cold emailing
Last Update
Dec 11
2023
Reading Time
7 min.

Snov.io Review: Here’s All You Need To Know [2024]

lemlist team

Are you looking for a sales and email marketing automation tool to free yourself and your team from manual work?

Join us as we’re going to perform an in-depth review of the Snov.io tool.

This review will help you understand if Snov.io is the all-in-one sales, leads, outreach, email verification, and CRM tool that can help you grow your business.

Here, we’ll review all the features and functionalities of Snov.io, pricing, security features, and collaborative work potentials. Read this guide to make an informed decision before you consider subscribing to this tool.

Snov.io Review in Short

After reviewing the app, we’ve found out that the Snov.io sales enablement tool has successfully passed many tests as a sales automation tool, small-scale CRM, email marketing tool, and lead generation tool.

However, before subscribing, you must know that it could become an expensive choice when your business needs to scale up.

The reason is you need to buy credits on Snov.io to perform tasks on the Email Finder, Email Verifier, and the REST API. Each attempt to search an email or verify a lead costs 1 credit.

When you subscribe to Snov.io, you’ll get the following services and perks:

  • Snov.io credits
  • Email recipients
  • Unlimited email-sending accounts
  • Unlimited emails
  • Limited mailbox warm-ups
  • Sales CRM
  • Email drip campaigns
  • Email finder, verifier, and warm-up
  • Chrome extensions

According to our in-depth review of the app in real-world scenarios of email, lead, and marketing automation, Snov.io is a good choice for you if you’ve got enough sales and marketing budget to continuously buy Snov.io credits.

✅ Pros

  • User-friendly interface
  • Virtually zero learning curve
  • Step-by-step guide for drip campaigns
  • AI email writing assistant

❌ Cons

  • Limited email search database
  • Can’t send emails to unverified addresses
  • A/B testing is not available with basic paid plans
  • No refunds
  • Inaccurate invoicing
  • Email finder doesn’t work on LinkedIn

Snov.io Features and Use Cases

Now that you have got a quick understanding of Snov.io, here’s a detailed walkthrough of its features and functionalities.

Email Capabilities

Email outreach heavily relies on the accurate email addresses of your leads, prospects, and customers. Therefore, Snov.io offers an elaborate Email Capabilities module.

Email Finder

You can find emails of your prospects and leads using the Snov.io Email Finder extension. It comes as a browser add-on on the Chrome web store.

The extension scans through the visited website for all emails and shows them as a list when you click on the Chrome extension.

For example, you need to reach out to Twitch and want to find out the contacts who can make a purchase decision.

Instead of manually searching for such contacts online or paying heavy fees to third-party lead generation agencies, simply visit Twitch and click the Email Finder extension. Snov.io will list all the potential emails for your email marketing campaign.

Email Verifier

Email outreach campaigns need effort and budget. So, you can not just send bulk messages to unverified emails. This won’t yield any value for the campaign and you end up losing valuable time and budget.

Snov.io offers an effective Email Verifier tool that cross-checks an email with many trusted online sources. Then, it gives a green signal if the email truly exists or not.

The Email Verifier feature is also available for bulk email verification. In the bulk verifier, you can upload Excel or CSV files containing up to 100,000 lines of emails.

The Email Verifier feature has a Chrome extension. So, if you’re browsing a company website and find a C-level employee’s email, you can simply verify if the email is valid or not in a single click using the extension.

Email Warm-Up

Manually creating an email warm-up workflow can be time-consuming and challenging. Also, there may not be enough success rate when you create a manual email warm-up workflow.

Snov.io saves you from this bottleneck by offering a guided and AI-powered email warm-up process.

The Email Warm-Up module of Snov.io comes with elaborate options, settings, and granular scheduling of emails. For example, here are the features we have found:

  • 15+ email service providers
  • Custom reply rate
  • Campaign deadline
  • Scheduling
  • Email warm-up strategies like Progressive and Steady
  • Starting volume and daily volume increase
  • AI-powered emails and email templates

You can access all Email Warm-Ups in the dashboard where you can manage their activities by using buttons like Pause, Complete, Edit, and Delete.

