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In 2023, the sales industry is evolving faster than ever before, but the significance of cold emailing remains the same.
Whether you are an SDR, growth marketer, recruiter, or founder - having the best cold email software is crucial to growing your business with cold outreach.
The right cold email tool will help you save tons of manual work and money on pricey tech hires or multiple tool subscriptions.
But with plenty of options on the market, how do you find the best cold email software for your needs? Which tool will give you the best value for money?
Here's what we figured out by researching the market's top 35 cold email software:
Free trial
→ Every tool from our list except Outreach, Buzz, and Mailshake has a free trial
Entry price
→ Mostly from $30-$60 per month average → All tools have pretty similar pricing except SalesLoft, Outreach, and Amplemarket, who don't share pricing (but charge a premium) → Vocus, Crew, and Salesmate remain the cheapest, around $15 per month
Data enrichment
→ 47% of tools have data enrichment capabilities → Most providers still only had 30-65% accuracy on their enrichment → Those with waterfall enrichment had 80+% → Some tools had completely free enrichment with specific packages → Inbuilt email verification is great for your deliverability, too, so make sure it's there
Email outreach automation
→ 97% of tools will allow you to automate email outreach → Everyone except SalesBlink
LinkedIn outreach automation
→ 62% of you still use LinkedIn manually (if you still are, 14 tools can solve that problem!) → Some tools had inbuilt spam blockers, others didn't - watch out
AI-Generated content
→ 38% of tools will allow you to generate content with the help of AI → You don't need any extra email copywriting aids anymore because tools have built-in → Campaign generators, icebreakers, and text editing for personalization included
Email warm-up
→ Only 35% of tools offer automatic email warm-up → The rarest feature across the board (likely why so many users have deliverability issues) → Big players like Hubspot, Apollo, SalesLoft, and Outreach don't have it integrated into their platforms, hence higher average spam rates + lower open rates for users
To sum up, 4 tools from the list got a perfect score and have all these six features!
Keep reading to determine which ones and get an ultimate comparison table to make an informed decision that boosts your revenue!
What is Cold Email Software
Cold Email Software: Definition
Cold email software is a digital platform designed for businesses and individuals to reach out via email to their potential clients, partners, or stakeholders.
Distinct from random, unsolicited spam, cold emails are created with a specific purpose in mind, often to introduce a product, service, or proposal.
These emails aim to start a conversation, even when there's no prior relationship between the sender and recipient.
The core strength of cold email software lies in its features that make the outreach process seamless, such as:
Automation → Send personalized emails at scale without manual intervention, ensuring consistency and saving time.
Tracking → Monitor open rates, click-through rates, and responses to double down the effective actions of each campaign.
Integrations → Many cold email software offer integration capabilities with other marketing and CRM tools, creating a holistic approach to outreach and boosting productivity.
Why Should You Invest in Cold Email Software: 10 Reasons
Investing in cold email software can be a game-changer for businesses and professionals!
The majority of cold email software will ensure you
1. Talk only to highly qualified leads → With advanced lead search and segmentation features, you can find and categorize your audience based on various filters, ensuring each recipient gets a message specific to their needs.
2. Personalize outreach at scale → Manual email outreach is time-consuming, especially when reaching out to large audiences. Cold email software lets you send thousands of personalized emails with just a few clicks, leaving you time for more revenue-driven tasks.
3. Easily plan the next step with campaign insights → Many cold email software provides detailed metrics on open rates, click-through rates, and responses. This data will help you refine your approach, ensuring continuous improvement.
4. Have better UX thanks to integrations → Many cold email platforms seamlessly integrate with CRM tools, lead generation software, and other essential business platforms. This creates a unified workflow, without jumping between multiple tools.
5. Comply with regulations →Cold emailing isn’t illegal as long as it complies with specific regulations like the CAN-SPAM Act. Dedicated software usually has features that ensure compliance, like automated "unsubscribe" options, protecting you from potential legal troubles.
6. Increase your ROI → Cold email software increases efficiency, effectiveness, and engagement. This means you will sign more deals with fewer outreach efforts, driving a higher ROI for less input.
More advanced cold email software will also help you:
7. Find buyer-ready prospects → Some of the best cold email software have integrated a sales lead database with additional contact details and verified emails. This will help you access millions of highly qualified leads with minimal effort!
9. Enrich leads’ data with valid information → You can use some of the cold email software for lead enrichment and discover your leads’ valid email addresses or other information useful for cold email personalization.
10. Always reach your target audience → Some of the top cold email software have integrated automated email warming, which helps you avoid the spam folder. This means your message will reach out to your leads’ inboxes, where they can see them and talk to you.
How to Choose Your Best Cold Email Software: 10-step Checklist
Before diving into the ultimate list of the best cold email software, it’s important to take a strategic approach, taking into account your specific needs, budget, and objectives.
Here's a checklist of things to do when choosing your best cold email software:
[ ] Define your outreach goals
Clarify what you hope to achieve with your cold email campaigns. Whether it's lead generation, partnership establishment, or direct sales, your goals will influence which features are must-haves.
Consider how many emails you'll send monthly or weekly. Some software excels for high-volume campaigns, while others are more suited for smaller, more targeted outreach.
[ ] List non-negotiable features & functionalities
Depending on your outreach goals, make a list of must-have features and functionalities. This can vary from anything that helps you achieve the benefits listed in the checklist above (e.g., AI-powered sequences, email warm-ups, specific integrations, etc.)
[ ] Set your budget
While it's tempting to go for a premium tool, there are cost-effective options with robust features. Sometimes, a lower-cost tool combined with another supplementary tool might offer the best value.
[ ] Define your skill level
Think about the people who are going to use this tool the most and their expertise levels. The software should have an intuitive interface, ensuring a minimal learning curve for your team or upcoming members.
[ ] Think about your scalability
The chosen software should accommodate your growth, so you won't have to switch platforms as your company expands.
[ ] List down important regulations
This will help you ensure your new software adheres to not only basic regulations such as the CAN-SPAM Act and GDPR but also regulations specific to your industry.
[ ] Determine the needed level of customer support
We advise you to choose software with responsive customer support, ensuring quick resolutions to any potential issues.
[ ] Define if you want a free trial or not
Most cold email software offers trial periods, but not all of them. We advise you to use free trials to test the platform, ensuring it aligns with your needs and expectations.
[ ] Sync with the rest of your outreach team
Gather feedback about the highly requested features from your outreach team. Their hands-on experience can provide insights into any features and functionalities that might be necessary.
Comparison Table: Best Cold Email Software in 2023
Before diving into detailed overview of each tool that made the list, here is a sneak peek into their most important features and starting prices:
With its award-winning features for lead generation, email verification, automated email outreach, email warm-up, and customer management, you can use Snov.io to automate and accelerate your sales at scale.
Bulk lead search, Bulk verification, Email AI assistant, Unlimited team seats, Calendly integration, Pipedrive integration, 5,000+ integrations, Engagement notifications, Unlimited data export, REST API & Webhooks, Personal Implementation Manager
→ Pro 5K Plan: $75/mo
Pro choice for unlimited sales and business opportunities
5,000 credits
10,000 email recipients
Everything in the Starter plan, plus: Email A/B testing, Individual team member statistics, Team permissions control, Team data sharing
→ Managed Service: starting at $2,999/mo
Email & LinkedIn outreach set up and managed for you
Custom lead gen & outreach campaign
1,000+ SOM companies
1,000+ ICP contacts
1,000+ UVP messages
AI playbook
20-40 meetings per quarter
✅ Pros
Comprehensive features even in the free trial plan.
