LinkedIn’s premium plans offer the use of InMail messages. On a monthly basis, you will receive a determined number of credits based on your subscription. We will discover more about these credits and how they work in this guide.
Whether you are new to LinkedIn's Sales Navigator or seeking to refine your InMail strategy, this article serves as your quintessential resource. Delve into the nuances of InMail Credits, explore strategies for crafting impactful messages, and learn how to optimize your credit usage for maximum results.
Sales Navigator and InMail Credits on LinkedIn
The first order of business is to understand the mechanics of LinkedIn InMails and the allocation of InMail credits within Sales Navigator to improve your LinkedIn sales outreach. They can be a game-changer in your lead generation efforts, and significant in maintaining a healthy response rate to boost sales conversions.
What are LinkedIn InMails?
InMail messages are LinkedIn's premium messaging feature that allows you to reach out to individuals who are not in your direct network.
With Sales Navigator, users receive a specific number of InMail credits each month, enabling them to send personalized messages to targeted leads. The number of credits received is dependent on the Sales Navigator plan you subscribe to.
Premium Career: 5
Premium Business: 15
Sales Navigator Core: 50
Recruiter Lite: 30
These credits can accumulate if unused in a given month.
Merits of InMail Messages in Lead Generation
When generating leads, InMail messages stand out due to their direct and personal nature.
They bypass the need for a mutual connection, cutting straight to the chase of business communication. The targeted approach of InMail messages ensures that your outreach is tailored, relevant, and thus more likely to be well-received by potential leads.
Response Rate through InMail on Sales Conversion Rates
The response rate to your InMails can be a critical indicator of their effectiveness.
A higher response rate signifies interest from potential leads and correlates with higher sales conversion rates. It's essential to track and analyze your InMail response rates, as they provide valuable insights into the resonance of your messaging and the potential for sales growth.
Gain Control of Your LinkedIn Sales InMail Credits
Effective management of your InMail credits is crucial for maximizing your outreach potential on LinkedIn's Sales Navigator. So you should understand how these credits are allocated, renewed, and tracked to make strategic decisions and maintain a steady flow of communication with your prospects.
Allocation and Renewal of InMail Credits in a Sales Navigator Account
Each Sales Navigator account comes with a set number of InMail credits that are refreshed monthly.
The allocation of these credits is based on your subscription level. Unused credits can roll over to the next month, but there's a cap to prevent indefinite accumulation.
Premium Career: 15
Premium Business: 45
Sales Navigator: 150
Recruiter Lite: 120
It's important to be aware of your renewal date to plan your outreach activities without the risk of running out of credits.
Strategies to Effectively Manage and Track Your InMail Credits
Developing a strategy for managing your InMail credits is essential.
This includes setting targets for daily or weekly InMail usage, monitoring your remaining credits, and adjusting your approach based on the responses you receive. LinkedIn provides tools within Sales Navigator to track your InMail credit balance and usage, ensuring you always know where you stand.
Earn Extra Credits and Navigate the Credit-Back System
LinkedIn rewards successful engagement by offering a credit-back on your InMail messages if you receive a response within 90 days of sending. This incentivizes crafting compelling messages that resonate with your audience.
Additionally, users can earn extra credits through various LinkedIn promotions or by upgrading their Sales Navigator plan to accommodate a higher volume of outreach.
With these insights into managing your InMail credits, you're positioned to take full advantage of your LinkedIn Sales Navigator account. Next, we'll delve into the art of creating high-impact InMail messages that captivate your prospects and drive meaningful business conversations.
Create High-Impact InMail Messages in your LinkedIn Sales Navigator
Once you've mastered the management of your InMail credits, the next crucial step is to learn how to craft InMail messages that stand out and elicit responses.
The quality of your messages can significantly influence your success in generating leads and closing deals through LinkedIn's Sales Navigator.
Best Practices for Composing Effective LinkedIn InMail Messages
To compose effective LinkedIn InMail messages, start with a personalized approach.
Research your recipient's profile, identify commonalities, and mention specific details that show genuine interest.
Keep your messages concise, clear, and focused on offering value.
A compelling subject line is also vital to ensure your message gets opened.
Including a clear call-to-action can guide the recipient towards the next step in your sales process.
When recipients reply to your InMail, you typically get the credit back, allowing you to reinvest it in future outreach. Additionally, keeping track of your response rates and refining your messaging strategy can lead to more efficient use of credits over time.
