You’ve crafted the perfect email, you were witty, to the point and provided tons of value, but your signature is dry.
We’re sorry to tell you that your email will probably go completely unnoticed.
Most of the time, leads will just skim through the email, so catching their attention with your signature is your last chance to make them reconsider giving you a chance.
We’ll give you info, examples, and an email signature generator that will completely change your emails!
What Information should you include in your signature?
You only need to add some important details to your signature, these could include:
- Name
Include your full name, so your leads know who exactly they are talking to.
- Contact info
Include any additional contact information, such as your phone number, if you wish to be reached elsewhere.
Avoid using your email as it may seem pointless and redundant. You’re already emailing them.
- Job title/company
Informing your leads where the proposition is coming from will help them decide if they want to be in business with you or not.
- Image
To make your signature stand out more you could include an image, whether it’s your own profile picture or your brand’s logo.
- Links
Include relevant links, these could lead to your social media, webpage, calendar, blog, customer reviews…
- Pronouns
This is probably a more personal matter, but it could be interesting to include them too. However, bear in mind your industry.
Make sure your signature conveys exactly who you are and is cohesive with your tone and personality. This includes the use of fonts, colors, etc.
lemlist’s Cold Email Signature Generator
At lemlist, we strive to make your life that much easier, which is why we have created this email signature generator, so you can just pick your template, type in your information, and you will get a personalized signature to use in your own cold emails.
You can try it yourself here ⬇️
Signature examples
1. Keep it simple
Keep your signatures simple, and easy to read. Include the most relevant details about yourself.
This way you won’t barrage your lead with an endless string of information that they don’t really need to know at that time.
These examples are limited to a name, contact information, job title, and a link.
Links are incredibly useful in these cases.The signature is still short, but the recipient gets the chance to discover more if they’re willing.
Include social proof
A great way to include social proof in your signature is including any awards you may have received. Right off the bat, you’re telling your leads that you are a valuable asset.
You may also want to include your LinkedIn in your signature. If you regularly post valuable articles, this is a great way to position yourself as a thought leader.
Include a clear CTA
Even though you’ve ended your email with a crystal clear call-to-action, it’s a good idea to also include it in your signature, in case your lead missed the opportunity.
You could also make it less obvious by including an icon leading to your lemcal (or your calendar of choice)
Make your brand stand out
Instead of adding your own picture, you could also choose to include your company/brand logo.
Let them know you
If you include a picture of yourself, you are making your lead feel like they are talking to an actual person.
It is much easier to build a trusting relationship when you can associate a face with the emails being sent back and forth.
Pro tip: Use the same profile picture you use in your professional social media. This way your prospects will be able to recognize you easily and you’ll stay on top of their minds.
What signature should I use…
… if I’m Head of Sales in a large company?
If you’re a part of a large company or enterprise, it is likely that the brand name is already pretty recognizable, so if you choose to include your photo in this case, it would be a better idea to add your own photo.
This way the lead will feel like they are being contacted by an actual person, and not just a bot from within the company.
Make sure you also include:
- Full name (include your middle name or initial)
- Company
- Job title
- Contact information
- Website
- Social media buttons
… if I’m a Solopreneur?
If you’re reaching out to potential clients as a Solopreneur, your greatest assets are your social media profiles (LinkedIn, Instagram, Twitter). Be sure to include these prominently in your signature, but don’t clutter it with too much information.
Leads most likely won’t be familiar with your brand, which is why successful campaigns are vital.
Your tone, coloring, and print throughout the emails, posts, and signature should be 100% cohesive.
… if I work in a small Startup?
As a team member in a startup, you should be aware that the brand may not be easily recognizable, therefore as a team, you should all make sure that your signatures are cohesive.
If you all stick to the same color scheme and style, the brand will gain more visual strength.
Include the brand logo, all relevant contact details and a clear CTA. In this example there is a YouTube video embedded that would perfectly describe the brand and how the brand can help leads.
… if I’m a CEO?
As the CEO of a company, your tone should be inclusive of the company, simple and firm.
Include your personal information (name and title), but also your company’s information, such as legal name and address.
You can also include your company’s web assets, which are included in the lemlist signature generator!
Mistakes you should avoid
- Don’t get precious or pretentious with your signature
Even though your signature is a place where you only talk about yourself, you don’t want to drone on about all the things you’ve done and have, and come across as an egocentric person.
- Add profile images but not selfies
This may seem like an obvious one, but that selfie you took in front of Big Ben probably won’t make you seem like a professional and valuable person. You want to seem professional, but also approachable.
- Don’t include irrelevant info
Avoid including your personal social media accounts, or a blog you have with personal ideas and stories. Stick to the information that will position you as a thought leader in your area of expertise.
- Avoid extremely long signatures
Your signature should be short and sweet. If your signature is longer than your email and is filled with random details about yourself, chances are it won’t even get read.
And don’t forget…
Use the Email Signature Generator to create your signature in seconds and dedicate your time to other valuable tasks.
You can access a guide to learn how to build your cold email signature to make sure it’s perfect!
