Making sales is the primary goal of any business.
However, providing your sales team with a valuable toolkit manually is putting a strain on closing deals.
Sales enablement tools are designed specifically to help sales teams reach their quotas.
What is sales enablement?
Essentially, sales enablement is the process of providing your team with all the tools, data, information, and content they need to generate leads, nurture them, and close more deals.
Long story short, they’re helping your entire sales team to actually make the sale.
If you’re planning on investing your resources into sales, the main tools you absolutely need at your disposal are:
These tools will help your team automate the sales process, find quality leads, and have a decent overview of all leads and customers.
There are tools that can cover most features, or you may need to combine tools.
However, choosing the right tool for your team can be tricky, which is why we’ve compiled our 10 favorite tools to help you decide.
| Tool | Type of tool | Pricing |
| lemlist | Multichannel outreach + lead generation | Free plan ✅ $32-$129/month |
| HubSpot | CRM (with separate Sales Hub, Marketing Hub, and Operations Hub) | Sales Hub: $15-$150/month |
| Salesforce | CRM (+10 different products, including Sales Cloud) | Sales Cloud: $165-$500/month |
| Crystal | Personality assessment tool | Free plan ✅ $49/month + custom plan |
| Dropcontact | Contact data enrichment + lead generation tool | Pay-as-you-go (starting at $24 for 1K searches) |
| Hunter.io | Lead generation + email finding tool | Free plan ✅ $34-$349/month |
| Phantombuster | Automation + web scraping tool | $56-$352/month |
| Drift (migrated with Salesloft) | Conversational marketing + Sales platform | Under request via Salesloft sales team |
| CallPage | Conversion optimization + lead generation tool | $31-$79/month |
| Albacross | B2B lead generation + account-based marketing (ABM) tool | $79/month |
| Cloze | CRM + productivity tool | $17-$42/month |
1. lemlist
Rating ⭐️⭐️⭐️⭐️⭐️
G2- 4.5/5 (261 reviews) | Capterra – 4.6/5 (382 reviews)
Overview
lemlist is a powerful multichannel email outreach and lead generation tool with advanced personalization options.
lemlist will help you find high quality leads, with verified contact information, and enable you to contact them directly from the same app with powerful personalization features, including AI variables, that will help your messages standout.
In this video you can lear more about lemlist’s AI variables:
lemlist offers many hot features will make it your best option!
Now let’s see them.
How is lemlist different from other tools?
lemlist has four secret weapons that will help your sales department arrange more meetings and close bigger deals. ⬇️
- Personalized images
- Personalized videos and personalized landing pages
- Great email deliverability (via lemwarm)
- Integrated cold calling (via Aricall or Ringover)
- A wide range of free tools
Some of our free tools include:
Additionally, lemlist includes powerful lead generation features such as:
- People and company database
lemlist’s database has +450M leads and 63M companies at your disposal.
It works similarly to LinkedIn or Sales Navigator. Simply choose from any of its advanced filters, and gather emails and phone numbers to contact your leads.
- lemlist Chrome extension
We know that LinkedIn is currently the broadest lead database you can find with over 1 billion active users.
With lemlist, you can scrap your leads contact information and push them directly to your campaigns without having to bounce from one app to the other.
Pricing
lemlist offers 5 different plans to hoose from depending on your needs. Starting with a free plan, that will allow you to use the lemlist chrome extension to find verified emails and phone numbers to build your list of leads.
Additionally, you can choose from the paid plans that range from $32 to $129 when billed yearly.
AI personalization on emails is available on all plans, however, if you with to go for a multichannel approach, we recommend you spring for the Multichannel Expert or Outreach Scale plans.
Is lemlist the right tool for you?
If you’re an SMB or Enterprise looking to improve your cold email campaigns, arrange more meetings, and close more deals, then lemlist is certainly the right tool for you.
Unlike other email outreach tools, lemlist has many features that make it very powerful when it comes to email outreach.
2. HubSpot
Rating ⭐️⭐️⭐️⭐️
G2 – 4.4/5 (11,951 reviews) | Capterra – 4.5/5 (4,247 reviews)
Overview
Hubspot is a very well-known CRM.
It offers a comprehensive software package to manage clients, sales, and marketing, whether they be organizations or individuals.
For those looking for just parts of inbound marketing, there are a lot of HubSpot alternatives to choose from.
HubSpot sales enablement tool offers features like customer and deal tracking, sales pipeline management, company information, and reporting dashboard.
Their sales tool focuses on managing and tracking emails, automating sales and data reports, and helping you get in touch with prospective leads.
