10 sales enablement tools to get more customers

Updated on
November 3, 2023

Sales enablement tools are one of those tools that are not just making your SDR’s life easier, but they’re also helping your entire team to meet goals and reach milestones.

Thanks to the sales enablement tools, your sales team will become more effective, your conversion rate will skyrocket, and you will get more customers in 2021.

What is sales enablement?

In a nutshell, sales enablement is the process of providing your team with all the tools, data, information and content they need to generate leads, nurture them and close more deals.

Long story short, they’re helping your entire sales department to become more effective at doing sales.

If you’re going to invest serious money into sales this year, overall, your toolkit must cover the following things:

  • Email outreach tool
  • CRM
  • Lead generation tool
  • Email Finder Tool

These are the basics. And here - we’re going to see the 10 best sales enablement tools that will help you to skyrocket your 2021 and get more customers.

1. lemlist - powerful email outreach tool with advanced personalization options

In this modern era - you can’t build a solid base for your sales department without the email outreach software - and lemlist is one of them.

Now to be honest - lemlist is our own tool - but indeed, it’s one of the best on the market. And we’re not bragging.


Because lemlist offers you a couple of hot features no other email outreach tool or Mailshake alternative has.

Now let’s see them.

How is lemlist different than other tools?

There are four lemlist’s secret weapons that will help your sales department arrange more meetings and close bigger deals.

Let’s see them one-by-one.

1. Personalized images

Without any doubt, personalized images are something that lemlist’s users love the most. And to be honest - it’s one of our unique value propositions.

With lemlist, you can create different personalized images on the scale.

Why are they great and effective?

Personalized images have one goal - to make better and more meaningful relationships with your cold leads.

Or - in other words - to make your cold emails look hot.

To see the power of personalized images, let’s see the email template we like to use when we want to meet other French entrepreneurs 🥐

Subject line: Coffee?

Bonjour {{firstName}},

I've reached out to you a few days ago but haven't heard from you since then... I know that your time is valuable, so what do you think about the following:

You, me... a 10-minute call on Thursday 5 pm ET?

For you, a tall, non-fat latte with caramel drizzle 😇

Me, well…
Let me know which day suits you best so I can pass by... 😊


Do you see? Personalized and eye-catchy. There is no way someone would resist your offer 😉

2. Great email deliverability

Email deliverability is important for everyone who is doing cold emailing. Without the great email deliverability, your emails won’t reach the prospects’ inbox.

Hence - your cold email campaigns won’t have any results.

But, how is lemlist’s email deliverability better than others’?

Lemlist has a feature we call lemwarm.

In short - if you allow it - it sends custom emails to other lemlist’s users and automatically answers to them. On this way - your email score is better and you will reach a higher amount of people.

3. Personalized videos and personalized landing pages

Besides personalized images and lemwarm, lemlist also supports personalized videos or landing pages.

Again, like for personalized images, personalized videos and landing pages are there to strengthen your relationship with prospects and give you more chances to arrange the meetings and close the deals.

Here’s how they look at practice.

If you want to send personalized videos, it will look like this:

Of course - the video itself is the same for everyone - but this “outline image” will nudge them to click on it and watch it.

On the other hand, you can personalize your landing pages however you like. Once your prospect clicks on a link from your email, the landing page might look like this:

Pardon our french language, but you get the point 🤣

If you want to level up your game there are easy-to-use video editing tools like Biteable that will help you create personalized videos.

Is lemlist the right tool for you?

If you’re the SMB or Enterprise company looking to improve your cold email campaigns, arrange more meetings and close more deals, then lemlist will certainly be the right tool for you.

Unlike other email outreach tools, lemlist has a couple of features that are making it very powerful when doing email outreach. Not to mention that lemlist is more affordable than some tools such as Outreach.io or Reply.io.

What’s the pricing?

The basic package starts at $29/user/mo, while the medium - most used one - is $49/user/mo.

2. HubSpot - Easy to Use CRM

Hubspot is the one of the widely known CRMs. Without any doubt - it seems that it’s the one of the most popular ones.

The reason for that may lie in its’ powerful functionality and the life-time free package.

