15 Best Lead Generation Tools (2025 Update)

Your marketing automation software, particularly lead generation tools, can increase your qualified leads by 451%.

However, there are many tools for lead generation out there and not all of them will fit your needs. We’ve collected our 15 favorite tools for you.

What is a lead generation tool?

A lead generation tool is any software used to automate the process of finding, attracting, and contacting potential clients.

These tools can also be referred to as lead generators, and they’re involved in scaling the process of acquiring both inbound and outbound leads.

However, bear in mind that there are many types of lead generation tools, and not all of them will be the right fit for every action or business.

When you choose the right lead generation tool, the benefits you receive are numerous.

Reduce your workload

If you chose to generate your leads manually, your sales team would have to write and send hundreds of emails one by one, and struggle to keep track of every response and conversation.

However, with lead generation, you’d speed up the process and automate most of it. Therefore, allowing time to focus on other important tasks such as personalized demos.

Increase your engagement rates

By investing in a lead generation tool that offers advanced personalization features, leads will feel compelled to engage with you, and thus continue to move down the sales funnel while they receive highly targeted content all the way.

Receive detailed insights and data

Lead generators often come with an analytics dashboard where you can track the performance of your lead generation strategies.

With these metrics, you can understand what works versus what doesn’t and improve it over time.

15 best lead generation tools in 2025

There are different types and categories of lead-generation tools. Here are a few with high reviews and ratings you should consider using in 2025;

Tools to find verified contact information

If your primary goal is to find emails of prospects, you can add to your sales funnel, these are the top email finders and verifiers you can purchase;

1. lemlist

lemlist is an all-in-one outreach tool that not only offers high personalization and automation features in multichannel outreach, it also offers advanced lead generation features.

Email finder and verifier

With lemlist’s Email Finder and Verifier you simply have to add your leads’ name and company name, and the tool will find and verify their email for you.

If you use LinkedIn as your lead source, you can include the leads’ LinkedIn URL.

The tool works with both single and bulk searches. You can try the tool out for free right now.

B2B company and people database

lemlist offers a built-in database with over 450M leads and 63M companies.

With the database’s advanced filters, you can narrow down your list of leads and find their email, phone number, and LinkedIn profile.

Chrome extension

If you use LinkedIn or Sales Navigator to find your leads, scraping their valid contact information can be tricky and time-consuming.

By signing in to lemlist, you will get access to the Chrome extension to scrape leads’ contact information and push them directly to your campaigns without leaving the app.

Here’s how:

Pricing

Aside from a free trial, lemlist offers a completely free plan in which all lead generation features are included.

If you decide to go for a pricing plan, you can choose between Email Starter for $32 per month, Email Pro for $55 per month, Multichannel Expert for $79 per month, and $129 per month for Outreach Scale.

These belong to the yearly subscription in which you get a 20% discount.

✅ Pros

You have more tools like LinkedIn outreach, a cold email generator, a custom landing page, a cold call tool and more in one plan
Email addresses are verified and those that can’t be are highlighted so you’re in the loop
Email A/B testing and warmup for deliverability
Extensive reporting and data analytics for campaign performance
Integrations to add the leads to your existing database or Google Sheets
Phone number finder

❌ Cons

There is no plan exclusive to the email finder alone.

2. Hunter.io

Hunter.io, quite similar to lemlist, allows you to find any company email address with a name and company.

However, you have to streamline the search with the email finder.

If you’d like to find multiple people across different industries, there is also a bulk email finder.

Here, you’d have to upload a CSV with the names and it will reconfigure the file.

Pricing

Hunter offers a free plan too which allows you to find 25 emails and verify 50 emails.

Pricing plans range from $34 to $349 when billed annually.

✅ Pros

Email finder for bulk searches
A free plan is available
Multiple integrations when you need to migrate your database

❌ Cons

The paid plan has limited features and there’s no multi-channel outreach
No AI assistant to help with cold email templates

3. Rocket Reach

RocketReach provides valid email addresses via a Chrome extension.

It does this by scanning over millions of profiles and offering those most relevant to your search. There’s also a bulk email search that allows you to get thousands of prospects in one search.

You can also get other contact information like LinkedIn and phone numbers.

Pricing

Pricing plans range from $37 to $236 per month with anual billing.

The Essentials plan only allows email lookup, however, you can find phone numbers with the Pro and Ultimate plans too.

Although lookups are unlimited on every plan, exports are limited depending on the plan you choose. It can go up to 10,000 exports per year.

