LinkedIn

Guide to LinkedIn's plans and pricing

Christina Miranda
LAST UPDATED
June 7, 2024
READING TIME
7 min.

We all know LinkedIn’s free version and how well it can help us scale our business. But LinkedIn also offers a wide variety of paid plans.

We’re here today to break down the plans, uses, and pricing!

LinkedIn Basic Sales Navigator Core Sales Navigator Advanced Sales Navigator Advanced Plus Premium career Premium Business Learning Career Learning Teams 2-20 users Learning Teams +21 users Recruiter Lite Recruiter Corporate
$0 $79.99/month $130.68/month Under request $29.99/month $59.99/month $39.99/month $379.88/seat/year $203.88/seat/year $1,680 single license $10,800/seat/year

LinkedIn’s basic account

This would be the free version.

This version is a great starting point when you want to start on LinkedIn. You can easily learn the ropes, without having to commit to any paid plans.

You can create your own content and engage with your peers and other members of your industry.

Although the search filters may not be as extensive as with other subscriptions, you can still narrow your search down quite a lot. Especially, once you learn how to use Boolean search.

  • Find and reconnect with colleagues and classmates
  • Request and provide recommendations
  • Search for and view profiles of other LinkedIn members
  • Receive unlimited InMail Messages
  • Save up to three searches and get weekly alerts on those searches

Sales Navigator

Sales Navigator is a LinkedIn tool specifically designed for sales professionals.

Currently, Sales Navigator is your best bet if you want to expand your network (and your business) on LinkedIn.

But what can you do with Sales Navigator?

  • Unlimited searches to grow your network with the perfect people
  • Advanced searching tools, where you can set all of your preferences and narrow down your search to find the most qualified leads
  • Automatically highlight noteworthy results via Sales Spotlights to receive notifications for certain triggers (looking for a new job, hiring, etc.)
  • Access LinkedIn InMail and reach your 2nd and 3rd connections

Pricing starts at $79.99 per month when billed annually, and increases for other tiers.

Sales Navigator is divided into three main tiers:

Sales Navigator Core

Sales Navigator Advanced

→ Sales Navigator Advanced Plus

Sales Navigator Core

Sales Navigator Core’s pricing is $79.99 and includes a one-month free trial.

This version includes features such as advanced searches, account and lead alerts, and personalized messaging capabilities.

Some other useful features included in Sales Navigator Core are:

  • Advanced search
  • Relationship Explorer
  • Unlimited People Browsing
  • Access to Personas
  • Build stronger client relationships
  • 50 InMails per month
  • Track the activity of leads and accounts
  • Real-time lead and account alerts
  • See Who's Viewed Your Profile from the last 365 days
  • Lead and account recommendations
  • Notifications of new leads with saved search

Sales Navigator Advanced

Sales Navigator Advanced’s price is $130.68 with a one-month free trial.

Sales Navigator Advanced is an upgraded LinkedIn Sales Navigator version offering additional features and capabilities beyond the core version.

These features include more sophisticated search filters, enhanced lead recommendations, advanced insights and analytics, and additional tools for managing and tracking sales activities.

  • advanced search
  • Relationship Explorer
  • Personas
  • Unlimited People Browsing
  • lead and account recommendations
  • Sales Navigator platform
  • Build stronger client relationships
  • 50 InMails per month
  • Save leads and accounts to track their activity
  • Account research and planning with Account IQ
  • Real-time lead and account alerts
  • See Who's Viewed Your Profile from the last 365 days
  • Custom lead and account lists
  • This feature is included in this plan
  • Visualize any buying committee shareable account maps
  • Leverage your team’s network with TeamLink
  • Manage multiple licenses for your team
  • Upload and manage your book of business

The Advanced version is designed for sales professionals and teams who require more advanced functionality to optimize their prospecting and selling efforts on LinkedIn.

Sales Navigator Advanced Plus

The Sales Navigator Advanced Plus plan pricing is under request.