It will appeal to anyone who needs a more comprehensive software package to manage clients, sales, and marketing, whether they be organizations or individuals. For those looking for just parts of inbound marketing, there are a lot of HubSpot alternatives to choose from.

HubSpot sales enablement tool offers features like customer and deal tracking, sales pipeline management, company information, and reporting dashboard. It also makes it easier to communicate with your customers by offering email, notification and prospect tracking, live chat and meeting scheduler.

HubSpot’s marketing tool will help you attract more leads and convert them into sales by giving you the tools to master blogging, lead management, analytics, and many other areas of online marketing. Their sales tool focuses on managing and tracking emails, automating sales and data reports, and helping you get in touch with prospective leads. The customer service tool lets you chat live or through bots, manage and solve tickets and build a knowledge base.

Prices start at $50 per month and go all the way to $3,200 per month for Enterprise users.

It’s also worth to mention that lemlist has an integration with the Hubspot - and whenever you get some hot opportunity with someone from your cold email campaign, you can automatically import that in lead in HubSpot.

3. Salesforce - CRM for Enterprise companies

Salesforce offers a suite of CRM tools, with a strong focus on integrating these tools into an all-around comprehensive solution. This makes it ideal for sales teams that want to be able to handle all of the aspects of the customer relations process in one place.

With a wide range of tools at its disposal, Salesforce can help you reach out to customers both online and in the field. You can manage and automate your marketing and sales process, review analytics, or build apps for your business. You can also connect any app or device to your workflow.

You can expect Salesforce to cost from $25 per month upwards, depending on the number of tools you need and the size of your business.

4. Crystal - Sales enablement tool for psychology

Crystal is a bit of an outlier on this list since it doesn’t directly help you with sales and marketing. Instead, it uses data analysis to accurately identify the personality of your prospective clients.

It works by going over a person’s social media presence or CRM entry, collecting and storing data points. It can then use these data points to build a personality profile for the person in question.

You can then use this profile to get an overview of their personality and communication style. Crystal will also give you advice on how to interact with the person based on their profile, and will even offer situation-specific messages you can send.

Crystal comes in the form of a Chrome extension and an online and mobile app. It can also be integrated into Slack and will be helpful to anyone who wants to take their customer relations to the next level.

You can try Crystal out for free, and subscriptions start at $29 per month.

5. DropContact - find contact emails on scale

DropContact focuses on helping you manage your CRM data by searching for new contacts, enriching your customer profiles and making sure your data is accessible and uncluttered.

You can use DropContact to add functionality to your CRM tools in several ways. It can add new contact info by using a person’s first, last, and company name, finding their email, and using their email signature to fill in the rest. It can also enrich the profiles of existing prospects by finding and adding their social media accounts, industry, salary range, and much more.

It will also help clean up your CRM data by merging duplicates, identifying and automatically fixing spelling errors, validating email addresses, and revising client names.

If you need a certain number of contact requests processed, this will run you from 19€ for 1,000 contacts, all the way to 5,955€ for 1 million contacts.

The price of integrating DropContact into an existing CRM solution depends on the number of contacts in your database and includes both a fixed setup fee and a monthly subscription.

Also - DropContact has a nice integration with PhantomBuster and lemlsit. That integration helps you to find target prospects on LinkedIn, find and validate their emails with Dropcontact, and automatically import your prospect data into lemlist.

Once you do that - you will be able to create your cold email campaign in lemlist without the boring prospect search and messing up with your sheets.

6. Hunter.io - One of the best tools for finding email addresses

Hunter.io is a simple but powerful tool that can help you build up your database of prospective clients. The way it works makes it a good choice for anyone who already has a CRM tool, but wants to improve its functionality.

There are three distinct areas Hunter.io focuses on - domain search, email finder, and email verification.

Domain search lets you enter a link to a company’s website and then lists out all the emails connected to that domain. Email finder works in a similar way, except you can use this feature to find individual emails. Finally, the email verifier makes sure you have the right email address and your messages will get delivered.

Hunter.io offers a free profile that will let you submit 50 domain or email requests per month. Paid versions range in price from 49€ to 399€ per month (34€ to 279€ per month if you want to be billed yearly) depending on the number of requests you need.

