Guide to LinkedIn Pricing and Plans

We all know LinkedIn’s free version and how well it can help us scale our business. But LinkedIn also offers a wide variety of paid plans.

We’re here today to break down the plans, uses, and pricing!

LinkedIn’s basic account

This would be the free version.

This version is a great starting point when you want to start on LinkedIn. You can easily learn the ropes, without having to commit to any paid plans.

You can create your own content and engage with your peers and other members of your industry.

Although the search filters may not be as extensive as with other subscriptions, you can still narrow your search down quite a lot. Especially, once you learn how to use Boolean search.

• Find and reconnect with colleagues and classmates
• Request and provide recommendations
• Search for and view profiles of other LinkedIn members
• Receive unlimited InMail Messages
• Save up to three searches and get weekly alerts on those searches

Sales Navigator

Sales Navigator is a LinkedIn tool specifically designed for sales professionals.

Currently, Sales Navigator is your best bet if you want to expand your network (and your business) on LinkedIn.

But what can you do with Sales Navigator?

• Unlimited searches to grow your network with the perfect people
• Advanced searching tools, where you can set all of your preferences and narrow down your search to find the most qualified leads

• Automatically highlight noteworthy results via Sales Spotlights to receive notifications for certain triggers (looking for a new job, hiring, etc.)
• Access LinkedIn InMail and reach your 2nd and 3rd connections

Pricing starts at $79.99 per month when billed annually, and increases for other tiers.

Sales Navigator is divided into three main tiers:

→ Sales Navigator Core

→ Sales Navigator Advanced

→ Sales Navigator Advanced Plus

Sales Navigator Core

Sales Navigator Core’s pricing is $79.99 and includes a one-month free trial.

This version includes features such as advanced searches, account and lead alerts, and personalized messaging capabilities.

Some other useful features included in Sales Navigator Core are:

• Advanced search
• Relationship Explorer
• Unlimited People Browsing
• Access to Personas
• Build stronger client relationships
• 50 InMails per month
• Track the activity of leads and accounts
• Real-time lead and account alerts
• See Who’s Viewed Your Profile from the last 365 days
• Lead and account recommendations
• Notifications of new leads with saved search

Sales Navigator Advanced

Sales Navigator Advanced’s price is $130.68 with a one-month free trial.

Sales Navigator Advanced is an upgraded LinkedIn Sales Navigator version offering additional features and capabilities beyond the core version.

These features include more sophisticated search filters, enhanced lead recommendations, advanced insights and analytics, and additional tools for managing and tracking sales activities.

• advanced search
• Relationship Explorer
• Personas
• Unlimited People Browsing
• lead and account recommendations
• Sales Navigator platform
• Build stronger client relationships
• 50 InMails per month
• Save leads and accounts to track their activity
• Account research and planning with Account IQ
• Real-time lead and account alerts
• See Who’s Viewed Your Profile from the last 365 days
• Custom lead and account lists
• This feature is included in this plan
• Visualize any buying committee shareable account maps
• Leverage your team’s network with TeamLink
• Manage multiple licenses for your team
• Upload and manage your book of business

The Advanced version is designed for sales professionals and teams who require more advanced functionality to optimize their prospecting and selling efforts on LinkedIn.

Sales Navigator Advanced Plus

The Sales Navigator Advanced Plus plan pricing is under request.

This plan is better suited for larger enterprises who wish to integrate their CRM with Sales Navigator. Although features are only available for Salesforce and Microsoft Dynamics 365.

Aside from all the features included in the previous Sales Navigator plans, Sales Navigator Advanced Plus also offers:

• Auto-save relevant Sales Navigator Leads & Accounts from CRM
• Include or exclude matched leads in Sales Navigator searches
• View CRM opportunity information in Sales Navigator
• Auto-generated lists of opportunities and risks in your accounts
• CRM-powered lead recommendations
• Log InMails, messages, notes, and Smart Links back to CRM
• Create CRM Leads and Contacts in CRM directly from Sales Navigator
• Update CRM Leads and Contacts directly from Sales Navigator
• Flag out-of-date CRM data with Data Validation and CRM badges

LinkedIn Premium

LinkedIn Premium covers a large range of plans, as it includes all plans in Recruiter and Sales Navigator. However, in this section, we’ll deal with proper Premium plans.

We find three plans:

LinkedIn Basic (free plan), LinkedIn Premium Career ($29.99 approx.), and LinkedIn Premium Business ($59.99 approx.).

LinkedIn Premium Career

This plan is designed for job seekers and career professionals who want to stand out to recruiters and hiring managers.

Pricing starts at around $29.99 per month when billed annually.

This plan provides various features and tools to help users stand out in their job search and professional networking efforts.

Some key features of LinkedIn Premium Career include:

• InMail credits

Users get 15 InMail credits per month, allowing them to send messages to anyone on LinkedIn, even if they’re not connections.

• Profile insights

Users can see more insights about who’s viewed their profile, including details such as job titles, companies, and locations of profile viewers.

• LinkedIn Learning

Access to LinkedIn Learning courses covering a wide range of topics, including professional development, job search strategies, and skills enhancement.

• Advanced search filters

Enhanced search filters help users find and connect with professionals, recruiters, and hiring managers who may be relevant to their career goals.

• Applicant insights

Users can see how they compare to other applicants when applying for jobs on LinkedIn, helping them understand their strengths and areas for improvement.

LinkedIn Premium Business

Geared towards professionals who want to grow their network, generate leads, and enhance their professional brand.

