AI Sales

10 Best AI Sales Tools in 2024 To Multiply Your Productivity

lemlist team
LAST UPDATED
July 2, 2024
READING TIME
7 min.

AI sales tools are software that utilize artificial intelligence automate tasks, analyze data, and enhance customer engagement, increasing productivity and driving revenue growth.

It is like having an assistant by your side, helping you

→ Find the right people to talk to
→ Personalize outreach at scale
→ Handle repetitive manual tasks
→ Save time and money in the process

However, with so many AI tools out there, picking the right one can feel overwhelming.

To help you out, we've sifted through the best options on the market to highlight AI sales tools that can really make a difference in how you sell.

  • Taplio: best for building a personal brand on LinkedIn
  • SetSail: best for getting centralized sales insights
  • Tavus: best for creating personalized outreach videos
  • lemlist: best for cafting personalized multichannel outreach sequences
  • Clay: best for hyper-personalized outreach messages that get replies
  • Humantic.ai: best for defining your target audience
  • Meetgeek.ai: best to summarize sales meeting recordings
  • Amplemarket: best for finding leads’ information
  • Trumpet: best for creating personalized landing pages
  • Lavender: best for improving outreach copies

In this article, we're going to dive into what makes these tools stand out, how they can transform your sales approach, and why integrating them into your workflow is a smart move

Top AI sales tools to boost your sales efficiency

AI Sales Tool Best for Standout feature Free trial Starting price (billed annually)
Taplio Building a personal brand on LinkedIn AI-generated posts with personal chat assistant Yes - 7 days $49/mo
SetSail Getting centralized sales insights AI Analyst for revenue teams / On request
Tavus Creating personalized outreach videos Video generator of yourself without speaking a word / On request
lemlist Crafting personalized multi-channel outreach sequences AI campaign and Icebreaker generator Yes - 14 days $39/mo
Clay Hyper-personalized outreach messages that get replies AI message writing Yes - 14 days Has free plan, Paid starting at $134/month
Humantic.ai Defining your target audience ICP Generator Yes - 7 days $180/mo
Meetgeek.ai Summarizing sales meeting recording AI meeting summaries / Has free plan, Paid starting at $15/mo/user
Amplemarket Finding leads’ information Data Enrichment / On request
Trumpet Creating personalized landing pages Ready-to-make sales rooms templates Yes Has free plan, Paid starting at £39/mo
Lavender Improving outreach copies with the best tips Your Email Coach Yes Has free plan, Paid starting at $29/mo

What are AI sales tools

AI sales tools are innovative software solutions that utilize artificial intelligence to streamline sales operations.

By analyzing customer data and interactions, these tools automate critical sales tasks—like lead generation and outreach—while offering real-time insights to sales representatives.

This automation significantly reduces manual effort, allowing sales teams to prioritize building deeper customer relationships.

Their main goal is to boost sales efficiency, enabling salespeople to utilize their time more effectively and close more deals.

These tools are categorized mainly into two types:

→ Internal sales-focused tools that enhance sales team efficiency through conversational interfaces for analytics and lead information
→ Sales bots that automate customer outreach and lead qualification

By saving time on routine tasks, AI tools free up sales and marketing teams to focus on more complex activities, establishing stronger client relationships and driving business growth.

What to look for in AI sales tools

Here are a few factors we considered when choosing the best AI sales tools that will help you pick the best one for your business:

[ ] Integration: Ensure it fits seamlessly with your existing CRM and sales ecosystem.

[ ] User-Friendliness: Opt for tools that are easy to navigate and require minimal training.

[ ] Customization: The tool should adapt to your specific sales processes and goals.

[ ] Analytics: Look for robust data analysis and reporting features for informed decision-making.

[ ] Lead Management: Check out effective lead generation, scoring, and segmentation capabilities.

[ ] Automation: Evaluate the tool's ability to automate repetitive tasks efficiently.

[ ] Support and Training: Check for accessible customer support and comprehensive training resources.

[ ] Security: Confirm stringent data protection measures and regulatory compliance.

[ ] Scalability: The tool should grow with your business, handling more data and users over time.

[ ] Cost-effectiveness: Consider both the pricing and the potential ROI to ensure value for your investment.

That being said, let's look at the best AI sales tools and their features.

1. Taplio

Rating ⭐⭐⭐⭐

Product Hunt 4.1 (19 reviews)

Overview

Taplio offers a suite of features to help you build and maintain relationships, create content, schedule posts, monitor analytics and engage with potential customers on LinkedIn.

