sales strategy
Last Update
Dec 1
Reading Time
7 min. Review 2024: Pros, Cons, Ratings, and Pricing

lemlist team

Want to know if is the right sales engagement platform for you? The AI-powered sales engagement platform helps sales reps find leads, engage them on different channels, and convert them while keeping every touchpoint personal. streamlines sales processes, saving sales representatives a lot of time. The platform offers a comprehensive solution to help sales development representatives (SDRs) close more deals, from email campaigns to multichannel outreach and analytics.

This review goes over the features, pros, cons, and most important elements to know if is right for you.

Overview of

Reply was launched in 2014 and is headquartered in the U.S., Canada, and Ukraine. The company was founded with the vision of automating routine sales tasks, like sending prospecting emails and follow-ups. Over time, it expanded to help businesses increase their sales and revenue through AI-assisted communication.

Reply was bootstrapped and started earning revenue in just four months. It employs 80 individuals and has a customer base of over 3000 employees.

The AI-powered sales acceleration tool helps improve the efficiency of sales teams by offering powerful communication tools. Sales reps and marketers can easily connect with customers through multiple communication channels — LinkedIn, phone, email, and even WhatsApp and text. They can automate the entire sales process, saving a lot of time.


  • Setting up email campaigns on is incredibly easy. The user interface is intuitive, and users can organize prospects very well.
  • The platform contains templates, best practices, tips, an email health feature, and other tools that ensure sales reps capture the attention of prospects.
  • allows SDRs to track delivery rates and responses and tailor future communication appropriately. Its reporting feature enables them to make informed decisions.


  • The Chrome extension doesn't work perfectly sometimes and must be reloaded until it does.
  • LinkedIn campaigns need to be improved—cookie session refreshing, adjustment of daily limits, and more.
  • The People tab lacks a log for communication with every prospect to help sales reps know how effective their communication is. interface tour

Getting started is fairly easy. The interface is clean and straightforward.

You can find everything stacked at the top.

When you hover around sequences, you get a dropdown of three options: Sequences, Templates, and Outbox.

From there, you can choose to start your campaigns from Scratch or with the handy Jason AI which will be explained extensively in the features sections.

The people section is where you import your leads and contacts.

The data section allows you to access a database of over 86M+ contacts with filters that you can apply to match your ICP.

Accessing your unified inbox is pretty easy, and you can all of your channels and campaigns:

Reporting and data are a main part of your toolset with reply, and you can choose which one to view in one click:

This is, in a nutshell, what you can do with the interface, let’s dive deep into all the capabilities and use cases.

Reply.Io features and use Cases

We tested and researched all of the main features and use cases of, and in this section, we’ll cover all you need to know about it.

Jason AI

One of the most exciting new features that sets apart from its counterparts is the Jason AI automation. It’s particularly good for LinkedIn automation.

It’s primarily designed to automate and optimize your LinkedIn outreach and follow-up processes. Getting started with Jason AI is easy, just go to sequences, and click on “start with Jason AI”:

Here's a closer look at what it offers:

  • Automated lead responses: Jason AI enables users to automatically send tailored responses to their LinkedIn leads. This is crucial for higher engagement and ensuring timely communication with leads.
  • Sequence creation: Users can create sequences for outreach, with options to use pre-designed templates or generate custom sequences using AI prompts. This flexibility allows for personalized and effective communication strategies.


  • Integration with LinkedIn: Jason AI seamlessly integrates with LinkedIn, allowing users to manage multiple accounts and send connection requests to targeted profiles. This integration is key for expanding your professional network and reaching ideal clients.
  • Email and follow-up management: Beyond LinkedIn, Jason AI also assists in managing email communications and email handling features. It schedules follow-ups and ensures that no potential lead falls through the cracks.

While Jason AI is a powerful tool, it's important to consider its strengths and limitations:


  • Time-Saving Automation: Automates repetitive tasks, freeing time for more strategic activities.
  • Enhanced Lead Engagement: Ensures timely responses to leads, increasing the chances of conversion.
  • Customizable Outreach: Offers flexibility in creating personalized outreach sequences.


  • Complexity for Beginners: Might be overwhelming for new users unfamiliar with automation tools.
  • LinkedIn Focus: Primarily designed for LinkedIn, which may limit its use for those focusing on other platforms.

Automation and sequences

Multi-Channel Sequences in allow users to engage with potential customers across various communication channels. This feature is designed to scale your outreach efforts while maintaining a personal touch.

