Ivona MikulčićNovember 27, 20257 min readLast update: Sep 24, 2026
How Much Do Leads Cost in lemlist? Every Credit Price From $0.01 to $0.20 (2026 Guide)
I watched a teammate burn through 2,000 credits in a single afternoon. Phone numbers for an entire prospect list, verified emails on top, a few Signal Agents running in the background. The total? About $20. That number surprised him because he expected worse. It surprises most people, actually, because lemlist’s credit system is transparent once you see the per-action math, but opaque if you’ve never looked at it.
In this guide, we break down exactly what every lemlist action costs, which plans include free credits, and how to estimate your real spend before you launch a campaign. lemlist is rated 4.7/5 on G2 from 1,396 reviews, and 20,000+ sales teams run their outbound on the platform, so the credit system has been stress-tested at scale.
Free Trial | Multichannel | Enterprise | Additional credits | |
|---|---|---|---|---|
Free credits included | 200 | Not included | 400 credits/user/mo | 400+ credits/user/mo |
Lead enrichment | ✓ | ✓ | ✓ | ✓ |
AI features | ✓ | ✓ | ✓ | ✓ |
Calling & SMS | Limited | Not included | Included | Included |
In this article, you’ll learn:
Which plans include free credits
What lemlist credits are
Every action that consumes credits
How much emails, phone numbers, AI, SMS, and calling cost
When you need to buy additional credits
Hidden costs to budget for beyond the sticker price
How lemlist credits work
Credits are lemlist’s usage-based currency.
Instead of paying separately for each enrichment provider or AI feature, you simply spend credits whenever lemlist successfully takes action.
Each credit is worth $0.01.
You’re only charged when lemlist successfully returns a result. For example:
If a verified email is found, credits are deducted.
If no verified email exists, you aren’t charged.
If no phone number is found, no credits are consumed.
Credits can look confusing on paper. Once you see the per-action breakdown below, the math is simple.
Your costs are directly tied to successful enrichments instead of unsuccessful searches.
Your entire workspace shares one credit balance, and only Admins can purchase additional credits.
Which plans include free monthly credits?
All lemlist plans support lead enrichment, but not every plan includes free monthly credits.
Plan | Free credits included |
|---|---|
Free Trial | 200 one-time credits |
No included credits | |
Multichannel | 400 credits per user/month |
Enterprise | 400+ one-time credits for new customers* |
Existing Enterprise customers keep the credit allocation that was included when they originally subscribed.
If your plan doesn’t include credits, or you simply need more, you can purchase additional credits at any time for $0.01 per credit.
Email plan cost breakdown
The Email plan is designed for teams focused exclusively on cold email.
Unlike the legacy Email Pro plan, it gives you access to lemlist’s lead generation and enrichment tools.
However, it doesn’t include free monthly credits. Instead, you purchase credits separately based on your usage.
The Email plan includes:
Unlimited users
Unlimited sending addresses
Unlimited contacts
Built-in email warmup
AI personalization
Email Finder & Verifier
Lead enrichment tools
650M+ lead database
Inbox rotation
Pay-as-you-go credits
Pricing: $69/mo billed monthly ($55/mo billed annually), unlimited users, 50,000 emails/month included. Teams needing higher volume can Contact Sales.
Quarterly billing saves 10%, while yearly billing saves 20%.
Multichannel plan cost breakdown
The Multichannel plan is built for teams combining email, LinkedIn, and calling into a single outbound workflow.
Everything included in the Email plan, plus:
LinkedIn automation
In-app calling
400 free credits per user every month
400 calling minutes per user/month
WhatsApp add-on
Pricing: Starting from $87/user/month billed annually ($109/user/month billed monthly).
A 14-day free trial is available for new customers.
Enterprise plan cost breakdown
The Enterprise plan is built for larger organizations that need additional security, support, and customization.
Everything included in Multichannel, plus:
Dedicated Customer Success Manager
Priority support
SSO & SAML
Unlimited guest seats
Annual billing
Minimum 5 seats
800 calling minutes per user/month
Enterprise pricing is customized based on your team’s needs.
Free Trial
Not ready to subscribe right away?
New customers can start a 14-day free trial of the Multichannel plan.
The trial includes:
200 free credits
Full personalization features
Email, LinkedIn, and calling
CRM integrations
AI features
Unlimited team members
Up to 50 emails per day
No credit card is required, and you’ll never be charged automatically.
What can you spend lemlist credits on?
Credits power lead generation, communication, AI features, and Signal Agents throughout lemlist.
Lead enrichment & data
Use credits to discover and enrich contact information.
Action | Credit cost | Price |
|---|---|---|
Email Finder & Verifier | 5 credits | $0.05 |
LinkedIn Enrichment | 1 credit | $0.01 |
Email Verification | 1 credit | $0.01 |
Phone Number Finder | 20 credits | $0.20 |
Email Finder & Verifier
Find and verify business email addresses using lemlist’s waterfall enrichment engine, which searches across 25+ data providers.