Pricing starts at $59.99 per month when billed annually.

This plan provides access to various features and tools designed to help users and organizations achieve their business objectives.

Some key features of LinkedIn Premium Business include:

• InMail credits

Users receive 45 InMail credits per month, allowing them to reach out to prospects, clients, and partners directly through LinkedIn messages.

• Advanced search filters

Enhanced search filters enable users to find and connect with decision-makers, influencers, and potential clients within their target industries and geographic regions.

• Lead insights

Users gain access to insights about who’s viewed their profile, helping them identify potential leads and engage with them effectively.

• LinkedIn Learning

Access to LinkedIn Learning courses covering topics such as sales, marketing, leadership, and business development, empowering users to enhance their skills and knowledge.

• Company insights

Users can access detailed insights about companies, including their size, industry, and growth trends, to identify potential business opportunities and partnerships.

• Competitive intelligence

Users can track competitors and industry trends to stay informed about market developments and adjust their strategies accordingly.

LinkedIn Learning

LinkedIn Learning is an online learning platform offered by LinkedIn that provides a wide range of courses and tutorials covering various topics such as business, technology, creative skills, and professional development.

Its pricing is divided into Career, for individuals, and Teams.

LinkedIn Learning Career costs $39.99 for a monthly subscription.

LinkedIn Learning Teams costs $379.88 per seat per year, for teams with 2-20 users, whereas larger teams are set at $203.88 per year (approximately)

All plans offer a one-month free trial.

Some key features of LinkedIn Learning include:

• Diverse course catalog

LinkedIn Learning offers thousands of courses covering topics such as leadership, project management, data science, programming languages, graphic design, marketing, and more.

• Expert instructors

Courses are taught by industry experts, professionals, and thought leaders who share their knowledge and insights through engaging video lectures.

• Flexible learning options

Users can access courses anytime, anywhere, and on any device, making it convenient to fit learning into their busy schedules.

• Personalized recommendations

LinkedIn Learning uses algorithms to recommend courses based on users’ interests, skills, and career goals, helping them discover relevant content tailored to their needs.

• Hands-on learning

Many courses include interactive quizzes, exercises, and projects to reinforce learning and allow users to apply their new skills in real-world scenarios.

• Certificates of completion

Upon completing a course, users receive a certificate of completion that they can add to their LinkedIn profile to showcase their skills and achievements to potential employers and professional connections.

• Basic reporting on learners

Understand your learners’ learning activity, engagement, and most popular courses

LinkedIn Recruiter

Due to LinkedIn’s vagueness on pricing, there’s not much information out there and it tends to vary quite a lot, but according to HeroHunt these are Recruiter’s pricing for 2024:

• Recruiter Lite: $1.680 for a single license and $2.670 per year per license
• Recruiter Corporate: $10.800 per seat billed annually

Source: LinkedIn

LinkedIn Recruiter Lite

Tailored for recruiters and hiring managers who want to find and engage top talent.

Some key features of LinkedIn Recruiter Lite include:

• Advanced search capabilities:

Recruiters can use 20 powerful search filters and criteria to find candidates based on factors such as location, industry, skills, experience, and more.

Although you cannot access people from outside your network. Only 1st, 2nd, and 3rd connections.

• InMail messaging:

LinkedIn Recruiter Lite allows recruiters to send 30 personalized InMail messages.

• Candidate management tools:

Recruiters can use LinkedIn Recruiter Lite to organize and manage candidate profiles, track their interactions and communication history, and collaborate with team members on recruiting efforts.

• Talent pool building:

Recruiters can create and maintain talent pools of potential candidates for future hiring needs. They can save candidate profiles, tag them with relevant keywords or categories, and set reminders to follow up with them at a later time.

T‍he only downside is that reporting is not included.

LinkedIn Recruiter Corporate

LinkedIn Recruiter Corporate is a premium subscription plan offered by LinkedIn specifically tailored for larger organizations and enterprises with extensive recruiting needs. It provides advanced tools and features to help corporate recruiting teams source, engage, and manage candidates effectively on the LinkedIn platform.

Some features you may find in LinkedIn Recruiter Corporate include:

• Enhanced search capabilities:

Recruiters can access 40 advanced search filters and criteria to find candidates based on specific requirements such as location, industry, skills, experience, and more.

You can find all available LinkedIn profiles.

• InMail messaging

LinkedIn Recruiter Corporate allows recruiters to send 150 personalized InMail messages per month.

• Candidate management tools:

Recruiters can organize and manage candidate profiles, track their interactions and communication history, and collaborate with team members on recruiting efforts.

• Talent pool building

LinkedIn Recruiter Corporate enables recruiters to create and maintain talent pools of potential candidates for future hiring needs. You can save candidate profiles, tag them with relevant keywords or categories, and set reminders to follow up with them at a later time.

• Team collaboration

The Corporate plan includes features for team collaboration, allowing multiple recruiters to work together on recruiting projects, share candidate profiles and insights, and coordinate their efforts more effectively.

• Enhanced analytics and reporting

LinkedIn Recruiter Corporate provides access to advanced analytics and reporting tools, allowing recruiters to track key metrics such as candidate engagement, response rates, and hiring pipeline performance.

Key takeaways

Disclaimer! ⚠️

LinkedIn is not 100% open about their pricing, so pricing from this article may vary if you decide to contact LinkedIn sales.

Nonetheless, before you commit to a paid LinkedIn plan make sure you set your goals and understand what plan suits your needs the best. There are tons of them!