performance of their campaigns and make data-driven decisions.

❌ Cons

  • Risk of LinkedIn Suspension: There's a risk of LinkedIn account suspension when using automation tools like Waalaxy.
  • Limited Personalization Options: The tool offers limited variables for message personalization compared to other similar tools.
  • Pricing: Some users find Waalaxy to be on the pricier side compared to other similar tools.

Learn more about the tool in our Waalaxy review.

5. Instantly

Rating ⭐⭐⭐⭐

G2 - 4.9/5 (835 reviews)


Instantly helps you scale your outreach campaigns through unlimited email-sending accounts, unlimited warmups, and smart AI.

Pricing (billed annually) & Functionalities

→ Free trial: YES

→ Growth: $30/mo

  • Unlimited Email Accounts
  • Unlimited Email Warmup
  • 1000 Active Leads
  • 5000 Emails Monthly
  • Live Chat Support

→ Hypergrowth: $77.6/mo

  • Unlimited Email Accounts
  • Unlimited Email Warmup
  • 25 000 Active Leads
  • 100,000 Emails Monthly
  • Premium Support

✅ Pros

  • Suitable for agencies: pricing works great for agencies managing a lot of email accounts (they don’t charge per email account).
  • Ease of Use: User-friendly interface and features.
  • Unlimited warm-up

❌ Cons

  • Pricing: Depending on the number of active leads, the pricing might be on the higher side.
  • Lack of native integrations: You might have to rely on Zapier to sync your data to your CRM.
  • Can’t modify running sequences

6. SalesLoft

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.5/5 (3,745 reviews)

Capterra - 4.3/5 (206 reviews)


SalesLoft is an AI-powered revenue workflow platform that guides go-to-market teams in finding new customers, maximizing revenue, and increasing lifetime value. Its purpose is to centralize communication, manage leads, and improve sales processes.

Pricing & Functionalities

→ Free trial: No

→ Essentials: pricing on request

  • Pipeline Generation: Automated structured workflows, engagement analytics, and pipeline performance
  • Rep Coaching: Tailored rep insights, team trends, and guidance on seller development

Advanced: pricing on request

Includes everything from the Essentials plan, plus

  • Full customer lifecycle workflows: Comprehensive workflows to progress pipeline, close opportunities, and increase customer lifetime value
  • Conversation intelligence: Call recording, transcription, and analytics integrated into the seller workflow
  • Opportunity Management: Deal intelligence and pipeline visibility, from prospecting to conversion

→ Premier: pricing on request

Includes everything from the Advanced plan, plus

  • Forecasting & revenue management: Automatic forecast roll-up, submission, and AI-driven next actions

✅ Pros

  • The AI-powered platform ensures data-driven decisions and automation.
  • Comprehensive sales engagement tools to manage your entire sales cycle.
  • Seamless integrations with other tools and platforms, such as Salesforce.
  • Robust analytics and reporting for sales performance insights.
  • Account-based view.

❌ Cons

  • No free trial.
  • Poor LinkedIn automation and reporting capabilities.
  • Pricing might be on the higher side for smaller businesses.

7. Outreach

Rating ⭐⭐⭐⭐

G2 - 4.3/5 (3,311 reviews)

Capterra - 4.4/5 (289 reviews)


Outreach is a sales engagement platform designed to help sales teams drive more revenue by increasing the efficiency of their sales processes.

It offers a suite of features to automate and streamline sales workflows, from prospecting to closing deals.

Pricing & Functionalities

→ Free trial: No

→ Standard: pricing on request

  • Full workflows for frontline teams
  • Manager visibility into sales activity, deals, pipeline, and forecast
  • Platform Integrations, API access, and premium support

Professional: pricing on request

  • Spot risky deals early with AI-powered deal scoring
  • Scale sales coaching with AI-triggered live content cards
  • Deeply understand buyer interactions with AI-identified call topics and reactions
  • Scale sales methodologies using templates
  • Improve forecast accuracy via pipeline analytics and simulations

✅ Pros

  • Sequences: Outreach's sequence feature allows for multi-touch campaigns, ensuring follow-ups and touchpoints are automated and consistent.
  • Integration: Seamless integration with major CRM platforms, especially Salesforce, ensuring data consistency and ease of use.
  • Analytics: Provides detailed analytics on email performance, helping sales reps understand what's working and what's not.
  • Templates & Snippets: Allows for the creation and sharing of email templates and snippets, ensuring consistent messaging and saving time.
  • A/B Testing: Users can test different email versions to determine which messaging or subject line performs best.

❌ Cons

  • Occasional Glitches: Some users have reported occasional software glitches, such as emails not being sent as scheduled.
  • Overwhelming Features: While its feature-rich environment is a strength, it can also be overwhelming for users who only need basic functionalities.
  • Integration Issues: While it integrates well with major CRMs, some users have reported challenges in integrating with other third-party tools.

8. Woodpecker

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.2/5 (42 reviews)

Capterra - 4.6/5 (31 reviews)


Woodpecker offers tools for sending cold emails, automating follow-ups, and achieving genuine responses. The platform is tailored to different needs, including individual cold emailers, sales teams, and agencies.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ Cold email: $54/seat/mo

  • Mailbox Rotation
  • Condition-based campaigns & manual tasks
  • Free Warm-up & Recovery for each slot
  • Free email list verification & validation
  • Unlimited follow-ups & team members
  • Deliverability Monitor & Bounce Shield
  • Up to 1,500 new prospects contacted monthly
  • A/B testing
  • API keys & integrations

→ Sales Assistant: $64/seat/mo

All features from Woodpecker Cold Email, plus

  • LinkedIn Automation via Dux-Soup Turbo
  • Unlimited follow-ups & team members
  • Up to 1,500 new prospects contacted monthly
  • A/B testing
  • API keys & integrations

→ Agency: $79/seat/mo

All features from Woodpecker Cold Email, plus

  • Unlimited clients on one panel
  • Deliverability Monitor for all clients' accounts
  • LinkedIn automation via Dux-Soup Turbo
  • Dedicated reporting app for your clients
  • Smart automation
  • No monthly limit for contacting new prospects
  • A/B testing
  • API keys & integrations

✅ Pros

  • User-Friendly Interface: Woodpecker offers an intuitive and easy-to-use interface, making it simple for users to set up and manage campaigns.
  • Decision tree
  • Modular pricing
  • Combined billing

❌ Cons

  • Limited Built-in Templates: The platform could benefit from a wider variety of built-in email templates.
  • Poor personalization with fallback variables
  • Price: Some users feel that the pricing is a bit high, especially for smaller businesses or individual users.

9. Mailshake

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.7/5 (236 reviews)

Capterra - 4.6/5 (106 reviews)


Mailshake is a sales engagement platform designed to automate personalized cold email campaigns and follow-ups. It aims to help users generate leads, build relationships, and promote content.

Pricing (billed annually) & Functionalities

→ Free trial: No

→ Email outreach: $58/user/mo

  • Mail accounts from any provider
  • Email warm-up service (normally $29/mo)
  • Gmail / Outlook / SMTP
  • Email personalization
  • AI email writing with SHAKEspeare
  • Advanced scheduling & throttling
  • Automated email sequences
  • Respond to leads (Lead Catcher)
  • Salesforce / Pipedrive / Hubspot
  • 1000+ integrations via Zapier
  • A/B testing
  • Prospects view
  • 5k list-cleaning credits monthly
  • 5k recipients per campaign
  • Browser extension
  • Email template management
  • Email deliverability setup assistant
  • Onboarding call

→ Sales Engagement: $84/seat/mo

All Email outreach features, plus

  • Power phone dialer
  • LinkedIn automation
  • Lead temperature
  • 10k list-cleaning credits monthly
  • 10k recipients per campaign
  • Unlimited free dialer minutes to North American phone numbers
  • Phone scripts
  • Account level view & organization
  • Create custom tasks
  • Priority support

✅ Pros

  • Ease of Use: Mailshake boasts a user-friendly interface that's easy to navigate, making campaign setup straightforward.
  • Integration Capabilities: It offers integrations with various CRM systems and tools, enhancing workflow efficiency.
  • Educational Resources: The platform offers a plethora of educational content, including webinars, tutorials, and templates, to help users optimize their outreach efforts.
  • Suitable for agencies: Great features for agencies (reporting, client onboarding).