Email Search

Suppose you met a C-level business employee at a conference. You know the name and company domain of the person but couldn’t collect their email.

In this situation, Snov.io helps you to find out their work or personal email addresses. All you need to provide is the person’s first name, last name, and company domain.

The search fetches emails with verified or unverified signals and job roles or professional indicators of the target individual.

If you need to search leads’ emails by first names, last names, and domain addresses in bulk, you can use the Bulk Email Search module.

Here, you can upload a CSV file with 50,000 lines of data per search. However, you must possess enough Snov.io credits in your account.

Sales CRM Tool

The CRM tool of Snov.io enables you to manage Deals, Tasks, and Teams effectively.

Firstly, you can use the Deals module to create as many lead contacts as you want. Then, you can manage those on a Kanban board.

The Kanban board contains lead processing pipeline items like Lead in, Contact made, Demo schedule, Needs defined, and Negotiations started.

You can click on a specific deal to open its dashboard, where you can change its status, add notes, view tasks, etc.

Secondly, there is a Tasks module that enables you to create tasks related to a Deal in the CRM. The task could be a custom email, meeting, or call. You can also assign a task to a team member in the Snov.io app.

Email Drip Campaigns

The Snov.io Email Drip Campaigns feature lets you nurture leads, build relationships, and guide prospects to sales using automation and AI.

You no longer need to create, send, and record emails manually or subscribe to a paid email marketing tool. You can do all these on Snov.io.

The Email Drip Campaigns module guides you through creating your first drop campaign either from a template or from scratch. Snovio offers 10+ drip campaign templates of Snov.io cover most marketing strategies.

The campaign design buttons like Email, Trigger, Delay, and Goal enable you to customize the accounts, contacts, and content of the drip campaign.

Tracking and Analytics

For activity and campaign performance tracking in Snov.io, you can use the Statistics tool in CRM for deals and Transactions tool in your Snov.io Account.

Firstly, the Deals Statistics show a dashboard of active and closed deals under your Snov.io account. You can visualize the performance data segregated by Month, Week, Today, and Custom Periods.

The Statistics Dashboard shows the important numbers in cards like Deals created, Deals won, Value, Team statistics, and Deal loss reasons.

You can switch to the Deals performance of other team members by switching the accounts in the Statistics module.

Secondly, the My Team section in Account shows you the utilization of the app, such as credits used, unique recipients used, etc.

Thirdly, if you want to check the usage of Snov.io credits towards sales and marketing activities, you can go to the Transactions section of your Snov.io Account.

It shows an itemized usage of credits under column headers like Credit amount, Current balance, Info, Details, and date.

Moreover, the Email Drip Campaigns module also has its own data analytics feature. It shows the number of sent emails, the number of emails opened, real email clicks, replies, and the number of bounced emails.

Negative user reviews: User complaints and frustrations

Snov.io, despite its popularity and versatile features, has received several complaints from users, as evident in their reviews. These complaints provide valuable insight into areas where the platform could improve.

Here are some of the key criticisms:

1. Overwhelming Interface for Newcomers

- Some users find Snov.io's interface to be overwhelming and challenging to navigate, especially for those new to the platform.

- The complexity can lead to a steep learning curve for first-time users, which may hinder efficient utilization of the tool initially.

2. Slow Email Enrichment Process

- The email enrichment process, as reported, can be slow and potentially frustrating for users who are looking for quick results.

- This sluggishness might impact the overall efficiency of email campaigns and outreach efforts.

3. Issues with Email Link Tracking

- Concerns have been raised about the tool replacing original links in emails with dynamic, sometimes unrelated, or inappropriate links.

- This not only misleads the recipients but also risks damaging the sender's reputation and credibility.

4. Limited Email Verification and Search Accuracy

- Some users have reported inaccuracies in the email finder and verification tools, leading to invalid or outdated email addresses.

- This limitation can affect the reliability of lead generation and email outreach campaigns.

5. Lack of Direct Integrations

- Users have noted a lack of direct integrations with other platforms, leading to reliance on third-party services like Zapier, which might incur additional costs.

- Direct integrations are generally more efficient and enable smoother workflow automation.

