Guide to LinkedIn's plans and pricing

Christina Miranda

July 25, 2024

7 min. read

Christina Miranda

LAST UPDATED

June 7, 2024

READING TIME

7 min.

We all know LinkedIn’s free version and how well it can help us scale our business. But LinkedIn also offers a wide variety of paid plans.

We’re here today to break down the plans, uses, and pricing!

LinkedIn Basic	Sales Navigator Core	Sales Navigator Advanced	Sales Navigator Advanced Plus	Premium career	Premium Business	Learning Career	Learning Teams 2-20 users	Learning Teams +21 users	Recruiter Lite	Recruiter Corporate
$0	$79.99/month	$130.68/month	Under request	$29.99/month	$59.99/month	$39.99/month	$379.88/seat/year	$203.88/seat/year	$1,680 single license	$10,800/seat/year

LinkedIn’s basic account

This would be the free version.

This version is a great starting point when you want to start on LinkedIn. You can easily learn the ropes, without having to commit to any paid plans.

You can create your own content and engage with your peers and other members of your industry.

Although the search filters may not be as extensive as with other subscriptions, you can still narrow your search down quite a lot. Especially, once you learn how to use Boolean search.

Find and reconnect with colleagues and classmates
Request and provide recommendations
Search for and view profiles of other LinkedIn members
Receive unlimited InMail Messages
Save up to three searches and get weekly alerts on those searches

Sales Navigator

Sales Navigator is a LinkedIn tool specifically designed for sales professionals.

Currently, Sales Navigator is your best bet if you want to expand your network (and your business) on LinkedIn.

But what can you do with Sales Navigator?

Unlimited searches to grow your network with the perfect people
Advanced searching tools, where you can set all of your preferences and narrow down your search to find the most qualified leads

Automatically highlight noteworthy results via Sales Spotlights to receive notifications for certain triggers (looking for a new job, hiring, etc.)
Access LinkedIn InMail and reach your 2nd and 3rd connections

Pricing starts at $79.99 per month when billed annually, and increases for other tiers.

Sales Navigator is divided into three main tiers:

→ Sales Navigator Core

→ Sales Navigator Advanced

→ Sales Navigator Advanced Plus

Sales Navigator Core

Sales Navigator Core’s pricing is $79.99 and includes a one-month free trial.

This version includes features such as advanced searches, account and lead alerts, and personalized messaging capabilities.

Some other useful features included in Sales Navigator Core are:

Advanced search
Relationship Explorer
Unlimited People Browsing
Access to Personas
Build stronger client relationships
50 InMails per month
Track the activity of leads and accounts
Real-time lead and account alerts
See Who's Viewed Your Profile from the last 365 days
Lead and account recommendations
Notifications of new leads with saved search

Sales Navigator Advanced

Sales Navigator Advanced’s price is $130.68 with a one-month free trial.

Sales Navigator Advanced is an upgraded LinkedIn Sales Navigator version offering additional features and capabilities beyond the core version.

These features include more sophisticated search filters, enhanced lead recommendations, advanced insights and analytics, and additional tools for managing and tracking sales activities.

advanced search
Relationship Explorer
Personas
Unlimited People Browsing
lead and account recommendations
Sales Navigator platform
Build stronger client relationships
50 InMails per month
Save leads and accounts to track their activity
Account research and planning with Account IQ
Real-time lead and account alerts
See Who's Viewed Your Profile from the last 365 days
Custom lead and account lists
This feature is included in this plan
Visualize any buying committee shareable account maps
Leverage your team’s network with TeamLink
Manage multiple licenses for your team
Upload and manage your book of business

The Advanced version is designed for sales professionals and teams who require more advanced functionality to optimize their prospecting and selling efforts on LinkedIn.

Sales Navigator Advanced Plus

The Sales Navigator Advanced Plus plan pricing is under request.

This plan is better suited for larger enterprises who wish to integrate their CRM with Sales Navigator. Although features are only available for Salesforce and Microsoft Dynamics 365.

Aside from all the features included in the previous Sales Navigator plans, Sales Navigator Advanced Plus also offers:

Auto-save relevant Sales Navigator Leads & Accounts from CRM
Include or exclude matched leads in Sales Navigator searches
View CRM opportunity information in Sales Navigator
Auto-generated lists of opportunities and risks in your accounts
CRM-powered lead recommendations
Log InMails, messages, notes, and Smart Links back to CRM
Create CRM Leads and Contacts in CRM directly from Sales Navigator
Update CRM Leads and Contacts directly from Sales Navigator
Flag out-of-date CRM data with Data Validation and CRM badges

LinkedIn Premium

LinkedIn Premium covers a large range of plans, as it includes all plans in Recruiter and Sales Navigator. However, in this section, we’ll deal with proper Premium plans.