Pricing
Prices range from free tools and go all the way to $3,300 per month for Enterprise users.
It’s also worth mentioning that lemlist has an integration with Hubspot – and whenever you get some hot opportunity with someone from your cold email campaign, you can automatically import that in lead into HubSpot.
3. Salesforce Sales Cloud
Rating ⭐️⭐️⭐️⭐️
G2 – 4.4/5 (23,083 reviews) | Capterra – 4.4/5 (18,665 reviews)
Overview
Salesforce offers a suite of CRM tools, with a strong focus on integrating these tools into an all-around comprehensive solution.
This makes it ideal for sales teams that want to be able to handle all of the aspects of the customer relations process in one place.
Salesforce can help you reach out to customers both online and in the field.
You can manage and automate your marketing and sales process, review analytics, or build apps for your business. You can also connect any app or device to your workflow.
Salesforce offers many different products so you can tailor the tool to your needs, these include Sales Cloud, Marketing Cloud, Einstein AI, Product Cloud, and many others.
Pricing
As we’ve mentioned, Salesforce offers many different products, which essentially means your pricing can scale up quick;y if you need to cover several bases.
Below, you can find the pricing plans for Salesforce Sales Cloud which range from $165 to $500.
Many users have reported the pricing to be on the more expensive side, however, it’s features makes it worth it.
4. Crystal
Rating ⭐️⭐️⭐️⭐️⭐️
G2 – 4.6/5 (428 reviews) | Capterra – 4.9/5 (19 reviews)
Overview
Crystal is a bit of an outlier on this list since it doesn’t directly help you with sales and marketing. Instead, it uses data analysis to accurately identify the personality of your prospective clients.
It works by going over a person’s social media presence or CRM entry, and collecting and storing data points.
It can then use these data points to build a personality profile for the person in question.
Crystal will also advise you on how to interact with the person based on their profile and offer situation-specific messages you can send.
Pricing
You can try Crystal out for free, and subscriptions start at $49 per month, followed by a custom plan if you have a larger team.
5. Dropcontact
Rating ⭐️⭐️⭐️⭐️⭐️
G2 – 4.7/5 (41 reviews) | Capterra – 4.7/5 (23 reviews)
Overview
Dropcontact focuses on helping you manage your CRM data by searching for new contacts, enriching your customer profiles, and making sure your data is accessible and uncluttered.
It will also help clean up your CRM data by merging duplicates, identifying and automatically fixing spelling errors, validating email addresses, and revising client names.
Pricing
For the CRM integration, you will need to contact the Sales Team for accurate pricing.
On the other hand, for email search and enrichment pricing will range from 24€ for 1,000 contacts, to 666€ for 100K, when billed annually.
Also – Dropcontact has a nice integration with Phantombuster and lemlist.
6. Hunter.io
Rating ⭐️⭐️⭐️⭐️
G2 – 4.4/5 (554 reviews) | Capterra – 4.6/5 (647 reviews)
Overview
Hunter.io can help you build up your database of prospective clients.
The way it works makes it a good choice for anyone who already has a CRM tool, but wants to improve its functionality.
There are three distinct areas Hunter.io focuses on – domain search, email finder, and email verification.
Pricing
Hunter.io offers 4 pricing plans which start with a free plan. Pricing then ranges from $34 to $346 per month.
Hunter also offers a pay-as-you-go system, starting at $61 for 1,000 credits. Bear in mind the cost of credits varies depending on Finder credits or Verification credits.
7. Phantombuster
Rating ⭐️⭐️⭐️⭐️
G2 – 4.2/5 (41 reviews) | Capterra – 4.6/5 (61 reviews)
Overview
Phantombuster relies on a two-pronged approach to help you build up your customer database.
It uses a combination of data extraction and automated actions to make sure you get as much information as fast as possible.
If you want to extract data, all you need to do is enter a webpage and Phantombuster will scrape it for any useful info. This feature supports all the major social media platforms, such as Facebook, Instagram, and Twitter.
The big draw of Phantombuster is that it doesn’t require any knowledge of code, so it’s perfect for those who simply want to focus on data collection.
Pricing
The free version lets you use Phantombuster for 2 hours per day, while the paid options range from $56 per month to $352 per month.
8. Drift
Rating ⭐️⭐️⭐️⭐️
G2 – 4.5/5 (1,251 reviews) | Capterra – 4.5/5 (199 reviews)
Overview
Drift offers a set of tools designed to help you connect and communicate with your customers.
Since many of these are automated, Drift should be interesting for anyone who wants to leave their sales on autopilot and focus on other aspects of their business.
Pricing
As Drift has recently migrated to Salesloft, pricing is under request in the Salesloft page.
9. CallPage
Rating ⭐️⭐️⭐️⭐️⭐️
G2 – 4.7/5 (31 reviews) | Capterra – 4.5/5 (44 reviews)
Overview
CallPage is a widget that ensures potential customers get a call back from your business in under 30 seconds.
The way it works is simple: whenever a customer wants to call your business, all they need to do is click on the CallPage widget and leave their phone number.
The widget will then connect the first available sales manager with the customer, making sure there are no missed calls or wasted time.
CallPage also records the calls, so you can later store them in your CRM software.
CallPage is easy to integrate into several CRM solutions and requires no coding on your part.
Pricing
CallPage offers 3 simple pricing plans. You choose the Essentials plan for $31 per month, Pro plan for $79, or if you require more advanced setting, you can contact their sales team and receive a custom pricing for the Enterprise plan.
10. Albacross
Rating ⭐️⭐️⭐️⭐️⭐️
G2 – 4.7/5 (107 reviews) | Capterra – 4.5/5 (109 reviews)
Overview
Albacross aims to help you increase sales by capturing data from the visitors to your website and identifying high-value leads.
The way it achieves this is by tracking the visits to your website and determining which company they work for. These companies are then passed through a set of filters to find an ideal prospective customer.
Albacross then analyzes the selected companies and identifies decision-makers. You can then contact these prospects directly and lead them on their journey through your sales process.
Pricing
Albacross offers 2 pricing plans, howver it only discloses its pricing for the lower tier, which is set at $79 per month.
11. Cloze
Rating ⭐️⭐️⭐️⭐️
G2 – 3.7/5 (33 reviews) | Capterra – 4.4/5 (16 reviews)
Overview
Cloze is an integrated CRM and AI assistant that includes contact management, lead management, and relationship management features.
Cloze will let you know when it’s time to reach out to an important lead again with its follow-up feature.
All your information, including calls, meetings and emails will be stored.
Pricing
Cloze offers 5 different and affordable pricing plans ranging from $17 to $42 per month.
How to choose your sales enablement tool
Whether we’re talking about data gathering, customer management, or ease of communication, there will be a sales enablement tool out there that will fit your business needs.
Using these solutions is an investment in the success of your sales department, and will help you take your business to a new level.
Now let’s recap everything we mentioned:
- If you’re looking for an easy-to-use CRM – then HubSpot will be the right choice for you
- If you’re looking for a robust CRM that’s suitable for large enterprise companies – then go with Salesforce
- If you’re looking for a sales enablement tool that will help you to understand how your prospects behave and what’s the right way to reach out to them – then Crystal might be a good choice.
- If you’re looking for tools for finding email addresses – go with either the Dropcontact or Hunter.io
- On the other hand, if you’re looking for a sales enablement tool that will help you with automating a bunch of different tasks, then Phantombuster will become your best friend.
- If you’re looking for an advanced chatbot system and a tool that will help you with your CRO, then go with Drift
- If you’re looking to take your cold calls to the next level, consider CallPage
- If you want to find out what companies are visiting your website – search no further and go to Albacross
- If you need to keep track of all of your business’ aspects, you can’t go wrong with Cloze.
And,
- If you want to take your cold email outreach to the next level with high-level personalization, email finder, ICP generator, or warmup tool (among many other features) don’t think twice about it – lemlist is your go-to option!
So start your free trial today!
Frequently Asked Questions (FAQs)
What is sales enablement tools?
Sales enablement tools simplify the tasks of sales and customer service teams, streamline their processes, and provide essential insights to go-to-market teams for enhanced performance and increased revenue.
What are sales enablement tactics?
By definition, sales enablement is the process of equipping sales teams with the knowledge, tools and resources they need to be successful. They are all known as sales enablement tactics. These tactics include email templates, sales sequences, content, tools and general information that help your sales teams close more deals.
What are the examples of sales enablement tools?
Great examples of sales enablement tools include:
- Emails and documents
- Outbound call tracking software
- Collateral creation and management software
- Training and coaching platforms
- CRMs
- AI-powered tools
What is another name for sales enablement?
Sales enablement is also often called “sales readiness.” This term focuses on preparing and empowering sales teams, and ensuring they are equipped with the necessary skills, knowledge, and resources. Sales readiness shows how well your sales teams are equipped to effectively engage with and sell to prospects and customers.