❌ Cons

  • No free trial.
  • Limited Customization: Some users feel that the platform could offer more advanced customization options for emails.
  • Poor LinkedIn automation


Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.6/5 (1,146 reviews)

Capterra - 4.6/5 (96 reviews)

Overview is a sales engagement platform designed to automate personalized cold email campaigns and follow-ups. With advancements in AI technologies, it helps you automate the communication process as much as possible while maintaining a personal touch.

Pricing (billed annually) & Functionalities

→ Free plan: Yes

→ Starter: $60/user/mo

  • 1 mailbox
  • 1K data credits/month
  • Jason AI
  • Email sequences
  • Basic reports
  • Pipedrive and Hubspot integrations
  • Chrome extension
  • Email open, click, and reply tracking
  • Advanced data search

→ Professional: $90/seat/mo

  • 2 mailboxes
  • 1K data credits/month
  • Jason AI
  • Conversational AI assistant powered by ChatGPT
  • Warm-up in Mailtoaster

Everything in Starter, plus

  • Multichannel sequences
  • Advanced reports
  • Salesforce integration
  • Calls & SMS
  • Meetings booking
  • Triggers (automation)
  • Roles & permissions

→ Custom: Pricing on request

  • 4 mailboxes
  • Unlimited contacts
  • 1K data credits/month

Everything in Professional, plus

  • Professional network automation included
  • Advanced API access
  • SSO
  • CSM
  • Premium support

✅ Pros

  • Multichannel Outreach: supports not just email, but also LinkedIn, WhatsApp, SMS, and more, allowing for diversified outreach strategies.
  • Advanced Automation: The platform offers robust automation features, including triggers and sequences, to streamline the outreach process.
  • Multi-inbox feature
  • CRM Integration: integrates seamlessly with popular CRM systems, ensuring smooth data transfer and workflow continuity.
  • User-Friendly Interface: The platform is designed with usability in mind, making it easy for users to set up and manage campaigns.

❌ Cons

  • Pricing: Some users find the pricing tiers to be on the higher side, especially for smaller businesses or startups.
  • Occasional Delays: There have been reports of occasional delays in sending out emails or sequences, which can affect time-sensitive campaigns.
  • Additional paid add-ons: Their advanced features (LinkedIn automation, additional email accounts, etc.) require paid add-ons.

11. Smartlead

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.8/5 (52 reviews)


SmartLead is a sales engagement platform that focuses on providing pre-qualified sales opportunities. The tool aims to streamline the lead generation process, ensuring that sales teams have quality leads ready for conversion.

It offers various features such as lead pre-qualification, prospect nurturing, sales follow-up assurance, and integration capabilities.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ Basic: $33/user/mo

  • 2000 active Leads
  • 6000 Emails per month
  • Unlimited Email Warm Up
  • Unlimited Email Accounts
  • Dynamic IP Addresses
  • Centralized Master Inbox
  • Dynamic Sequences
  • Detailed Analytics
  • General Support

→ Popular: $65/seat/mo

  • 10000 active Leads
  • 40000 Emails per month
  • Unlimited Email Warm Up
  • Unlimited Email Accounts
  • Dynamic IP Addresses
  • Centralized Master Inbox
  • Dynamic Sequences
  • Custom CRM
  • Email Guide Assistance
  • Detailed Analytics
  • Active Support
  • Global Block List

→ Pro: $78/mo

  • 30000 active Leads
  • 150000 Emails per month
  • Unlimited Email Warm Up
  • Unlimited Email Accounts
  • Dynamic IP Addresses
  • Centralized Master Inbox
  • Dynamic Sequences
  • Custom CRM
  • Email Guide Assistance
  • Detailed Analytics
  • Active Support
  • Global Block List
  • Webhooks & Integrations
  • API Access
  • Unlimited Seats
  • Webhooks & Integrations

✅ Pros

  • Provides unlimited mailboxes and warmups, allowing for scalable outreach.
  • Features like Spintax, Rotating Inboxes, and AI Email Categorization enhance email deliverability and targeting.
  • Multi-channel outreach capabilities, including Email, SMS, Twitter, and WhatsApp.
  • AI-driven email warmups with natural conversations to improve sender reputation.
  • Seamless integration with popular apps and tools.

❌ Cons

  • Might have a learning curve for beginners.
  • Some features might be available only in higher-tier plans.
  • Limited AI capabilities compared to other platforms.

12. Salesmate

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.6/5 (73 reviews)

Capterra- 4.7/5 (86 reviews)


Salesmate is a sales engagement and CRM platform designed to help businesses grow their revenue and build better relationships with customers.

The platform offers a range of features, including prospect and lead engagement, sales pipeline and activity tracking, sales automation, and sales intelligence and reporting.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ Starter: $12/user/mo

  • Contacts, Companies, Deals
  • Email Sync, Tracking & Templates
  • Multiple Pipeline Management
  • Standard Dashboard & Reports
  • Workflow Management
  • Built-in Calling & Text
  • Web forms
  • Lists

→ Growth: $24/user/mo

  • Product Management
  • Goal Management
  • Email Reminders & Scheduling
  • Team Inbox
  • Custom Dashboard & Reports
  • Date based Workflows
  • Custom Roles
  • SSO/SAML integration

→ Boost: $40/mo

All Growth features, plus

  • Team Management
  • Increased Team Inbox Limits
  • Power Dialer
  • Voicemail Drop
  • Smart Activity Queue
  • IP Restriction
  • Increased Workflow & Sequence Limits

→ Entreprise: pricing on request

All Boost features, plus

  • Dedicated Account Manager
  • Personalized Onboarding
  • Priority Support
  • Dedicated Instance
  • Dashboards - Unlimited
  • Increased Workflow Limits
  • Permissions - Unlimited
  • Increased Sequence Limits

✅ Pros

  • Comprehensive CRM Integration: Salesmate is not just a cold email tool; it's a full-fledged CRM. This means users can manage their cold email campaigns while also handling other sales and customer relationship tasks within the same platform.
  • User-Friendly Interface: Many users appreciate Salesmate's intuitive and clean interface, which can make the process of setting up and managing campaigns more straightforward.
  • Scalability: Salesmate is designed to grow with businesses. Whether you're a solo entrepreneur or a larger sales team, the platform can accommodate your needs and offers features that cater to both small and large-scale operations.

❌ Cons

  • Limited Cold Email Features: While Salesmate is a comprehensive CRM, it may not have specialized features tailored specifically for cold email campaigns, such as advanced tracking, A/B testing, or email warm-up.
  • Pricing: For small businesses or startups, the pricing structure might be on the higher side, especially when considering additional features or higher-tier plans.
  • Customization Limitations: While Salesmate offers customization options, there might be constraints in terms of how much one can tailor the platform to specific business needs or workflows.

