According to ZoomInfo’s 2025 State of AI report (a survey of 1,002 US go-to-market pros), AI users report being 47% more productive. They also report saving about 12 hours per week. That gap will only widen in 2026 as AI rewrites how reps find, reach, and book prospects. So where does Mailshake fit?

I wanted to answer that question honestly. In this review, I’ll walk you through Mailshake’s features, its 2026 pricing tiers, what it does well, and where it falls short. I’ll also show you how it compares to lemlist if you need more than a dialer and a basic email sequencer. No fluff. Just a clear breakdown so you can decide what fits your outreach stack.

Mailshake is a sales engagement platform designed specifically to help sales teams with cold outreach.

It allows you to send personalized emails in bulk, schedule automated follow-ups, and manage all your outreach activities from a central dashboard.

This streamlines the sales process, saves time, and helps you connect with more qualified leads.

After reviewing this software, we can deduce that Mailshake is a great tool for sales teams that want to carry out more calls than messages.

While you can send out basic email sequences and limited LinkedIn outreach, Mailshake doesn’t offer advanced customization and personalization capabilities.

You also cannot test the waters with a free plan or free trial. So you have to be willing to commit to an annual plan to find out if it’s the right fit for your current needs.

Mailshake has some very interesting features that make it stand out.

The Mailshake sequence builder allows you to set automated sequences for emails and messages.

Similar to other sequence builders, you can send follow-up messages by setting criteria like waiting periods. For follow-up emails, you can stop the sequence when a prospect responds.

However, if you’d like to send regular drip campaigns, that option is available and it’ll always come in as a new email as opposed to a continuation of the previous one. So it won’t stop even after a prospect responds.

Another cool feature is that you can send emails based on what link the prospect clicks.

For example, if they click on a link to register for a webinar, you can send them a follow-up email to remind them of the webinar.

Most importantly, there’s an A/B testing feature that ensures you figure out what variation of your messages works best.

You can send up to 10 variations in one sequence. Simply tap on the A/B testing icon when building a campaign or sequence.

You also don’t need to start creating the variations from scratch and you get extensive reports on the performance of each one.

This software has a Chrome browser extension that allows you to automate LinkedIn outreach tasks like viewing profiles and sending connection requests and messages.

The way to activate this is by adding a LinkedIn automation task when building a sequence.

Like every other task, when the prospect gets to that stage, they’ll get the LinkedIn action. You can send up to 10 LinkedIn messages per day and 70 per week. This prevents any issues with your LinkedIn account like being blocked or suspended.

This feature gives you unlimited VOIP calls to the US and Canada.

International calls are also possible at relatively inexpensive rates.

Start by enabling the dialer from your account settings and adding a phone number your calls will originate from.

Here, you can also choose to record all your calls automatically.

Once this is set up, you can place calls to your prospects and choose an option depending on the outcome of the call.

You can also leave notes to give more insights.

In the dialer section of your dashboard, you can find all recordings, call reports, and history.

The extensive reporting feature allows you to track the regular engagement metrics like opens, clicks, and replies for the emails you send.

Here, you can customize the period and type of data you want to see, similar to Google Analytics.

There’s the productivity report for bigger teams where you track the number of leads won, lost, contacted prospects and so much more.

We also like that you can see the performance of your A/B testing or overall sequence to know what particular section of your sequence is converting best.

For sales teams that would prefer to make cold calls, you can track the number of calls, their disposition, voicemails left and so much more. The reporting is more extensive than other sales engagement apps out there.

You don’t actually gather your leads at this point. The way it works is that you’ll reach out to a bulk lead and depending on what action they take, you can then proceed to qualify them as a lead.

This however means that you have to do the lead qualification yourself.

So for example, if you get a reply to an email, you can then qualify that as a lead.

The lead catcher would then move them to a separate pipeline where you can follow up with them.

The best part about this feature is that Mailshake helps you qualify whether the lead is hot, warm, or cold depending on how they engage with your communications.

Hot being the most engaged and cold being no engagement at all.

To sum up, it’s great for sales teams that prefer to place calls, send email sequences, and occasionally send LinkedIn outreach as well.

It’s also a great option for teams that enjoy detailed reporting.

Mailshake offers three pricing plans, billed per user each month with a discount on annual billing. There’s no free trial, and you can confirm the latest rates on Mailshake’s pricing page.

All of Starter, plus:

All of Outreach, plus:

G2 4.7/5 from 350+ reviews | Capterra 4.6/5

Mailshake works best for small sales teams that want email plus a built-in dialer in one seat. If you already run Salesforce and just need a straightforward sequence tool, you can plug it in quickly.

That said, it’s a poor fit for multi-mailbox agencies (no native warm-up, no centralized domain health view) or for teams that need built-in prospect data, enrichment, or intent signals. If you’re chasing those capabilities, you’ll end up stitching together extra tools, and that gets expensive fast.