We find three plans:

LinkedIn Basic (free plan), LinkedIn Premium Career ($29.99 approx.), and LinkedIn Premium Business ($59.99 approx.).

LinkedIn Premium Career

This plan is designed for job seekers and career professionals who want to stand out to recruiters and hiring managers.

Pricing starts at around $29.99 per month when billed annually.

This plan provides various features and tools to help users stand out in their job search and professional networking efforts.

Some key features of LinkedIn Premium Career include:

InMail credits

Users get 15 InMail credits per month, allowing them to send messages to anyone on LinkedIn, even if they're not connections.

Profile insights

Users can see more insights about who's viewed their profile, including details such as job titles, companies, and locations of profile viewers.

LinkedIn Learning

Access to LinkedIn Learning courses covering a wide range of topics, including professional development, job search strategies, and skills enhancement.

Advanced search filters

Enhanced search filters help users find and connect with professionals, recruiters, and hiring managers who may be relevant to their career goals.

Applicant insights

Users can see how they compare to other applicants when applying for jobs on LinkedIn, helping them understand their strengths and areas for improvement.

LinkedIn Premium Business

Geared towards professionals who want to grow their network, generate leads, and enhance their professional brand.

Pricing starts at $59.99 per month when billed annually.

This plan provides access to various features and tools designed to help users and organizations achieve their business objectives.

Some key features of LinkedIn Premium Business include:

InMail credits

Users receive 45 InMail credits per month, allowing them to reach out to prospects, clients, and partners directly through LinkedIn messages.

Advanced search filters

Enhanced search filters enable users to find and connect with decision-makers, influencers, and potential clients within their target industries and geographic regions.

Lead insights

Users gain access to insights about who's viewed their profile, helping them identify potential leads and engage with them effectively.

LinkedIn Learning

Access to LinkedIn Learning courses covering topics such as sales, marketing, leadership, and business development, empowering users to enhance their skills and knowledge.

Company insights

Users can access detailed insights about companies, including their size, industry, and growth trends, to identify potential business opportunities and partnerships.

Competitive intelligence

Users can track competitors and industry trends to stay informed about market developments and adjust their strategies accordingly.

LinkedIn Learning

LinkedIn Learning is an online learning platform offered by LinkedIn that provides a wide range of courses and tutorials covering various topics such as business, technology, creative skills, and professional development.

Its pricing is divided into Career, for individuals, and Teams.

LinkedIn Learning Career costs $39.99 for a monthly subscription.

LinkedIn Learning Teams costs $379.88 per seat per year, for teams with 2-20 users, whereas larger teams are set at $203.88 per year (approximately)

All plans offer a one-month free trial.

Some key features of LinkedIn Learning include:

Diverse course catalog

LinkedIn Learning offers thousands of courses covering topics such as leadership, project management, data science, programming languages, graphic design, marketing, and more.

Expert instructors

Courses are taught by industry experts, professionals, and thought leaders who share their knowledge and insights through engaging video lectures.

Flexible learning options

Users can access courses anytime, anywhere, and on any device, making it convenient to fit learning into their busy schedules.

Personalized recommendations

LinkedIn Learning uses algorithms to recommend courses based on users' interests, skills, and career goals, helping them discover relevant content tailored to their needs.

Hands-on learning

Many courses include interactive quizzes, exercises, and projects to reinforce learning and allow users to apply their new skills in real-world scenarios.

Certificates of completion

Upon completing a course, users receive a certificate of completion that they can add to their LinkedIn profile to showcase their skills and achievements to potential employers and professional connections.

Basic reporting on learners

Understand your learners’ learning activity, engagement, and most popular courses

LinkedIn Recruiter

Due to LinkedIn’s vagueness on pricing, there’s not much information out there and it tends to vary quite a lot, but according to HeroHunt these are Recruiter’s pricing for 2024:

Recruiter Lite: $1.680 for a single license and $2.670 per year per license
Recruiter Corporate: $10.800 per seat billed annually

Source: LinkedIn

LinkedIn Recruiter Lite

Tailored for recruiters and hiring managers who want to find and engage top talent.

Some key features of LinkedIn Recruiter Lite include:

Advanced search capabilities:

Recruiters can use 20 powerful search filters and criteria to find candidates based on factors such as location, industry, skills, experience, and more.

Although you cannot access people from outside your network. Only 1st, 2nd, and 3rd connections.

InMail messaging:

LinkedIn Recruiter Lite allows recruiters to send 30 personalized InMail messages.