It doesn’t just help you get post ideas but also to improve, continue writing or even create custom posts and carousels on auto-pilot:

  • Get personalized posts, tailor-made for you by AI
  • Have your personal chat assistant to ideate, improve your content or finish writing it
  • Create LinkedIn carousels based on any URL or topic

Pricing & Features

Free trial: YES

✅ Pros

  • "Simple, efficient. Significantly reduces content creation time."
  • "The support team is super responsive."
  • "The seamless experience it offers is outstanding, and I can't get enough of the carousel post feature."

❌ Cons

  • "A bit clunky for multi-user/teams, but it's better than just using native LI."

2. SetSail.co

Rating ⭐⭐⭐⭐⭐

G2 4.6 (123 reviews)

Overview

SetSail's AI Analyst for revenue teams delivers actionable insights to your teams wherever they work.

It uses machine learning to detect buying signals and productivity patterns.

  • Prep sellers with key insights before every sales call
  • Know what behaviors win according to your specific sales process
  • Get automated MEDDICC summaries
  • Answer any sales question instantly with an “ask me anything” chat interface

This means no more reviewing call recordings, filtering through emails, and Salesforce records.

Pricing - on request

✅ Pros

  • "It is a fun way to compete with my coworkers in a remote workforce"
  • "It's easy to use, easy to teach!"
  • "It's great when it comes to motivating you to hit your numbers and bring meetings to the table."

❌ Cons

  • "The tracking of statistics for KPIs is not always accurate and tracked well"

3. Tavus

Rating ⭐⭐⭐⭐⭐

Producthunt 4.8 (34 reviews)

Tavus is an AI-powered video personalization platform. You can use it to batch create thousands of personalized videos of yourself via variable data in a CSV file, without saying a word.

Here's how it works:

1. First, record a video with the general message you want to share.
2. Then, add variables to your template to personalize to each viewer
3. Generate countless unique AI videos of you, without saying another word

Pricing - on request

✅ Pros

  • "It saved me hours of time on creating personalized videos that performed well. For something that's automated, the quality is very good as well."
  • "It's one of those tools that you can leverage across an entire customer journey."
  • "Personalisation is amazing!"

❌ Cons

  • "While Tavus offers scalable personalized video creation, advanced customization may require additional effort."

4. lemlist

Rating ⭐⭐⭐⭐⭐

Capterra 4.6 (372 reviews) │ Product Hunt 4.9 (423 reviews)

Overview

lemlist is all-in-one outreach solution whose AI sequence generator helps to create ultra-targeted multichannel sequences in seconds!

Simply choose your campaign's target audience, value proposition, trigger, language, tone of voice, and the tool will generate your sequence:

https://assets-global.website-files.com/5de921a1902d8d39a699f77e/648c82e96401c013822214cc_gif AI lemlist (1).gif

lemlist's AI generator helps you:

  • avoid writer’s block with custom copies,
  • save > 1h/per campaign with predefined steps
  • get 3x more replies with unique sequences

Plus, lemlist offers so much more than AI features. You can use lemlist to find, verify, contact, and convert your leads in 1 platform!

Pricing & Features

✅ Pros

  • "It's really cool to have AI sequences in different languages as we're doing business on international market"
  • "The customer service is top-notch"
  • "I love the constant upgrade of AI features and listening to customers' needs"

❌ Cons

  • "Sometimes you have to additionally tweak AI-generated copies to create the most efficient version."

5. Clay

Rating ⭐⭐⭐⭐⭐

G2 4.9 (27 reviews)

Overview

Clay is sales prospecting platform that allows you to utilize the power of ChatGPT with 50+ data providers to write 1:1 personalized outreach that feels human.

  • Target the right leads, at the right time: Use ChatGPT to better qualify leads based on creative, more specific criteria. AI helps you read between the lines.
  • Add hyper-relevance to your emails to build urgency: Use GPT-4 to programmatically summarize blogs, reference LinkedIn posts, social media profiles, and much more.

Pricing & Features

Free trial: YES

✅ Pros

  • "Thanks to artificial intelligence integration, I have the freedom to intervene in my notes in any desired direction, and I can receive assistance in discovering the relationships between the notes afterward."
  • "Simple onboarding, and smart features to keep you tapped in with people that are both loose and strong ties."
  • "It's a great tool for supporting me with relationship building, smart followup prompts, and simple memory/note taking."

❌ Cons

  • "The AI is still a bit rough, I would rather see it work more seamlessly in the background but not rewrite notes without highlighting it."

6. Humantic.ai

Rating ⭐⭐⭐⭐⭐

G2 4.8 (108 reviews)

Overview

Humantic.ai is a buyer intelligence platform that helps salespeople build relationships with their prospects.