5 credits per verified email
Charged only when a deliverable or risky email is found
No charge if no email can be found
LinkedIn Enrichment
Find LinkedIn profile URLs and enrich contacts with profile information.
1 credit per lead
Email Verification
Verify existing email addresses before launching campaigns.
1 credit per verification
Phone Number Finder
Find business phone numbers with lemlist:
20 credits per successful phone number
Charged only when a valid number is found
What does it cost to enrich a real list?
Here’s the math for a 1,000-lead list:
Verified emails only: 1,000 × 5 credits = 5,000 credits = $50
Phone numbers only: 1,000 × 20 credits = 20,000 credits = $200
Both emails and phones: 1,000 × 25 credits = 25,000 credits = $250
Those numbers assume a 100% hit rate. In practice, you only pay for successful lookups, so actual spend will be lower.
Communication
Credits also power communication features inside lemlist.
Action | Credit cost |
|---|---|
Phone calling | 4–32 credits per billed minute |
SMS | 6 credits per SMS |
In-app Calling
Call prospects directly from lemlist:
Basic routes cost 4 credits per billed minute, while Premium routes can cost up to 32 credits per billed minute, depending on the destination. The exact rate is always displayed before placing a call.
SMS
Send SMS from campaigns or directly from the Inbox.
Each message costs:
6 credits per SMS
SMS sending is automatically paused if your workspace doesn’t have enough available credits.
AI variables
Credits also power several AI workflows inside lemlist.
Action | Credit cost |
|---|---|
1 credit |
Generate:
AI-powered personalization
Custom variables
Job title cleanup
Lead segmentation
Each successful generation costs 1 credit.
If you connect your own OpenAI API key, AI Variables use your OpenAI credits instead of lemlist credits. See OpenAI’s API pricing for current rates.
Signal Agents
Signal Agents use credits based on the type of buying signal being monitored.
Signal | Credit cost |
|---|---|
Website visitors | 20 credits per identified company |
LinkedIn People, Company & Keywords | From 400 credits per signal |
Custom Signals | 50 credits per monitored account/month |
Hiring, Job Changes, Promotions, Funding, Technology Changes, Competitor Connections, M&A | 100 credits per successful signal |
External signals via API | 1 credit per signal |
Most Signal Agents are billed only when a signal is successfully identified.
Hidden costs to budget for
The subscription price is the starting point. A few line items can push your real monthly bill higher if you don’t plan for them.
Additional sending mailboxes. The Email plan includes unlimited senders. The Multichannel plan includes 5 senders per user. If your team needs more mailboxes on Multichannel (common for inbox-rotation-heavy setups), each additional mailbox costs $9/month.
WhatsApp add-on. WhatsApp messaging is available as a paid add-on to the Multichannel and Enterprise plans. It isn’t included in the base subscription.
Signal credit scaling. Intent signals like hiring alerts (100 credits each) and LinkedIn engagement tracking (from 400 credits per signal) can add up fast when you’re monitoring hundreds of accounts. Estimate signal volume before turning agents on across your full ICP list.
Credit consumption at volume. If you’re enriching 10,000+ leads per month with emails and phone numbers, credit costs can exceed your subscription cost. Pre-purchasing credits in bulk keeps the per-credit rate at $0.01, but the total spend is worth modeling in advance.
Buying additional credits
If your included credits run out, or your plan doesn’t include free credits, you can purchase additional credits at any time.
Additional credits cost:
1 credit = $0.01
Only workspace Admins can purchase credits.
Purchased credits are added immediately and can be bought directly from the Credits panel inside lemlist.
Free credits vs. purchased credits
It’s important to understand the difference between free and purchased credits.
Free credits | Purchased credits |
|---|---|
Included with eligible plans | Purchased separately |
Reset every billing cycle | Roll over until used |
Unused credits don’t carry over | Never expire while your account exists |
Used before purchased credits | Used only after free credits are exhausted |
Purchased credits remain available even if you cancel your subscription and later reactivate your account.
Final remarks
lemlist credits make it easy to pay only for the data and features you actually use.
Every successful enrichment, verification, AI generation, or communication action has a transparent credit cost, while unsuccessful lookups are free.
Current pricing starts at:
Action | Cost |
|---|---|
Verified email | $0.05 |
LinkedIn enrichment | $0.01 |
Email verification | $0.01 |
Phone number | $0.20 |
AI Variables | $0.01 |
SMS | $0.06 |
Phone calling | From $0.04 per billed minute |
If you expect to enrich large prospect lists, estimate your credit usage before launching. And if you use AI Variables frequently, connecting your own OpenAI API key can help reduce your lemlist credit consumption.
Check out the lemlist pricing page for a detailed breakdown of included features.
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