Over 5k integrations, including popular tools like HubSpot and Pipedrive.
Offers a service for businesses that need email & LinkedIn outreach set and managed for them.
Recognized as a leader in Email Marketing and Email Verification by G2.
❌ Cons
Issues with IMAP settings for receiving emails during Drip email campaigns.
No “Unsubscribe” link feature.
Does not show the contact's most-used email address.
Some users might find the Managed Service pricing to be on the higher side.
Close is a CRM (Customer Relationship Management) platform designed to help sales teams close more deals. It offers integrated calling, two-way email syncing, and sales automation features to manage relationships with leads and customers effectively.
Pricing (billed annually) & Functionalities
→ Free trial: 14 days
→ Startup: $49/mo/1 user
Store Leads, Contacts, and Opportunities
3 Workflows
Email and calendar sync
Zapier integration
Power Dialer
→ Professional: $299/mo/3 users
Includes all Startup features, plus
Increased Leads, Contacts, Custom Fields, and Email Templates
Multiple Pipelines
25 Workflows
Custom Activities
→ Enterprise: $699/mo/5 users
All Professional features, plus
Custom Objects (Beta)
100 Workflows
Call Coaching
Predictive Dialer
Custom roles & visibility permissions
✅ Pros
Integrated Calling: Close offers integrated calling, allowing sales teams to make calls directly from the platform.
Two-Way Email Sync: Emails are automatically synced, ensuring that all communications are tracked.
Custom Reporting: Users can generate custom reports to gain insights into their sales activities.
API Access: The platform provides API access, allowing for integrations with other tools and services.
❌ Cons
Limited Integrations: While Close.io does offer integrations, it might not have as extensive a list as some other CRMs.
Pricing: For smaller teams or startups, the pricing might be considered on the higher side, especially when compared to other CRM tools.
Customization: Some users might find that the customization options are not as extensive as they would like.
Advanced features: While Close.io is feature-rich, it might lack some advanced features that are present in more enterprise-level CRMs.
Waalaxy is a tool designed to make LinkedIn a primary acquisition channel. It offers automated sales and recruitment prospecting solutions, making the process of reaching out to potential leads or candidates more streamlined and efficient.
Pricing (billed annually) & Functionalities
→ Free plan
Automate LinkedIn invites, profile views, messages, and connecting
80 invitations per month
Pre-filled message templates
→ Advanced: €56/mo
LinkedIn features from free plan
800 invitations per month
Pre-filled message templates
Cloud-based solution
CRM Synchronization
Auto-imports of prospects
→ Business: €80/mo
Includes everything from the Advanced plan, plus
Cold emailing automation
Find emails with Dropcontact integration
✅ Pros
LinkedIn Integration: Waalaxy offers seamless integration with LinkedIn, allowing users to automate their LinkedIn outreach effectively.
Multi-Channel Campaigns: Users can run campaigns not only on LinkedIn but also through cold emailing, maximizing their outreach potential.
Email Finder: Waalaxy provides an email finder tool that helps users find the email addresses of their LinkedIn contacts, making it easier to reach out to potential leads.
Automated Sequences: Users can set up automated sequences for sending invitations and messages on LinkedIn, saving time and effort.
Detailed Analytics: Waalaxy offers detailed analytics that allows users to track the performance of their campaigns and make data-driven decisions.
❌ Cons
Risk of LinkedIn Suspension: There's a risk of LinkedIn account suspension when using automation tools like Waalaxy.
Limited Personalization Options: The tool offers limited variables for message personalization compared to other similar tools.
Pricing: Some users find Waalaxy to be on the pricier side compared to other similar tools.
SalesLoft is an AI-powered revenue workflow platform that guides go-to-market teams in finding new customers, maximizing revenue, and increasing lifetime value. Its purpose is to centralize communication, manage leads, and improve sales processes.
Pricing & Functionalities
→ Free trial: No
→ Essentials: pricing on request
Pipeline Generation: Automated structured workflows, engagement analytics, and pipeline performance
Rep Coaching: Tailored rep insights, team trends, and guidance on seller development
→ Advanced: pricing on request
Includes everything from the Essentials plan, plus
Full customer lifecycle workflows: Comprehensive workflows to progress pipeline, close opportunities, and increase customer lifetime value
Conversation intelligence: Call recording, transcription, and analytics integrated into the seller workflow
Opportunity Management: Deal intelligence and pipeline visibility, from prospecting to conversion
→ Premier: pricing on request
Includes everything from the Advanced plan, plus
Forecasting & revenue management: Automatic forecast roll-up, submission, and AI-driven next actions
✅ Pros
The AI-powered platform ensures data-driven decisions and automation.
Comprehensive sales engagement tools to manage your entire sales cycle.
Seamless integrations with other tools and platforms, such as Salesforce.
Robust analytics and reporting for sales performance insights.
Account-based view.
❌ Cons
No free trial.
Poor LinkedIn automation and reporting capabilities.
Pricing might be on the higher side for smaller businesses.
Woodpecker offers tools for sending cold emails, automating follow-ups, and achieving genuine responses. The platform is tailored to different needs, including individual cold emailers, sales teams, and agencies.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ Cold email: $54/seat/mo
Mailbox Rotation
Condition-based campaigns & manual tasks
Free Warm-up & Recovery for each slot
Free email list verification & validation
Unlimited follow-ups & team members
Deliverability Monitor & Bounce Shield
Up to 1,500 new prospects contacted monthly
A/B testing
API keys & integrations
→ Sales Assistant: $64/seat/mo
All features from Woodpecker Cold Email, plus
LinkedIn Automation via Dux-Soup Turbo
Unlimited follow-ups & team members
Up to 1,500 new prospects contacted monthly
A/B testing
API keys & integrations
→ Agency: $79/seat/mo
All features from Woodpecker Cold Email, plus
Unlimited clients on one panel
Deliverability Monitor for all clients' accounts
LinkedIn automation via Dux-Soup Turbo
Dedicated reporting app for your clients
Smart automation
No monthly limit for contacting new prospects
A/B testing
API keys & integrations
✅ Pros
User-Friendly Interface: Woodpecker offers an intuitive and easy-to-use interface, making it simple for users to set up and manage campaigns.
Decision tree
Modular pricing
Combined billing
❌ Cons
Limited Built-in Templates: The platform could benefit from a wider variety of built-in email templates.
Poor personalization with fallback variables
Price: Some users feel that the pricing is a bit high, especially for smaller businesses or individual users.
Mailshake is a sales engagement platform designed to automate personalized cold email campaigns and follow-ups. It aims to help users generate leads, build relationships, and promote content.
Pricing (billed annually) & Functionalities
→ Free trial: No
→ Email outreach: $58/user/mo
Mail accounts from any provider
Email warm-up service (normally $29/mo)
Gmail / Outlook / SMTP
Email personalization
AI email writing with SHAKEspeare
Advanced scheduling & throttling
Automated email sequences
Respond to leads (Lead Catcher)
Salesforce / Pipedrive / Hubspot
1000+ integrations via Zapier
A/B testing
Prospects view
5k list-cleaning credits monthly
5k recipients per campaign
Browser extension
Email template management
Email deliverability setup assistant
Onboarding call
→ Sales Engagement: $84/seat/mo
All Email outreach features, plus
Power phone dialer
LinkedIn automation
Lead temperature
10k list-cleaning credits monthly
10k recipients per campaign
Unlimited free dialer minutes to North American phone numbers
Phone scripts
Account level view & organization
Create custom tasks
Priority support
✅ Pros
Ease of Use: Mailshake boasts a user-friendly interface that's easy to navigate, making campaign setup straightforward.