✅ Pros

Five free searches every month
A bulk search option to find a lot of users

❌ Cons

Email look-ups are limited – even on a paid plan
There is no specific email verifier feature available
There are no outreach options like emails or sequence-building

LinkedIn lead generation and outreach tools

If you prefer to carry out your lead generation on LinkedIn, there are some specific tools:

4. Sales Navigator

LinkedIn has its own lead generation and nurturing tool that provides you with prospects and helps you push them further down your sales funnel: Sales Navigator.

You can find leads, automate messages, send connection requests, run ads, and so much more.

Oftentimes, you don’t even need to search because it recommends leads to you.

Source: Martech

Pricing

LinkedIn doesn’t disclose its pricing, however, we have done some research and found LinkedIn’s pricing.

Sales Navigator costs around $79.99 per month.

✅ Pros

There is an indicator to show you when a message has been read or not
You get the full picture of what your prospects do
Recommendations for new prospects that fit your search criteria
A free trial on each plan

❌ Cons

There is no lead-capturing form when running ads
Results can be incorrect especially when searching by topics
It is relatively expensive

5. Snov.io

Snov.io is a lead generation tool that scans the web and compiles hundreds of LinkedIn leads for you along with their business email address.

All you have to do is install the Chrome extension and you can collect these leads. It also verifies the LinkedIn profile and email addresses it collects.

While it is very efficient especially when paired with Sales Navigator, this tool can get quite expensive.

Credit: Snov.io

Pricing

Snov offers a free plan where you can access the Email Finder and Verifier and the Chrome extension.

However, for LinkedIn automation, you’ll have to invest in the Starter ($39/month) or Pro ($99/month) plans.

There is also a Custom plan which offers up to 500,000 credits pero month and Managed Service for $3,999 per month.

✅ Pros

Simple interface
You can find emails and build email sequences

❌ Cons

You can only acquire LinkedIn addresses, you can’t send them a message
It is quite expensive

Bear in mind that lemlist can also be used for LinkedIn automation and offers a Chrome extension to scrape emails and phone numbers.

Cold outreach tools

When you need to send out cold emails directly to your prospects, you need an email marketing and outreach tool.

Our top recommendations include:

6. Close

While it is more of a CRM tool, Close is one of the best options available for sending out cold emails, calls, and texts.

This is why many sales teams incorporate it in their strategy.

You have access to store your leads and contact them. There are email templates you can take advantage of and you can make calls directly from the platform.

The tool also allows you to set up up to 25 different workflows.

Pricing

Close offers 3 pricing plans ranging from $49 to $139 per month, and cold outreach is included in all of them.

However, automated follow-ups aren’t included in the Startup plan.

✅ Pros

Automatic email sync so all communications from the platform are tracked
You can get detailed reports and customize to see the data you need
Integrate it with your other in-house applications and software

❌ Cons

It can get relatively expensive, especially for teams on a budget
There is no warmup or deliverability booster
You cannot include custom images or attachment
No A/B testing

7. Overloop

Overloop is another outreach platform that allows you to carry out multi-channel campaigns like LinkedIn automation, cold emails, cold calls and more.

It also has an email finder but unlike lemlist, there is no email verifier.

You can set up three running campaigns at the same time and track their progress.

Pricing

Overloop no longer discloses it pricing.

You’ll have to contact their sales team to receive a quote. However, pricing will depend on the amount of credits you wish to purchase.

✅ Pros

You can set up multi-channel campaigns from this service
It integrates seamlessly with sales automation tools
It has an email finder and a custom tracking domain to improve your email deliverability

❌ Cons

The call feature is very limited
There’s a high learning curve
Support can be slow compared to other services

8. Outreach

Outreach is a sales engagement tool that automates lead generation and nurturing workflows.

So whether you’re prospecting or just about to close a deal, this tool is quite handy. You can create different types of campaigns and get detailed analytics on how well they are doing.

It’s particularly good for teams because the manager can have a full admin view of every activity and progress you’re making towards lead generation.

Pricing

Unfortunately, there is no free trial or free plan. Even the paid strategy is only available on request.

✅ Pros

Detailed analytics and dashboards for reporting
Multiple campaign options
A/B testing is available and there are helpful email templates

❌ Cons

Integration issues especially with non-popular CRMs
No free trial or free plan
No transparent pricing

9. HubSpot

Being a very popular CRM, HubSpot helps its users generate new leads via landing pages, custom forms, a dashboard for tracking sales and lead-scoring projects as well as a contact management system.

It also has a very powerful marketing and sales automation system where you can create several workflows.

While it is the perfect tool for businesses who want to scale on one platform, it gets expensive fast.

Pricing

HubSpot offers different hubs.

The pricing for the Sales Hub ranges from $15 to $150 per month per seat.

✅ Pros

It comes with a content management system
Simple user experience
Has multiple features you can use to generate leads
There is a free plan

❌ Cons

It only has annual subscriptions – so you have to commit for a whole year
There are very limited features on the lower plans. For example, no A/B testing on small team plans
It can get expensive very quickly – the more features you need, the more you’ll pay

PPC lead generation tools

To run PPC tripwires and ads, you need certain outbound lead generation tools designed for this purpose alone.

Usually, they offer you keywords along with a myriad of other tools.

Some of them include;

10. SEMRush

SEMRush is a software designed to improve your lead generation through PPC, SEO and content marketing.

There is an agency directory that you get listed on to receive new leads. You can also manage projects, create workflows and organize the data you get on the app itself.

The software provides keywords for your PPC campaigns based on searches, tips on how to improve your website for inbound SEO as well as competitor insights so you stay on top of the market.

Pricing

SEMrush does offer a free plan and if you wish to upgrade, you can go for the Pro ($139.95/month), Guru ($249.95/month), or Business ($499.95/month) plans.

✅ Pros

Daily tracker for your rankings
You get opportunities to improve PPC campaigns and SEO too
A free forever plan with limited searches
Competitor analysis especially in over-saturated markets

❌ Cons

The paid plan is very expensive
Might not be ideal for small businesses

11. Google Ads

Designed specifically to drive traffic to your website, Google Ads is an efficient lead-generation tool for awareness and acquisition.

It helps you get your product to the right audience with high-precision targeting.

Simply bid for certain keywords on the tool and if you’re the winning bid, when anyone searches for that keyword on Google, your ad is displayed as the first result.

Pricing

Pay per click model

✅ Pros

The results are very fast
You’re guaranteed to show up in front of the right people
There’s no fixed budget like software services – you bid what you can afford

❌ Cons

Whenever someone clicks on your ad, you have to pay
It is very competitive as other companies can outbid you
You need to compliment it with a very high-quality landing page

12. Leadpages

Since you need a landing page and forms for your PPC campaigns, lead magnets and other lead generation strategies, Leadpages is a tool that helps you take care of that.

It is easy to use as you don’t need any knowledge of coding to set it up.

Pricing

Leadpages offers free trial, except for the Conversion plan, which is set at $697 per month.

The Standard plan ($37/month) allows you to create only 5 landing pages per month, whereas the Pro plan ($74/month) offers unlimited landing pages.

✅ Pros

Extensive template library for forms and landing pages
A very flexible builder that requires no code
Detailed analytics for decision-making

❌ Cons

Not a lot of customization
Limited customer support

13. HootSuite

For social media PPC campaigns, HootSuite is a tool that allows you to manage these ads because they help you generate leads from your social media.

You can set up Facebook, Instagram, LinkedIn, and even Google Ads.

These could be story ads, video ads, messenger ads or even a display ad.

Choose to push out these campaigns in bulk or send them out individually.

Pricing

HootSuite can be considered a rather expensive tool with prices set at $99/month and $249/month, and a custom plan.

However, there is a 30-day trial.

✅ Pros

Seamlessly integrates with design tools like Canva
Schedule and publish ads directly from the app
Cross-post content across multiple social media profiles

❌ Cons

No free plan
You need a credit card for the free trial
Support can be very slow to respond

14. Turnstile by Wistia

Generating leads through your videos is a unique way to switch up the game. Turnstile allows you to collect emails from the videos you embed on your website.

Think webinars, podcasts and other resources you’ve offered for free.

Pricing

To access this new product by Wistia, you need to be on the Plus plan which is priced at $19/month.

✅ Pros

You can edit how and when you want the form to display
Connect your email marketing platforms for seamless follow-up
Analytics to give insights on best-performing videos

❌ Cons

There is no free plan or free trial for this product

15. lemcal

lemcal is the feature-rich meeting scheduling tool. It automatically sets up all your meetings with high personalization.

lemcal is very user-friendly and allows you to customize your booking page, increase engagement, reduce no-show rates and land leads, and boost conversion rates.

You can also include paid bookings.

Pricing

lemcal offers two very affordable plans:

A completely free plan
A $9 per month plan packed with features

✅ Pros

‍Onboarding is less than 3 minutes‍
Fully customizable lemcal booking page a‍
Integrations with multiple calendars‍
Easy to export‍

❌ Cons

lemcal free plan is currently limited to connecting a single calendar and to three active meeting types.
lemcal doesn’t have native integration with Hubspot for now, so you must use webhooks.

How to choose a lead generation tool

To choose a lead generation tool, the first thing you need to know is what you need from your tool.

What can you look for in a lead generation tool?

→ Email finder and verifier

→ LinkedIn Chrome extension

→ Database

→ Outreach capabilities

→ Strong integrations with other tools

A tool like lemlist combines multiple features like LinkedIn outreach, cold calls, cold emails, automated sequences and email finders for a fixed price.