LinkedIn

LinkedIn InMail: Drive Sales & Connections like a Pro

lemlist team
Last Update
Jan 16, 2024
Reading Time
7 min.

LinkedIn InMail is an indispensable tool for the modern professional.

How is LinkedIn InMail Useful?

LinkedIn InMail is a feature that goes above and beyond the limitations of traditional networking.

You can transform your career and business goals with a good understanding of the role and potential of LinkedIn InMails.

But what sets InMail apart from regular LinkedIn messages?

  • Exclusivity: LinkedIn InMail offers a direct line to decision-makers and potential collaborators beyond your immediate network.
  • Visibility: InMails have higher visibility in recipients' inboxes, increasing the likelihood of engagement.
  • Analytics: You can track the performance of your InMail outreach with metrics that regular messages lack.

LinkedIn Premium, Recruiter Lite, and Free InMail Credits

Unlike standard LinkedIn messages, InMail is a premium feature.

Fortunately, there are multiple avenues to explore:

How LinkedIn Premium and Recruiter Lite Allow You to Send InMail

Subscribing to LinkedIn Premium or Recruiter Lite enhances your visibility and access to insights but also awards you a certain number of InMail credits each month.

These credits are your currency to send InMail messages to individuals outside your network.

LinkedIn Profile and Number of InMail Credits

The more solid and complete your LinkedIn profile is, the more likely you are to receive bonus InMail credits.

LinkedIn rewards users who maintain comprehensive profiles with additional credits, acknowledging their commitment to the platform's networking mindset.

Even without a premium subscription, LinkedIn occasionally offers free InMail credits as part of promotional events or through other criteria such as the 'Open Profile' network.

A free trial is a great opportunity to test the effectiveness of your InMail strategy before committing to a paid plan.

As you consider upgrading to LinkedIn Premium or Recruiter Lite, remember that the number of InMail credits you receive can be a game-changer for your outreach efforts.

Use these credits wisely, and you'll unlock the ability to initiate conversations that could lead to lucrative opportunities.

We’ve rounded up the amount of credits you get with each plan and how many you can save up ⬇️

LinkedIn PlanCredits per monthMaximum CreditsLinkedIn Premium Career515LinkedIn Premium Business1545Sales Navigator 50150Recruiter Lite30120Recruiter Professional 100400Recruiter Corporate 150600

LinkedIn InMail Messaging

Once you've secured the means to send LinkedIn InMails, the next step is crafting compelling messages.

A well-composed InMail can be the key to unlocking new business opportunities and expanding your professional network.

Effective LinkedIn InMail Messages

An effective InMail message is concise, personalized, and provides clear value to the recipient.

Start with a compelling subject line, introduce yourself briefly, and get straight to the point.
Make sure to mention any common connections or interests to establish rapport and trust.

Sending Cold Emails using LinkedIn InMail

Sending a cold email via InMail can be daunting, but by following best practices, you can increase your chances of getting a response.

Personalize your message, keep it professional, and focus on how you can help the recipient rather than what you want from them.

A call-to-action that invites a response can also be particularly effective.

You can also include cold messaging as a part of your multichannel outreach campaign. Check out this video if you want to learn how to integrate LinkedIn into your lemlist campaign ⬇️

Increase InMail Response Rate

Improving your InMail response rate requires strategy.

Use LinkedIn insights to tailor your message to the recipient's interests or current business needs.

Follow-up messages should be considerate of their time and always provide additional value or context that might have been missed in the initial InMail.

Remember, the goal is to start a conversation, not just to send a message.

With the right approach, each InMail you send can be a stepping stone towards achieving your professional objectives.

LinkedIn InMail for Business and Recruitment Objectives

LinkedIn InMail is a networking tool and a powerful instrument for achieving specific business and recruitment goals.

LinkedIn Recruiter for Talent Scouting

For recruitment professionals, LinkedIn Recruiter is an indispensable tool.

It allows you to send personalized InMails to potential candidates, even those outside your network.

With advanced search filters and the ability to track candidate responses, LinkedIn Recruiter streamlines the talent acquisition process significantly.

Sales Targets with LinkedIn Sales Navigator

LinkedIn Sales Navigator is designed for sales professionals looking to enhance their sales strategies.

This platform provides tailored lead recommendations and allows for direct InMail communication with prospects.

By leveraging Sales Navigator, sales teams can effectively nurture leads and close deals through targeted and personalized outreach.

Open Profile to Directly Message LinkedIn Members

Members with an Open Profile can receive InMail messages from anyone on LinkedIn, regardless of connection status.

This feature broadens your reach, enabling you to directly message LinkedIn members most relevant to your business or recruitment needs without the constraint of connection limits.

Using LinkedIn InMail can lead to more successful outcomes in all business areas.