Candidate management tools:

Recruiters can use LinkedIn Recruiter Lite to organize and manage candidate profiles, track their interactions and communication history, and collaborate with team members on recruiting efforts.

Talent pool building:

Recruiters can create and maintain talent pools of potential candidates for future hiring needs. They can save candidate profiles, tag them with relevant keywords or categories, and set reminders to follow up with them at a later time.

T‍he only downside is that reporting is not included.

LinkedIn Recruiter Corporate

LinkedIn Recruiter Corporate is a premium subscription plan offered by LinkedIn specifically tailored for larger organizations and enterprises with extensive recruiting needs. It provides advanced tools and features to help corporate recruiting teams source, engage, and manage candidates effectively on the LinkedIn platform.

Some features you may find in LinkedIn Recruiter Corporate include:

Enhanced search capabilities:

Recruiters can access 40 advanced search filters and criteria to find candidates based on specific requirements such as location, industry, skills, experience, and more.

You can find all available LinkedIn profiles.

InMail messaging

LinkedIn Recruiter Corporate allows recruiters to send 150 personalized InMail messages per month.

Candidate management tools:

Recruiters can organize and manage candidate profiles, track their interactions and communication history, and collaborate with team members on recruiting efforts.

Talent pool building

LinkedIn Recruiter Corporate enables recruiters to create and maintain talent pools of potential candidates for future hiring needs. You can save candidate profiles, tag them with relevant keywords or categories, and set reminders to follow up with them at a later time.

Team collaboration

The Corporate plan includes features for team collaboration, allowing multiple recruiters to work together on recruiting projects, share candidate profiles and insights, and coordinate their efforts more effectively.

Enhanced analytics and reporting

LinkedIn Recruiter Corporate provides access to advanced analytics and reporting tools, allowing recruiters to track key metrics such as candidate engagement, response rates, and hiring pipeline performance.

Key takeaways

Disclaimer! ⚠️

LinkedIn is not 100% open about their pricing, so pricing from this article may vary if you decide to contact LinkedIn sales.

Nonetheless, before you commit to a paid LinkedIn plan make sure you set your goals and understand what plan suits your needs the best. There are tons of them!

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	G2 Rating	Price	Best for	Standout feature	Con
SmartWinnr	4.9 star star star star star	$30/mo $75/mo $2,999/mo	Large, distributed sales teams	AI evaluation precision, gamified KPIs	Lack of tracking system
Performio	4.6 star star star star star-half	Not publicly available	Sales operations and finance teams	Powerful configurability	Limited training resources and complex to navigate
Varicent	4.4 star star star star star-half	Not publicly available	Mid-market and enterprise businesses	Comprehensive incentive management	Potentially high cost and steep learning curve
QuotaPath	4.7 star star star star star-half	$15/user/mo $40/user/mo Enterprise: custom price	Complex sales structures and businesses of all sizes	Complex sales structures and businesses of all sizes	Steep learning curve
Anaplan	4.6 star star star star star-half	Not publicly available	Collaborative teams	Connected planning	Complexity and steep learning curve
Xactly	4.6 star star star star star-half	Not publicly available	Companies with complex sales structures	Complex incentive compensation management (ICM) with high efficiency and accuracy	Complexity for smaller teams and potentially high costs
Qobra	4.7 star star star star star-half	Not publicly available	Companies who want to automate commission calculations and payouts	Simplicity and ease of use	Lack of features like redirection
ElevateHQ	4.7 star star star star star-half	$30/user/mo $35/user/mo Custom: upon request	Businesses that need a comprehensive and user-friendly sales compensation management software	Ease of use and adoption	Lack of ability to configure the product based on user needs
Everstage	4.8 star star star star star-half	Not publicly available	Companies with modern sales culture and businesses who want real-time insights	A built-in dispute management and real-time visibility	Users say it works slowly, customer support is slow
Sales Cookie	4.9 star star star star star	$30/user/mo $50/user/mo	Smaller sales teams	Powerful automation	Lesser user base and average user interface
Spiff	4.7 star star star star star-half	Not publicly available	Companies with scalable needs	Automated Commission Calculations	Lack of filtering by date, no mobile app

ERP vs. CRM

ERP

CRM

Summary

Backbone of a business's internal operations.

Backbone of customer-centric interactions and operations.

Goal

To centralize and streamline core business processes in a company.

To increase customer experience, satisfaction and loyalty, and boost sales.

Focus

Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).

All interactions with leads and customers.

Manages

Internal business data like financial data, inventory levels, production details, supply chain, HR info.

All customer data like contact info, purchase history, communication history, customer preferences and more.

