If you’re looking for a lead generation tool that also offers marketing automation functionalities, you may come across La Growth Machine.
La Growth Machine is a tool for prospecting, sales automation, and generating leads through email, LinkedIn, and Twitter.
Before committing to a paid plan on this software, we’ll give you a hand with some pros and cons.
This post will thoroughly review the features, benefits, previous user reviews and everything this lead generator has to offer.
Keep reading to get valuable insights that’ll help you make an informed decision. ⬇️
La Growth Machine is a multi-channel prospecting, sales automation, and lead generation tool that lets businesses reach out to new leads via e-mail, LinkedIn profiles, and Twitter.
La Growth Machine has helpful features to reach prospects across multiple channels like emails and LinkedIn messages.
Some users also found it easy to start with and ideal for their basic needs.
However, at the offered price, it has very limited features, so it may not appeal to larger teams.
There are several enjoyable features when you choose La Growth Machine for your lead generation and nurturing campaigns.
Some of the major ones include:
With La Growth Machine you can find phone numbers, email addresses, LinkedIn profiles, and contact information of potential leads.
This is done by scanning data sources like Linkedin, DropContact, and Google. Once you’re connected with a prospect, this software collects their contact details for you.
If you aren’t a connection, however, you can upload a CSV file with their name and company names. After this, it’ll find their LinkedIn and then extract the contact details.
This tool is ideal for small teams that just want to find a way to contact a prospect they know.
The downside is that it primarily relies on LinkedIn for generating leads, so if a contact has changed jobs, you won’t get their details.
Automate your messaging outreach via emails or LinkedIn messages.
There are also lots of email templates to help you get started.
But most importantly, you can embed several lead attributes to ensure you send only highly personalized messages.
Conditional branching also helps ensure your prospects get your message on the right channel.
In addition to the text messages you can send, there’s also a LinkedIn voice notes feature so you can send targeted voice messages.
The way the workflow is programmed is that it mimics human behavior. And so, there are daily and weekly limits on the number of emails, messages, and connection requests sent.
La Growth Machine has a comprehensive dashboard that provides you with an easier way to manage all your leads.
You can import your prospects from LinkedIn, a CSV file, or even Sales Navigator and score them. Sort these leads based on their responses, interactions, and other filters.
The best part about this management is that you won’t ever worry about duplicates because the system automatically detects them.
The inbox also has a feature that allows you to take over for a colleague when they are out of the office.
Like every other software, La Growth Machine also offers analytics to help you get insights into the performance of your campaigns and outreach. This way you can identify what works and what doesn’t and adjust your strategies accordingly.
Some metrics you’ll get include:
→ open rates
→ response rates per channel
→ and results for each campaign sent.
Since there’s also an option to score your leads, you can categorize the view based on the prospects you’ve won, those that still need nurturing, and the actual numbers vs percentages for your marketing reports
Do you work with multiple tools?
This software seamlessly connects to popular CRM tools like Pipedrive and HubSpot. For other third-party tools, you can use Zapier which helps with multiple other integrations.
With these integrations, you can automatically update these apps with activity from La Growth Machine.
So for example, if your leads open an email, your Hubspot account will automatically identify that contact and move it down your sales funnel.
La Growth Machine offers a free trial that allows you to explore all of its features for free within 14 days.
If you want to commit to the software, there are three pricing models: Basic, Pro, and Ultimate.
The Basic plan starts at 50€ per month, the Pro plan 100€, and the Ultimate plan 150€ when billed yearly. The prices when billed monthly are higher.
You can access the multichannel outreach, three workflows, and support on the Basic plan.
However, to access features like integration and more campaigns, you’ll need to upgrade to a higher plan.
La Growth Machine pricing plans are:
1. Basic - 60€/month/per identity/Billed monthly
2. Pro - 120€/month/per identity/Billed monthly
Everything in basic +
3. Ultimate - 180€/month/per identity/Billed monthly
Everything in Pro +
G2 - 4.8/5 (46 reviews) | Capterra - 4.9/5 (42 reviews)
If you need to find more leads, actually verify the information you get, and set up multiple automation for a lesser price, a great alternative, is lemlist.
Here’s why:
In addition to lemlist, there are a few other options you can consider.
Designed specifically for small businesses and small profits, this tool helps you build strong connections and nurture them into leads for your business.
It’s easy to use and you can create polls to follow-up with your users on the quality of service they are getting.
Unfortunately, users have complained about the poor customer service and how difficult it is to get a refund.
This tool is also another great option if your focus is primarily on getting B2B leads.
It offers features around prospecting, verifying contact information, and sending cold emails. Being affordable and easy to use, it’s a favorite.
However, we’ve seen reviews on how emails no longer in use are given - especially with the browser extension.
Apollo is a very robust alternative. You can enjoy lead generation, scoring, detailed analytics, and reporting sections along with more to help you improve your outreach campaigns.
Unfortunately, it can be quite expensive.
To sum up, La Growth Machine is an excellent tool for small-scale lead prospecting. However, if you need to do more on a budget, we highly recommend using lemlist.
You can see if it's the right fit for you by starting your free trial.
La Growth Machine is a lead generation and sales automation tool optimized for small teams, providing outreach capabilities across email, LinkedIn, and Twitter.
Its main advantages include a user-friendly interface, multi-channel outreach, and an analytics dashboard.
However, its reliance on LinkedIn and limitations on outreach features make it unsuitable for larger businesses.
While it represents a solid choice for specific small team needs, those seeking more comprehensive solutions or advanced customization might consider alternatives such as lemlist.
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOS only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |