_lemlist_vs Outreach Alternative

lemlist is a cold outreach tool designed to help you reach more inboxes, better engage with your prospect, and get more replies, while you personalize your campaign at scale. Outreach is a sales platform designed to help sales teams with deal management, pipeline management, deal insights, and more.

So which one is the right fit for your business? We’ll compare their outreach and engagement features so you can make the best decision.

Pricing

To find out how much Outreach costs you have to contact their sales team.

However looking at the pricing plans, you can expect the total pricing to scale quite quickly if you need a comprehensive tool.

With lemlist, you have a clear idea of how much it is going to cost you, with clear and comprehensive pricing plans, that don’t exclude important features.

You can start by testing the tool out with a 14-day free trial, once your trial has ended you can continue for free with the free forever plan, that will include access to the people database, chrome extension, and AI wiritng assistant.

If you need a more comprehensive set of tools, pricing plans start at $32 an go up to $129. With all these plans you’ll receive free access to lemwarm, and with plans Email Pro and above, you’ll receive a free lemwarm subscription.

B2B people database

With Outreach, you need to find and validate leads yourself as it doesn’t have a built-in B2B lead database. Meaning that you’ll have to waste time or money in building your lists of leads.

lemlist helps you put together a list of highly relevant leads through its AI-powered B2B lead database of 450+ million contacts. You can filter the database by using highly advanced filters, that will narrow down your ICP and relevant leads as much as possible.

Additionally, you can also find your leads’ phone numbers.

Although the database has a similar technique tan LinkedIn, if you prefer to scrape your leads directly from the platform, you can use the lemlist Chrome extension to find your leads’ emails and phone numbers and push them directly to the lemlist campaign of your choice.

Both these features work with the Free plan too!

Once you find your next client, you can set up a more precise and relevant outreach through lemlist’s enrichment features.

Campaign management

Outreach has basic campaign management and automation features. You can follow up with your leads based on their actions.

As a dedicated cold outreach tool, lemlist simulates human-like behavior across multiple channels with advanced conditions. You can easily manage your campaigns with lemlist’s drag-and-drop interface. 

Multichannel outreach

Both tools can help you better connect with your leads through multichannel prospecting.

Outreach helps sales teams engage with prospects through email, calls, and social media.

With lemlist, you can implement an efficient prospecting strategy as it supports multichannel outreach through email, cold calls (via Aircall), and much more.

The best part of lemlist is that you don’t have to limit your LinkedIn interactions to just messages or inMails. You can include profile visits, connection requests, messages, and voice notes!

And yes, all of this is automatized to save you as much time and money as possible.

Personalization

Sending a personalized email will make it stand out in your lead’s inbox. So what are Outreach and lemlist personalization features?

Outreach allows you to make your message unique by adding custom fields with the recipient’s name, company, or other details. Also, Outreach helps you create targeted messages with templates for specific industries, audiences, and so on.

Additionally, Outreach uses automation to run A/B testing and follow-ups.

To use Outreach’s AI email writer you simply have to click on the Assist button on the email button. There are various email writing customizations like the text tone or variable fields for mass emailing.

Although Outreach has solid personalization features, lemlist prides itself on its personalization as it is primarily a cold outreach software.

With lemlist, you can use liquid syntax to highly personalize your emails and ensure that they are completely tailored. Moreover, you can also include personalized images and videos or dynamic landing pages in your emails.

But personalization doesn’t stop there.

lemlist allows you to include completely personalized icebreakers and P.S. lines to each email, that will resonate with your leads even further.

Additionally, you can use AI variable to clear your lead lists, because a list with mistakes will inevitably translate in useless personalization.

Email warmup

When sending a large amount of emails, landing in the spam folder is a real (and frightening) possibility.

Although you can warm up your email account yourself and manually, it is incredibly time-consuming. Which is why investing in a tool that offers this possibility is crucial.

Outreach unfortunately does not offer this possibility at this time, which means if you haven’t taken great care of your technical setup (DKIM, SPF, and DKIM) and you haven’t warmed up your account you’re in serious trouble.

Now, lemlist does not offer this possibility per se,  BUT, with plans Email Pro and above you will receive free access to lemwarm.

lemwarm will warmup your email account by sending automates emails following safe policies, to improve your email domain reputation for higher open rates and replies.

And not only that, you’ll also be able to monitor your deliverability score and run email audits to make sure everything is going as planned and you’re not just rolling the dice with every campaign.

With lemwarm’s daily insights and expert tips you’ll be able to boost your deliverability and increase your chances of engaging with your leads.

lemlist vs Outreach: Which one should you pick?

Outreach is the better choice for teams that heavily focus on sales engagement. Otherwise, you may pay for features that you don’t need.

If your main focus is cold outreach, you should choose lemlist. Its B2B lead database, personalization features, and email warmup can help you scale your campaigns.