lemlist vs Instantly.ai Alternative

What is the best option for cold email outreach?

lemlist and Instantly are both efficient tools but which one can help you get more leads, improve engagement rates, and save time while you set up your cold outreach email campaigns?

We’ll compare some of their best features, so you can figure out which option is the right fit for you and your business. ‍

Pricing

Lemlist and Instantly have similar prices and they both offer a 14-day free trial for each of their plan. This way, you can test all of their features before paying. Before making a decision, you should consider the long-term costs.

Instantly could turn out to be more expensive, if you constantly need to buy more leads or add verification credits.

B2B Lead Database

Both tools help you find your ideal prospects through their extensive B2B lead databases.

Instantly has a database of 160 million contacts that you can use to find your prospects. But there is a limit on how many active leads you can have at the same time. When reaching the active leads limit you have to remove old leads to upload new ones or buy new leads.

lemlist has a 450+ million database of potential clients and it doesn’t have a limit on how many active leads you have at the same time.

You can reach out to highly relevant leads with advanced filtering as you can search by location, job, number of connections, school degree, and much more.

Multichannel outreach

Instantly outreach capabilities are limited to email only. So you can’t reach out to your prospects through LinkedIn or cold call them.

With lemlist, you can implement an efficient prospecting strategy as it supports multichannel outreach through email, cold calls (via Aircall), and much more. You can even use lemlist automation features and contact your leads on LinkedIn and send them a DM or  a personalized invite.

Campaign management

Both tools make it easy for you to set up and launch your email campaigns. Instantly protects your sender's reputation with unlimited email accounts under one subscription. This means you can send a lot of emails daily without ending up in spam. 

lemlist makes sure your emails get to your leads with inbox rotation. Combine multiple lemlist accounts as senders into 1 campaign and reach out to 2 to 4 times more leads without the risk of landing in spam.

Each platform allows you to set up advanced conditions. This means you can better engage with your prospect by customizing triggers and follow-up actions. 

Also, lemlist integrates AI in its campaign management features. You can automatically personalize icebreakers and complete sequences based on your prospects' information.

Email warm-up and deliverability

An email warm-up tool is a tool designed to improve the deliverability of your email campaigns. It gradually establishes a positive reputation for your email domain and IP address. 

Instantly includes an email warm-up tool in Instantly Hypergrowh ($97). lemlist offers lemwarm, a free warm-up and deliverability booster included in the Email Pro ($69) plan.

lemlist vs. Instantly: Which one should you pick?

Both outreach tools are efficient when it comes to sending emails and making sure they reach your prospects’ inboxes. But lemlist can help you reach out to more people through their favorite channel, which increases your conversion and reply rates.

Also, your messages will feel tailor-made for each prospect with lemlist’s AI-powered customization features.