sales strategy

Best Sales Apps for Salespeople in 2024

Nicolas Gromer
LAST UPDATED
June 10, 2024
READING TIME
7 min.

If you want to enhance customer interaction, track performance metrics, and ultimately drive revenue growth for businesses, best sales apps are excellent tools to help you achieve it.

Sales apps have become key to driving success and boosting revenues, and many companies and sales teams are using them. 

In this article, we present the list of the best sales apps in 2024 that will help you grow your business.

Round-Up: The Best Sales App for you to use in 2024

Increase your sales potential through top sales apps

Due to the COVID-19 pandemic, sales software and digital marketing have been put in the spotlight like never before.

As more businesses go digital-first, technology becomes crucial for driving sales and revenue growth.

Sales apps have become essential tools, helping businesses stay ahead. Using them is already a competitive advantage.

They offer features to enhance productivity, manage time efficiently, and optimize lead management for sales teams. But it doesn't stop there.

The real-time data sharing and project management capabilities these apps provide make them integral for modern businesses.

We'll deep dive into sales apps and explore the role they play in increasing revenue, boosting productivity, and executing strategic successes.

From detailing the top sales apps and their features to discussing their pricing models, this guide aims to be a comprehensive resource for leveraging these tools for maximum business growth.

Whether you're a small business owner fine-tuning your processes, a sales rep focused on productivity, or a corporate executive driving revenue, this guide aims to help you understand and tap into the full potential of sales apps.

The Power of Sales Apps

Sales apps have evolved from being mere conveniences to becoming essential tools for driving success.

These apps improve aspects of sales activities, such as productivity, time management, and lead management, allowing sales reps to concentrate on their core function—making sales.

The key benefits of using sales apps in 2024:

1. Sales enablement through automation

With the help of sales apps, routine tasks are automated, and essential customer data is readily available.

Take, for example, building your cold email campaign and letting automation take care of the rest ⬇️

This automation frees sales representatives to focus more on closing deals and less on manual, time-consuming activities.

Sales reps can easily track leads, manage their sales pipelines, and accelerate the deal-closing process thanks to these tools.

2. Data-driven decision-making

Sales apps are not just task managers; they are intelligent platforms that offer real-time data sharing.

This feature equips sales teams to make well-informed decisions based on up-to-date customer insights, thereby improving the efficiency and effectiveness of sales strategies.

3. Enhancing team collaboration

These apps also facilitate project management.

They enable sales teams to collaborate effectively by ensuring everyone is aligned and informed, making it easier to achieve collective goals.

4. Strategic benefits for business growth

Beyond their practical functionalities, sales apps offer strategic benefits that can significantly impact business growth.

They can generate detailed reports for identifying trends, evaluating sales performance, and guiding long-term strategic planning.

Some sophisticated apps even come with AI-driven predictive analytics, offering insights into future sales patterns and opportunities.

Some even offer features where you can use AI to build your ideal buyer persona. 😉

The Best Sales Software in 2024

1. lemlist

With lemlist you can find buyers, engage across multiple channels, and convert them into your next customers.

Use lemlist for targeted lead generation.

lemlist specializes in lead identification and engagement. With a database of over 450 million contacts, it allows you to enrich leads and customize your engagement methods.

lemlist strives to offer you the best services and is constantly updating and adding new features that will take your online sales to a whole new level.

But what about the pricing?

As simple as that, it's a must-have for any salesperson.

2. Salesforce

Salesforce is a leading sales app that offers a comprehensive suite of tools for managing customer relationships, tracking sales, and analyzing data.

Salesforce is known for its comprehensive CRM functionalities.

Salesforce covers a broad range of features, including lead management, sales forecasting, and customer data analytics.

Pricing provides flexibility for businesses of various sizes and budgets.

3. HubSpot

HubSpot is known for its powerful CRM, HubSpot also ofers a suite of tools that can assist businesses streamline their sales processes and close deals faster.

HubSpot offers all the software, integrations, and resources you need to connect your marketing, sales, content management, and customer service.

HubSpot's connected platform enables you to grow your business faster by focusing on your customers.

A free tier with basic functionalities is available for smaller businesses, while more advanced features are available in the paid plans.

4. ClickUp

ClickUp’s project management app can also double as a sales app, with features like task tracking, goal setting, and real-time collaboration.

ClickUp is useful for budget-friendly project management.

With a free tier and user/month pricing options, it's a cost-effective choice for smaller businesses.

5. Sprout Social

Sprout Social focuses on social media post scheduling, listening, and analytics.

If your business relies heavily on social media for sales, Sprout Social has tools to manage and engage your audience effectively.

Check out pricing and further features 👇

6. Acquire

Acquire, designed to buy and sell startups, is focused on customer engagement and offers features like live chat, co-browsing, and AI chatbots.

These tools can improve customer service and subsequently boost satisfaction and loyalty.

For sellers, pricing is a set percentage that will only be charged once and if your sale goes through. And for buyers…

7. Typeform

Use Typeform for data collection and engagement.

Typeform is an expert in customizable online forms for customer feedback, surveys, and lead generation. It offers multiple customization options, making it versatile for various business applications.