6. Inadequate Customer Support

- The response time and effectiveness of customer support have been criticized, with some users feeling their concerns are not addressed promptly or adequately.

- Efficient customer support is crucial, especially when users encounter technical difficulties or require guidance.

7. Issues with Chrome Extension

- The Chrome extension, particularly for LinkedIn, has been reported to have functionality issues, affecting the ease of use and efficiency.

- This can significantly impact users who rely on LinkedIn for prospecting and lead generation.

8. Limited Reporting and Visibility

- The platform's reporting capabilities have been described as lacking in depth and detail, making it challenging to gain insights into campaign performance.

- Improved reporting features are essential for users to analyze and optimize their outreach strategies.

9. Expiration and Management of Credits

- The credit system in Snov.io, particularly the expiration of purchased credits, has been a point of contention, limiting the flexibility in usage.

- Better management and utilization of credits would enhance the user experience.

10. Spam Issues and Email Deliverability

- There have been instances where emails sent through Snov.io end up in the spam folder, raising concerns about email deliverability.

- Ensuring high deliverability rates is crucial for the success of any email outreach program.

These user complaints highlight areas where Snov.io could potentially improve to enhance user satisfaction and the overall effectiveness of the platform.

User Reviews of Snov.io: Positive feedback from users

Snov.io has garnered numerous positive reviews from its users, praising its features and the value it brings to their email outreach and lead generation efforts. Here’s a summary of the key aspects frequently commended:

1. Versatility and All-in-One Platform

  • Many users love Snov.io's versatility, as it serves multiple functions like email address searching, email verification, and sending emails.
  • Its all-in-one platform nature is highly appreciated, providing a consolidated solution for various email marketing needs.

2. User-Friendly Interface

  • Despite some finding it overwhelming, others praise the user-friendly interface, noting its ease of navigation and intuitive design.
  • This aspect is particularly appreciated by those familiar with email marketing tools, who find Snov.io's layout and features easy to use.

3. Effective Lead Generation Tool

  • The prospect search function is highlighted as a standout feature, making it easy for users to find potential leads and tailor their outreach.
  • Users report that Snov.io significantly simplifies and improves the process of identifying and reaching out to potential clients.

4. Reliable Email Verification

  • The email verification tool is frequently commended for its accuracy, ensuring users are reaching out to valid email addresses.
  • This reliability helps in reducing bounce rates and improves the overall effectiveness of email campaigns.

5. Excellent Customer Support

  • Many users are satisfied with the level of customer support provided, mentioning prompt responses and helpful assistance.
  • Good customer support is crucial for users, especially when they encounter issues or need guidance in using the platform.

6. Seamless Workflow Integration

  • Users appreciate the seamless integration of Snov.io with other tools and platforms, which streamlines their workflow.
  • This integration capability enhances productivity and efficiency by allowing users to connect Snov.io with their existing systems.

7. Cost-Effective Solution

  • Snov.io is often cited as a cost-effective solution, offering a range of valuable features at a reasonable price.
  • This affordability makes it an attractive option for small to medium-sized businesses and individual professionals.

8. Highly Customizable Features

  • The platform offers high customization in terms of splitting monthly credits and tailoring features to specific needs.
  • This flexibility is highly valued by users who have diverse and varying requirements for their email marketing strategies.

9. Robust Email Finder and Tracker

  • The email finder and tracker are recognized for their robustness, aiding users in building accurate and effective email lists.
  • Tracking the performance of email campaigns provides users with valuable insights for optimization.

10. Overall Improvement in Sales and Marketing

  • Many users report a noticeable improvement in their sales and marketing efforts since adopting Snov.io.
  • The comprehensive features of Snov.io are seen as instrumental in enhancing email outreach and lead generation processes.

These positive reviews underline the strengths of Snov.io, emphasizing its effectiveness as a tool in email marketing and lead generation. The platform’s comprehensive features, user-friendly interface, and reliable performance have clearly made it a favorite among its users.

Snov.io Pricing and Value for Money

Snov.io offers the following subscription plans:

You can get value for money deals by subscribing to Free or Starter plans being a small business or agency.