13. QuickMail

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.6/5 (79 reviews)

Capterra- 4.8/5 (25 reviews)


QuickMail is a cold outreach solution designed for teams and marketers. It aims to provide advanced metrics and superior email deliverability, ensuring that users get replies instead of spam complaints.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ Basic Plan: $49/mo

  • 30,000 Emails Monthly
  • 10,000 Active Prospects
  • 5 Email Addresses
  • Unlimited Team Members
  • Free AutoWarmer with MailFlow
  • Reply Handling, Zapier, Blacklists Monitoring
  • Expert Support

Pro Plan: $89/mo

  • 100,000 Emails Monthly
  • 50,000 Active Prospects
  • 30 Email Addresses
  • Unlimited Team Members
  • Free AutoWarmer with MailFlow
  • Reply Handling, Zapier, Blacklists Monitoring
  • HubSpot & Pipedrive Native Integration
  • Advanced Analytics
  • Expert Support

Expert Plan: $129/mo

  • 300,000 Emails Monthly
  • 100,000 Active Prospects
  • 80 Email Addresses
  • Unlimited Team Members
  • Free AutoWarmer with MailFlow
  • Reply Handling, Zapier, Blacklists Monitoring
  • HubSpot & Pipedrive Native Integration
  • Advanced Analytics, AI & Sub-Campaigns
  • API
  • Expert Support

✅ Pros

  • Advanced features: The tool includes email account rotation and detailed reporting.
  • Integration with Other Tools: QuickMail offers native integrations with HubSpot and Pipedrive.
  • Safety Features: The software has built-in features to prevent users from getting blacklisted, such as sending limits and domain throttling.

❌ Cons

  • User Interface: Some users find the interface a bit outdated and not as intuitive as some other modern platforms.
  • Template Limitations: Some users have mentioned that the template editor could be more flexible and user-friendly.
  • Limited warm-up feature: The warmup feature depends on a third-party partner.

14. SmartReach

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.8/5 (31 reviews)

Capterra- 4.7/5 (25 reviews)


Smartreach is an AI-powered sales engagement platform designed for sales teams to consistently achieve their targets. It offers features to automate and optimize key touchpoints throughout the sales cycle, such as multichannel outreach, shared inbox, AI content, cold emailing, and email deliverability.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ Email outreach: $29/seat/mo

  • Unlimited Email Campaigns & Follow-ups
  • AI assistance for Content
  • Email accounts from any provider
  • Email Validation
  • Email Deliverability Suite
  • A/B Testing
  • Spam Test Reports
  • Spintax
  • HubSpot / Pipedrive / Zoho CRM
  • Easy integration with email finder tools
  • Zapier & Workflow Automation
  • Shared Inbox: 15 Days History
  • 20 LinkedIn Email Finder monthly Credits per seat

→ Sales Engagement: $49/mo

Email Outreach" features, plus

  • Unlimited Multichannel Campaigns
  • Outreach via Linkedin, WhatsApp, Calling, SMS, Email
  • Shared Inbox: Full History, Reply Sentiments & Lead Allocations
  • Salesforce / HubSpot / Pipedrive / Zoho CRM
  • Advanced integrations and workflow automation
  • Security - 2FA
  • 30 LinkedIn Email Finder monthly Credits per seat

→ Agency: price on request

"Sales Engagement" features, plus

  • Single Login to Manage Multiple Clients
  • API & Webhook Support
  • Security - Enforce 2FA, Audit Trail & Soc-2 Audit Report
  • Customizable Roles & Permissions
  • Dedicated Success Manager
  • Live call & screen share support
  • LinkedIn Email Finder monthly Credits

→ Enterprise: pricing on request

"Sales Engagement" Features, plus

  • Security - SSO
  • Support - Priority Query Resolution
  • 50K API Request

✅ Pros

  • Omnichannel Sequences: Automate sequences using multiple channels like Email, LinkedIn, WhatsApp, Calling, and Text.
  • End-to-End LinkedIn Automation: Complete automation of LinkedIn outreach sequence, including viewing profiles, sending connection requests, messages, and Inmails.
  • Shared Inbox: Allows specified team members to read and reply to emails, promoting collaboration.
  • AI Content: Provides tools to create engaging content.

❌ Cons

  • User Interface: Some users have mentioned that the interface can be a bit clunky and not as intuitive as they'd like.
  • Pricing: For small businesses or individual users, SmartReach might be considered a bit pricey compared to some other tools in the market.
  • Initial Setup: The initial setup and onboarding process can be a bit complex, especially for those new to cold email software.
  • Customer Support: While many find their support helpful, a few users have mentioned delays in response times or not getting adequate solutions to their issues.
  • Limited Templates: The platform could benefit from a wider variety of pre-designed email templates for different industries and use cases.

15. La Growth Machine

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.9/5 (38 reviews)

Capterra- 4.9/5 (32 reviews)


La Growth Machine is a multichannel sales automation tool designed to enhance outreach efforts. It allows sales teams and professionals to automate their prospecting routine, reaching leads on platforms like LinkedIn, email, and Twitter. The goal is to generate more conversations and opportunities.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ Basic: 50 euro/seat/mo

  • Multichannel(Email, LinkedIn, Twitter)
  • Unlimited Enrichment
  • Import from LinkedIn or CSV
  • Linkedin Voice
  • Support by Chat
  • 3 Running Campaigns
  • Invite 3 Members (free members)

→ Pro: 100 euro/seat/mo

  • Everything in the basic plan (Email, LinkedIn, Twitter)
  • LinkedIn + Email Inbox
  • Qualify your leads
  • Magic Messages (A.I. Assisted)
  • API, Zapier integrations
  • 6 Running Campaigns
  • Invite 25 Members (free members)
  • Advanced Support

→ Ultimate: 150 euro/seat/mo

Everything in Pro plan, plus

  • Unlimited Campaigns
  • Build custom workflow
  • Hubspot & Pipedrive Integration
  • Priority support

✅ Pros

  • Omnichannel Outreach: Engage leads on multiple platforms, including LinkedIn, email, and Twitter.
  • Magic Messages (AI): Generate messages for LinkedIn and email campaigns in a single click.
  • Multichannel Inbox: Centralize LinkedIn and email inboxes for efficient communication.
  • Voice Messages: Humanize communication with voice messages on LinkedIn, leading to higher response rates.
  • Lead Enrichment: Discover missing information for each contact automatically.

❌ Cons

  • Pricing: The tool might be considered expensive for small businesses or individual users, especially when compared to other tools in the market.
  • Integration Issues: While it offers LinkedIn integration, it might lack a seamless setup.
  • Technical issues: A few users have pointed out technical issues such as widget disconnect.

16. SalesBlink

Rating ⭐⭐⭐⭐

G2- 4.5/5 (121 reviews)

Capterra- 4.7/5 (115 reviews)


SalesBlink is a multichannel sales automation platform that aims to help users get booked with meetings. It offers tools for automating email outreach, improving email deliverability, and scheduling meetings.

The platform is designed to enhance outreach efforts, allowing users to connect with leads through various channels and automate their prospecting routine.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ Growth: $25/mo

  • Send 6000 Emails Monthly
  • Unlimited Email Sending Accounts
  • BlinkGPT Basic
  • Unlimited Email WarmUp Basic
  • Email Sender Rotation
  • Automated Follow-Ups
  • Find 100 Leads

Scale: $79/mo

Everything in the Growth plan, plus

  • Send 100,000 Emails Monthly
  • Unlimited Team Members
  • Unlimited Email WarmUp Pro
  • BlinkGPT Pro
  • Meeting Scheduler
  • Find 1000 Leads

Business: $149/mo

Everything in the Scale plan, plus

  • Send 200,000 Emails Monthly
  • Outreach Tasks
  • Team Reports
  • Find 2500 Leads
  • Priority Support

✅ Pros

  • Omnichannel Outreach: Engage leads on multiple platforms.
  • BlinkGPT: AI-powered tool for generating email content and sequences.
  • Email WarmUp: Ensures emails land in the primary inbox.
  • Meeting Scheduler: Simplifies the process of booking meetings with prospects.
  • Lead Enrichment: Find email & phone numbers of potential customers.