They offer different plans for you to choose from.

8. ReferralCandy

ReferralCandy for customer acquisition and retention.

ReferralCandy helps you establish and manage effective referral programs.

Features like automated rewards, customizable templates, and detailed analytics aim to enhance customer acquisition and retention.

You can choose from three different plans. ReferralCandy also offers a ROI calculator for your monthly sales.

The Best Commission Sales Software

Commission sales software is a specialized tool designed to help businesses manage and calculate sales commissions for their sales reps or employees.

It streamlines the process of tracking sales, calculating commissions, and disbursing payments to salespeople based on their performance and sales achievements.

Here are some key features and functionalities typically associated with commission sales software:

  1. Sales Tracking
  2. Commission Calculation
  3. Real-time Updates
  4. Reporting and Analytics
  5. Integration
  6. Payment Processing
  7. Customization

Overall, commission sales software simplifies the often complex and time-consuming process of managing and calculating sales commissions, reducing errors and ensuring that sales representatives are accurately compensated for their efforts.

This can lead to improved morale and motivation among sales teams while helping businesses effectively manage their sales expenses.

1. Everstage

Everstage is a sales commission software that helps you drive the right business outcomes through incentives.

Everstage helps you uplevel your incentive program and drive profitable growth.

Everstage is trusted by customers worldwide across industries like SaaS, Business Services, Financial Services, Insurance, Real Estate, Life Sciences, Staffing and more.

Pricing is personalized to each customer.

2. Tipalti

Tipalti automates mass commission payments to affiliates, freelancers, creators and influencers.

Automate the entire process - from onboarding to global remittance, early payments, payment status communications, payment reconciliation, and tax preparation reports.

3. Performio

Performio is a software platform designed for sales performance management and commission tracking.

It provides businesses with the tools and capabilities to automate the calculation and management of sales commissions and incentives for their sales teams.

Performio is particularly useful for organizations that rely on complex commission structures and want to ensure accurate and transparent compensation for their sales representatives.

Sales Strategy Fundamentals with Sales Apps

Once you've selected the right app, the next step is to explore how its features can enhance your sales strategies.

Sales apps are versatile and can assist with a multitude of tasks like creating buyer personas, generating email leads, setting SMART Goals, and more.

  • Creating Buyer Personas for targeted selling: Sales apps can assist you in crafting detailed buyer personas, offering valuable insights into customer needs, behaviors, and challenges.
  • Email Lead Generation for nurturing prospects: Sales apps like lemlist offer robust outreach capabilities.

These can be employed to launch lead-generation campaigns and nurture prospects with personalized messaging. (Also images and videos 😉)

The accompanying analytics can also help you gauge the efficacy of your campaigns, enabling data-driven optimizations.

  • Setting SMART Goals to drive focus and motivation: SMART Goals (Specific, Measurable, Achievable, Relevant, and Time-bound) are integral to a successful sales strategy.

Sales apps often feature tools to set these goals and monitor your progress, helping to maintain team focus and motivation.

  • Strategic Planning for seamless execution: Project management features within sales apps like ClickUp and Salesforce allow for organized planning and execution.

You can create tasks, set deadlines, and assign roles to ensure a smooth and efficient rollout of your sales strategy.

By leveraging the functionalities of sales apps, businesses can implement sales strategies that bolster lead generation, enrich customer relationships, and ultimately escalate revenue.

However, the success of these strategies is not solely dependent on the tools at your disposal, but also on how well you understand and utilize them.

Therefore, it's vital to invest time in understanding the features of your chosen sales app and strategizing how they can be most effectively harnessed for your specific business needs.

This process may seem daunting, so in our lemlist YouTube channel (and blogs) we offer many tutorials and tips such as this one ⬇️

Sales App Use in Strategic Execution and Close Deals

After setting your strategies and defining your goals, the next logical step is the execution phase.

Sales apps offer various features that are instrumental in translating plans into action and help you move closer to closing deals.

  • Optimizing real-world applications for better results: Sales apps address the practical aspects of sales activities by offering features like real-time data sharing, project management, and lead management. These functionalities streamline the sales process, making it easier to manage workflows and improve productivity, ultimately increasing the likelihood of successful deal closures.
  • Assisting businesses in closing deals more effectively: Software like Salesforce, lemlist, and HubSpot have specialized functionalities designed to help in deal-closing. This includes CRM tools, automated follow-up systems, and in-depth analytics. Such features enable sales reps to manage leads efficiently, keep a tab on interactions, and make decisions grounded in data.
  • Refining strategies based on analytics: Sales apps generate a wealth of data that can be leveraged for fine-tuning your sales strategies. Through analysis, you can identify what is working and what needs revision, allowing for adaptive strategies that respond to real-world outcomes.
  • Reviewing and adjusting pricing for competitiveness: Pricing is a critical factor in closing deals and retaining customers. Sales apps offer market trends and customer preference data, aiding businesses in refining their pricing strategies. An effective pricing strategy can enhance both profitability and customer satisfaction.