By using tools like LinkedIn Recruiter and Sales Navigator, and by understanding the opportunities provided by Open Profile, you can tailor your InMail strategy to meet your specific objectives and drive real results.

LinkedIn InMail Best Practices

Effective communication on LinkedIn requires more than just sending messages; it demands adherence to certain etiquette and best practices.

To ensure your LinkedIn InMails stand out and encourage a response, it's essential to craft them with professionalism and care.

Professional InMail Messages

Professionalism is key when composing InMail messages.

Start with a clear subject line that grabs attention and clearly states the purpose of your message.

Keep the tone respectful and personable, and personalize the content to show that you've done your homework on the recipient.

You can check out this video with 5 of the best cold message templates ⬇️

A well-crafted InMail reflects your professionalism and increases the chances of a favorable reply.

How to Avoid Sending Spammy InMail Messages

To prevent your messages from being perceived as spam, avoid generic templates and mass messaging.

Each InMail message should be tailored to the recipient, demonstrating genuine interest and relevance.

By focusing on quality over quantity and providing value in your InMails, you're more likely to engage your recipients and avoid the dreaded ignore button.

LinkedIn’s InMail Policies for Better Connection Requests

LinkedIn has specific InMail policies designed to maintain a professional and respectful networking environment.

  • Be brief and to the point.
  • Share your goal and any common associations. ...
  • Adopt a conversational, enthusiastic tone. ...
  • Don't cut and paste the job description or URL to the job post.
  • Give them a reason to reply by asking for advice, opinions, or referrals.

Adhering to these policies helps you avoid penalties and proves to your prospects that you are a trustworthy and credible LinkedIn member.

Remember that the ultimate goal is to build meaningful connections and foster professional relationships, so always communicate with integrity and respect.

Additional Features: LinkedIn InMail Plus

LinkedIn InMail is a feature-rich platform designed to enhance your professional outreach.

With additional features like Sponsored InMail and A/B testing, LinkedIn InMail Plus can significantly boost your messaging strategy.

Benefits of Sponsored InMail

Sponsored InMail allows you to reach a broader audience beyond your connections by sending targeted, promotional messages directly to LinkedIn members' inboxes.

Among its many benefits, we find:  

  • Personalization: Without restrictive character counts, your messages can reach a higher level of personalization.
  • Mobile-optimized features: Message sizes and graphics are adapted to look good on all screen sizes, and you can include a CTA button in both mobile and desktop messages.
  • Maximum Engagement: Sponsored InMail messages are only delivered when members are active on LinkedIn, so it ensures your prospect will see the message right away and won’t be lost in an inbox.

LinkedIn’s Mobile Experience for Instant Response

With the increasing use of mobile devices, it's crucial to consider the mobile experience when sending InMails.

LinkedIn's mobile app ensures that your messages are accessible and easy to respond to, no matter where the recipient is.

Optimize your InMail content for mobile viewing to encourage quicker and more frequent responses.

How A/B Tests can Enhance InMail Success Rates

A/B testing is a powerful way to refine your InMail strategy.

By sending out variations of your messages to different segments of your audience, you can gather data on what works best.

Test different subject lines, message lengths, and calls to action to discover the most effective approach.
This data-driven method can lead to higher average response rates and ensure your InMails perform better over time.

Source:  LinkedIn

These advanced features and tools can elevate your LinkedIn InMail campaigns, turning them into a strategic asset for your professional goals.

With the right approach, LinkedIn InMail Plus can be a game-changer in how you connect and communicate in the professional world.

LinkedIn InMail Challenges

As with any platform, users may occasionally encounter challenges or have questions about LinkedIn InMail.

Technical issues with LinkedIn InMail can range from delivery failures to notification problems.

If your InMails are not being delivered, check to ensure you have enough credits and that your messages comply with LinkedIn's size and content limitations.

For notification issues, verify your email and app notification settings.

Remember, LinkedIn continuously updates its platform, so keeping your app up to date can prevent many technical glitches.

What Now?

Throughout this guide, we've covered everything from accessing InMail credits to the anatomy of effective messages, and how to abide by LinkedIn's policies.

The next steps are simple:

  • Start applying these insights to your LinkedIn strategy.
  • Begin by crafting personalized, professional InMail messages that resonate with your recipients.
  • Test different approaches
  • Use A/B testing
  • and always keep an eye on your response rates to improve your success.

Remember, the journey to LinkedIn InMail proficiency is ongoing; there's always room for refinement and growth.

LinkedIn InMail is a gateway to expanding your professional network, driving sales, and connecting with prospects in a meaningful way. By exploiting LinkedIn InMail, you are equipped to expand your sales and professional relationships like a pro.

Now, it's your turn to start your LinkedIn InMail journey. And, don’t forget, if you ever get stuck, your best friend, lemlist, is right here. 😉

lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.

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