This plan is better suited for larger enterprises who wish to integrate their CRM with Sales Navigator. Although features are only available for Salesforce and Microsoft Dynamics 365.

Aside from all the features included in the previous Sales Navigator plans, Sales Navigator Advanced Plus also offers:

  • Auto-save relevant Sales Navigator Leads & Accounts from CRM
  • Include or exclude matched leads in Sales Navigator searches
  • View CRM opportunity information in Sales Navigator
  • Auto-generated lists of opportunities and risks in your accounts
  • CRM-powered lead recommendations
  • Log InMails, messages, notes, and Smart Links back to CRM
  • Create CRM Leads and Contacts in CRM directly from Sales Navigator
  • Update CRM Leads and Contacts directly from Sales Navigator
  • Flag out-of-date CRM data with Data Validation and CRM badges

LinkedIn Premium

LinkedIn Premium covers a large range of plans, as it includes all plans in Recruiter and Sales Navigator. However, in this section, we’ll deal with proper Premium plans.

We find three plans:

LinkedIn Basic (free plan), LinkedIn Premium Career ($29.99 approx.), and LinkedIn Premium Business ($59.99 approx.).

LinkedIn Premium Career

This plan is designed for job seekers and career professionals who want to stand out to recruiters and hiring managers.

Pricing starts at around $29.99 per month when billed annually.

This plan provides various features and tools to help users stand out in their job search and professional networking efforts.

Some key features of LinkedIn Premium Career include:

  • InMail credits

Users get 15 InMail credits per month, allowing them to send messages to anyone on LinkedIn, even if they're not connections.

  • Profile insights

Users can see more insights about who's viewed their profile, including details such as job titles, companies, and locations of profile viewers.

  • LinkedIn Learning

Access to LinkedIn Learning courses covering a wide range of topics, including professional development, job search strategies, and skills enhancement.

  • Advanced search filters

Enhanced search filters help users find and connect with professionals, recruiters, and hiring managers who may be relevant to their career goals.

  • Applicant insights

Users can see how they compare to other applicants when applying for jobs on LinkedIn, helping them understand their strengths and areas for improvement.

LinkedIn Premium Business

Geared towards professionals who want to grow their network, generate leads, and enhance their professional brand.

Pricing starts at $59.99 per month when billed annually.

This plan provides access to various features and tools designed to help users and organizations achieve their business objectives.

Some key features of LinkedIn Premium Business include:

  • InMail credits

Users receive 45 InMail credits per month, allowing them to reach out to prospects, clients, and partners directly through LinkedIn messages.

  • Advanced search filters

Enhanced search filters enable users to find and connect with decision-makers, influencers, and potential clients within their target industries and geographic regions.

  • Lead insights

Users gain access to insights about who's viewed their profile, helping them identify potential leads and engage with them effectively.

  • LinkedIn Learning

Access to LinkedIn Learning courses covering topics such as sales, marketing, leadership, and business development, empowering users to enhance their skills and knowledge.

  • Company insights

Users can access detailed insights about companies, including their size, industry, and growth trends, to identify potential business opportunities and partnerships.

  • Competitive intelligence

Users can track competitors and industry trends to stay informed about market developments and adjust their strategies accordingly.

LinkedIn Learning

LinkedIn Learning is an online learning platform offered by LinkedIn that provides a wide range of courses and tutorials covering various topics such as business, technology, creative skills, and professional development.

Its pricing is divided into Career, for individuals, and Teams.

LinkedIn Learning Career costs $39.99 for a monthly subscription.

LinkedIn Learning Teams costs $379.88 per seat per year, for teams with 2-20 users, whereas larger teams are set at $203.88 per year (approximately)

All plans offer a one-month free trial.

Some key features of LinkedIn Learning include:

  • Diverse course catalog

LinkedIn Learning offers thousands of courses covering topics such as leadership, project management, data science, programming languages, graphic design, marketing, and more.