Market Study and Competition Analysis through Sales Apps

In business, staying ahead requires a keen understanding of your market and your competitors.

Sales apps can be a treasure trove of data and tools that can help you do just that.

  • Market Research with real-time data: Sales apps offer real-time insights into customer preferences, buying habits, and market trends. This data can help identify both opportunities and threats, guiding informed decisions in areas such as product development, pricing, and marketing strategies. Tools like Salesforce offer a plethora of analytics options for this purpose.
  • Competitor analysis for strategic advantage: Understanding your competitors is crucial for carving out your own space in the market. Sales apps can provide insights into the strategies and tactics employed by your competitors. This enables you to identify their strengths and weaknesses and subsequently devise strategies that give you a competitive edge. HubSpot is one such tool that can help track competitor activities and performance.
  • Recording and analyzing customer interactions for better customer relations: Keeping a record of customer interactions not only helps in immediate sales processes but also provides valuable data for long-term strategy. Insights into customer behaviors and preferences can be utilized to enhance customer service, devise more effective marketing campaigns, and improve customer loyalty and retention.
  • Incorporating market insights into your sales strategy: The data and insights gleaned from sales apps can be incorporated into your overall sales strategy. This helps in adapting to changing market conditions, ensuring that your business strategies remain up-to-date and effective.

Enhance Teamwork

Sales software can act as the central nervous system of a business, bringing together sales and marketing teams to work cohesively.

Here's how:

  • Aligning Sales and Marketing Teams for Better Outcomes: Sales apps with built-in CRM features can unify data access between sales and marketing, ensuring seamless communication and collaboration. Platforms like Salesforce and HubSpot excel at this.
  • Leveraging CRM for Informed Teamwork: The CRM features within sales apps offer invaluable data on customer interactions, sales trends, and performance metrics. Shared access to this data can lead to more informed decisions and stronger outcomes.
  • Collaboration Tools for Team Efficiency: Features like shared calendars, task management tools, and real-time communication channels can amplify team collaboration. These features help in aligning goals, delegating responsibilities, and ensuring seamless teamwork.

Additional strategies to increase your sales

While improving teamwork is key, sales apps also offer features aimed at other aspects of sales and revenue growth.

  • Phone Calls Still Matter: Sales apps that integrate with your phone system can track and record calls, allowing for a more organized and data-backed approach to telephonic sales. Both HubSpot and Salesforce offer features that analyze call data for insights.
  • Optimizing Contact Centers for Performance: Real-time reporting and analytics features can offer a snapshot of how well your contact center is performing, helping you identify areas for improvement and ensuring that team targets are met.
  • Balancing Inbound and Outbound Sales Efforts: Sales software can provide tools for efficiently managing both inbound and outbound sales channels. The software can offer insights into the entire sales process, revealing areas that need attention or improvement.

Key Takeaways

Sales apps like lemlist have become indispensable tools for achieving optimal sales performance and revenue growth.

However, these tools are most useful once they are integrated effectively into a well-coordinated sales strategy. Therefore, investing in proper training and onboarding is essential for harnessing the full potential of these platforms.

Sales apps stand out as versatile tools capable of significantly contributing to a business's success in various ways—from enhancing lead management and fostering inter-team collaboration to providing actionable market insights.

By thoughtfully integrating sales apps into your business model and aligning them with your strategic goals, you can not only drive significant growth but also maintain a competitive edge in today’s rapidly evolving business landscape.

Sales apps aren't merely tools; they are strategic assets capable of catalyzing a business's journey toward achieving its revenue aspirations.

Don’t believe us?

Start your 14-day free trial at lemlist and see for yourself!

Frequently Asked Questions (FAQs)

What is a sales app?

Sales apps allow reps to save time, simplify daily workflow, and access up-to-date data no matter where they are or what device they're using.

What is a B2B sales app?

A B2B sales app is a software application designed specifically to streamline and improve the efficiency of sales processes between businesses. There are six main categories of B2B sales apps and they include Customer Relationship Management (CRM), Prospecting, Sales Enablement, Project Management, Email Marketing, and Analytics.

What is the best sales app in 2024?

lemlist, Salesforce, HubSpot are top 3 sales apps in the market right now.

What software do sales people use?

Sales people use many different sales software including:

  • Customer Relationship Management (CRM) like Salesforce Sales Cloud, HubSpot Sales, Zoho CRM, and Pipedrive.
  • Sales Automation Tools: These tools automate repetitive tasks like sending emails, scheduling follow-ups, and generating reports. Examples include lemlist, Outreach, Salesloft, and Yesware.
  • Lead Generation and Prospecting Tools like lemlist, Taplio, Leadfeeder, and so on.
  • Proposal and Quoting Tools like PandaDoc and Proposify.
  • Email Marketing and Communication Tools like lemlist and Mailchimp.
  • Communication tools like Slack or Microsoft Teams.
  • Sales Intelligence and Analytics Tools like Salesforce and Zoho.
  • Meeting Scheduling Tools like lemcal, Calendly, Doodle, and more.
  • Video Conferencing Tools like Zoom, Google Meet, lemcal or Microsoft Teams.
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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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