sales strategy

11 sales enablement tools to get more customers

lemlist team
LAST UPDATED
June 7, 2024
READING TIME
7 min.

Sales enablement tools are one of those tools that are not just making your SDR’s life easier, but they’re also helping your entire team to meet goals and reach milestones.

Thanks to the sales enablement tools, your sales team will become more effective, your conversion rate will skyrocket, and you will get more customers in 2024.

What is sales enablement?

In a nutshell, sales enablement is the process of providing your team with all the tools, data, information, and content they need to generate leads, nurture them, and close more deals.

Long story short, they’re helping your entire sales department to become more effective at doing sales.

If you’re going to invest serious money into sales this year, overall, your toolkit must cover the following things:

  • Email outreach tool
  • CRM
  • Lead generation tool
  • Email Finder Tool

These are the basics. And here - we’re going to see the 10 best sales enablement tools that will help you to skyrocket your 2024 and get more customers.

We’ll leave you with a quick list of which tools we’ll be looking at:

  • lemlist
  • HubSpot
  • Salesforce
  • Crystal
  • Dropcontact
  • Hunter.io
  • Phantombuster
  • Drift
  • Callpage
  • Albacross
  • Cloze

1. lemlist

Rating

G2- 4.4/5 (188 reviews)

Capterra - 4.6/5 (375 reviews)

Overview

lemlist is a powerful email outreach tool with advanced personalization options.

In this modern era - you can’t build a solid base for your sales department without the email outreach software - and lemlist is one of them.


lemlist offers many hot features will make it your best option!

Now let’s see them.

How is lemlist different from other tools?

lemlist has four secret weapons that will help your sales department arrange more meetings and close bigger deals. ⬇️

  • Personalized images

lemlist’s users love these the most!

With lemlist, you can create different personalized images on the scale.

Why are they great and effective?

Personalized images have one goal - to make relationships with your cold leads better and more meaningful.

To see the power of personalized images, let’s see the email template we like to use when we want to meet other French entrepreneurs 🥐

Subject line: Coffee?

Bonjour {{firstName}},

I reached out to you a few days ago but haven't heard from you since then... I know that your time is valuable, so what do you think about the following:

You, me... a 10-minute call on Thursday 5 pm ET?

For you, a tall, non-fat latte with caramel drizzle 😇

Me, well…
Let me know which day suits you best so I can pass by... 😊

Best,
{{signature}}

Do you see?

Personalized and eye-catching. There is no way someone would resist your offer 😉

  • Personalized videos and personalized landing pages

lemlist also supports personalized videos or landing pages.

Again, like for personalized images, personalized videos and landing pages are there to strengthen your relationship with prospects and increase your chances of arranging meetings and closing deals.

If you want to send personalized videos, they’d look like this:


Of course - the video itself is the same for everyone - but this “outline image” will nudge them to click on it and watch it.

On the other hand, you can personalize your landing pages however you like. Once your prospect clicks on a link from your email, the landing page might look like this:

If you want to level up your game there are easy-to-use video editing tools like Biteable that will help you create personalized videos.

  • Great email deliverability

Email deliverability is important for everyone who is doing cold emailing. Without the great email deliverability, your emails won’t reach the prospects’ inboxes.

Hence - your cold email campaigns won’t have any results.

But, how is lemlist’s email deliverability better than others’?

Lemlist has a feature we call lemwarm.

In short - if you allow it - it sends custom emails to other lemlist’s users and automatically answers to them. This warms up your domain, thus ensuring you don’t end up in the spam folder.

  • A wide range of free tools

We don’t just stop there, at lemlist we like to evolve constantly and we’re always looking for ways to increase your sales and make your outreach that much easier.

Some of our free tools include:

  1. Buyer persona generator
  2. Email finder and verifier
  3. Cold email generator

Is lemlist the right tool for you?

If you’re an SMB or Enterprise looking to improve your cold email campaigns, arrange more meetings, and close more deals, then lemlist is certainly the right tool for you.

