sales strategy

Snov.io Review: Here’s All You Need To Know [2024]

lemlist team
LAST UPDATED
May 14, 2024
READING TIME
7 min.

Join us as we’re going to perform an in-depth review of the Snov.io tool.

This review will help you understand if Snov.io is the all-in-one sales, leads, outreach, email verification, and CRM tool that can help you grow your business.

Here, we’ll review all the features and functionalities of Snov.io, pricing, security features, and collaborative work potentials.

Snov.io overview

After reviewing the app, we’ve found out that the Snov.io sales enablement tool has successfully passed many tests as a sales automation tool, small-scale CRM, email marketing tool, and lead generation tool.

However, before subscribing, you must know that it could become an expensive choice when your business needs to scale up.

The reason is you need to buy credits on Snov.io to perform tasks on the Email Finder, Email Verifier, and the REST API. Each attempt to search an email or verify a lead costs 1 credit.

When you subscribe to Snov.io, you’ll get the following services and perks:

  • Snov.io credits
  • Email recipients
  • Unlimited email-sending accounts
  • Unlimited emails
  • Limited mailbox warm-ups
  • Sales CRM
  • Email drip campaigns
  • Email finder, verifier, and warm-up
  • Chrome extensions

According to our in-depth review of the app in real-world scenarios of email, lead, and marketing automation, Snov.io is a good choice for you if you’ve got enough sales and marketing budget to continuously buy Snov.io credits.

Snov.io Features and Use Cases

Now that you have got a quick understanding of Snov.io, here’s a detailed walkthrough of its features and functionalities.

Email Capabilities

Email outreach heavily relies on the accurate email addresses of your leads, prospects, and customers. Therefore, Snov.io offers an elaborate Email Capabilities module.

Email Finder

You can find emails of your prospects and leads using the Snov.io Email Finder extension. It comes as a browser add-on on the Chrome web store.

The extension scans through the visited website for all emails and shows them as a list when you click on the Chrome extension.

For example, you need to reach out to Twitch and want to find out the contacts who can make a purchase decision.

Instead of manually searching for such contacts online or paying heavy fees to third-party lead generation agencies, simply visit Twitch and click the Email Finder extension. Snov.io will list all the potential emails for your email marketing campaign.

Email Verifier

Email outreach campaigns need effort and budget. So, you can not just send bulk messages to unverified emails. This won’t yield any value for the campaign and you end up losing valuable time and budget.

Snov.io offers an effective Email Verifier tool that cross-checks an email with many trusted online sources. Then, it gives a green signal if the email truly exists or not.

The Email Verifier feature is also available for bulk email verification. In the bulk verifier, you can upload Excel or CSV files containing up to 100,000 lines of emails.

The Email Verifier feature has a Chrome extension. So, if you’re browsing a company website and find a C-level employee’s email, you can simply verify if the email is valid or not in a single click using the extension.

Email Warm-Up

Manually creating an email warm-up workflow can be time-consuming and challenging. Also, there may not be enough success rate when you create a manual email warm-up workflow.

Snov.io saves you from this bottleneck by offering a guided and AI-powered email warm-up process.

The Email Warm-Up module of Snov.io comes with elaborate options, settings, and granular scheduling of emails. For example, here are the features we have found:

  • 15+ email service providers
  • Custom reply rate
  • Campaign deadline
  • Scheduling
  • Email warm-up strategies like Progressive and Steady
  • Starting volume and daily volume increase
  • AI-powered emails and email templates

You can access all Email Warm-Ups in the dashboard where you can manage their activities by using buttons like Pause, Complete, Edit, and Delete.

Email Search

Suppose you met a C-level business employee at a conference. You know the name and company domain of the person but couldn’t collect their email.

In this situation, Snov.io helps you to find out their work or personal email addresses. All you need to provide is the person’s first name, last name, and company domain.

The search fetches emails with verified or unverified signals and job roles or professional indicators of the target individual.

