Cold Emailing

Mailshake Review 2024: Pros, Cons, Ratings

lemlist team
LAST UPDATED
May 15, 2024
READING TIME
7 min.

When looking for a sales engagement tool, Mailshake is one of the many promising options available.

With the ability to generate leads, send personalized outreach campaigns, and give data on performance, many sales teams wonder if it’s the right investment for their business.

This post will give a detailed review of everything you need to know to make an informed decision for your company.

What is Mailshake

Mailshake is a sales engagement platform designed specifically to help sales teams with cold outreach.

It allows you to send personalized emails in bulk, schedule automated follow-ups, and manage all your outreach activities from a central dashboard.

This streamlines the sales process, saves time, and helps you connect with more qualified leads.

Mailshake overview

After reviewing this software, we can deduce that Mailshake is a great tool for sales teams that want to carry out more calls than messages.

While you can send out basic email sequences and limited LinkedIn outreach, Mailshake doesn't offer advanced customization and personalization capabilities.

You also cannot test the waters with a free plan or free trial. So you have to be willing to commit to an annual plan to find out if it's the right fit for your current needs.

Mailshake Features Breakdown

Mailshake has some very interesting features that make it stand out.

1. Email outreach and sequence builder

The Mailshake sequence builder allows you to set automated sequences for emails and messages.

Similar to other sequence builders, you can send follow-up messages by setting criteria like waiting periods. For follow-up emails, you can stop the sequence when a prospect responds.

However, if you’d like to send regular Drip campaigns, that option is available and it’ll always come in as a new email as opposed to a continuation of the previous one. So it won’t stop even after a prospect responds.

Another cool feature is that you can send emails based on what link the prospect clicks.

For example, if they click on a link to register for a webinar, you can send them a follow-up email to remind them of the webinar.

Most importantly, there’s an A/B testing feature that ensures you figure out what variation of your messages works best.

You can send up to 10 variations in one sequence. Simply tap on the A/B testing icon when building a campaign or sequence.

You also don’t need to start creating the variations from scratch and you get extensive reports on the performance of each one.

2. LinkedIn automation

This software has a Chrome browser extension that allows you to automate LinkedIn outreach tasks like viewing profiles and sending connection requests and messages.

The way to activate this is by adding a LinkedIn automation task when building a sequence.

Like every other task, when the prospect gets to that stage, they’ll get the LinkedIn action. You can send up to 10 LinkedIn messages per day and 70 per week. This prevents any issues with your LinkedIn account like being blocked or suspended.

3. Mailshake dialer for cold calls

This feature gives you unlimited VOIP calls to the US and Canada.

International calls are also possible at relatively inexpensive rates.

Start by enabling the dialer from your account settings and adding a phone number your calls will originate from.

Here, you can also choose to record all your calls automatically.

Once this is set up, you can place calls to your prospects and choose an option depending on the outcome of the call.

You can also leave notes to give more insights.

In the dialer section of your dashboard, you can find all recordings, call reports, and history.

4. Analytics and metrics

The extensive reporting feature allows you to track the regular engagement metrics like opens, clicks, and replies for the emails you send.

Here, you can customize the period and type of data you want to see - very similar to Google Analytics.

There’s the productivity report for bigger teams where you track the number of leads won, lost, contacted prospects and so much more.

We also like that you can see the performance of your A/B testing or overall sequence to know what particular section of your sequence is converting best.

For sales teams that would prefer to make cold calls, you can track the number of calls, their disposition, voicemails left and so much more. The reporting is more extensive than other sales engagement apps out there.

5. Lead catcher and tracking

You don’t actually gather your leads at this point. The way it works is that you’ll reach out to a bulk lead and depending on what action they take, you can then proceed to qualify them as a lead.

This however means that you have to do the lead qualification yourself.

So for example, if you get a reply to an email, you can then qualify that as a lead.

The lead catcher would then move them to a separate pipeline where you can follow up with them.

The best part about this feature is that Mailshake helps you qualify whether the lead is hot, warm, or cold depending on how they engage with your communications.

Hot being the most engaged and cold being no engagement at all.

So your lead dashboard would look something like this ⬇️

To sum up, it’s great for sales teams that prefer to place calls, send email sequences, and occasionally send LinkedIn outreach as well.

It’s also a great option for teams that enjoy robust reporting.

Mailshake’s Pricing

Mailshake offers three pricing plans with different sets of features:

Pricing does decrease a bit when billed annually.

Starter $29 user/month:

  • Mail accounts from any provider
  • Automated email sequences
  • 1,500 email sends per month
  • 50 free data finder credits
  • Unlimited warmup
  • A/B Testing
  • AI email writing with SHAKEspeare

Email Outreach $59 user/month:

All of Starter, plus:

  • Email personalization
  • Advanced scheduling & throttling
  • Respond to leads (Lead Catcher)
  • Salesforce / Pipedrive / Hubspot
  • 1,000+ integrations via Zapier
  • Prospects view
  • 5k list-cleaning credits monthly
  • 5k recipients per campaign
  • Browser extension
  • Email template management

> Sales Engagement $99 user/month:

All of Outreach, plus:

  • 5 email addresses
  • 5 phone numbers
  • Power phone dialer
  • LinkedIn automation
  • Lead temperature
  • 10k list-cleaning credits monthly
  • 2,500 data finder credits monthly
  • 10k recipients per campaign
  • Includes UNLIMITED free dialer minutes to North American phone numbers
  • Phone scripts
  • Account level view & organization
  • Create custom tasks
  • Priority support

Ratings, Pros, and Cons

Rating ⭐⭐⭐⭐⭐

G2 4.7/5 (259 reviews) | Capterra 4.6/5 (113 reviews)

✅ Pros

  • Unlimited cold calls and call recording feature
  • Intuitive sequences with follow-ups and drip campaigns
  • A/B testing feature
  • Excellent team support and courses on their email academy
  • LinkedIn request and message automation are available
  • High deliverability rates
  • You can have a prospect in more than one sequence at a time
  • They recommend changes to email content to increase deliverability

❌ Cons

  • ‍Limited emails and LinkedIn messages per day
  • Limited customization – there are not many options to change how things look or work‍
  • You cannot send out follow-up messages based on other actions outside of clicks
  • No option for bulk contact deletion or email clean-up feature
  • No refunds even when you cancel your subscription early
  • No free plan or free trial‍
  • Can be too complex for beginners
  • Some users have trouble uploading leads correctly and mapping contact details
  • Limited analytics
  • You also cannot upload lists for bulk deletes when cleaning up your data

Mailshake vs lemlist

lemlist offers more advanced multichannel features than Mailshake to boost your outreach x4.

With lemlist, you can create multichannel sequences and subsequences based on each prospect’s interactions with your campaign, boosting your outreach results up to four times.

You can streamline processes, send personalized emails, manage follow-ups, and perform other sales processes on a centralized platform.

1. Personalization

lemlist: Offers advanced personalization features like personalized images, videos, and landing pages within emails. This can significantly increase engagement compared to standard text-based emails.

Mailshake: Provides basic personalization features like inserting recipient names and company details.

2. Deliverability and automation:

lemlist: Employs a specific sending algorithm and features like lemwarm to improve email deliverability and ensure your outreach lands in inboxes, not spam folders. Offers advanced automation options for conditional follow-ups based on recipient behavior.

Mailshake: Relies on standard email-sending methods and might face deliverability challenges for bulk emails. Automation features are more basic compared to lemlist.

3. User interface and features:

lemlist: Known for its user-friendly interface with a drag-and-drop editor for building email sequences. Offers additional features like built-in analytics and A/B testing for optimizing campaigns.

Mailshake: The interface might be less intuitive, and customization options could be more limited. May lack some advanced features like A/B testing found in Lemlist.

Overall, lemlist caters to businesses that prioritize highly personalized outreach with strong deliverability and advanced automation. Mailshake might be suitable for those who need basic cold email sending with limited personalization.

lemlist has lead generation functionality. So if you don’t have any leads to begin with, it’s the best tool to start with. You get verified emails from people who fit into your ideal users.

In addition to the high deliverability lemlist offers, it gives you a generous 14-day free trial. This allows you to know the full extent of the software along with whether it’s the best fit for your needs.

Here’s a table comparing the features and prices of Mailshake vs. lemlist:

Mailshake lemlist
Lead generation and contact verifier
Email AI Assistant
Email limit ✅ Unlimited
LinkedIn Outreach
Custom landing page
Dynamic content and attachments
Integrations
Free trial
Pricing $58/month billed annually From $39/month billed monthly

Other alternatives to Mailshake

Apollo

Apollo is a great option for sales teams that prefer robust analytics and reporting.

It has features that allow you to score your leads and focus on those with better prospects. The best part is that you get a free plan with limited features to try out.

However, the only major downside is that you can’t add dynamic content to your emails. So this might be a limitation if you want to focus solely on email engagement.

Outreach

Outreach is an AI-enabled sales tool that combines your inbound and outbound leads and automates engagement tasks with AI.

It also seamlessly integrates with other tools like Hubspot and Salesforce.

The learning curve, however, is the biggest issue with this tool.

The pricing model is also not transparent. It is very similar to Mailshake as you get a quote based on your needs and team.

Reply

This tool also uses AI to find leads and engage them until they convert.

You can book calls on the platform, qualify leads, generate email templates, and craft complex sequences all with AI.

There are more than five pricing plans available starting from $60 per month.

Final Verdict

Mailshake is a great sales engagement tool especially if you’re a large team that focuses on cold calling.

You should go for it if you don’t mind committing to a new tool for at least a year. It might end up being just what you need.

However, if you’re more risk-averse and need a tool with more lead-generation functionality, we recommend lemlist as the better alternative to Mailshake.

Frequently Asked Questions (FAQs)

What is Mailshake used for?

Mailshake is used to send cold emails at scale, and track your team's opens, replies, and click metrics on one dashboard. You can also automate multichannel outreach campaigns across three channels including email, phone, and social.

Is Mailshake legit?

Mailshake is legit. It's a great sales engagement tool especially if you're a large team that focuses on cold calling.

How many emails can I send with Mailshake?

Mailshake limits sending via SMTP to 1,000 emails/day.

How does Mailshake charge you?

Mailshake charges for the upcoming billing period. If you sign up on April 1st, your credit card will be charged on April 1st for your use of Mailshake depending on the billing period (monthly or annual).

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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