Unlike other email outreach tools, lemlist has a couple of features that make it very powerful when it comes to email outreach.

Pricing (yearly)

2. HubSpot

Rating

G2 - 4.4/5 (10,687 reviews)

Capterra - 4.5/5 (4,036 reviews)

Overview

Hubspot is a very well-known CRM.

It offers a comprehensive software package to manage clients, sales, and marketing, whether they be organizations or individuals.

For those looking for just parts of inbound marketing, there are a lot of HubSpot alternatives to choose from.

HubSpot sales enablement tool offers features like customer and deal tracking, sales pipeline management, company information, and reporting dashboard.

Their sales tool focuses on managing and tracking emails, automating sales and data reports, and helping you get in touch with prospective leads.

Pricing

Prices range from free tools and go all the way to $3,300 per month for Enterprise users.

It’s also worth mentioning that lemlist has an integration with Hubspot - and whenever you get some hot opportunity with someone from your cold email campaign, you can automatically import that in lead into HubSpot.

3. Salesforce

Rating

G2 - 4.3/5 (18,667 reviews)

Capterra - 4.4/5 (18,228 reviews)

Overview

Salesforce offers a suite of CRM tools, with a strong focus on integrating these tools into an all-around comprehensive solution.

This makes it ideal for sales teams that want to be able to handle all of the aspects of the customer relations process in one place.

Salesforce can help you reach out to customers both online and in the field.

You can manage and automate your marketing and sales process, review analytics, or build apps for your business. You can also connect any app or device to your workflow.

Pricing

4. Crystal

Rating

G2 - 4.6/5 (222 reviews)

Capterra - 4.8/5 (10 reviews)

Overview

Crystal is a bit of an outlier on this list since it doesn’t directly help you with sales and marketing. Instead, it uses data analysis to accurately identify the personality of your prospective clients.

It works by going over a person’s social media presence or CRM entry, and collecting and storing data points.

It can then use these data points to build a personality profile for the person in question.

Crystal will also advise you on how to interact with the person based on their profile and offer situation-specific messages you can send.

Pricing

You can try Crystal out for free, and subscriptions start at $49 per month.

5. Dropcontact

Rating

G2 - 4.7/5 35 reviews)

Capterra - 4.7/5 (22 reviews)

Overview

Dropcontact focuses on helping you manage your CRM data by searching for new contacts, enriching your customer profiles, and making sure your data is accessible and uncluttered.

It will also help clean up your CRM data by merging duplicates, identifying and automatically fixing spelling errors, validating email addresses, and revising client names.

Pricing

For the CRM integration, you will need to contact the Sales Team for accurate pricing.

On the other hand, for email search and enrichment pricing will range from 24€ for 1,000 contacts, to 666€ for 100K.


Also - Dropcontact has a nice integration with Phantombuster and lemlist.

6. Hunter.io

Rating

G2 - 4.4/5 (526 reviews)

Capterra - 4.6/5 (608 reviews)

Overview

Hunter.io can help you build up your database of prospective clients.

The way it works makes it a good choice for anyone who already has a CRM tool, but wants to improve its functionality.

There are three distinct areas Hunter.io focuses on - domain search, email finder, and email verification.

Pricing

7. Phantombuster

Rating

G2 - 4.2/5 (41 reviews)

Capterra - 4.6/5 (61 reviews)

Overview

Phantombuster relies on a two-pronged approach to help you build up your customer database.

It uses a combination of data extraction and automated actions to make sure you get as much information as fast as possible.

If you want to extract data, all you need to do is enter a webpage and Phantombuster will scrape it for any useful info. This feature supports all the major social media platforms, such as Facebook, Instagram, and Twitter.


The big draw of Phantombuster is that it doesn’t require any knowledge of code, so it’s perfect for those who simply want to focus on data collection.

Pricing

The free version lets you use Phantombuster for 2 hours per day, while the paid options range from $56 per month to $352 per month.

