sales strategy

15 Words to Power Your Sales Pitch

Noel Bouwmeester
LAST UPDATED
April 24, 2024
READING TIME
7 min.

You’ve written your sales outreach, but are your words packing a punch?

If not, here’s the juicy ingredient that will turn your conversations into conversions.

You see, Sales is all about words.

Your choice of words is what separates you from closing the sale.

Spending some time learning sales power words can exponentially increase your ROI.

Here are 15 power words you can use in your sales pitches:

Boost Your Sales Pitches with these 15 Power Words 🚀

1. Your prospect’s first name

The most glorious word for your prospect is the sound of their first name.

Using their first name in your sales pitch creates a connection between your prospect and you.

Use their first name liberally, but don’t overdo it either.

Using it too much can come across as unauthentic or manipulative and can interrupt the flow of words.

Example: "Sarah, I understand your business has been facing some challenges with email deliverability. Would you be open to discussing some strategies to improve your email marketing results?"

2. You

While your prospect’s first name should be used moderately, the word “you” should be used frequently throughout your sales pitch.

It helps you connect to your customers and makes your message more customer-centric, making it easier for your customers to see what benefits your product or service offers.

Example: “Are you looking to boost your online presence and attract more customers?

3. We

The word “we” also helps to build a connection between you and your prospect.

If used with integrity, it can create a sense of partnership between both parties.

Use your prospect's first name where appropriate.

Please do not go overboard with it, as it could quickly start to sound fake.

Example: “Together, we can improve your outreach significantly.”

4. Because

“Because” is a powerful word because it can help overcome objections.

Example: You might be concerned about the learning curve, but fear not, because our training program and dedicated support team will guide you, ensuring a smooth and effective implementation.”

Additionally, the word "because" can give your prospect a reason to purchase your product or service.

Example: "Invest in our solution because it provides a significant return on investment.”

5. Easy

The word “easy” makes selling a bit more easy. ;-)

No one likes solutions that are hard to implement.

If you can convey to your prospect that implementing your product or service  is a piece of cake, they’ll be more inclined to buy it.

Example: "Discover the effortless way to stay connected with our easy-to-install CRM tool.

6. Benefit

What do your customers buy your product or service for?

To get the benefits that it promises.

Use the word "benefit" in your sales pitch to make it crystal clear what those benefits are.

Example: “By choosing our solution, you reap the benefit of a higher return on investment."

7. Results

While benefits concern the real reasons why people would purchase your product, "results" are more about the bare-bones outcome that it can deliver.

A benefit of going to the barber shop is that you’ll feel refreshed and look more attractive (hopefully ;-).

The result of having your hair cut is that your hair will be trimmed and styled according to your preferences and desired look.

Use both “benefits” and “results” in your sales pitch.

Example: “Experience the transformative results of our language learning program.”

8. Proven

Even if you promise results and benefits, that doesn’t mean that your prospect will believe you.

Make it clear that your product has a proven track record of delivering consistent and measurable results.

Use the word “proven” followed by actual proof.

Example: "Harness the power of our proven email deliverability tool, responsible for driving a remarkable 30% increase in open rates across a wide range of industries.”

9. Instantly

Prospects want it all, they want it easy, and they want it now!

Therefore, you'll have an advantage if you can deliver your product or service instantly.

But delivering instantly isn’t enough. You also have to make it clear to your prospect that you will do so.

You can do so by including the word “instantly” in your sales pitch.

Example: “Get immediate access to our comprehensive library of resources and start enhancing your skills instantly.

10. Offer

The word “offer” conveys value.

It indicates to your prospect that there’s an opportunity for a favorable value exchange; they have the chance to purchase something for less than it’s worth.

But it doesn’t stop there.

The word “offer” also communicates that there’s a limited time frame from which to take advantage of this opportunity, even if there really isn’t!

In short, offer is a versatile word to include in your sales pitch.

Example: “Expand your business with our exclusive offer, granting you access to our advanced inventory management software.

11. Unique

Who doesn’t want something novel, something “unique?”

Your customers sure do, and that’s why you should use the word in your sales pitch.

The word “unique” promises value you can’t get anywhere else; it creates a sense of exclusivity and scarcity.

In other words, it’s an opportunity for your customers to purchase something rare.

