lemlist vs Apollo.io Alternative

What’s the best option to get more leads, a better engagement rate, and boost your revenue? Do you need an all-in-one sales platform or a specialized cold outreach tool?

lemlist is a cold outreach tool, so all of its features are designed to help you reach more inboxes, engage with your prospects, and get more replies. Apollo is a sales platform that you can use to identify possible clients, reach out to them, and close more deals.

So which option is the right fit for you and your business?

Pricing

You can test lemlist and Apollo for free, as both options offer a 14-day free trial - no card required. Also, Apollo has a free plan that you can try, but it lacks important features such as A/B testing or email tracking.

Prices for Apollo's paid plans start at $59 (billed monthly), and it includes marketing-dedicated features. So you may pay more for features you never use.

lemlist plans start at $39 (billed monthly), and if you decide to upgrade to Email Pro ($69), you get free access to lemwarm, an email warm-up and deliverability booster tool.

UX

Apollo has a steep learning curve due to its heavy feature interface. And you can contact their customer support team only by email, so it might take a while to fix any issue.

lemlist has a clean and easy-to-use interface, and you can quickly contact the customer support team 24/7 through the in-app live support.

B2B Lead Database

Both options have impressive B2B databases. With lemlist, you can find your ideal customers through its 450M+ potential buyers in their Lead Database.

Apollo B2B database includes 275+ million contacts that you can use to build your email lists. However, you should know that Apollo uses your customers’ data to provide its services effectively.

Campaign management and automation

Both options can get you in touch with more prospects through multichannel outreach. But how can you ensure you stay in touch with your prospects?

lemlist can simulate human-like behavior with advanced conditions designed to engage with your recipients. Also, you can streamline tasks like email customization, message scheduling, and follow-ups with lemlist drag-and-drop interface.

lemlist further simplifies the process with ready-to-use B2B email templates.

Managing your campaigns with Apollo may take more as its management and automation features are not as advanced.

Personalization

You can engage more and increase your reply rates by customizing your message for every prospect. As a dedicated cold outreach tool, this is where lemlist stands out.

You can make your personalize your message for each prospect with custom variables, such as recipient names, company names, or any other custom fields you have in your contact list. Also, you can create tailored emails for your leads by adding custom images or videos with or recipient’s name or company logo.

With Apollo, you can add images to your emails, but only with integration. However, Apollo allows you to set up custom fields for every prospect within your database. You can personalize your outreach message by inserting these recipient-specific details into your email.

lemlist vs Apollo: Which one should you pick?

While Apollo offers many robust features, lemlist's AI-generated sequences, email warm-up capabilities, and full personalization at scale make it a more comprehensive choice for sales and marketing teams.

These strengths position lemlist as the only cold outreach tool that helps reach inboxes and get replies.