8. Drift

Rating

G2 - 4.4/5 (1,065 reviews)

Capterra - 4.5/5 (195 reviews)

Overview

Drift offers a set of tools designed to help you connect and communicate with your customers. Since many of these are automated, Drift should be interesting for anyone who wants to leave their sales on autopilot and focus on other aspects of their business.

Pricing

9. CallPage

Rating

G2 - 4.7/5 (31 reviews)

Capterra - 4.5/5 (42 reviews)

Overview

CallPage is a widget that ensures potential customers get a call back from your business in under 30 seconds.

The way it works is simple: whenever a customer wants to call your business, all they need to do is click on the Callpae widget and leave their phone number.

The widget will then connect the first available sales manager with the customer, making sure there are no missed calls or wasted time.


Callpage also records the calls, so you can later store them in your CRM software.

Callpage is easy to integrate into several CRM solutions and requires no coding on your part.

Pricing

10. Albacross

Rating

G2 -  4.7/5 (103 reviews)

Capterra - 4.4/5 (108 reviews)

Overview

Albacross aims to help you increase sales by capturing data from the visitors to your website and identifying high-value leads.

The way it achieves this is by tracking the visits to your website and determining which company they work for. These companies are then passed through a set of filters to find an ideal prospective customer.

Albacross then analyzes the selected companies and identifies decision-makers. You can then contact these prospects directly and lead them on their journey through your sales process.

Pricing

11. Cloze

Rating

G2 - 3.7/5 (33 reviews)

Capterra - 4.7/5 (12 reviews)

Overview

Cloze is an integrated CRM and AI assistant that includes contact management, lead management, and relationship management features.

Cloze will let you know when it's time to reach out to an important lead again with its follow-up feature.

All your information, including calls, meetings and emails will be stored.

Pricing

Key Takeaways

Whether we’re talking about data gathering, customer management, or ease of communication, there will be a sales enablement tool out there that will fit your business needs.

Using these solutions is an investment in the success of your sales department, and will help you take your business to a new level.

Now let’s recap everything we mentioned:

  • If you’re looking for an easy-to-use CRM - then HubSpot will be the right choice for you
  • If you’re looking for a robust CRM that’s suitable for large enterprise companies - then go with Salesforce
  • If you’re looking for a sales enablement tool that will help you to understand how your prospects behave and what’s the right way to reach out to them - then Crystal might be a good choice.
  • If you’re looking for tools for finding email addresses - go with either the Dropcontact or Hunter.io
  • On the other hand, if you’re looking for a sales enablement tool that will help you with automating a bunch of different tasks, then Phantombuster will become your best friend.
  • If you’re looking for an advanced chatbot system and a tool that will help you with your CRO, then go with Drift
  • If you’re looking to take your cold calls to the next level, consider CallPage
  • If you want to find out what companies are visiting your website - search no further and go to Albacross
  • If you need to keep track of all of your business’ aspects, you can’t go wrong with Cloze.

And,

  • If you want to take your cold email outreach to the next level with high-level personalization, email finder, ICP generator, or warmup tool (among many other features) don’t think twice about it - lemlist is your go-to option!

So start your free trial today!

Frequently Asked Questions (FAQs)

What is sales enablement tools?

Sales enablement tools simplify the tasks of sales and customer service teams, streamline their processes, and provide essential insights to go-to-market teams for enhanced performance and increased revenue.

What are sales enablement tactics?

By definition, sales enablement is the process of equipping sales teams with the knowledge, tools and resources they need to be successful. They are all known as sales enablement tactics. These tactics include email templates, sales sequences, content, tools and general information that help your sales teams close more deals.

What are the examples of sales enablement tools?

Great examples of sales enablement tools include:

  • Emails and documents
  • Outbound call tracking software
  • Collateral creation and management software
  • Training and coaching platforms
  • CRMs
  • AI-powered tools

What is another name for sales enablement?

Sales enablement is also often called "sales readiness." This term focuses on preparing and empowering sales teams, and ensuring they are equipped with the necessary skills, knowledge, and resources. Sales readiness shows how well your sales teams are equipped to effectively engage with and sell to prospects and customers.

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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