❌ Cons

  • User Interface: Some users have mentioned that the interface can be a bit clunky or not as intuitive as they would like.
  • Integration Limitations: While SalesBlink offers integrations, it might not seamlessly integrate with all CRMs or tools that some businesses use.
  • Pricing: For small businesses or startups, the pricing might be a bit on the higher side when compared to other tools offering similar features.

17. Overloop

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.3/5 (107 reviews)

Capterra- 4.3/5 (104 reviews)


Overloop is a sales engagement platform designed to help businesses generate more revenue. It offers tools for multi-channel outbound campaigns, combining cold emails, LinkedIn automation, and phone calls to engage prospects effectively.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ Startup: $49/user/month

  • Access all features
  • Max. 3 running campaigns
  • 100 Email Finder credits/user/month

No-Brainer: $99/user/month

  • Everything in the Startup plan
  • Unlimited campaigns
  • 250 Email Finder credits/user/month
  • Professional services & support

✅ Pros

  • Multi-channel Campaigns: Engage leads through cold emails, LinkedIn, and phone calls.
  • LinkedIn Automation: Profile visits, messages, and connection requests.
  • Email Finder: Enrichment tool to find email addresses.
  • CRM Integrations: Sync with Salesforce, HubSpot, and Pipedrive.
  • Custom Tracking Domain: Enhance email deliverability and tracking.

❌ Cons

  • Learning Curve: While the platform is user-friendly, there might be a learning curve for those unfamiliar with CRMs or advanced email outreach tools.
  • Occasional Glitches: As with many software platforms, users have reported occasional bugs or glitches that can affect the user experience.
  • Support Response Time: Some users have mentioned that the response time from customer support can be slow at times.

18. Klenty

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.6/5 (326 reviews)

Capterra- 4.6/5 (40 reviews)


Klenty is a sales engagement platform designed to help sales teams automate their email outreach and follow-up processes.

It offers features like multi-channel outreach, email sequence automation, CRM integrations, and more to streamline the sales process and increase engagement with prospects.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ Startup: $50 per user/mo

  • Email Deliverability
  • Custom Domain Tracking
  • Email Analytics
  • API Connections
  • Zapier Integration
  • Email Sequence Automation
  • GMail Plugin
  • 24/5 Support

→ Growth: $70 per user/mo

Includes everything in Startup, plus

  • CRM Integrations
  • Sales Stage Automation
  • LinkedIn Automation
  • SMS Automation
  • Advanced Reporting

→ Pro: $100 per user/mo

Includes everything in Growth, plus

  • Sales Coaching
  • Goal-Based Team Leaderboards
  • Account-Based Prospecting
  • Website Tracking

→ Enterprise: Custom pricing

  • Includes everything in Pro plus advanced features tailored for larger sales teams.

✅ Pros

  • Deep CRM Integrations for seamless data flow.
  • High-Quality Prospect and Account Data for better targeting.
  • Customizable Sales Playbooks to guide sales reps.
  • Flexible and Smart Sequences for personalized outreach.
  • Advanced Goals and Performance Insights for tracking and optimization.

❌ Cons

  • Lack of Advanced Analytics: While Klenty provides basic tracking, it might lack the depth of analytics that some advanced users seek.
  • Occasional Deliverability Issues: A few users have reported issues with email deliverability, which can impact the success of campaigns.
  • User Interface: Some users find the interface less intuitive compared to other platforms, which can lead to a steeper learning curve.

19. Breakcold

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.7/5 (105 reviews)

Capterra- 4.9/5 (85 reviews)


Breakcold is a Social Selling Software and Sales CRM combined into one platform.

It's designed to help businesses interact with their B2B contacts across multiple channels, including Email, LinkedIn, and Twitter, with the aim of increasing revenues and building stronger B2B relationships.

Pricing (billed annually) & Functionalities

→ Free plan: Yes

  • Sent from Breakcold on emails & messages sent
  • Ideal to build a free LinkedIn Engagement List
  • Access to all features but you're limited to 20 contacts

→ Breakcold CRM: $29 per user/month

Social Selling CRM features:

  • Company News Aggregation
  • Like & Comment LI/Twitter Posts
  • LinkedIn Posts & Tweets Tracking
  • Quick LinkedIn & Twitter DMs + Emails
  • Prospecting Feed
  • Prospecting Feed Pipeline

Sales CRM features:

  • Reminders with activity history
  • Team Engagement
  • Sales Pipeline
  • Unlimited Contacts with Custom Fields
  • Manage CRM from LinkedIn

Other features:

  • 3 slots (1 slot = 1 LinkedIn/or/Twitter/or/Email)
  • Unlimited Users
  • Zapier Integration + Webhooks + API Access

→ Breakcold+: $49 per user/mo

Includes everything in Startup, plus all features of Breakcold CRM and

  • Campaigns Analytics
  • Custom Domain Tracking
  • Email Assistant
  • The sequence stops after the reply
  • Email Verifier (Unlimited)
  • Performance tracking (open rate etc)
  • Cold Email Campaigns
  • Email Rotation

✅ Pros

  • Multi-Channel Engagement: Engage with B2B contacts via Email, LinkedIn, and Twitter from a single platform.
  • Prospecting Feed: Consolidates LinkedIn and Twitter posts of prospects, allowing users to engage without switching between multiple tabs.
  • Sales Pipeline Management: Offers an easy-to-use sales pipeline tool that adapts based on where prospects are in the sales journey.
  • CRM Integration with LinkedIn: Manage CRM directly from LinkedIn using their Google Chrome extension.

❌ Cons

  • Learning curve: Transitioning from traditional CRMs might pose a slight learning curve due to Breakcold's modern approach, necessitating additional onboarding resources.
  • Takes time: The app slows down when dealing with a lot of data.
  • Integration issues: Breakcold's integration with LinkedIn needs the use of an extension to sync connections which sometimes leads to glitches.

20. Outplay

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.5/5 (246 reviews)

Capterra- 4.7/5 (70 reviews)


Outplay is a multi-channel sales engagement platform designed to help sales teams engage with their B2B contacts across various channels, including Email, LinkedIn, and Twitter. Its primary purpose is to increase revenue and strengthen B2B relationships.

Pricing (billed annually) & Functionalities

→ Free plan: Yes

  • Automated Email Sequences
    Send 50 emails/day
  • Identify Hot Leads
  • Email Templates
  • Email Open, Reply & Click Tracking
  • Sequence Library
  • Manage Opportunities

→ Growth: $79 per user/mo

  • 20 Email + Phone Credits/Mo
  • Advanced Lead Filters
  • Send 1000 emails/day
  • A/B Testing
  • Basic Dialer
  • Website Tracking

→ Enterprise: custom price

  • 50 Email + Phone Credits/Mo
  • Advanced Dialer
  • Outbound Chat
  • Team & Team Assets
  • Roles & Permissions
  • Account Manager

✅ Pros

  • Multi-Channel Engagement: Allows sales teams to engage with B2B contacts across Email, LinkedIn, and Twitter.
  • Seamless CRM Integration: Offers bi-directional integrations with a wide range of CRMs.
  • Automated Outreach: Provides tools for automating outreach and follow-ups across multiple channels.
  • Conversation Intelligence: AI-powered tools to make every sales interaction count.
  • User-Friendly: Designed for fast-scaling SMBs, making it easy for salespeople to adapt and use.

❌ Cons

  • Initial Setup: While the platform is user-friendly, the initial setup and onboarding might require some time and effort.
  • Support Issues: While many find their support helpful, there have been occasional mentions of delayed responses or resolution times.

21. Crew

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.2/5 (52 reviews)

Capterra- 4.7/5 (37 reviews)


Crew is an all-in-one recruiting CRM designed for modern teams. It aims to speed up hiring processes, from sourcing to interviewing to closing, ensuring that teams can hire the best talent efficiently.

Pricing (billed annually) & Functionalities

→ Free plan: No

→ Interviewer: Free

  • Productivity features

→ Recruiter: $66

  • Sourcing & Nurturing
  • Hiring
  • Assessment & Collaboration
  • Productivity
  • Analytics

→ Hiring Manager: $16/month

  • Hiring
  • Assessment & Collaboration
  • Productivity
  • Restricted analytics

✅ Pros

  • Integration with Job Boards: The software can integrate with popular job boards, streamlining the process of finding and reaching out to potential candidates.
  • Analytics and Reporting: Crew offers detailed analytics on email campaigns, helping recruiters understand what's working and what's not.
  • Automated Follow-ups: The platform can automate follow-up emails, ensuring that potential candidates are engaged at the right intervals.
  • User-friendly Interface: Crew's interface is intuitive, making it easy for recruiters to set up and manage campaigns.

❌ Cons

  • Limited Customization: The email templates and outreach sequences might have limited customization options, which could be a drawback for some users.
  • Pricing: Depending on the size of the organization and the number of recruiters using the tool, Crew's pricing might be considered steep.
  • Integration Limitations: While Crew integrates with some job boards, it might not cover all platforms, limiting its utility for some recruiters.


Rating ⭐ ⭐ ⭐ ⭐

G2- 4.8/5 (15 reviews)

Capterra- 4.8/5 (840 reviews)

Overview is a full-stack email outreach platform designed to enhance Gmail and G Suite functionalities. It offers tools for personalizing email campaigns, tracking email interactions, automating follow-ups, scheduling appointments, syncing with CRMs, and facilitating team collaboration.

Pricing & Functionalities

→ Free plan: Yes

→ Basic: $5

  • Email tracking
  • Templates & Snippets
  • Send Later & Snooze
  • Automated Followups
  • Salesforce & CRM Integration
  • Teams
  • Max Personal Inboxes

→ Starter: $10

Everything from Basic, plus

  • Personalized bulk email campaigns with reporting

→ Professional: $20

Everything from Starter, plus

  • Campaigns with followups
  • Campaigns with attachments
  • Branded URLs

✅ Pros

  • Integration with Gmail & G Suite: Seamlessly integrates with Gmail and G Suite, offering enhanced functionalities.
  • CRM Sync: Offers integration capabilities with popular CRMs, ensuring that all email interactions are logged and tracked.
  • Team Collaboration: Share templates and collaborate with team members directly within the platform.
  • Templates and Snippets: Recruiters can save and reuse email templates, making it easier to send personalized messages to multiple candidates.

❌ Cons

  • Platform Limitation: is limited to Gmail users since it's a Chrome extension, which means recruiters using other email platforms can't utilize it.
  • Dependency on Chrome: Being a Chrome extension, it requires users to use the Chrome browser, which might not be preferred by everyone.

23. Salesrobot


SalesRobot is an Interactive Intelligence and Communication platform that provides business leaders with customized daily executive briefs about their competitors, customers, and partners.

It focuses on enhancing intelligence-based collaboration and ensuring situational awareness for executives.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ DIY Prospector: $99 /mo

  • 500 prospects/month
  • Smart inbox follow-up
  • Team collaboration
  • Multi-account navigator use
  • 200 messages to LinkedIn Group Members per day
  • 200 messages to LinkedIn Event Attendees per day
  • Unlimited automated reports
  • Outreach Insights
  • Zapier Integration

→ Pro: $379/mo

All DIY features, plus

  • Tailored outreach to 500 prospects/month
  • Expert prospect identification
  • Fortnightly optimization calls
  • Data Visualisation Dashboard
  • CRM Integration via Zapier
  • Priority Support

→ Pro+: $497/mo

  • Everything in DIY & Pro
  • LinkedIn Profile Enhancement
  • Expert prospect identification
  • Custom Posts by experts
  • Custom Comments by experts
  • Weekly Optimization Calls
  • Priority Support

✅ Pros

  • Customized Daily Executive Briefs: Provides business leaders with tailored intelligence about competitors, customers, and partners.
  • Integration with ArchIntel: Offers enhanced functionalities through ArchIntel's intelligence services.
  • Secure Collaboration: Enables teams to engage in intelligence-based collaboration in a securely hosted interactive archive.
  • Mobile Accessibility: Provides iOS and Android apps for on-the-go access.
  • Enhanced Situational Awareness: Helps organizations be more aware of critical signals in the vast information landscape.

❌ Cons

  • Limited information about the full range of features.
  • Integration challenges with certain third-party tools.
  • Limited customization options for intelligence briefs.

24. Buzz

Rating ⭐ ⭐ ⭐ ⭐

G2- 4.7/5 (98 reviews)

Overview is a sales engagement platform designed for revenue teams. It's described as the world's first all-in-one sales engagement platform that allows sales teams to engage more prospects and close more deals without software exhaustion.

The platform combines data sourcing, automation, and lead management to engage, manage, and close ideal clients.

Pricing (billed annually) & Functionalities

→ Free trial: No

→ Basic: $99/mo

  • 250 Buzz Credits
  • Social & Email Automation Tools
  • Buzz Video
  • Unified Multichannel Inbox
  • AI Magic Campaigns
  • Buzz Prospect Finder (+696M)
  • Buzz Pipeline & 2-way Sync
  • Webhooks & Zapier
  • Native CRM Integrations
  • Prospect & Activity Reporting
  • Built-in Chat Support

→ Growth: $129/mo

  • 500 Buzz Credits
  • Full AI Feature Suite
  • AI Sentiment Detection
  • AI Generative Replies
  • AI Campaign Copy
  • AI Magic Campaigns
  • 250 Emails/day
  • Manual Task
  • Unified Inbox with Notes & Tasks
  • Team Reporting

→ Scale: $179/mo

  • 1000 Buzz Credits
  • Buzz Dialer & SMS
  • Omnichannel Magic Campaigns
  • Up to 500 Calling Minutes
  • Up to 500 Text Messages Minutes
  • Unified Inbox With Calls & SMS
  • Call Task Reminders
  • Direct Dial Capabilities
  • Local Phone Numbers

→ unlimited: $299/mo

  • 2500 Buzz Credits
  • Unlimited Data Enrichment
  • Up to 5,000 Calling Minutes
  • Up to 5,000 SMS
  • Up to 5,000 Generated Replies
  • Up to 5,000 Sentiment Detections
  • Up to 5,000 Campaign Copy
  • Up to 100 Magic Campaigns

✅ Pros

  • All-in-One Platform: offers a comprehensive solution that combines various sales engagement tools into one platform.
  • Data Enrichment: Provides real-time data enrichment to get accurate lead data.
  • Multi-Channel Outreach: Supports both social and email outreach, allowing synchronized multi-channel campaigns.
  • Pipeline Management: Offers an internal, fully customizable pipeline and also supports native CRM integration.
  • Detailed Analytics: Provides insights on email opens, link clicks, and other metrics to help users make informed sales decisions.

❌ Cons

  • Integration with LinkedIn and HubSpot isn't very seamless.
  • The organizing of the campaigns and the resources can be better.
  • Unclear statistics.

25. Super Send


Super Send is designed to automate cold outreach across platforms like email, LinkedIn, and Twitter. It offers features like email warmup, email validation, a unified inbox, inbox rotation, an AI writer, and more.