Integration Capabilities: It offers integrations with various CRM systems and tools, enhancing workflow efficiency.
Educational Resources: The platform offers a plethora of educational content, including webinars, tutorials, and templates, to help users optimize their outreach efforts.
Suitable for agencies: Great features for agencies (reporting, client onboarding).
❌ Cons
No free trial.
Limited Customization: Some users feel that the platform could offer more advanced customization options for emails.
Reply.io is a sales engagement platform designed to automate personalized cold email campaigns and follow-ups. With advancements in AI technologies, it helps you automate the communication process as much as possible while maintaining a personal touch.
Pricing (billed annually) & Functionalities
→ Free plan: Yes
→ Starter: $60/user/mo
1 mailbox
1K data credits/month
Jason AI
Email sequences
Basic reports
Pipedrive and Hubspot integrations
Chrome extension
Email open, click, and reply tracking
Advanced data search
→ Professional: $90/seat/mo
2 mailboxes
1K data credits/month
Jason AI
Conversational AI assistant powered by ChatGPT
Warm-up in Mailtoaster
Everything in Starter, plus
Multichannel sequences
Advanced reports
Salesforce integration
Calls & SMS
Meetings booking
Triggers (automation)
Roles & permissions
→ Custom: Pricing on request
4 mailboxes
Unlimited contacts
1K data credits/month
Everything in Professional, plus
Professional network automation included
Advanced API access
SSO
CSM
Premium support
✅ Pros
Multichannel Outreach: Reply.io supports not just email, but also LinkedIn, WhatsApp, SMS, and more, allowing for diversified outreach strategies.
Advanced Automation: The platform offers robust automation features, including triggers and sequences, to streamline the outreach process.
Multi-inbox feature
CRM Integration: Reply.io integrates seamlessly with popular CRM systems, ensuring smooth data transfer and workflow continuity.
User-Friendly Interface: The platform is designed with usability in mind, making it easy for users to set up and manage campaigns.
❌ Cons
Pricing: Some users find the pricing tiers to be on the higher side, especially for smaller businesses or startups.
Occasional Delays: There have been reports of occasional delays in sending out emails or sequences, which can affect time-sensitive campaigns.
Additional paid add-ons: Their advanced features (LinkedIn automation, additional email accounts, etc.) require paid add-ons.
SmartLead is a sales engagement platform that focuses on providing pre-qualified sales opportunities. The tool aims to streamline the lead generation process, ensuring that sales teams have quality leads ready for conversion.
It offers various features such as lead pre-qualification, prospect nurturing, sales follow-up assurance, and integration capabilities.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ Basic: $33/user/mo
2000 active Leads
6000 Emails per month
Unlimited Email Warm Up
Unlimited Email Accounts
Dynamic IP Addresses
Centralized Master Inbox
Dynamic Sequences
Detailed Analytics
General Support
→ Popular: $65/seat/mo
10000 active Leads
40000 Emails per month
Unlimited Email Warm Up
Unlimited Email Accounts
Dynamic IP Addresses
Centralized Master Inbox
Dynamic Sequences
Custom CRM
Email Guide Assistance
Detailed Analytics
Active Support
Global Block List
→ Pro: $78/mo
30000 active Leads
150000 Emails per month
Unlimited Email Warm Up
Unlimited Email Accounts
Dynamic IP Addresses
Centralized Master Inbox
Dynamic Sequences
Custom CRM
Email Guide Assistance
Detailed Analytics
Active Support
Global Block List
Webhooks & Integrations
API Access
Unlimited Seats
Webhooks & Integrations
✅ Pros
Provides unlimited mailboxes and warmups, allowing for scalable outreach.
Features like Spintax, Rotating Inboxes, and AI Email Categorization enhance email deliverability and targeting.
Multi-channel outreach capabilities, including Email, SMS, Twitter, and WhatsApp.
AI-driven email warmups with natural conversations to improve sender reputation.
Seamless integration with popular apps and tools.
❌ Cons
Might have a learning curve for beginners.
Some features might be available only in higher-tier plans.
Limited AI capabilities compared to other platforms.
Salesmate is a sales engagement and CRM platform designed to help businesses grow their revenue and build better relationships with customers.
The platform offers a range of features, including prospect and lead engagement, sales pipeline and activity tracking, sales automation, and sales intelligence and reporting.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ Starter: $12/user/mo
Contacts, Companies, Deals
Email Sync, Tracking & Templates
Multiple Pipeline Management
Standard Dashboard & Reports
Workflow Management
Built-in Calling & Text
Web forms
Lists
→ Growth: $24/user/mo
Product Management
Goal Management
Email Reminders & Scheduling
Team Inbox
Custom Dashboard & Reports
Date based Workflows
Custom Roles
SSO/SAML integration
→ Boost: $40/mo
All Growth features, plus
Team Management
Increased Team Inbox Limits
Power Dialer
Voicemail Drop
Smart Activity Queue
IP Restriction
Increased Workflow & Sequence Limits
→ Entreprise: pricing on request
All Boost features, plus
Dedicated Account Manager
Personalized Onboarding
Priority Support
Dedicated Instance
Dashboards - Unlimited
Increased Workflow Limits
Permissions - Unlimited
Increased Sequence Limits
✅ Pros
Comprehensive CRM Integration: Salesmate is not just a cold email tool; it's a full-fledged CRM. This means users can manage their cold email campaigns while also handling other sales and customer relationship tasks within the same platform.
User-Friendly Interface: Many users appreciate Salesmate's intuitive and clean interface, which can make the process of setting up and managing campaigns more straightforward.
Scalability: Salesmate is designed to grow with businesses. Whether you're a solo entrepreneur or a larger sales team, the platform can accommodate your needs and offers features that cater to both small and large-scale operations.
❌ Cons
Limited Cold Email Features: While Salesmate is a comprehensive CRM, it may not have specialized features tailored specifically for cold email campaigns, such as advanced tracking, A/B testing, or email warm-up.
Pricing: For small businesses or startups, the pricing structure might be on the higher side, especially when considering additional features or higher-tier plans.
Customization Limitations: While Salesmate offers customization options, there might be constraints in terms of how much one can tailor the platform to specific business needs or workflows.
QuickMail is a cold outreach solution designed for teams and marketers. It aims to provide advanced metrics and superior email deliverability, ensuring that users get replies instead of spam complaints.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ Basic Plan: $49/mo
30,000 Emails Monthly
10,000 Active Prospects
5 Email Addresses
Unlimited Team Members
Free AutoWarmer with MailFlow
Reply Handling, Zapier, Blacklists Monitoring
Expert Support
→ Pro Plan: $89/mo
100,000 Emails Monthly
50,000 Active Prospects
30 Email Addresses
Unlimited Team Members
Free AutoWarmer with MailFlow
Reply Handling, Zapier, Blacklists Monitoring
HubSpot & Pipedrive Native Integration
Advanced Analytics
Expert Support
→ Expert Plan: $129/mo
300,000 Emails Monthly
100,000 Active Prospects
80 Email Addresses
Unlimited Team Members
Free AutoWarmer with MailFlow
Reply Handling, Zapier, Blacklists Monitoring
HubSpot & Pipedrive Native Integration
Advanced Analytics, AI & Sub-Campaigns
API
Expert Support
✅ Pros
Advanced features: The tool includes email account rotation and detailed reporting.