If you need to search leads’ emails by first names, last names, and domain addresses in bulk, you can use the Bulk Email Search module.

Here, you can upload a CSV file with 50,000 lines of data per search. However, you must possess enough Snov.io credits in your account.

Sales CRM Tool

Snov.io’s CRM tool enables you to manage Deals, Tasks, and Teams effectively.

Firstly, you can use the Deals module to create as many lead contacts as you want. Then, you can manage those on a Kanban board.

The Kanban board contains lead processing pipeline items like Lead in, Contact made, Demo schedule, Needs defined, and Negotiations started.

You can click on a specific deal to open its dashboard, where you can change its status, add notes, view tasks, etc.

Secondly, there is a Tasks module that enables you to create tasks related to a Deal in the CRM.

The task could be a custom email, meeting, or call. You can also assign a task to a team member in the Snov.io app.

Email Drip Campaigns

The Snov.io Email Drip Campaigns feature lets you nurture leads, build relationships, and guide prospects to sales using automation and AI.

You no longer need to create, send, and record emails manually or subscribe to a paid email marketing tool. You can do all these on Snov.io.

The Email Drip Campaigns module guides you through creating your first drop campaign either from a template or from scratch. Snovio offers 10+ drip campaign templates of Snov.io cover most marketing strategies.

The campaign design buttons like Email, Trigger, Delay, and Goal enable you to customize the accounts, contacts, and content of the drip campaign.

Tracking and Analytics

For activity and campaign performance tracking in Snov.io, you can use the Statistics tool in CRM for deals and Transactions tool in your Snov.io Account.

Firstly, the Deals Statistics show a dashboard of active and closed deals under your Snov.io account. You can visualize the performance data segregated by Month, Week, Today, and Custom Periods.

The Statistics Dashboard shows the important numbers in cards like Deals created, Deals won, Value, Team statistics, and Deal loss reasons.

You can switch to the Deals performance of other team members by switching the accounts in the Statistics module.

Secondly, the My Team section in Account shows you the utilization of the app, such as credits used, unique recipients used, etc.

Thirdly, if you want to check the usage of Snov.io credits towards sales and marketing activities, you can go to the Transactions section of your Snov.io Account.

It shows an itemized usage of credits under column headers like Credit amount, Current balance, Info, Details, and date.

Moreover, the Email Drip Campaigns module also has its own data analytics feature. It shows the number of sent emails, the number of emails opened, real email clicks, replies, and the number of bounced emails.

Snov.io Pricing

Snov.io offers the following subscription plans ⬇️

You can get value for money deals by subscribing to Free or Starter plans being a small business or agency.

If you are scaling up, Snov.io pricing isn’t cost-effective. However, if your sales and marketing budget allows it, you can go for the Pro plans with various bundles of Snov.io credit points.

Ratings, Pros, and Cons

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (394 reviews) | Capterra 4.6/5 (209 reviews)

✅ Pros

  • User-friendly interface
  • No learning curve
  • Step-by-step guide for drip campaigns
  • AI email writing assistant
  • Versatile platform
  • Effective lead generation tool
  • Reliable and accurate email verification
  • Helpful customer support
  • Seamless workflow integration

❌ Cons

  • Limited email search database
  • Can’t send emails to unverified addresses
  • A/B testing is not available with basic paid plans
  • No refunds
  • Inaccurate invoicing
  • Email finder doesn’t work on LinkedIn
  • Slow email enrichment process
  • Issues with email tracking
  • Lack of direct integrations
  • Issues with Chrome extension
  • Limited reporting and visibility
  • Deliverability may be low

Snov.io alternatives

We’ve compared Snov.io with leading cold outreach tools for sales and marketing campaign automations. lemlist is one of the popular names in this segment and here’s how Snov.io compares with this AI sales tool:

Software Free Trial or Plan Entry Price
(billed anually)
Multichannel Outreach Warmup Email B2B Lead Database Personalization Multi-sender per campaign
SendNow $39 ❌ (only email)
lemlist $32 Text, image, & video
Outreach on request Text only
Apollo $49 Text only
Waalaxy $60 Text only
Instantly $30 Text only
Snov.io $39 ✅ (from Snov 5K Pro) Text only
Amplemarket on request Text only
Mailshake $44 Text, image, & video
Reply $49 Text only
Woodpecker $25 Text only
Klenty $50 Text, image, & video

Here are the top Snov.io alternatives.