So: solid for basics, limiting when your outbound motion grows.

First of all, we’ll leave you with Mindee’s experience with lemlist so you can judge for yourself.

lemlist offers more advanced multichannel features than Mailshake to boost your outreach x4.

With lemlist, you can create multichannel sequences and subsequences based on each prospect’s interactions with your campaign, boosting your outreach results up to four times.

You can streamline processes, send personalized emails, manage follow-ups, and perform other sales processes on a centralized platform.

lemlist: Offers advanced personalization features like personalized images, videos, and landing pages within emails. This can significantly increase engagement compared to standard text-based emails.

Mailshake: Provides basic personalization features like inserting recipient names and company details.

lemlist: Every seat includes lemwarm, our warm-up and deliverability booster, so your outreach lands in inboxes at scale. It also offers advanced automation options for conditional follow-ups based on recipient behavior.

Mailshake: Relies on standard email-sending methods and an external warm-up partner rather than built-in warm-up, and might face deliverability challenges for bulk emails. Automation features are more basic compared to lemlist.

lemlist: Known for its user-friendly interface with a drag-and-drop editor for building email sequences. Offers additional features like built-in analytics and A/B testing for optimizing campaigns.

Mailshake: The interface might be less intuitive, and customization options could be more limited. May lack some advanced features like A/B testing found in lemlist.

Mailshake covers the fundamentals. Email, phone dialer, LinkedIn tasks. For teams that only need those three channels, it works.

But here’s where lemlist pulls ahead: we built everything downstream of the send button, too.

lemAgent is our AI campaign copilot. You type a plain-language brief, and it builds a full multichannel sequence (emails, calls, LinkedIn steps) in minutes. Smart Messaging lets you clone your voice from a single recording, then send thousands of personalized audio notes that actually sound like you. Our AI agentic enrichment pulls context from websites, LinkedIn, your CRM, even past call recordings, so every message can reference something real. Our intent signal agents detect website visits, hiring posts, funding rounds, and tech-stack changes. When a signal fires, the lead routes straight into a campaign with messaging built for that moment.

And the data itself? lemlist includes a 600M+ B2B lead database with one-click verified email and phone enrichment. Mailshake doesn’t have built-in prospect data.

Here’s a table comparing the features and prices of Mailshake vs. lemlist:

lemlist has lead generation functionality. So if you don’t have any leads to begin with, it’s the best tool to start with. You get verified emails from people who fit into your ideal users.

In addition to the high deliverability lemlist offers, it gives you a generous 14-day free trial. This allows you to know the full extent of the software along with whether it’s the best fit for your needs.

Apollo is a great option for sales teams that prefer strong analytics and reporting.

It has features that allow you to score your leads and focus on those with better prospects. The best part is that you get a free plan with limited features to try out.

However, the only major downside is that you can’t add dynamic content to your emails. So this might be a limitation if you want to focus solely on email engagement.

Outreach is an AI-enabled sales tool that combines your inbound and outbound leads and automates engagement tasks with AI.

It also integrates with tools like HubSpot and Salesforce.

The learning curve, however, is the biggest issue with this tool.

The pricing model is also not transparent. It is very similar to Mailshake as you get a quote based on your needs and team.

This tool also uses AI to find leads and engage them until they convert.

You can book calls on the platform, qualify leads, generate email templates, and craft complex sequences all with AI.

There are more than five pricing plans available starting from $60 per month.

Mailshake is a great sales engagement tool especially if you’re a large team that focuses on cold calling.

You should go for it if you don’t mind committing to a new tool for at least a year. It might end up being just what you need.

However, if you’re more risk-averse and need a tool with more lead-generation functionality, we recommend lemlist as the better alternative to Mailshake.

Ready to run AI-driven outbound without stitching tools together? Start a 14-day free trial or book a demo.

Mailshake is used to send cold emails at scale, and track your team’s opens, replies, and click metrics on one dashboard. You can also automate multichannel outreach campaigns across three channels including email, phone, and social.

Mailshake is legit. It’s a great sales engagement tool especially if you’re a large team that focuses on cold calling.

Mailshake limits sending via SMTP to 1,000 emails/day.

Mailshake charges for the upcoming billing period. If you sign up on April 1st, your credit card will be charged on April 1st for your use of Mailshake depending on the billing period (monthly or annual).

No. Mailshake does not offer a free trial. It does, however, provide a 30-day money-back guarantee on annual plans.

lemlist is our pick for AI-driven multichannel outbound with built-in data and warm-up (lemlist holds a 4.6/5 rating from 1,400+ reviews on G2). Other strong options include Apollo, Outreach, and Reply, each with different strengths depending on your stack and budget.