Integration with Other Tools: QuickMail offers native integrations with HubSpot and Pipedrive.
Safety Features: The software has built-in features to prevent users from getting blacklisted, such as sending limits and domain throttling.
❌ Cons
User Interface: Some users find the interface a bit outdated and not as intuitive as some other modern platforms.
Template Limitations: Some users have mentioned that the template editor could be more flexible and user-friendly.
Limited warm-up feature: The warmup feature depends on a third-party partner.
Smartreach is an AI-powered sales engagement platform designed for sales teams to consistently achieve their targets. It offers features to automate and optimize key touchpoints throughout the sales cycle, such as multichannel outreach, shared inbox, AI content, cold emailing, and email deliverability.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ Email outreach: $29/seat/mo
Unlimited Email Campaigns & Follow-ups
AI assistance for Content
Email accounts from any provider
Email Validation
Email Deliverability Suite
A/B Testing
Spam Test Reports
Spintax
HubSpot / Pipedrive / Zoho CRM
Easy integration with email finder tools
Zapier & Workflow Automation
Shared Inbox: 15 Days History
20 LinkedIn Email Finder monthly Credits per seat
→ Sales Engagement: $49/mo
Email Outreach" features, plus
Unlimited Multichannel Campaigns
Outreach via Linkedin, WhatsApp, Calling, SMS, Email
Shared Inbox: Full History, Reply Sentiments & Lead Allocations
Omnichannel Sequences: Automate sequences using multiple channels like Email, LinkedIn, WhatsApp, Calling, and Text.
End-to-End LinkedIn Automation: Complete automation of LinkedIn outreach sequence, including viewing profiles, sending connection requests, messages, and Inmails.
Shared Inbox: Allows specified team members to read and reply to emails, promoting collaboration.
AI Content: Provides tools to create engaging content.
❌ Cons
User Interface: Some users have mentioned that the interface can be a bit clunky and not as intuitive as they'd like.
Pricing: For small businesses or individual users, SmartReach might be considered a bit pricey compared to some other tools in the market.
Initial Setup: The initial setup and onboarding process can be a bit complex, especially for those new to cold email software.
Customer Support: While many find their support helpful, a few users have mentioned delays in response times or not getting adequate solutions to their issues.
Limited Templates: The platform could benefit from a wider variety of pre-designed email templates for different industries and use cases.
La Growth Machine is a multichannel sales automation tool designed to enhance outreach efforts. It allows sales teams and professionals to automate their prospecting routine, reaching leads on platforms like LinkedIn, email, and Twitter. The goal is to generate more conversations and opportunities.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ Basic: 50 euro/seat/mo
Multichannel(Email, LinkedIn, Twitter)
Unlimited Enrichment
Import from LinkedIn or CSV
Linkedin Voice
Support by Chat
3 Running Campaigns
Invite 3 Members (free members)
→ Pro: 100 euro/seat/mo
Everything in the basic plan (Email, LinkedIn, Twitter)
LinkedIn + Email Inbox
Qualify your leads
Magic Messages (A.I. Assisted)
API, Zapier integrations
6 Running Campaigns
Invite 25 Members (free members)
Advanced Support
→ Ultimate: 150 euro/seat/mo
Everything in Pro plan, plus
Unlimited Campaigns
Build custom workflow
Hubspot & Pipedrive Integration
Priority support
✅ Pros
Omnichannel Outreach: Engage leads on multiple platforms, including LinkedIn, email, and Twitter.
Magic Messages (AI): Generate messages for LinkedIn and email campaigns in a single click.
Multichannel Inbox: Centralize LinkedIn and email inboxes for efficient communication.
Voice Messages: Humanize communication with voice messages on LinkedIn, leading to higher response rates.
Lead Enrichment: Discover missing information for each contact automatically.
❌ Cons
Pricing: The tool might be considered expensive for small businesses or individual users, especially when compared to other tools in the market.
Integration Issues: While it offers LinkedIn integration, it might lack a seamless setup.
Technical issues: A few users have pointed out technical issues such as widget disconnect.
SalesBlink is a multichannel sales automation platform that aims to help users get booked with meetings. It offers tools for automating email outreach, improving email deliverability, and scheduling meetings.
The platform is designed to enhance outreach efforts, allowing users to connect with leads through various channels and automate their prospecting routine.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ Growth: $25/mo
Send 6000 Emails Monthly
Unlimited Email Sending Accounts
BlinkGPT Basic
Unlimited Email WarmUp Basic
Email Sender Rotation
Automated Follow-Ups
Find 100 Leads
→ Scale: $79/mo
Everything in the Growth plan, plus
Send 100,000 Emails Monthly
Unlimited Team Members
Unlimited Email WarmUp Pro
BlinkGPT Pro
Meeting Scheduler
Find 1000 Leads
→ Business: $149/mo
Everything in the Scale plan, plus
Send 200,000 Emails Monthly
Outreach Tasks
Team Reports
Find 2500 Leads
Priority Support
✅ Pros
Omnichannel Outreach: Engage leads on multiple platforms.
BlinkGPT: AI-powered tool for generating email content and sequences.
Email WarmUp: Ensures emails land in the primary inbox.
Meeting Scheduler: Simplifies the process of booking meetings with prospects.
Lead Enrichment: Find email & phone numbers of potential customers.
❌ Cons
User Interface: Some users have mentioned that the interface can be a bit clunky or not as intuitive as they would like.
Integration Limitations: While SalesBlink offers integrations, it might not seamlessly integrate with all CRMs or tools that some businesses use.
Pricing: For small businesses or startups, the pricing might be a bit on the higher side when compared to other tools offering similar features.
Overloop is a sales engagement platform designed to help businesses generate more revenue. It offers tools for multi-channel outbound campaigns, combining cold emails, LinkedIn automation, and phone calls to engage prospects effectively.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ Startup: $49/user/month
Access all features
Max. 3 running campaigns
100 Email Finder credits/user/month
→ No-Brainer: $99/user/month
Everything in the Startup plan
Unlimited campaigns
250 Email Finder credits/user/month
Professional services & support
✅ Pros
Multi-channel Campaigns: Engage leads through cold emails, LinkedIn, and phone calls.
LinkedIn Automation: Profile visits, messages, and connection requests.
Email Finder: Enrichment tool to find email addresses.
CRM Integrations: Sync with Salesforce, HubSpot, and Pipedrive.
Custom Tracking Domain: Enhance email deliverability and tracking.
❌ Cons
Learning Curve: While the platform is user-friendly, there might be a learning curve for those unfamiliar with CRMs or advanced email outreach tools.
Occasional Glitches: As with many software platforms, users have reported occasional bugs or glitches that can affect the user experience.
Support Response Time: Some users have mentioned that the response time from customer support can be slow at times.
Klenty is a sales engagement platform designed to help sales teams automate their email outreach and follow-up processes.
It offers features like multi-channel outreach, email sequence automation, CRM integrations, and more to streamline the sales process and increase engagement with prospects.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ Startup: $50 per user/mo
Email Deliverability
Custom Domain Tracking
Email Analytics
API Connections
Zapier Integration
Email Sequence Automation
GMail Plugin
24/5 Support
→ Growth: $70 per user/mo
Includes everything in Startup, plus
CRM Integrations
Sales Stage Automation
LinkedIn Automation
SMS Automation
Advanced Reporting
→ Pro: $100 per user/mo
Includes everything in Growth, plus
Sales Coaching
Goal-Based Team Leaderboards
Account-Based Prospecting
Website Tracking
→ Enterprise: Custom pricing
Includes everything in Pro plus advanced features tailored for larger sales teams.
✅ Pros
Deep CRM Integrations for seamless data flow.
High-Quality Prospect and Account Data for better targeting.
Customizable Sales Playbooks to guide sales reps.
Flexible and Smart Sequences for personalized outreach.
Advanced Goals and Performance Insights for tracking and optimization.
❌ Cons
Lack of Advanced Analytics: While Klenty provides basic tracking, it might lack the depth of analytics that some advanced users seek.
Occasional Deliverability Issues: A few users have reported issues with email deliverability, which can impact the success of campaigns.
User Interface: Some users find the interface less intuitive compared to other platforms, which can lead to a steeper learning curve.
Breakcold is a Social Selling Software and Sales CRM combined into one platform.
It's designed to help businesses interact with their B2B contacts across multiple channels, including Email, LinkedIn, and Twitter, with the aim of increasing revenues and building stronger B2B relationships.
Pricing (billed annually) & Functionalities
→ Free plan: Yes
Sent from Breakcold on emails & messages sent
Ideal to build a free LinkedIn Engagement List
Access to all features but you're limited to 20 contacts
→ Breakcold CRM: $29 per user/month
Social Selling CRM features:
Company News Aggregation
Like & Comment LI/Twitter Posts
LinkedIn Posts & Tweets Tracking
Quick LinkedIn & Twitter DMs + Emails
Prospecting Feed
Prospecting Feed Pipeline
Sales CRM features:
Reminders with activity history
Team Engagement
Sales Pipeline
Unlimited Contacts with Custom Fields
Manage CRM from LinkedIn
Other features:
3 slots (1 slot = 1 LinkedIn/or/Twitter/or/Email)
Unlimited Users
Zapier Integration + Webhooks + API Access
→ Breakcold+: $49 per user/mo
Includes everything in Startup, plus all features of Breakcold CRM and
Campaigns Analytics
Custom Domain Tracking
Email Assistant
The sequence stops after the reply
Email Verifier (Unlimited)
Performance tracking (open rate etc)
Cold Email Campaigns
Email Rotation
✅ Pros
Multi-Channel Engagement: Engage with B2B contacts via Email, LinkedIn, and Twitter from a single platform.
Prospecting Feed: Consolidates LinkedIn and Twitter posts of prospects, allowing users to engage without switching between multiple tabs.
Sales Pipeline Management: Offers an easy-to-use sales pipeline tool that adapts based on where prospects are in the sales journey.
CRM Integration with LinkedIn: Manage CRM directly from LinkedIn using their Google Chrome extension.
❌ Cons
Learning curve: Transitioning from traditional CRMs might pose a slight learning curve due to Breakcold's modern approach, necessitating additional onboarding resources.
Takes time: The app slows down when dealing with a lot of data.
Integration issues: Breakcold's integration with LinkedIn needs the use of an extension to sync connections which sometimes leads to glitches.
Outplay is a multi-channel sales engagement platform designed to help sales teams engage with their B2B contacts across various channels, including Email, LinkedIn, and Twitter. Its primary purpose is to increase revenue and strengthen B2B relationships.
Pricing (billed annually) & Functionalities
→ Free plan: Yes
Automated Email Sequences Send 50 emails/day
Identify Hot Leads
Email Templates
Email Open, Reply & Click Tracking
Sequence Library
Manage Opportunities
→ Growth: $79 per user/mo
20 Email + Phone Credits/Mo
Advanced Lead Filters
Send 1000 emails/day
A/B Testing
Basic Dialer
Website Tracking
→ Enterprise: custom price
50 Email + Phone Credits/Mo
Advanced Dialer
Outbound Chat
Team & Team Assets
Roles & Permissions
Account Manager
✅ Pros
Multi-Channel Engagement: Allows sales teams to engage with B2B contacts across Email, LinkedIn, and Twitter.
Seamless CRM Integration: Offers bi-directional integrations with a wide range of CRMs.
Automated Outreach: Provides tools for automating outreach and follow-ups across multiple channels.
Conversation Intelligence: AI-powered tools to make every sales interaction count.
User-Friendly: Designed for fast-scaling SMBs, making it easy for salespeople to adapt and use.
❌ Cons
Initial Setup: While the platform is user-friendly, the initial setup and onboarding might require some time and effort.
Support Issues: While many find their support helpful, there have been occasional mentions of delayed responses or resolution times.
Crew is an all-in-one recruiting CRM designed for modern teams. It aims to speed up hiring processes, from sourcing to interviewing to closing, ensuring that teams can hire the best talent efficiently.
Pricing (billed annually) & Functionalities
→ Free plan: No
→ Interviewer: Free
Productivity features
→ Recruiter: $66
Sourcing & Nurturing
Hiring
Assessment & Collaboration
Productivity
Analytics
→ Hiring Manager: $16/month
Hiring
Assessment & Collaboration
Productivity
Restricted analytics
✅ Pros
Integration with Job Boards: The software can integrate with popular job boards, streamlining the process of finding and reaching out to potential candidates.
Analytics and Reporting: Crew offers detailed analytics on email campaigns, helping recruiters understand what's working and what's not.
Automated Follow-ups: The platform can automate follow-up emails, ensuring that potential candidates are engaged at the right intervals.
User-friendly Interface: Crew's interface is intuitive, making it easy for recruiters to set up and manage campaigns.
❌ Cons
Limited Customization: The email templates and outreach sequences might have limited customization options, which could be a drawback for some users.
Pricing: Depending on the size of the organization and the number of recruiters using the tool, Crew's pricing might be considered steep.
Integration Limitations: While Crew integrates with some job boards, it might not cover all platforms, limiting its utility for some recruiters.
Vocus.io is a full-stack email outreach platform designed to enhance Gmail and G Suite functionalities. It offers tools for personalizing email campaigns, tracking email interactions, automating follow-ups, scheduling appointments, syncing with CRMs, and facilitating team collaboration.
Pricing & Functionalities
→ Free plan: Yes
→ Basic: $5
Email tracking
Templates & Snippets
Send Later & Snooze
Automated Followups
Salesforce & CRM Integration
Teams
Max Personal Inboxes
→ Starter: $10
Everything from Basic, plus
Personalized bulk email campaigns with reporting
→ Professional: $20
Everything from Starter, plus
Campaigns with followups
Campaigns with attachments
Branded URLs
✅ Pros
Integration with Gmail & G Suite: Seamlessly integrates with Gmail and G Suite, offering enhanced functionalities.
CRM Sync: Offers integration capabilities with popular CRMs, ensuring that all email interactions are logged and tracked.
Team Collaboration: Share templates and collaborate with team members directly within the platform.
Templates and Snippets: Recruiters can save and reuse email templates, making it easier to send personalized messages to multiple candidates.
❌ Cons
Platform Limitation: Vocus.io is limited to Gmail users since it's a Chrome extension, which means recruiters using other email platforms can't utilize it.
Dependency on Chrome: Being a Chrome extension, it requires users to use the Chrome browser, which might not be preferred by everyone.
SalesRobot is an Interactive Intelligence and Communication platform that provides business leaders with customized daily executive briefs about their competitors, customers, and partners.
It focuses on enhancing intelligence-based collaboration and ensuring situational awareness for executives.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ DIY Prospector: $99 /mo
500 prospects/month
Smart inbox follow-up
Team collaboration
Multi-account navigator use
200 messages to LinkedIn Group Members per day
200 messages to LinkedIn Event Attendees per day
Unlimited automated reports
Outreach Insights
Zapier Integration
→ Pro: $379/mo
All DIY features, plus
Tailored outreach to 500 prospects/month
Expert prospect identification
Fortnightly optimization calls
Data Visualisation Dashboard
CRM Integration via Zapier
Priority Support
→ Pro+: $497/mo
Everything in DIY & Pro
LinkedIn Profile Enhancement
Expert prospect identification
Custom Posts by experts
Custom Comments by experts
Weekly Optimization Calls
Priority Support
✅ Pros
Customized Daily Executive Briefs: Provides business leaders with tailored intelligence about competitors, customers, and partners.
Integration with ArchIntel: Offers enhanced functionalities through ArchIntel's intelligence services.
Secure Collaboration: Enables teams to engage in intelligence-based collaboration in a securely hosted interactive archive.
Mobile Accessibility: Provides iOS and Android apps for on-the-go access.
Enhanced Situational Awareness: Helps organizations be more aware of critical signals in the vast information landscape.
❌ Cons
Limited information about the full range of features.
Integration challenges with certain third-party tools.
Limited customization options for intelligence briefs.
Buzz.ai is a sales engagement platform designed for revenue teams. It's described as the world's first all-in-one sales engagement platform that allows sales teams to engage more prospects and close more deals without software exhaustion.
The platform combines data sourcing, automation, and lead management to engage, manage, and close ideal clients.
Pricing (billed annually) & Functionalities
→ Free trial: No
→ Basic: $99/mo
250 Buzz Credits
Social & Email Automation Tools
Buzz Video
Unified Multichannel Inbox
AI Magic Campaigns
Buzz Prospect Finder (+696M)
Buzz Pipeline & 2-way Sync
Webhooks & Zapier
Native CRM Integrations
Prospect & Activity Reporting
Built-in Chat Support
→ Growth: $129/mo
500 Buzz Credits
Full AI Feature Suite
AI Sentiment Detection
AI Generative Replies
AI Campaign Copy
AI Magic Campaigns
250 Emails/day
Manual Task
Unified Inbox with Notes & Tasks
Team Reporting
→ Scale: $179/mo
1000 Buzz Credits
Buzz Dialer & SMS
Omnichannel Magic Campaigns
Up to 500 Calling Minutes
Up to 500 Text Messages Minutes
Unified Inbox With Calls & SMS
Call Task Reminders
Direct Dial Capabilities
Local Phone Numbers
→ unlimited: $299/mo
2500 Buzz Credits
Unlimited Data Enrichment
Up to 5,000 Calling Minutes
Up to 5,000 SMS
Up to 5,000 Generated Replies
Up to 5,000 Sentiment Detections
Up to 5,000 Campaign Copy
Up to 100 Magic Campaigns
✅ Pros
All-in-One Platform: Buzz.ai offers a comprehensive solution that combines various sales engagement tools into one platform.
Data Enrichment: Provides real-time data enrichment to get accurate lead data.
Multi-Channel Outreach: Supports both social and email outreach, allowing synchronized multi-channel campaigns.
Pipeline Management: Offers an internal, fully customizable pipeline and also supports native CRM integration.
Detailed Analytics: Provides insights on email opens, link clicks, and other metrics to help users make informed sales decisions.
❌ Cons
Integration with LinkedIn and HubSpot isn't very seamless.
The organizing of the campaigns and the resources can be better.
Super Send is designed to automate cold outreach across platforms like email, LinkedIn, and Twitter. It offers features like email warmup, email validation, a unified inbox, inbox rotation, an AI writer, and more.
Pricing (billed annually)& Functionalities
→ Free trial: Yes
→ Bootstrapper: $30/month
1,000 messages sent per month
2 Campaigns, 1 Team, 2 Email Senders, 1 Team Member, 1 Social Account
→ Startup: $50/month
5,000 messages sent per month
10 Campaigns, 2 Teams, 10 Email Senders, 5 Team Members, Unlimited Social Accounts
→ Scale: $75/mo
75,000 messages sent per month
25 Campaigns, 5 Teams, 50 Email Senders, 10 Team Members, Unlimited Social Accounts
→ Growth: $200/mo
150,000 messages sent per month
100 Campaigns, 10 Teams, 100 Email Senders, 25 Team Members, Unlimited Social Accounts
→ Agency / Enterprise: Pricing on request
Flexible Messages Per Month, Unlimited Campaigns, Teams, Email Senders, Users, and Social Accounts
✅ Pros
Conditional Sequences: Allows users to create complex sequences for outbound campaigns.
Cost-Effective: Offers competitive pricing plans.
Comprehensive Features: Includes email automation, Twitter automation, A/B testing, robust reporting, and more.
GPT-3 AI Writer: Provides AI assistance for rewriting subject lines and emails.
Lead Enrichment: Can find details like name, company, title, and sometimes even email from a given profile.
❌ Cons
The Linkedin automation and shared inbox could be updated.
Occasionally poor UI.
No product walkthrough is built into the app to get started faster.
Comprehensive All-In-One Solution: Uptics combines CRM, cold email, power dialer, lead list, email verification, learning management, email warming, team chat, AI, and automation into one platform.
AI Sales Assistant: Provides AI-driven insights and assistance to enhance sales strategies.
Email Warming Flamethrower: Ensures that your emails land in the recipient's inbox and not the spam folder.
Course & Learning Epicenter: Offers courses to help sales teams improve their skills and strategies.
Trusted by Many: The platform is trusted by over 3000+ businesses, indicating its reliability and effectiveness.
Amplemarket is a sales automation platform designed to help sales teams automate their outreach and follow-up processes.
It provides tools for email sequencing, lead generation, and sales intelligence to streamline the sales process and increase engagement with potential customers.
Pricing
On request
✅ Pros
Automated LinkedIn steps, including LinkedIn voice messages
Integrates with popular CRM platforms for seamless data transfer.
Provides sales intelligence to target the right prospects.
Emelia is a cold emailing tool designed to enhance the efficiency and effectiveness of cold email campaigns. It offers an intuitive platform with detailed analytics and exclusive features to ensure that cold emailing is more effective.
Pricing & Functionalities
Emelia offers a straightforward pricing model based on the number of email addresses you want to connect.
→ 19 euros per address per month
1 email address slot
Unlimited campaigns
Unlimited contacts
Multi-sender feature
✅ Pros
Spintext Feature: Allows users to design variables of a sentence to prevent emails from landing in spam.
Mail +x minutes: A feature to send follow-up emails after a set time, making the bot less obvious to the lead.
Intuitive Interface: Designed for ease of use and is fully responsive.
❌ Cons
Limited pricing flexibility as it's based on the number of email addresses.
Might not be suitable for larger enterprises with more complex needs.
ClosersHQ is a multi-channel sales engagement solution designed for sales teams sending high-volume emails. It provides tools and components to create and automate outbound sales and cold emailing campaigns.
Pricing (billed annually) & Functionalities
→ Free plan: Yes
100 prospects contacted
unlimited emails sent per month
100 account credits
Automated sequences
Spintax
Sender variables
Hyper-personalization
Prospect management
Campaign scheduling
Invite team
Account analytics
Live feed
→ Starter: $38/mo
Everything from free plan, plus
unlimited prospects contacted, emails sent per month
10000 account credits
→ Team: $99/mo
Everything from Starter, plus
100.000 account credits
plus a/b testing, block list
integrations
API access
Popular: $150
Everything from Team, plus
1.000.000 account credits
✅ Pros
Features like sender rotation allow campaigns to be launched with multiple sender email accounts.