The tool can create personalized email templates based on prompts. Users can send cold outreach emails or invite clients to educational webinars using Reply. Here’s an overview of the most important elements here:

  • Users can create sequences in three ways: using a template, starting from scratch, or employing the 'magic' of JASON AI.
  • When creating a sequence from scratch, users have complete control over the steps, including email, LinkedIn interactions, calls, and more. On top of this, you have a variety of pre-made templates for different use cases, which can be customized and enhanced with Jason AI.
  • offers a lot of customization features like variable insertion and ChatGPT integration, allowing for highly personalized communication.

The sequences can include emails, LinkedIn messages, calls, SMS, and WhatsApp messages, ensuring a comprehensive outreach strategy.


  • Suitable for various industries and purposes, including sales, recruitment, and PR.
  • Saves time by automating repetitive tasks while keeping the communication personalized.
  • Seamlessly integrates with Jason AI for enhanced content creation.


  • The wide array of features and options might be overwhelming for new users.
  • Maximizing the potential of the tool requires a certain level of familiarity with digital marketing strategies.

Reports and analytics

The Channel Efficiency Dashboard in provides a comprehensive view of your outreach campaigns across various communication channels like Email, SMS, LinkedIn, Calls, and WhatsApp. They have a dashboard for each channel. Let’s go over each one quickly.

1. Channel efficiency dashboard

The Channel Efficiency Dashboard in provides a comprehensive view of your outreach campaigns across various communication channels like Email, SMS, LinkedIn, Calls, and WhatsApp.

  • Key metrics: It displays crucial metrics such as the total number of prospects contacted, total touches, replies, and meetings booked.
  • Detailed analysis: For each communication channel, you can view the percentage of replies, total touches, and meetings booked, allowing for a detailed analysis of what's working and what's not.

2. Emails dashboard

This dashboard specifically tracks the performance of both automatic and manual emails.

  • Insightful data: It shows deliverability, open rates, replies, interest, and meetings booked for each time slot.
  • Team comparison: A unique feature is the team performance table, which allows for a comparison across different team members' sequences, templates, and email accounts.

3. LinkedIn dashboard

This dashboard is tailored for tracking LinkedIn activities.

  • It provides a summary of key metrics like the total number of people contacted, connections sent, conversion rates, messages sent, and replies.
  • The segmented column chart is particularly useful for analyzing each LinkedIn activity at different time points

4. Calls Dashboard

The Calls Dashboard is essential for teams that integrate calling into their sales process.

  • Critical call metrics: It shows the total number of calls made, average duration, percentage of positive calls, answered calls, and calls to contact.

5. Tasks Dashboard

This dashboard shows metrics related to the effectiveness of task completion in

  • Types of tasks: It covers all types of tasks, including calls, manual emails, LinkedIn, SMS, WhatsApp Messages, and to-do tasks.
  • Team performance: You can also view tasks completed per team member and the entire team, making it easier to track and improve team efficiency.

6. Team Performance Dashboard

This dashboard provides metrics related to your team's overall performance.

  • It includes total booked meetings, contact sequenced meetings, conversion touches per contact, auto touches, manual touches, and average response time.

Who is's Analytics Best For?'s Analytics is an indispensable tool for sales teams, marketing professionals, and agencies who need to track, analyze, and improve their outreach and communication strategies. It's particularly beneficial for those who:

  • Engage in multi-channel outreach and need to understand the effectiveness of each channel.
  • Require detailed reports and analytics to fine-tune their strategies.
  • Manage a team and need insights into team performance and efficiency.
  • Operate in an agency setting and need to report and analyze campaign performance for different clients.'s Analytics feature is not just about numbers; it's about providing actionable insights that can significantly impact your outreach and sales strategies. With its comprehensive dashboards and detailed metrics, stands out as a tool that not only helps you reach out to your audience but also helps you understand and improve every step of your engagement process.

Multichannel communication


Reply allows users to leverage features that support multichannel communication to connect with prospects. It integrates phone, email, text messaging, and social media to automate outreach. Users can send personal emails and follow-ups, connect with prospects automatically on LinkedIn, schedule calls, and send SMS and WhatsApp messages.

Powerful integrations

This CRM and sales engagement software works harmoniously with Gmail and other enterprise cloud systems. Users can set up multiple integrations, customize them, and use them to automate their allbound prospecting workflows. They can post messages on their Slack channels, add new invitees to Calendly, or add cold prospects to lists in Mailchimp.

Reply.Io Pricing and Value for Money

Reply has four different pricing plans that cater to different user requirements, and all have a 14-day free trial.