Pricing (billed annually)& Functionalities

→ Free trial: Yes

→ Bootstrapper: $30/month

  • 1,000 messages sent per month
  • 2 Campaigns, 1 Team, 2 Email Senders, 1 Team Member, 1 Social Account

→ Startup: $50/month

  • 5,000 messages sent per month
  • 10 Campaigns, 2 Teams, 10 Email Senders, 5 Team Members, Unlimited Social Accounts

→ Scale: $75/mo

  • 75,000 messages sent per month
  • 25 Campaigns, 5 Teams, 50 Email Senders, 10 Team Members, Unlimited Social Accounts

→ Growth: $200/mo

  • 150,000 messages sent per month
  • 100 Campaigns, 10 Teams, 100 Email Senders, 25 Team Members, Unlimited Social Accounts

→ Agency / Enterprise: Pricing on request

  • Flexible Messages Per Month, Unlimited Campaigns, Teams, Email Senders, Users, and Social Accounts

✅ Pros

  • Conditional Sequences: Allows users to create complex sequences for outbound campaigns.
  • Cost-Effective: Offers competitive pricing plans.
  • Comprehensive Features: Includes email automation, Twitter automation, A/B testing, robust reporting, and more.
  • GPT-3 AI Writer: Provides AI assistance for rewriting subject lines and emails.
  • Lead Enrichment: Can find details like name, company, title, and sometimes even email from a given profile.

❌ Cons

  • The Linkedin automation and shared inbox could be updated.
  • Occasionally poor UI.
  • No product walkthrough is built into the app to get started faster.

26. uptics

Rating ⭐⭐⭐⭐

Capterra- 4.4/5 (59 reviews)

G2 - 4.5/5 (45 reviews)


uptics is an all-in-one sales automation CRM designed to prospect, nurture leads, and engage customers 24/7.

It aims to boost productivity, save on subscriptions, and help businesses achieve their revenue goals.

Pricing (billed annually) & Functionalities

→ Free plan Prospect: 1user/250 contacts/1 email inbox

  • Unlimited Email Sequences
  • Unlimited Email Warming
  • Advanced Email Verification
  • Multi-Inbox Sending
  • Centralized Email Inbox
  • AI-Powered AB Testing
  • Sentiment Analysis
  • Spintax & Dynamic Content
  • Bounce Protection
  • Email Finder & Domain Search
  • AI Email Writing Assistant
  • Email Provider
  • Send Matching
  • AI Reply Automation
  • Timezone Send Matching
  • 3 Advanced Cold Email Courses

→ Engage: $390 per year

All Prospect features, plus

  • Power Dialer & SMS, Call Recording & Dispositions, Task Management, Log Notes, Emails, & Calls, Social Selling Tasks, Advance Sequence Controls, Live Chat Support, 3 Advanced Cold Email Courses!

→ Convert: $590 per year

All Engage features, plus

  • Unlimited Sales CRM, Deals & Pipelines, Sales Automation, Workflow Automations, UpChat AI, Sales Hub, RampUp, Learning Center, Premium Support, 3 Advanced Cold Email Courses

✅ Pros

  • Comprehensive All-In-One Solution: Uptics combines CRM, cold email, power dialer, lead list, email verification, learning management, email warming, team chat, AI, and automation into one platform.
  • AI Sales Assistant: Provides AI-driven insights and assistance to enhance sales strategies.
  • Email Warming Flamethrower: Ensures that your emails land in the recipient's inbox and not the spam folder.
  • Course & Learning Epicenter: Offers courses to help sales teams improve their skills and strategies.
  • Trusted by Many: The platform is trusted by over 3000+ businesses, indicating its reliability and effectiveness.

❌ Cons

  • The UI could be better
  • Lack of integrations
  • Lack of multichannel capabilities
  • The learning curve for new users

27. Amplemarket

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.5/5 (152 reviews)


Amplemarket is a sales automation platform designed to help sales teams automate their outreach and follow-up processes.

It provides tools for email sequencing, lead generation, and sales intelligence to streamline the sales process and increase engagement with potential customers.


On request

✅ Pros

  • Automated LinkedIn steps, including LinkedIn voice messages
  • Integrates with popular CRM platforms for seamless data transfer.
  • Provides sales intelligence to target the right prospects.
  • Suitable for agencies.
  • Proactive support team.

❌ Cons

  • UI and UX could be updated.
  • You can’t modify the running sequence.

28. Emelia


Emelia is a cold emailing tool designed to enhance the efficiency and effectiveness of cold email campaigns. It offers an intuitive platform with detailed analytics and exclusive features to ensure that cold emailing is more effective.

Pricing & Functionalities

Emelia offers a straightforward pricing model based on the number of email addresses you want to connect.

→ 19 euros per address per month

  • 1 email address slot
  • Unlimited campaigns
  • Unlimited contacts
  • Multi-sender feature

✅ Pros

  • Spintext Feature: Allows users to design variables of a sentence to prevent emails from landing in spam.
  • Mail +x minutes: A feature to send follow-up emails after a set time, making the bot less obvious to the lead.
  • Intuitive Interface: Designed for ease of use and is fully responsive.

❌ Cons

  • Limited pricing flexibility as it's based on the number of email addresses.
  • Might not be suitable for larger enterprises with more complex needs.

29. ClosersHQ


ClosersHQ is a multi-channel sales engagement solution designed for sales teams sending high-volume emails. It provides tools and components to create and automate outbound sales and cold emailing campaigns.

Pricing (billed annually) & Functionalities

→ Free plan: Yes

  • 100 prospects contacted
  • unlimited emails sent per month
  • 100 account credits
  • Automated sequences
  • Spintax
  • Sender variables
  • Hyper-personalization
  • Prospect management
  • Campaign scheduling
  • Invite team
  • Account analytics
  • Live feed

→ Starter: $38/mo

Everything from free plan, plus

  • unlimited prospects contacted, emails sent per month
  • 10000 account credits

→ Team: $99/mo

Everything from Starter, plus

  • 100.000 account credits
  • plus a/b testing, block list
  • integrations
  • API access
  • Popular: $150
  • Everything from Team, plus
  • 1.000.000 account credits

✅ Pros

  • Features like sender rotation allow campaigns to be launched with multiple sender email accounts.
  • Offers hyper-personalization, allowing content personalization with customer data, sender variables, and spintax.
  • Provides a complete campaign personalization kit, including prospect properties, sender variables, and spintax for unique email content.

❌ Cons

  • Some of the users reported that the UX/UI could be smoother.

30. Mailstand


Mailstand is a cold email outreach platform designed to enhance the efficiency of cold email campaigns. It allows users to merge and combine mailboxes for scalable email outreach.

The platform offers features such as mail merge, funnel analysis, team inbox, and email scheduling.

The primary goal is to facilitate users who want to use more than one mailbox to send cold emails.

Pricing (billed annually) & Functionalities

→ Free trial: Yes

→ $12/mo - 1 synced mailbox

→ $35/mo - up to 3 synced mailboxes

→ $50/mo - up to 5 synced mailboxes

→ $95/mo - up to 10 synced mailboxes

→ Unlimited - Unlimited synced mailboxes, contacts, and emails per month (pricing on request)

All plans include:

  • Automated Email Sequences
  • Auto Rotate Mailboxes
  • Merged Team Inbox
  • Unlimited Contacts Per Campaign
  • Customize Sending Prioritization
  • Customize Sending Schedule
  • A/B Template Testing
  • Email Template Management
  • Invite Teammates
  • Zapier Integration
  • Campaign Performance Reporting
  • Agency Mode

✅ Pros

  • Ability to combine multiple mailboxes on one campaign, allowing users to reach more people faster.
  • Merged team inbox provides a consolidated view of all mailboxes.
  • Offers unlimited contacts for each campaign.
  • Competitive pricing, claiming to be the cheapest in the market

❌ Cons

  • Lack of CRM integrations.
  • UI could be improved.
  • Offers only emailing automation.



Skaly is an all-in-one platform designed to generate more qualified leads by combining human and artificial intelligence with gamification. It aims to streamline the outbound process, from lead generation to outreach, making it more efficient and effective.