If you are scaling up, Snov.io pricing isn’t cost-effective. However, if your sales and marketing budget allows it, you can go for the Pro plans with various bundles of Snov.io credit points.

Snov.io alternatives

We’ve compared Snov.io with leading cold outreach tools for sales and marketing campaign automations. lemlist is one of the popular names in this segment and here’s how Snov.io compares with this AI sales tool:

Features and FunctionalitiesLemlistSnov.ioCustom Landing Pages☑️❌Custom CTAs☑️❌SMS Marketing☑️❌AI Email Writing☑️Available with basic featuresAI Icebreaker Generator☑️❌AI Sequence Generator☑️❌Cold Email Templates☑️☑️A/B Testing☑️☑️Integrations40+ integrationsUp to 10 integrations

Here are the top Snov.io alternatives.

1. lemlist

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.2/5 (138 reviews)

Capterra - 4.6/5 (370 reviews)

When it comes to finding, engaging, and converting your ideal buyers across various channels, lemlist stands out as an advanced sales engagement platform. It's a tool that goes above and beyond by offering personalized email campaigns, AI-powered campaign generation, smart enrichment, and multichannel outreach.

lemlist offers a range of pricing plans to cater to your business needs. Do you want to try it first? You're in luck because they offer a free trial!

Read our full lemlist review to learn how to get more leads and close more deals this year.

2. Reply.io

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.6/5 (1,146 reviews)

Capterra - 4.6/5 (96 reviews)

Reply.io emerges as a sales engagement platform that thrives on the power of automation and personalization. It's crafted to take your cold email campaigns and follow-ups to the next level.

The platform leverages AI technologies to automate the communication process while ensuring a personal touch to your emails.

Reply.io offers a free plan, but for more advanced features, you'll need to explore its paid plans.

Check out our in-depth Reply.io review.

3. Apollo.io

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.8/5  (‎6,372 reviews)

Capterra - 4.6/5 (325 reviews)

As a sales intelligence and engagement platform, Apollo is designed to help you find, contact, and close deals with your ideal customers. It's not just about having a database of over 265 million contacts but also about having tools that make your engagement workflows smoother with the help of AI.

Apollo offers a free plan. It's a basic package that includes sequence automation (limited to two sequences), basic filters, and buying intent with a limit of one intent topic. You also get AI-assisted email writing, but keep in mind there's a 10k monthly word limit.

The free plan also includes LinkedIn and Gmail extensions, the ability to send up to 250 emails per day, email reply and meeting tracking, and integrations with Outreach, SalesLoft, and Zapier. You’ll also get limited API access and advanced Salesforce & HubSpot integration.

See the tool in action in this Apollo.io review.

4. Woodpecker.co

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.1/5 (45 reviews)

Capterra - 4.5/5 (32 reviews)

Whether you're an individual cold-emailer, a member of a sales team, or running an agency, Woodpecker has you covered. This platform is designed to streamline and automate your cold emailing process, ensuring genuine responses and effective follow-ups.

Woodpecker offers a free trial, allowing you to test the waters before diving in. Here’s an updated Woodpecker.co review if you’re interested.

5. Saleshandy

SalesHandy is a cold email outreach software designed to support businesses in sending personalized cold emails at a large scale, with a high rate of email deliverability. It's a tool that aims to help you generate more leads through powerful cold email campaigns.

SalesHandy is a robust, feature-rich cold email outreach software that can help you scale your email campaigns and generate more leads. However, it's not without its drawbacks. The user interface and customer support could use some improvements, but its pros significantly outweigh the cons. Read more about it in our Saleshandy review.

Snov.io Review: Final Verdict

By now, you should have figured out if Snov.io is the perfect sales tool that your business or agency needs to manage research leads, manage leads, and run email marketing campaigns.

If you are a growing service or SaaS business, you can start with the Free tier to figure out if your sales and marketing like it or not. To scale up, you can upgrade to the Starter plan as well. However, Snov.io is not cost-effective for large-scale sales and marketing automation or cold outreach campaigns.

For small to high-scale sales and marketing automation you might find lemlist to be the most cost-effective solution.

lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.

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