Free Plan: $0

Allows users to connect with potential clients and discover before committing. They get:

  • AI sequence generator
  • 200 data credits/month
  • Data storage
  • Chrome extension

Starter Plan: $60 per month

This plan is ideal for individual users. It includes:

  • Jason AI
  • 1 mailbox
  • 1,000 data credits/month
  • Reports
  • Email sequences
  • Chrome extension
  • Tracking of email opens, clicks, and replies
  • CRM integrations
  • Data search capabilities

Professional Plan: $90 per month

This plan provides the full power of multichannel engagement and is suitable for sales teams. It offers the following features:

  • Jason AI
  • 2 mailboxes
  • 1,000 data credits/month
  • Multichannel sequences
  • Email warm-up
  • Calls and SMS
  • Reports
  • Salesforce integration
  • Meetings
  • Automation
  • Access control

Custom Plan: Custom Pricing

This plan is ideal for teams with 20 users or more. Features include:

  • 4 mailboxes
  • Customized solutions
  • Email API
  • Unlimited contacts
  • 1,000 data credits/month
  • SSO
  • CSM
  • Professional network automation
  • Advanced API access
  • Premium support

Compared to the services you get, is a little on the pricey side. Its starter package only provides basic features (only 1 mailbox and 1,000 data credits/month).

Users in need of add-ons like extra mailboxes, email warmup, and email verification must pay more. The pricing limits how many people sales reps can contact monthly and how many sequences they can configure.

lemlist is one of the top alternatives and is more affordable. The sales acceleration tool offers better value for money and has a more simplified pricing structure. Alternatives


If you’ve faced some challenges with Reply, you may be looking for an alternative. lemlist offers more communication features than at an affordable price.

With lemlist, you can create multichannel sequences and subsequences based on each prospect’s interactions with your campaign, boosting your outreach results up to four times.

You can streamline processes, send personalized emails, manage follow-ups, and perform other sales processes on a centralized platform.

We pitted Lemlist and Reply against each other, and the differences were not huge but noticeable. These are the features we compared.

  • Price: lemlist’s Standard plan offers more features but is cheaper than Reply’s. The plan starts at $50 per month, while Reply’s cheapest plan costs $60 per user, per month.
  • Email engagement: lemlist’s Standard plan has Lemwarm (for email warmup), an Email AI Assistant, and lets users send unlimited emails. Reply does not provide such features in its Starter plan but offers an email warmup feature in its Professional plan.
  • Personalization and AI Tools: lemlist’s AI assistant and personalized email templates simplify cold outreach. Reply also offers customizable templates, but Jason AI is only available in the paid plans.
  • Campaign management: lemlist lets users set goals, create automated steps, and track campaign performance. They can see which emails were opened and gauge prospects’ interest and engagement. also lets users track the performance of their email campaigns and gain valuable insights into prospect engagement.
  • Integrations: lemlist integrates with all the popular sales and marketing tools—Zapier, Hubspot, Pipedrive, Salesforce, and more. Reply also integrates with many third-party tools, leveraging the benefits of different marketing technologies.
  • Unlimited emails: lemlist allows users to send an unlimited number of emails to prospects, while Reply offers users 200 emails per month (included in the subscription). Those who want to send unlimited emails must pay $29 per month.
  • 450M+ email database: lemlist has a huge database of verified professionals, while Reply’s database only has 140 million contacts. Additionally, Lemlist’s automated email finder and verifier make finding contacts easy.
  • Custom images with personalized text: You can personalize text, images, and CTAs in your lemlist outreach campaigns to drive engagement. Reply also provides image and text personalization features to help users create cold emails and drive replies.

Here’s a side-by-side view of the features of lemlist vs. Reply:

Feature lemlist
Ease of use and setup
Affordable pricing
Integrated workflows for sales engagement
Domain tracking for email campaigns
Easy connection to third-party mail servers
Efficient reporting and analytics
Personalized emails and messages
Automation of follow-ups and email sequences
LinkedIn automation
Generate personalized campaigns with AI
Email AI assistant
Email templates and sequences
Campaign Performance Monitoring
Importing data from CSV files
Cold email outreach
Lead database 460M+ 86M+ Review: Final Verdict

If you aren’t looking to get many leads and have a big budget, is a good option. But if you want an affordable alternative that will help you connect with more prospects, lemlist is a perfect fit.

lemlist is easy to use, easy to connect with your CRM, offers more comprehensive features, and its AI and automation features will save you a lot of time. You’ll convert more prospects with lemlist than with Reply.

lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.

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