Pricing & Functionalities

→ Free

✅ Pros

  • Suitable for agencies
  • Lead scoring, Lead search
  • Unlimited enrichment
  • Chrome extension
  • Suitable for large teams to work with Freelancers

❌ Cons

  • The learning curve for new users
  • UX could be improved

32. HubSpot Sales Hub

Rating ⭐ ⭐ ⭐ ⭐

G2: 4.4/5 (10,760 reviews)

Capterra: 4.5/5 (431 reviews)


Sales Hub is designed to supercharge the sales process, allowing users to find, track, and close deals efficiently.

It offers a comprehensive platform that integrates various sales tools, making deal-making more streamlined and ensuring that sales professionals can focus on their customers.

Pricing (billed annually) & Functionalities

For businesses and entrepreneurs


  • Contact management, Deal pipeline, Quotes, Live chat, Meeting Scheduling

→ Starter: starting at $45/mo

Everything in Free, plus

  • Sales automation, Goals, Sales content analytics, Payments, Task queues

→ Professional: starting at $450/mo

Everything in Starter, plus

  • Prospecting & lead management, Sequences, Forecasting, Custom reporting & sales analytics, Playbooks

→ Enterprise: starting at $1,200/mo

Everything in Professional, plus

  • Custom objects, Predictive lead scoring, Conversation Intelligence, Recurring revenue tracking, and Deal journey analytics


  • Comprehensive sales platform that integrates various tools for a streamlined sales process.
  • AI-powered deal management tools to help close deals faster.
  • Integrated reporting and analytics tools for accurate forecasting and pipeline visibility.
  • Extensive sales engagement tools for smarter prospecting and contextual conversations.
  • Scalability with different pricing plans catering to various business needs.

❌ Cons

  • Pricing: As businesses grow and require more contacts or advanced features, the cost of HubSpot Sales Hub can become significant. Some users find the pricing model, especially for higher tiers, to be on the expensive side.
  • Learning Curve: While HubSpot is user-friendly, it can be overwhelming for new users due to its extensive features. Proper training and onboarding might be required to fully utilize all its capabilities.
  • Limitations on Sequences: The sequences feature, which is crucial for cold email campaigns, has some limitations in terms of personalization and flexibility compared to dedicated cold email tools.

33. Saleshandy

Rating ⭐ ⭐ ⭐ ⭐

G2: 4.6/5 (528 reviews)

Capterra: 4.5/5 (123 reviews)


SalesHandy is a cold email outreach software designed to help businesses send personalized cold emails at scale with high email deliverability. It aims to assist in generating more leads through effective cold email campaigns.

Pricing (billed annually) & Functionalities

Free trial: Yes

→ Outreach basic: $25/mo

  • Unlimited Email Accounts
  • Sender Rotation Basic
  • Unified Inbox Basic
  • 5 Email Accounts For Warm-up
  • 2,000 Total Prospects
  • 10,000 Emails Per Month
  • 2,500 Email Verification Credits

→ Outreach Pro: $74/mo

Everything in Outreach Basic, plus

  • Unlimited Team Members
  • Sender Rotation Pro
  • Unified Inbox Pro
  • Pipedrive Integration
  • Zoho Integration
  • 20 Email Accounts For Warm-up
  • 30,000 Total Prospects
  • 125,000 Emails Per Month
  • 10,000 Email Verification Credits

→ Outreach Scale: $149/mo

  • Everything in Outreach Pro, plus
  • Sender Rotation Scale
  • 50 Email Accounts For Warm-up
  • 60,000 Total Prospects
  • 250,000 Emails Per Month
  • 25,000 Email Verification Credits

Outreach Scale Plus 100k: $219/mo

  • 100,000 Prospects
  • Everything in the Outreach Scale
  • Agency Portal
  • Dedicated Success Manager
  • 100 Email Accounts For Warm-up
  • 100,000 Total Prospects
  • 50,000 Emails Per Month
  • 45,000 Email Verification Credits


  • Unified Inbox: Centralized place for all your email communications.
  • Hyper-Personalization: Personalize your emails to increase engagement rates.
  • Connect Unlimited Email Accounts: Scale your outreach without incurring extra costs.
  • Mail Merge: The platform allows for personalized bulk emailing, making it easier to send tailored messages to a large audience.
  • Integrations: SalesHandy integrates well with major email service providers like Gmail, Outlook, and others, making it versatile for different users.

❌ Cons

  • User Interface: Some users find the interface not as intuitive as some other platforms, leading to a steeper learning curve.
  • Occasional Glitches: Some users have reported occasional software glitches, especially with tracking features.
  • Customer Support: Some users have mentioned that customer support can sometimes be slow to respond or might not resolve issues promptly.

34. Zeliq


Zeliq is an all-in-one outreach solution designed to help businesses meet the best leads and convert them faster using AI. It aims to make selling easy by providing up-to-date prospect data and outreach automation, allowing businesses to scale their sales up to three times faster.

Pricing (billed annually) & Functionalities

→ Free plan: YES

  • Leads pre-analysis
  • Search leads over 1.8B people
  • Email enrichment
  • Phone number enrichment (1 Credit)
  • LinkedIn Extension
  • Leads portfolio management
  • Leads personality analysis (1 Credit)

→ Starter: 59 euro/user/ mo

Everything in Free, plus

  • Template builder
  • Multichannel outreach
  • Tasks Assignation
  • Leads warming & Sequences
  • Basic Reporting

→ Custom: pricing on request

Everything in Starter, plus

  • Leads autopilot generator (Soon)
  • Phone number enrichment (Unlimited)
  • Buying Intent (Soon)
  • Job Change Alerts / Job Posting (Soon)
  • Zeliq Score Engine (Soon)
  • CRM Enrichment (Soon)
  • Data health center
  • Gamification leaderboard (Soon)
  • Teams management
  • Permission Profiles
  • Custom fields (Soon)
  • Dedicated Customer Success


  • AI-Powered: Uses artificial intelligence to help businesses meet the best leads.
  • Accurate Data: Provides real-time data to help close more deals.
  • Integration: Zeliq integrates with various favorite tools, making it versatile for different business needs.
  • User-Friendly Interface: Zeliq's dashboard and overall design are intuitive, making it easier for users to navigate and set up campaigns.

❌ Cons

  • Pricing: For some small businesses or individual users, Zeliq's pricing might be on the higher side compared to other tools in the market.
  • Learning Curve: Despite its user-friendly interface, the platform's advanced features might require some time for users to fully understand and utilize.
  • Occasional Delays: Some users might experience delays in email sending, especially during peak usage times

35. Apollo

Rating ⭐ ⭐ ⭐ ⭐

Capterra: 4.6/5 (325 reviews)


Apollo is a sales intelligence and engagement platform designed to help users find, contact, and close their ideal buyers. It offers a database of over 265 million contacts and provides tools for streamlined engagement workflows powered by AI.