Combine InMail Credits with Other LinkedIn Tools
Another strategy is to use InMail credits in synergy with other LinkedIn tools, such as Message Ads.
By combining the personal touch of InMails with the broader reach of ads, you can maximize visibility and engagement. This approach allows you to follow up with key prospects via InMail after they've interacted with your ads, creating a cohesive marketing strategy.
Use Response Data to Fine-Tune Your InMail Strategy
Monitoring the response data from your InMail campaigns is crucial for optimization.
Analyze which messages have the highest open and response rates to understand what resonates with your audience. Use these insights to refine your messaging, subject lines, and call-to-action to improve the effectiveness of your InMail outreach and the utilization of your credits.
Comparison Between Different Sales Navigator Plans
LinkedIn offers several tiers of subscription, including LinkedIn Premium, Sales Navigator Core, and Sales Navigator Advanced.
While LinkedIn Premium is geared towards individual professionals, Sales Navigator Core and Advanced are tailored for sales teams and power users, offering more InMail credits and sales-specific features.
Choose a Plan Based on InMail Usage and Lead Generation Needs
Selecting the right plan depends on your InMail usage patterns and lead generation goals.
If you're a heavy InMail user targeting high-value leads, investing in the Sales Navigator Advanced plan may be more cost-effective.
Conversely, for those with moderate outreach needs, the Core plan might suffice.
Consider your sales cycle, team size, and the level of personalization required in your messages when making a decision.
By carefully comparing the features and InMail credits of each plan, you can make an informed decision that aligns with your sales strategy.
Common Issues With InMail Credits
Even the most seasoned LinkedIn users can encounter challenges with managing their InMail credits. Recognizing these potential issues and knowing how to navigate them is essential for maintaining a steady sales outreach effort.
Depleted InMail Credits and How to Leverage the Open Profile Status
Running out of InMail credits can halt your outreach campaigns.
However, LinkedIn's Open Profile feature allows you to send messages to users who have opted in, without using your credits. This feature is especially beneficial for reaching high-value prospects who are more likely to have an open profile.
LinkedIn's Support and Helpful Resources
If you're facing issues with your InMail credits, LinkedIn's support resources can provide guidance. From troubleshooting to best practices, leveraging the platform's help center and user forums can enhance your understanding and usage of InMail credits.
Additionally, consider reaching out to your network for peer advice on managing InMail strategies.
Harmonize InMail Outreach with Your Sales Tactics
Integrating InMail LinkedIn strategies into your sales funnel is a dynamic way to enhance your outreach and improve key performance indicators. It's not just about sending messages; it's about creating a seamless flow that aligns with your overall sales approach.
Integrate InMail LinkedIn Strategies with Your Sales Funnel and KPIs
To ensure that your InMail efforts contribute to your sales goals, align them with stages of your sales funnel.
Tailor your InMail content to nurture leads at different funnel stages, from awareness to consideration to decision.
Monitor key performance indicators (KPIs) such as response rates, conversion rates, and the number of qualified leads to measure the effectiveness of your InMail campaigns.
Adapt Your InMail Flow to Meet Fluctuating Market Changes
The market is ever-changing, and so should your InMail strategy. Stay attuned to industry trends, seasonal fluctuations, and shifts in consumer behavior to adapt your InMail messaging.
This agility can help you maintain relevance and engagement with your prospects, even in a turbulent market landscape.
Be Innovative in InMail Communication
Don't be afraid to experiment with different InMail formats, tones, and CTAs to discover what resonates best with your audience.
A/B testing can provide valuable insights into what increases your response rates and, ultimately, what drives conversions. You can use lemlist to do so.
Keep innovating to find the perfect balance between personalization and scalability in your InMail communications.
To maximize your InMail credits, remember to tailor your messages to the recipient, track your InMail credit usage, and align your outreach with your sales funnel. Use A/B testing to refine your approach, and don't forget to leverage the credit-back system by crafting compelling messages that invite responses.
Armed with the insights from this article, take action to implement these strategies into your LinkedIn routine. Evaluate your current InMail usage, and adjust your tactics to make the most of your number InMail messages and credits. By doing so, you can transform your LinkedIn Sales Navigator experience and drive meaningful business results.
If you wish to become an InMail beast and close as many deals as possible without wasting all your time crafting messages, be sure to use lemlist!
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.