When looking for a sales engagement tool, Mailshake is one of the many promising options available.
With the ability to generate leads, send personalized outreach campaigns and give back data on performance, many sales teams wonder if it’s the right investment for their business.
This post will give a detailed review of everything you need to know to make an informed decision for your company.
Mailshake in Short
After reviewing this software, we can deduce that Mailshake is a great tool for sales teams that want to carry out more calls than messages.
While you can send out email sequences and limited LinkedIn outreach, the biggest issue is that it doesn’t have a transparent pricing model.
You also cannot test the waters with a free plan or free trial. So you have to be willing to commit to an annual plan to find out if it's the right fit for your current needs.
Unlimited cold calls and call recording feature
Intuitive sequences with follow-ups and drip campaigns
A/B testing feature
Excellent team support and courses on their email academy
LinkedIn request and message automation are available
High deliverability rates
Limited emails and LinkedIn messages per day
You cannot send out follow-up messages based on other actions outside of clicks
No option for bulk contact deletion or email clean-up feature
No refunds even when you cancel your subscription early
No free plan or free trial
Only annual plans are available
Mailshake Features Breakdown
Mailshake has some very interesting features that make it stand out.
Some of these features include:
1. Email Outreach and Sequence Builder
The Mailshake sequence builder allows you to set automated emails and messages.
Similar to other sequence builders, you can send follow-up messages by setting criteria like waiting periods. For follow-up emails, you can stop the sequence when a prospect responds.
However, if you’d like to send regular Drip campaigns, that option is available and it’ll always come in as a new email as opposed to a continuation of the previous one. So it won’t stop even after a prospect responds.
Another cool feature is that you can send emails based on what link the prospect clicks.
For example, if they click on a link to register for a webinar, you can send them a follow-up email to remind them of the webinar.
Most importantly, there’s an A/B testing feature that ensures you figure out what variation of your messages works best.
You can send up to 10 variations in one send. Simply tap on the A/B testing icon when building a campaign or sequence.
You also don’t need to start creating the variations from scratch and you get extensive reports on the performance of each one.
2. LinkedIn Automation
This software has a Chrome browser extension that allows you to automate LinkedIn outreach tasks like viewing profiles and sending connection requests and messages.
The way to activate this is by adding a LinkedIn automation task when building a sequence.
Like every other task, when the prospect gets to that stage, they’ll get the LinkedIn action. You can send up to 10 LinkedIn messages per day and 70 per week. This is to prevent any issues with your LinkedIn account like being blocked or suspended.
3. Mailshake Dialer for Cold Calls
This feature gives you unlimited VOIP calls to the US and Canada.
International calls are also possible at relatively inexpensive rates.
Start by enabling the dialer from your account settings and adding a phone number your calls will originate from.
Here, you can also choose to automatically record all calls.
Once this is set up, you can place calls to your prospects and choose an option depending on the outcome of the call.
You can also leave notes to give more insights.
In the dialer section of your dashboard, you can find all recordings, call reports and history.
4. Analytics and Metrics
The extensive reporting feature allows you to track the regular engagement metrics like opens, clicks and replies for the emails you send.
Here, you can customize the period and type of data you want to see - very similar to Google Analytics.
There’s the productivity report for bigger teams where you track the number of leads won, lost, contacted prospects and so much more.
We also like that you can see the performance of your A/B testing or overall sequence to know what particular section of your sequence is converting best.
For sales teams that would prefer to make cold calls, you can track the number of calls, their disposition, voicemails left and so much more. The reporting is more extensive than other sales engagement apps out there.
5. Lead Catcher and Tracking
Here, you don’t actually get the leads. The way it works is that you’ll reach out to a bulk lead and depending on what action they take, you can then proceed to qualify them as a lead.
This however means that you have to do the lead qualification yourself.
So for example, if you get a reply to an email, you can then qualify that as a lead.
The lead catcher would then move them to a separate pipeline where you can follow up with them.
The best part about this feature is that Mailshake helps you qualify whether the lead is hot, warm or cold depending on how they engage with your communications.
Hot being the most engaged and cold being no engagement at all.
So your lead dashboard would look something like this ⬇️
To sum up, it’s great for sales teams that prefer to place calls, send email sequences and occasionally send LinkedIn outreach as well.
It’s also a great option for teams that enjoy robust reporting.
The software isn’t exactly transparent with their pricing options as you can see in their pricing page below.
However, the pricing plan is determined by the number of email accounts you need to connect to the software and the cheapest is at $58/month.
Additionally, there is no free trial or free plan you’d get on other alternatives like lemlist.
Most importantly, there is no monthly plan because everything gets billed annually. So if you’re going in, you have to trust the demos and reviews to commit for at least a year.
The only plus side is that you get all the features irrespective of the plan you opt for.
Reviews from Users Who Use Mailshake
Fortunately, Mailshake does garner a lot of positive reviews from its users with an average of 4.5 stars.
After combing through more than 100 combined reviews on G2 and Capterra, here’s a summary of what we gathered;
✅ What Users Liked About Using the Mailshake Software
The team was great in offering support
It is relatively easy to use
We love the auto-follow-up feature
You can have a prospect in more than one sequence at a time
They recommend changes to email content to increase deliverability
Emails from Mailshake have never landed in the promotions tab
❌ What Users Didn’t Like About Using Mailshake
Setting up campaigns was too confusing at first
There is a limit on the number of emails you can send per day
No refund is available when you cancel your subscription
Limited analytics and you cannot create email sequences based on a user’s action
You also cannot upload lists for bulk deletes when cleaning up your data
Other Mailshake Alternatives You Can Explore
Fortunately, Mailshake isn’t the only sales engagement platform available in the market.
If you aren’t ready to commit nearly $700 for a tool you aren’t confident in, one we can recommend is lemlist.
Mailshake vs Lemlist: A Detailed Comparison of the Best Sales Engagement Tool
For starters, Lemlist has lead generation functionality. So if you don’t have any leads to begin with, it’s the best tool to start with. You get verified emails from people who fit into your ideal users.
In addition to the high deliverability Lemlist offers, the software also allows you to enjoy a 14-day free trial. This allows you to know the full extent of the software along with whether it’s the best fit for your needs. Here’s a table comparing their features and prices.
Lead generation and contact verifier
Email AI Assistant
Custom landing page
Dynamic content and attachments
$58/month billed annually
From $59/month billed monthly
Most importantly, lemlist has all the benefits of Mailshake and more.
Some other other alternatives to consider are:
Apollo: Apollo is a great option for sales teams that prefer robust analytics and reporting.
It has features that allow you to score your leads and focus on those with better prospects. The best part is that you get a free plan with limited features to try out.
However, the only major downside is that you can’t add dynamic content to your emails. So this might be a limitation if you want to focus solely on email engagement.
Outreach: Outreach is an AI-enabled sales tool that combines your inbound and outbound leads and automates engagement tasks with AI.
It also seamlessly integrates with other tools like Hubspot and Salesforce.
The learning curve, however, is the biggest issue with this tool.
The pricing model is also not transparent. It is very similar to Mailshake as you get a quote based on your needs and team.
Reply: This tool also uses AI to find leads and engage them until they convert.
You can book calls on the platform, qualify leads, generate email templates, and craft complex sequences all with AI.
There are more than five pricing plans available starting from $60 per month.
Mailshake is a great sales engagement tool especially if you’re a large team that focuses on cold calling.
You should go for it if you don’t mind committing to a new tool for at least a year. It might end up being just what you need.
However, if you’re more risk-averse and need a tool with more lead-generation functionality we recommend a more transparent alternative like lemlist.
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