1. lemlist

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.4/5 (138 reviews) | Capterra - 4.6/5 (370 reviews)

When it comes to finding, engaging, and converting your ideal buyers across various channels, lemlist stands out as an advanced sales engagement platform.

It's a tool that goes above and beyond by offering personalized email campaigns, AI-powered campaign generation, smart enrichment, and multichannel outreach.

lemlist offers a range of pricing plans to cater to your business needs. Do you want to try it first? You're in luck because they offer a free trial!

Read our full lemlist review to learn how to get more leads and close more deals this year.

2. Reply.io

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.6/5 (1,146 reviews) | Capterra - 4.6/5 (96 reviews)

Reply.io emerges as a sales engagement platform that thrives on the power of automation and personalization. It's crafted to take your cold email campaigns and follow-ups to the next level.

The platform leverages AI technologies to automate the communication process while ensuring a personal touch to your emails.

Reply.io offers a free plan, but for more advanced features, you'll need to explore its paid plans.

Check out our in-depth Reply.io review.

3. Apollo.io

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.8/5  (‎6,372 reviews) | Capterra - 4.6/5 (325 reviews)

As a sales intelligence and engagement platform, Apollo is designed to help you find, contact, and close deals with your ideal customers. It's not just about having a database of over 265 million contacts but also about having tools that make your engagement workflows smoother with the help of AI.

Apollo offers a free plan. It's a basic package that includes sequence automation (limited to two sequences), basic filters, and buying intent with a limit of one intent topic. You also get AI-assisted email writing, but keep in mind there's a 10k monthly word limit.

The free plan also includes LinkedIn and Gmail extensions, the ability to send up to 250 emails per day, email reply and meeting tracking, and integrations with Outreach, SalesLoft, and Zapier. You’ll also get limited API access and advanced Salesforce & HubSpot integration.

See the tool in action in this Apollo.io review.

4. Woodpecker.co

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.1/5 (45 reviews) | Capterra - 4.5/5 (32 reviews)

Whether you're an individual cold-emailer, a member of a sales team, or running an agency, Woodpecker has you covered. This platform is designed to streamline and automate your cold emailing process, ensuring genuine responses and effective follow-ups.

Woodpecker offers a free trial, allowing you to test the waters before diving in.

Here’s an updated Woodpecker.co review if you’re interested.

5. Saleshandy

Rating ⭐ ⭐ ⭐ ⭐

G2 - 4.6/5 (579 reviews) | Capterra - 4.5/5 (125 reviews)

Saleshandy is a cold email outreach software designed to support businesses in sending personalized cold emails at a large scale, with a high rate of email deliverability. It's a tool that aims to help you generate more leads through powerful cold email campaigns.

Saleshandy is a robust, feature-rich cold email outreach software that can help you scale your email campaigns and generate more leads. However, it's not without its drawbacks. The user interface and customer support could use some improvements, but its pros significantly outweigh the cons.

Read more about it in our Saleshandy review.

Final Verdict

By now, you should have figured out if Snov.io is the perfect sales tool that your business or agency needs to manage research leads, manage leads, and run email marketing campaigns.

If you are a growing service or SaaS business, you can start with the Free tier to figure out if your sales and marketing like it or not. To scale up, you can upgrade to the Starter plan as well. However, Snov.io is not cost-effective for large-scale sales and marketing automation or cold outreach campaigns.

For small to high-scale sales and marketing automation you might find lemlist to be the most cost-effective solution.

You can check the lemlist vs snov.io comparison to decide which tool is the best pick for you.

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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