  • Expert instructors

Courses are taught by industry experts, professionals, and thought leaders who share their knowledge and insights through engaging video lectures.

  • Flexible learning options

Users can access courses anytime, anywhere, and on any device, making it convenient to fit learning into their busy schedules.

  • Personalized recommendations

LinkedIn Learning uses algorithms to recommend courses based on users' interests, skills, and career goals, helping them discover relevant content tailored to their needs.

  • Hands-on learning

Many courses include interactive quizzes, exercises, and projects to reinforce learning and allow users to apply their new skills in real-world scenarios.

  • Certificates of completion

Upon completing a course, users receive a certificate of completion that they can add to their LinkedIn profile to showcase their skills and achievements to potential employers and professional connections.

  • Basic reporting on learners

Understand your learners’ learning activity, engagement, and most popular courses

LinkedIn Recruiter

Due to LinkedIn’s vagueness on pricing, there’s not much information out there and it tends to vary quite a lot, but according to HeroHunt these are Recruiter’s pricing for 2024:

  • Recruiter Lite: $1.680 for a single license and $2.670 per year per license
  • Recruiter Corporate: $10.800 per seat billed annually

Source: LinkedIn

LinkedIn Recruiter Lite

Tailored for recruiters and hiring managers who want to find and engage top talent.

Some key features of LinkedIn Recruiter Lite include:

  • Advanced search capabilities:

Recruiters can use 20 powerful search filters and criteria to find candidates based on factors such as location, industry, skills, experience, and more.

Although you cannot access people from outside your network. Only 1st, 2nd, and 3rd connections.

  • InMail messaging:

LinkedIn Recruiter Lite allows recruiters to send 30 personalized InMail messages.

  • Candidate management tools:

Recruiters can use LinkedIn Recruiter Lite to organize and manage candidate profiles, track their interactions and communication history, and collaborate with team members on recruiting efforts.

  • Talent pool building:

Recruiters can create and maintain talent pools of potential candidates for future hiring needs. They can save candidate profiles, tag them with relevant keywords or categories, and set reminders to follow up with them at a later time.

T‍he only downside is that reporting is not included.

LinkedIn Recruiter Corporate

LinkedIn Recruiter Corporate is a premium subscription plan offered by LinkedIn specifically tailored for larger organizations and enterprises with extensive recruiting needs. It provides advanced tools and features to help corporate recruiting teams source, engage, and manage candidates effectively on the LinkedIn platform.

Some features you may find in LinkedIn Recruiter Corporate include:

  • Enhanced search capabilities:

Recruiters can access 40 advanced search filters and criteria to find candidates based on specific requirements such as location, industry, skills, experience, and more.

You can find all available LinkedIn profiles.

  • InMail messaging

LinkedIn Recruiter Corporate allows recruiters to send 150 personalized InMail messages per month.

  • Candidate management tools:

Recruiters can organize and manage candidate profiles, track their interactions and communication history, and collaborate with team members on recruiting efforts.

  • Talent pool building

LinkedIn Recruiter Corporate enables recruiters to create and maintain talent pools of potential candidates for future hiring needs. You can save candidate profiles, tag them with relevant keywords or categories, and set reminders to follow up with them at a later time.

  • Team collaboration

The Corporate plan includes features for team collaboration, allowing multiple recruiters to work together on recruiting projects, share candidate profiles and insights, and coordinate their efforts more effectively.

  • Enhanced analytics and reporting

LinkedIn Recruiter Corporate provides access to advanced analytics and reporting tools, allowing recruiters to track key metrics such as candidate engagement, response rates, and hiring pipeline performance.

Key takeaways

Disclaimer! ⚠️

LinkedIn is not 100% open about their pricing, so pricing from this article may vary if you decide to contact LinkedIn sales.

Nonetheless, before you commit to a paid LinkedIn plan make sure you set your goals and understand what plan suits your needs the best. There are tons of them!

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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