Offers hyper-personalization, allowing content personalization with customer data, sender variables, and spintax.
Provides a complete campaign personalization kit, including prospect properties, sender variables, and spintax for unique email content.
❌ Cons
Some of the users reported that the UX/UI could be smoother.
Mailstand is a cold email outreach platform designed to enhance the efficiency of cold email campaigns. It allows users to merge and combine mailboxes for scalable email outreach.
The platform offers features such as mail merge, funnel analysis, team inbox, and email scheduling.
The primary goal is to facilitate users who want to use more than one mailbox to send cold emails.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ $12/mo - 1 synced mailbox
→ $35/mo - up to 3 synced mailboxes
→ $50/mo - up to 5 synced mailboxes
→ $95/mo - up to 10 synced mailboxes
→ Unlimited - Unlimited synced mailboxes, contacts, and emails per month (pricing on request)
All plans include:
Automated Email Sequences
Auto Rotate Mailboxes
Merged Team Inbox
Unlimited Contacts Per Campaign
Customize Sending Prioritization
Customize Sending Schedule
A/B Template Testing
Email Template Management
Invite Teammates
Zapier Integration
Campaign Performance Reporting
Agency Mode
✅ Pros
Ability to combine multiple mailboxes on one campaign, allowing users to reach more people faster.
Merged team inbox provides a consolidated view of all mailboxes.
Offers unlimited contacts for each campaign.
Competitive pricing, claiming to be the cheapest in the market
Skaly is an all-in-one platform designed to generate more qualified leads by combining human and artificial intelligence with gamification. It aims to streamline the outbound process, from lead generation to outreach, making it more efficient and effective.
Sales Hub is designed to supercharge the sales process, allowing users to find, track, and close deals efficiently.
It offers a comprehensive platform that integrates various sales tools, making deal-making more streamlined and ensuring that sales professionals can focus on their customers.
Pricing (billed annually) & Functionalities
For businesses and entrepreneurs
→ Free:
Contact management, Deal pipeline, Quotes, Live chat, Meeting Scheduling
Custom objects, Predictive lead scoring, Conversation Intelligence, Recurring revenue tracking, and Deal journey analytics
✅ Pros
Comprehensive sales platform that integrates various tools for a streamlined sales process.
AI-powered deal management tools to help close deals faster.
Integrated reporting and analytics tools for accurate forecasting and pipeline visibility.
Extensive sales engagement tools for smarter prospecting and contextual conversations.
Scalability with different pricing plans catering to various business needs.
❌ Cons
Pricing: As businesses grow and require more contacts or advanced features, the cost of HubSpot Sales Hub can become significant. Some users find the pricing model, especially for higher tiers, to be on the expensive side.
Learning Curve: While HubSpot is user-friendly, it can be overwhelming for new users due to its extensive features. Proper training and onboarding might be required to fully utilize all its capabilities.
Limitations on Sequences: The sequences feature, which is crucial for cold email campaigns, has some limitations in terms of personalization and flexibility compared to dedicated cold email tools.
SalesHandy is a cold email outreach software designed to help businesses send personalized cold emails at scale with high email deliverability. It aims to assist in generating more leads through effective cold email campaigns.
Pricing (billed annually) & Functionalities
→ Free trial: Yes
→ Outreach basic: $25/mo
Unlimited Email Accounts
Sender Rotation Basic
Unified Inbox Basic
5 Email Accounts For Warm-up
2,000 Total Prospects
10,000 Emails Per Month
2,500 Email Verification Credits
→ Outreach Pro: $74/mo
Everything in Outreach Basic, plus
Unlimited Team Members
Sender Rotation Pro
Unified Inbox Pro
Pipedrive Integration
Zoho Integration
20 Email Accounts For Warm-up
30,000 Total Prospects
125,000 Emails Per Month
10,000 Email Verification Credits
→ Outreach Scale: $149/mo
Everything in Outreach Pro, plus
Sender Rotation Scale
50 Email Accounts For Warm-up
60,000 Total Prospects
250,000 Emails Per Month
25,000 Email Verification Credits
→ Outreach Scale Plus 100k: $219/mo
100,000 Prospects
Everything in the Outreach Scale
Agency Portal
Dedicated Success Manager
100 Email Accounts For Warm-up
100,000 Total Prospects
50,000 Emails Per Month
45,000 Email Verification Credits
✅ Pros
Unified Inbox: Centralized place for all your email communications.
Hyper-Personalization: Personalize your emails to increase engagement rates.
Connect Unlimited Email Accounts: Scale your outreach without incurring extra costs.
Mail Merge: The platform allows for personalized bulk emailing, making it easier to send tailored messages to a large audience.
Integrations: SalesHandy integrates well with major email service providers like Gmail, Outlook, and others, making it versatile for different users.
❌ Cons
User Interface: Some users find the interface not as intuitive as some other platforms, leading to a steeper learning curve.
Occasional Glitches: Some users have reported occasional software glitches, especially with tracking features.
Customer Support: Some users have mentioned that customer support can sometimes be slow to respond or might not resolve issues promptly.
Zeliq is an all-in-one outreach solution designed to help businesses meet the best leads and convert them faster using AI. It aims to make selling easy by providing up-to-date prospect data and outreach automation, allowing businesses to scale their sales up to three times faster.
Pricing (billed annually) & Functionalities
→ Free plan: YES
Leads pre-analysis
Search leads over 1.8B people
Email enrichment
Phone number enrichment (1 Credit)
LinkedIn Extension
Leads portfolio management
Leads personality analysis (1 Credit)
→ Starter: 59 euro/user/ mo
Everything in Free, plus
Template builder
Multichannel outreach
Tasks Assignation
Leads warming & Sequences
Basic Reporting
→ Custom: pricing on request
Everything in Starter, plus
Leads autopilot generator (Soon)
Phone number enrichment (Unlimited)
Buying Intent (Soon)
Job Change Alerts / Job Posting (Soon)
Zeliq Score Engine (Soon)
CRM Enrichment (Soon)
Data health center
Gamification leaderboard (Soon)
Teams management
Permission Profiles
Custom fields (Soon)
Dedicated Customer Success
✅ Pros
AI-Powered: Uses artificial intelligence to help businesses meet the best leads.
Accurate Data: Provides real-time data to help close more deals.
Integration: Zeliq integrates with various favorite tools, making it versatile for different business needs.
User-Friendly Interface: Zeliq's dashboard and overall design are intuitive, making it easier for users to navigate and set up campaigns.
❌ Cons
Pricing: For some small businesses or individual users, Zeliq's pricing might be on the higher side compared to other tools in the market.
Learning Curve: Despite its user-friendly interface, the platform's advanced features might require some time for users to fully understand and utilize.
Occasional Delays: Some users might experience delays in email sending, especially during peak usage times
Apollo is a sales intelligence and engagement platform designed to help users find, contact, and close their ideal buyers. It offers a database of over 265 million contacts and provides tools for streamlined engagement workflows powered by AI.