Pricing (billed annually) & Functionalities

Free plan → YES

  • Basic Sequence Automation (2 Sequence Limit)
  • Basic Filters
  • Buying Intent (1 Intent Topic Limit)
  • AI-Assisted Email Writing (10k words monthly limit)
  • LinkedIn Extension
  • Send 250 Emails/day
  • Gmail Extension
  • Email Reply & Meeting Tracking
  • Outreach & SalesLoft Integration
  • CSV Export
  • Zapier Integration
  • Limited API Access
  • Advanced Salesforce & HubSpot Integration (Bi-Directional)
  • Conversations (150 minutes recording limit)

→ Basic: $39/user/mo

Everything in Free, plus

  • Select 1,000 Records at a Time
  • No Sequence Limit
  • Uncapped Sending Limits with SendGrid
  • A/B Testing
  • Buying Intent (6 Intent Topics Limit)
  • AI-Assisted Email Writing (250k words monthly limit)
  • Job Changes
  • Advanced Filters
  • Integration with All Email Providers
  • Custom FieldsDeals
  • Email Open & Click Tracking
  • Greenhouse Integration (Pull Only)
  • Data Enrichment

→ Professional: $79/user/mo

Everything in Basic, plus

  • Select 5,000 Records at a Time
  • Advanced Reports & Dashboards (Pre-Built)
  • Buying Intent (6 Intent Topics Limit) & Intent Filters
  • AI-Assisted Email Writing (800k words monthly limit)
  • Manual Tasks
  • Dialer
  • Call Recordings
  • Custom Stages
  • Advanced Greenhouse Integration (Bi-Directional)
  • Conversations (4000 minutes recording limit)
  • Plays (5 Plays Limit)

→ Organization: $79/user/mo (min 5 users)

Everything in Professional, plus

  • Buying Intent (Custom Amount of Intent Topics) & Intent Filters
  • AI-Assisted Email Writing (1M words monthly limit)
  • Call Transcriptions
  • International Dialing & Local Presence
  • Customizable Reports
  • Permission Profiles
  • Login with Single Sign-On (SSO)
  • Advanced Security Configurations
  • Advanced API Access
  • Conversations (8000 minutes recording limit)
  • Plays (300 Plays Limit)


  • Extensive Database: Apollo boasts a living database of over 265 million contacts, ensuring a wide reach for users.
  • AI-Powered: The platform utilizes AI to enhance various features, including lead scoring and engagement.
  • Multi-Platform Engagement: Users can engage with prospects via email, calls, and LinkedIn, all from within Apollo.
  • Data Enrichment: Apollo offers data enrichment features, ensuring that CRM data remains up-to-date and actionable.
  • Comprehensive Sales Tools: From conversation intelligence to deal analytics, Apollo provides a range of tools to assist sales teams throughout the sales cycle.

❌ Cons

  • UI/UX could be improved.
  • The platform can be slow depending on the amount of leads.
  • Some contact data can be out-of-date.

Cold Emailing Best Practices: 6 Steps to Writing a Cold Email That Gets Replies

Now that you have chosen your cold email software, it’s time to put it into practice.

A cold email that generates replies follows a strategic structure and provides value to prospects.

To stand out from all the cold emails people get daily, focus on personalization and building a relationship with your target audience instead of being sales-y or self-centered.

Follow these 6 steps to increase your reply rates and boost business growth:

1. Write Subject Line That Gets Your Email Opened

The subject line is the first thing your prospects will see when they get your email. Based on it, they will decide whether to open your email or not.

So, how to stand out with your subject line?

Keep it personalized

Grab the attention with familiar names and prove that the email is written specifically for them.

Trigger curiosity

Mention their desired outcome to tease them about the value you might provide.

→ Make the value obvious

Let them know what’s in it for them, as it gives them a reason to check out the rest of your email.

P.S. Keep your subject lines as short as possible, as many users often read their emails on their phones.

To make your life easier and help you generate more replies from your prospects, here's a list of the best cold email subject lines you can use for your campaigns.

2. Choose an Appropriate Email Greeting

Starting your cold emails with a specific greeting will set the tone for the rest of your message. That’s why you should pick the appropriate one, as you don’t want to sound too official or informal when reaching out to your prospects.

Here’s what greetings to use according to your tone of voice:

→ Informal greetings

“Hi” is always a safe option as it’s friendly, but not too casual, whereas “Hey” is much more informal.

→ Formal greetings

You can use "Hello" instead of "Hi" to make your email greeting more formal, but not as serious as "Dear".

Always use a customized tag such as {{firstName}} or {{companyName}} to make the email relevant to them. But avoid using only the tag without a greeting, as you don’t want to sound commanding.

Not sure which greeting to choose? Get 20+ email greeting examples to use in your next cold email.

3. Get Prospects Hooked With The Intro Line

The intro line or the icebreaker is the first 2-3 sentences that should catch your prospect’s attention and make them read the rest of your email.

How to write intro lines that make your target audience read your emails?

→ Make it about them

This shows you did your research, and you’re not using a generic template only to sell.

→ Mention a common ground

Finding something you have in common is an easy way to build trust and relevancy from the start.

→ Understand leads’ goals

Showing that you know and understand their goals and struggles makes your solution seem more relevant.

Check out these 25+ intro line templates to learn how to write your intro lines so you connect better with your prospects.

To write personalized icebreakers, you need to know your target audience. Take a look at this buyer persona guide to see what key elements you can use in your intro lines.

4. Write a Pitch That Converts

Your pitch is the part of your email where you can explain the value you can provide for your prospects to solve their pain points and struggles.

Here’s what makes a good pitch:

→ Show you understand their specific pain point

Adding an example will make you stand out from “fake” personalization emails and show your expertise on the subject.

→ Build a relationship instead of trying to sell

Once you make them feel like you're there to help, they will feel more comfortable booking a meeting.

→ Use personalization

Emails with personalized text, images, and landing pages with videos get more attention and stand out from all the noise.

5. Add a Closing Line That Pushes an Action

The closing line tells your prospects what's the next step to get the value you’re talking about in the pitch. Without a closing line, your prospects won’t know what action to take after reading your emails, so you might lose your chances of getting replies.

So, how to write a convertible closing line?

→ Have a clear ask

Your closing line should be specific, clear, and straightforward.

→ Aim for the reply first

Instead of asking a vague question or being pushy with booking a meeting, start a conversation.

→ Use only one CTA

If you use more than one CTA, you might get your prospects confused and not take any action at all.

Find out what closing lines get the most replies in our Closing lines tips guide and apply the tips to your emails.

6. Sign Off Your Cold Email in a Friendly Way

Your sign-off is the last thing your prospect will remember after reading your cold email. It’s important as it ends your message right before the prospects decide to take action from your CTA.

So, how to sign off your cold email?

→ Avoid assumptive closes

They mean you’re expecting certain actions from them, which leads to psychological rebellion and not wanting to do “what you’re telling me to do”.

→ Stand out from the crowd

Even though “Best”, and “Cheers“ are good, they might be a bit overused.

Not sure which sign-off to use? Get 25+ best email sign-offs that get replies in this article.

What About The Signature?

Email signatures with a lot of links and graphics can easily distract the prospect from the message.

That’s why our SDRs:

→ Keep the signature simple (or don’t use it at all)

Add only the most necessary information, such as your name and your company’s name.

If you still want to include more info, make sure that each part of the signature brings value. For example, if your phone number doesn’t matter to your prospects, don’t include it.

Frequently Asked Questions

1. What is Cold Email?

A cold email is an email sent to a potential client, customer, employer, or contact with whom the sender has had no prior relationship or interaction.

The primary purpose of a cold email is to introduce oneself, pitch a product, service, or idea, or request information or a meeting.

Unlike spam, cold emails are targeted, personalized, and often used in professional settings to establish connections or generate business opportunities.

2. Is Cold Emailing Still Effective?

Absolutely. Cold emailing remains an effective outreach strategy when executed correctly.

Personalization, relevance, and timing are crucial factors that determine its success.

While it's not a one-size-fits-all solution, many businesses continue to see positive results from well-crafted cold emails.

3. Is Cold Emailing Illegal?

Cold emailing is not illegal, but it must comply with specific regulations, such as the CAN-SPAM Act in the U.S. or GDPR in Europe.

These laws require transparency, accurate sender information, and an easy opt-out mechanism.

The key takeaways

While some excel in automation capabilities, others shine in data enrichment and CRM integration.

The key to selecting the right tool lies in understanding your specific outreach goals, budget constraints, and integration requirements.

Regardless of the choice, a well-crafted, personalized cold email remains central to effective outreach, and the right software can significantly enhance this process!

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