7. Phantombuster - Best sales enablement tool for automation

Phantombuster relies on a two-pronged approach to help you build up your customer database. It uses the combination of data extraction and automated actions to make sure you get as much information as fast as possible.

If you want to extract data, all you need to do is enter a webpage and Phantombuster will scrape it for any useful info. This feature supports all the major social media platforms, such as Facebook, Instagram, and Twitter.

You can also use Phantombuster to automate simple actions, such as following profiles, liking posts, and much more. You can even chain certain automated actions or set them up to respond to a custom trigger.

The big draw of Phantombuster is that it doesn’t require any knowledge of code, so it’s perfect for those who simply want to focus on data collection. The free version lets you use Phantombuster for 10 minutes per day, while the paid options range from $30 per month to $900 per month.

8. Drift - Sales enablement tool for optimising your conversion rates

Drift offers a set of tools designed to help you connect and communicate with your customers. Since many of these are automated, Drift should be interesting for anyone who wants to leave their sales on autopilot and focus on other aspects of their business.

The main features Drift offers are live chat, sales videos, and automated emails. Drift offers to automate your chat and emails by setting up bots that will do all the work for you. You can also use their video recording tool to quickly create sales videos in your browser or mobile device.

Both the live chat and video tool have a free version available, with paid versions starting at $50 and $10 per month, respectively. The pricing for email and chat automation will vary, and you will have to get in touch with the Drift team to determine the cost.

9. Callpage - closing deals on calls? - why not!

Callpage is a widget that ensures potential customers get a call back from your business in under 30 seconds.

The way it works is simple: whenever a customer wants to call your business, all they need to do is click on the Callpae widget and leave their phone number. The widget will then connect the first available sales manager with the customer, making sure there are no missed calls or wasted time.

Callpage also records the calls, sou you can later store them in your CRM software. And after the call is over, Callpage will text a message of gratitude to the customer.

Callpage is easy to integrate into a number of CRM solutions and requires no coding on your part. The free version offers 15 calls per month for one domain, with two call operators ready to answer. Additional calls, domains, and operators can be had for $119 or $284 per month.

10. Albacross - Find out what companies are checking your website

Albacross aims to help you increase sales by capturing data from the visitors to your website and identifying high-value leads.

The way it achieves this is by tracking the visits to your website and determining which company they work for. These companies are then passed through a set of filters to find an ideal prospective customer.

Albacross then analyzes the selected companies and identifies decision-makers. You can then contact these prospects directly and lead them on their journey through your sales process.

Albacross also offers integration with existing CRM and messaging solutions, helping you to automatically set up customer profiles and making sure you never miss a notification.

The Starter version of Albacross is priced at 149€ per month, while the Business version will cost you 299€. Both of these versions have a free 14-day trial period. If you’re interested in the Enterprise version, you will have to contact the Albacross team and get a quote.

The Bottom Line

Whether we’re talking about data gathering, customer management or ease of communication, there will be a sales enablement tool out there that will fit the needs of your business. Using these solutions is an investment in the success of your sales department, and will help you take your business to a new level.

Now let’s recap everything we mentioned:

  • If you’re looking for the easy-to-use CRM - then HubSpot will be the right choice for you
  • If you’re looking for a robust CRM that’s suitable for the large enterprise companies - then go with Salesforce
  • If you’re looking for the sales enablement tool that will help you to understand how your prospects behave and what’s the right way to reach out to them - then Crystal might be a good choice.
  • If you’re looking for the tools for finding email addresses - go with either the DropContact or Hunter.io
  • On the other hand, if you’re looking for the sales enablement tool that will help you with automating a bunch of different tasks, then Phantombuster will become your best friend.
  • If you’re looking for the advanced chatbot system and the tool that will help you with your CRO, then go with Drift
  • If you’re looking to take your cold calls on the next level, consider Callpage
  • If you want to find out what companies are visiting your website - search no further then for the Albacross


  • If you want to take your cold email outreach on the next level with personalized images, videos and landing pages, don’t think twice about it - lemlist is your go-to option.

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