Users

Finance, accounting, operations, supply chain, and HR departments.

Customer-facing teams like sales, marketing, and customer service.

Benefits

Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.

Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.

Price

$150 per user per year on average.

$10 to $30 per user per month on average.

PRM Tool	Rating	Feature	Pro	Con	Mobile App	Integrations	Free Plan	Pricing
Airtable	4.65 star star star star star-half	Org-wide alignment	User-friendly layout and database	Suboptimal as a personal CRM	square-check	Lack of tracking system	square-check	Team: $20/month Business: $45/month
Dex	4.7 star star star star star-half	Social Media Integration	Easy contact data collection	No marketing/sales features	square-check	Lack of tracking system	square-xmark 7-day trial	$12/month
Notion	4.75 star star star star star-half	Block Functions	High customization capability	Not a dedicated CRM	square-check	Limited	square-check	Plus: €7.50/month Business: €14/month
Monica	N/A	Open-source	Open-source flexibility	Requires extensive manual input	square-xmark	Limited	square-check Self-hosted	$9/month or $90/year
Hippo App	3.1 star star star	Simple iOS app	Ideal for non-tech-savvy users	iPhone only	square-check iOS only	Limited	square-xmark 1-month trial	$1.49/month or $14.99/month
Contacts+	3.6 star star star star-half	Smart Contact Management	Feature-rich and flexible	Reported bugs	square-check	Rich	square-xmark 7-day trial	Premium: $13.99/month Teams: $17.99/month
Folk	4.4 star star star star star-half	Customizable Interface	Customizable for teamwork	Pricey for personal use	square-check	Rich	square-xmark	Standard: $24/member Premium: $39/member
Close	4.7 star star star star star-half	Integrated Calling	Integrated Calling	Too sales-oriented & pricey	square-check	Rich	square-xmark 14-day trial	Startup: $59/user/month Professional: $329/user/month
Covve App	4.8 star star star star star	Business Card Scanning	Business Card Scanning	Mobile only	square-check	Limited	square-check	$9.99/month
Nimble	4.45 star star star star star-half	160+ app integrations	Comprehensive integrations	No free app version	square-check	Rich	square-xmark 14-day trial	$29.90/month or $24.90/month (billed annually)

	Capterra Rating	Free Trial	Free Plan	Starting Price (excluding the free plan)	Maximum Price (for the most expensive plan)	Best for
HubSpot CRM	4.5 star star star star star-half	square-check 14-day	square-check	€15/month/seat billed annually	€792/month/3 seats billed annually + €45/month for each extra seat	Versatility and free plan
Salesforce CRM	4.2 star star star star	square-check 30-day	square-xmark But it offers reduced price to authorised nonprofit organisations	€25/user/month	€500/user/month billed annually (includes Einstein AI)	Best overall operational CRM
Zoho CRM	4.3 star star star star star-half	square-xmark	square-check Limited to 3 users	Comprehensive incentive management	€52/user/month billed annually	Small-medium businesses and automation
Pipedrive	4.5 star star star star star-half	square-check 14-day	square-xmark	€14/seat/month billed annually	€99/seat/month billed annually	Sales teams and ease of use
Agile CRM	4.1 star star star star	square-xmark	square-check Limited 10 users	$9.99/user/month billed annually	$64.99/user/month billed annually	Free plan for very small teams up to 10

CRM goal	Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown	1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).	2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.	3. Achievable: A 10% increase is possible based on historical data and potential improvements.	4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.	5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions	Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.	Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.	Step 3: Develop targeted landing pages with clear calls to action for qualified leads.	Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.	Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes	Increased sales and revenue	Improved marketing automation ROI	Marketing and sales alignment	Data-driven marketing optimization

Table

CDP Software

CRM Software

Approach

Data-centric

Customer-centric

Focus

Interactions across various channels and touchpoints, both online and offline.

Sales, marketing, and customer service interactions.

Functionality

Automatically collects, organizes, tags, and makes data available in real-time.

Helps businesses track customer interactions, sales pipelines, prospects, and service requests.

Goals

Personalized customer experiences across all channels.

Better customer relationships, streamlined processes, and improved profitability.

Benefits

Data integration, management, and accessibility, allowing for detailed analysis and segmentation.

Better communication within teams and with customers by organizing information about customer interactions and history.

Data Handling

Handles both identified and anonymous data, stitches together various data points.

Deals primarily with identified customer data.

Use Cases

Personalized marketing campaigns, targeted advertising, content customization across multiple channels.

Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.

Examples

Insider, Bloomreach, Salesforce Marketing Cloud CDP

HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM

Guide to LinkedIn's plans and pricing

LinkedIn’s basic account