  • Get instant personality profiles from leads’ LinkedIn pages
  • AI-generated ICP and buyer personas based on engagement data
  • Identify the early adopters who’ll bring in 75% of your revenue

Pricing & Features

Free trial: Yes

✅ Pros

  • "There's so much noise out there. Humantic helps tailor messaging tied to how someone prefers to communicate to help cut through the noise."
  • "Ease of use to understand a decision maker and what may drive them."
  • "Humantic AI provides great information that allows me to precall plan better, learn how to prepare my messaging and adapt that messaging more towards how my prospect will best receive it."

❌ Cons

  • "The learning curve - it will take users anywhere between 4-12 weeks to become good adopters of a tool like Humantic AI."

7. Meetgeek.ai

Rating ⭐⭐⭐⭐⭐

G2 4.6 (162 reviews)

Overview

Meetgeek.ai video records, transcribes, summarizes, and provides the key points from every meeting.

  • Get automatic transcriptions of your sales meetings and demos
  • Automatically share recordings and meeting notes with leads
  • Push tasks and highlights directly into your CRM
  • Use meeting insights to track talking time, customer sentiment, and objections

Pricing & Features

Basic free plan ✅

✅ Pros

  • "The ease of having the bot join meetings automatically"
  • "The meeting notes are better than some others on the market (Avoma etc)"
  • "Very good customer support when onboarding"

❌ Cons

  • "It's not the best at pulling out action items"

8. Amplemarket

Rating ⭐⭐⭐⭐⭐

G2: 4.5/5 (153 reviews)

Overview

Amplemarket is a sales platform that sources prospect information from 35+ data sources.

Use its AI features to

  • Fill your data gaps: Start with your prospect's email or LinkedIn URL and use Amplemarket's advanced data enrichment to build a full profile.
  • Gather more context with buyer intent data: Amplemarket tracks your contacts and lets you know when they are actively looking for a solution like yours.
  • Fend off CRM data decay: Clean and refresh existing CRM data by uploading CSVs to Amplemarket.

Pricing - on request

Free trial: No

✅ Pros

  • "The team is also SO hands on and friendly, and has worked really closely with our team to make sure our needs have been met."
  • "The AI copywriter is also great for personalizing outreach with minimal human input."
  • "The automation tools save time, and the detailed analytics provide valuable insights."

❌ Cons

  • "I do wish there was a way to specify different instructions for the AI based on persona/what kind of prospect I'm talking to, but generally the output is fantastic."

9. Trumpet

Rating ⭐⭐⭐⭐⭐

G2 4.8 (164 reviews)

Overview

Trumpet creates auto-personalised, interactive & trackable spaces in minutes. From outreach to onboarding.

You can create micro-sites in under 30 seconds and offer a unique experience to your prospects that converts them faster!

Pricing & Features

✅ Pros

  • "Even though the final product looks like it could have taken an hour, the automated templating makes it super quick to personalise to each prospect and company."
  • "The platform is very configurable, meaning you can totally customise it to your unique sales processes."
  • "Support from the Trumpet team is extremely beneficial and they simply can't do enough for you to ensure your success!"

❌ Cons

  • "Learning how to use the tool wasn't a steep learning curve but naturally with any new tool can be a little time consuming. Having something like a 'Trumpet Tour' option would be great."

10. Lavender

Rating ⭐⭐⭐⭐⭐

G2 4.9 (52 reviews)

Overview

Lavender's email assistant helps salespeople write the perfect email, enabling you to send emails more efficiently.

Your Email Coach grades your email and gives tips to improve. It’ll find and fix anything that hurts your chance of getting a reply, using generative AI and data from millions of emails.

Pricing & Features

Free trial: Yes

✅ Pros

  • "AI is fairly seemlessly integrated into the interface and is easy to understand, use, and leverage."
  • "I love the immediate feedback I get on all of my emails. It gives specifics of what to improve, suggestions on how to improve, and even shows what it will look like on mobile devices."
  • "I like the fact that lavender is not just a tool that helps you to write killer sales emails. It also teaches you how to do it!"

❌ Cons

  • "Sometimes the long sentence suggestions are silly, and don't actually raise the score of an email."

Key takeaways

AI-powered sales tools can help you:

→ Improve your efficiency by automating manual tasks
→ Cut out repetitive customer outreach and follow-up messages
→ Improve your sales pipeline with sales performance analysis

which gives you more time to connect with customers, get more leads, and grow your business!

Even if you're an AI newbie, tools listed in this article will help you boost your productivity and kickstart your business.

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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