Example: “Experience the capabilities of our unique software solution that uses artificial intelligence and machine learning to boost your sales outreach.

12. New

Similar to “unique,” the word “new” conveys novelty.

It signals to your customer that your product differs from what's already available in the market, increasing its perceived value.

Additionally, and this is very important for tech products or services, the word “new” implies that your product is up-to-date and aligned with the latest trends and customer needs.

Example: “Discover the power of our new fitness device. With its advanced sensors and personalized coaching features it will help you achieve your fitness goals faster.

13. Fair

The word “fair” oozes trust and transparency.

It suggests that your pricing is reasonable and your product reliable.

The word also communicates that you care about your customers.

Enough reasons to include it in your sales pitch? We thought so, too!

Example: “Experience a fair and hassle-free return policy when you shop with us.

14. Risk-free

Customers face risk when purchasing any product or service.

They risk their money, time, and effort on a product that may not meet all their needs.

Remove this objection by making their purchase risk-free and then using the word in your sales material.

Example: “Invest in our comprehensive security solution with the confidence of a risk-free trial period.

15. Numbers

Numbers tell more than words alone.

They can provide concrete evidence of your product's success.

Compare the following two sentences:

  1. Our product can greatly improve your sales outreach and we have many happy customers.
  2. Our tool has been shown to boost sales by 30%, increase open rates by 40%, and we have a 97% customer satisfaction rate.

Which one seems more compelling to you?

Example: see #2 above.

A Note on Power Words for Sales and Cold Email Outreach 📝

While it’s highly beneficial to use power words in your sales material, there is one important caveat.

Some power words or phrases may trigger spam filters.

Here’s a list of spam trigger words you should avoid to keep your open rates up and your ROI high.

If you absolutely must use some of these words, wait until you get a reply from someone before using them.

Once they’ve replied, a connection is established and you’re much less likely to land in spam…even if you use spammy words in your reply!

Noel Bouwmeester
SEO Content Writer @ lempire
Get weekly outreach tips
SHARE THIS ARTICLE
Thanks! You've successfully subscribed to lemlist newsletter
Oops! Something went wrong while submitting the form.

Multichannel Expert

$
99
/ MO
Per user / 5 SENDING EMAIL
Everything in Email Pro
Email finder + verifier (500 credits/mo)
500 free credits per month
Linkedin prospection
LinkedIn voice notes
with Aircall
Cold calling prospection with Aircall
with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat

Outreach Scale

$
159
/ MO
Per user / 15 SENDING EMAIL
Everything in Multichannel Expert
Email finder + verifier (1,000 credits/mo)
1000 free credits per month
Dedicated account manager (4+ seats)

More than 10 users?

Multichannel Expert

$
89
/ MO
Per user / 5 SENDING EMAIL
Everything in Email Pro
Email finder + verifier (500 credits/mo)
500 free credits per month
Linkedin prospection
LinkedIn voice notes
with Aircall
Cold calling prospection with Aircall
with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat

Outreach Scale

$
144
/ MO
Per user / 15 SENDING EMAIL
Everything in Multichannel Expert
Email finder + verifier (1,000 credits/mo)
1000 free credits per month
Dedicated account manager (4+ seats)

More than 10 users?

Multichannel Expert

$
79
/ MO
Per user / 5 SENDING EMAIL
Everything in Email Pro
Email finder + verifier (500 credits/mo)
500 free credits per month
Linkedin prospection
LinkedIn voice notes
with Aircall
Cold calling prospection with Aircall
with Aircall
Advanced campaign conditions
Custom landing page
Premium support chat

Outreach Scale

$
129
/ MO
Per user / 15 SENDING EMAIL
Everything in Multichannel Expert
Email finder + verifier (1,000 credits/mo)
1000 free credits per month
Dedicated account manager (4+ seats)

More than 10 users?

PRM Tool
G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Intelligent quota management and gamification
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
PRM Tool
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
Up to 1,000,000 contacts
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10

What you should look at next

Receive weekly outreach tips in your inbox, sent to 210 000+ salespeople, marketers, founders, and entrepreneurs worldwide!

Subscribe to the lemlist newsletter
You've successfully subscribed to the lemlist newsletter!
Oops! Something went wrong while submitting the form.