Pricing (billed annually) & Functionalities
Free plan → YES
Basic Sequence Automation (2 Sequence Limit)
Basic Filters
Buying Intent (1 Intent Topic Limit)
AI-Assisted Email Writing (10k words monthly limit)
AI-Assisted Email Writing (800k words monthly limit)
Manual Tasks
Dialer
Call Recordings
Custom Stages
Advanced Greenhouse Integration (Bi-Directional)
Conversations (4000 minutes recording limit)
Plays (5 Plays Limit)
→ Organization: $79/user/mo (min 5 users)
Everything in Professional, plus
Buying Intent (Custom Amount of Intent Topics) & Intent Filters
AI-Assisted Email Writing (1M words monthly limit)
Call Transcriptions
International Dialing & Local Presence
Customizable Reports
Permission Profiles
Login with Single Sign-On (SSO)
Advanced Security Configurations
Advanced API Access
Conversations (8000 minutes recording limit)
Plays (300 Plays Limit)
✅ Pros
Extensive Database: Apollo boasts a living database of over 265 million contacts, ensuring a wide reach for users.
AI-Powered: The platform utilizes AI to enhance various features, including lead scoring and engagement.
Multi-Platform Engagement: Users can engage with prospects via email, calls, and LinkedIn, all from within Apollo.
Data Enrichment: Apollo offers data enrichment features, ensuring that CRM data remains up-to-date and actionable.
Comprehensive Sales Tools: From conversation intelligence to deal analytics, Apollo provides a range of tools to assist sales teams throughout the sales cycle.
❌ Cons
UI/UX could be improved.
The platform can be slow depending on the amount of leads.
Some contact data can be out-of-date.
Cold Emailing Best Practices: 6 Steps to Writing a Cold Email That Gets Replies
Now that you have chosen your cold email software, it’s time to put it into practice.
A cold email that generates replies follows a strategic structure and provides value to prospects.
To stand out from all the cold emails people get daily, focus on personalization and building a relationship with your target audience instead of being sales-y or self-centered.
Follow these 6 steps to increase your reply rates and boost business growth:
1. Write Subject Line That Gets Your Email Opened
The subject line is the first thing your prospects will see when they get your email. Based on it, they will decide whether to open your email or not.
So, how to stand out with your subject line?
→ Keep it personalized
Grab the attention with familiar names and prove that the email is written specifically for them.
→ Trigger curiosity
Mention their desired outcome to tease them about the value you might provide.
→ Make the value obvious
Let them know what’s in it for them, as it gives them a reason to check out the rest of your email.
P.S. Keep your subject lines as short as possible, as many users often read their emails on their phones.
To make your life easier and help you generate more replies from your prospects, here's a list of the best cold email subject lines you can use for your campaigns.
2. Choose an Appropriate Email Greeting
Starting your cold emails with a specific greeting will set the tone for the rest of your message. That’s why you should pick the appropriate one, as you don’t want to sound too official or informal when reaching out to your prospects.
Here’s what greetings to use according to your tone of voice:
→ Informal greetings
“Hi” is always a safe option as it’s friendly, but not too casual, whereas “Hey” is much more informal.
→ Formal greetings
You can use "Hello" instead of "Hi" to make your email greeting more formal, but not as serious as "Dear".
Always use a customized tag such as {{firstName}} or {{companyName}} to make the email relevant to them. But avoid using only the tag without a greeting, as you don’t want to sound commanding.
Not sure which greeting to choose? Get 20+ email greeting examples to use in your next cold email.
3. Get Prospects Hooked With The Intro Line
The intro line or the icebreaker is the first 2-3 sentences that should catch your prospect’s attention and make them read the rest of your email.
How to write intro lines that make your target audience read your emails?
→ Make it about them
This shows you did your research, and you’re not using a generic template only to sell.
→ Mention a common ground
Finding something you have in common is an easy way to build trust and relevancy from the start.
→ Understand leads’ goals
Showing that you know and understand their goals and struggles makes your solution seem more relevant.
Check out these 25+ intro line templates to learn how to write your intro lines so you connect better with your prospects.
To write personalized icebreakers, you need to know your target audience. Take a look at this buyer persona guide to see what key elements you can use in your intro lines.
4. Write a Pitch That Converts
Your pitch is the part of your email where you can explain the value you can provide for your prospects to solve their pain points and struggles.
Here’s what makes a good pitch:
→ Show you understand their specific pain point
Adding an example will make you stand out from “fake” personalization emails and show your expertise on the subject.
→ Build a relationship instead of trying to sell
Once you make them feel like you're there to help, they will feel more comfortable booking a meeting.
→ Use personalization
Emails with personalized text, images, and landing pages with videos get more attention and stand out from all the noise.
5. Add a Closing Line That Pushes an Action
The closing line tells your prospects what's the next step to get the value you’re talking about in the pitch. Without a closing line, your prospects won’t know what action to take after reading your emails, so you might lose your chances of getting replies.
So, how to write a convertible closing line?
→ Have a clear ask
Your closing line should be specific, clear, and straightforward.
→ Aim for the reply first
Instead of asking a vague question or being pushy with booking a meeting, start a conversation.
→ Use only one CTA
If you use more than one CTA, you might get your prospects confused and not take any action at all.
Find out what closing lines get the most replies in our Closing lines tips guide and apply the tips to your emails.
6. Sign Off Your Cold Email in a Friendly Way
Your sign-off is the last thing your prospect will remember after reading your cold email. It’s important as it ends your message right before the prospects decide to take action from your CTA.
So, how to sign off your cold email?
→ Avoid assumptive closes
They mean you’re expecting certain actions from them, which leads to psychological rebellion and not wanting to do “what you’re telling me to do”.
→ Stand out from the crowd
Even though “Best”, and “Cheers“ are good, they might be a bit overused.
Not sure which sign-off to use? Get 25+ best email sign-offs that get replies in this article.
What About The Signature?
Email signatures with a lot of links and graphics can easily distract the prospect from the message.
That’s why our SDRs:
→ Keep the signature simple (or don’t use it at all)
Add only the most necessary information, such as your name and your company’s name.
If you still want to include more info, make sure that each part of the signature brings value. For example, if your phone number doesn’t matter to your prospects, don’t include it.
Frequently Asked Questions
1. What is Cold Email?
A cold email is an email sent to a potential client, customer, employer, or contact with whom the sender has had no prior relationship or interaction.
The primary purpose of a cold email is to introduce oneself, pitch a product, service, or idea, or request information or a meeting.
Unlike spam, cold emails are targeted, personalized, and often used in professional settings to establish connections or generate business opportunities.
2. Is Cold Emailing Still Effective?
Absolutely. Cold emailing remains an effective outreach strategy when executed correctly.
Personalization, relevance, and timing are crucial factors that determine its success.
While it's not a one-size-fits-all solution, many businesses continue to see positive results from well-crafted cold emails.
3. Is Cold Emailing Illegal?
Cold emailing is not illegal, but it must comply with specific regulations, such as the CAN-SPAM Act in the U.S. or GDPR in Europe.
These laws require transparency, accurate sender information, and an easy opt-out mechanism.
The key takeaways
While some excel in automation capabilities, others shine in data enrichment and CRM integration.
The key to selecting the right tool lies in understanding your specific outreach goals, budget constraints, and integration requirements.
Regardless of the choice, a well-crafted, personalized cold email remains central to effective outreach, and the right software can significantly enhance this process!
Waalaxy aims to enhance LinkedIn lead generation, offering automation for prospect extraction, personalized campaigns, and more. While it simplifies LinkedIn tasks, there are drawbacks like limited personalization and high pricing.
Email, or electronic mail allows people to send and receive messages instantly, regardless of geographical location, as long as there's an internet connection. Here's all you need to know about it.
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