cold emailing

La Growth Machine Review 2024: Pros, Cons, Ratings

lemlist team
LAST UPDATED
May 15, 2024
READING TIME
7 min.

If you’re looking for a lead generation tool that also offers marketing automation functionalities, you may come across La Growth Machine.

La Growth Machine is a tool for prospecting, sales automation, and generating leads through email, LinkedIn, and Twitter.

Before committing to a paid plan on this software, we’ll give you a hand with some pros and cons.

This post will thoroughly review the features, benefits, previous user reviews and everything this lead generator has to offer.

Keep reading to get valuable insights that’ll help you make an informed decision. ⬇️

La Growth Machine overview

La Growth Machine is a multi-channel prospecting, sales automation, and lead generation tool that lets businesses reach out to new leads via e-mail, LinkedIn profiles, and Twitter.

La Growth Machine has helpful features to reach prospects across multiple channels like emails and LinkedIn messages.

Some users also found it easy to start with and ideal for their basic needs.

However, at the offered price, it has very limited features, so it may not appeal to larger teams.

La Growth Machine is best suited for:

  • Small sales teams who want to focus on LinkedIn prospecting and nurturing: The user interface is considered easy to use, and the core functionalities cater to basic lead generation and outreach needs, making it manageable for smaller teams.
  • Focus on LinkedIn outreach: La Growth Machine excels in automating outreach campaigns, particularly on LinkedIn. If your target audience is active on LinkedIn, this tool can be a good fit.

La Growth Machine features

There are several enjoyable features when you choose La Growth Machine for your lead generation and nurturing campaigns.

Some of the major ones include:

1. Lead generator and enricher

With La Growth Machine you can find phone numbers, email addresses, LinkedIn profiles, and contact information of potential leads.

This is done by scanning data sources like Linkedin, DropContact, and Google. Once you’re connected with a prospect, this software collects their contact details for you.

If you aren’t a connection, however, you can upload a CSV file with their name and company names. After this, it’ll find their LinkedIn and then extract the contact details.

This tool is ideal for small teams that just want to find a way to contact a prospect they know.

The downside is that it primarily relies on LinkedIn for generating leads, so if a contact has changed jobs, you won’t get their details.

2. Multi-Channel Prospecting

Automate your messaging outreach via emails or LinkedIn messages.

There are also lots of email templates to help you get started.

But most importantly, you can embed several lead attributes to ensure you send only highly personalized messages.

Conditional branching also helps ensure your prospects get your message on the right channel.

In addition to the text messages you can send, there’s also a LinkedIn voice notes feature so you can send targeted voice messages.

The way the workflow is programmed is that it mimics human behavior. And so, there are daily and weekly limits on the number of emails, messages, and connection requests sent.

3. Lead management

La Growth Machine has a comprehensive dashboard that provides you with an easier way to manage all your leads.

You can import your prospects from LinkedIn, a CSV file, or even Sales Navigator and score them. Sort these leads based on their responses, interactions, and other filters.

The best part about this management is that you won’t ever worry about duplicates because the system automatically detects them.

The inbox also has a feature that allows you to take over for a colleague when they are out of the office.

4. Comprehensive analytics

Like every other software, La Growth Machine also offers analytics to help you get insights into the performance of your campaigns and outreach. This way you can identify what works and what doesn’t and adjust your strategies accordingly.

Some metrics you’ll get include:

→ open rates
→ response rates per channel
→ and results for each campaign sent.

Since there’s also an option to score your leads, you can categorize the view based on the prospects you’ve won, those that still need nurturing, and the actual numbers vs percentages for your marketing reports

5. Integrations

Do you work with multiple tools?

This software seamlessly connects to popular CRM tools like Pipedrive and HubSpot. For other third-party tools, you can use Zapier which helps with multiple other integrations.

With these integrations, you can automatically update these apps with activity from La Growth Machine.

So for example, if your leads open an email, your Hubspot account will automatically identify that contact and move it down your sales funnel.

Pricing and plans

La Growth Machine offers a free trial that allows you to explore all of its features for free within 14 days.

If you want to commit to the software, there are three pricing models: Basic, Pro, and Ultimate.

The Basic plan starts at 50€ per month, the Pro plan 100€, and the Ultimate plan 150€ when billed yearly. The prices when billed monthly are higher.

You can access the multichannel outreach, three workflows, and support on the Basic plan.

However, to access features like integration and more campaigns, you’ll need to upgrade to a higher plan.

La Growth Machine pricing plans are:

1. Basic - 60€/month/per identity/Billed monthly

  • Multichannel (Email, LinkedIn, Twitter)
  • Unlimited Enrichment
  • Import from Linkedin or CSV
  • Linkedin Voice
  • LGM Voice AI
  • Manual Tasks: Call BETA
  • Support by Chat
  • 3 Running Campaigns /identity
  • Invite 3 Members (free members)

2. Pro - 120€/month/per identity/Billed monthly

Everything in basic +

  • LinkedIn + Email Inbox
  • Qualify your leads
  • AI-assisted Messages
  • API, Zapier integrations
  • 6 Running Campaigns
  • Invite 25 Members (free members)
  • Advanced Support

3. Ultimate - 180€/month/per identity/Billed monthly

Everything in Pro +

  • Unlimited Campaigns
  • Build custom workflows
  • Import leads from Pipedrive & HubSpot
  • Hubspot & Pipedrive Integrations
  • Priority support

Ratings, Pros, and Cons

Rating ⭐⭐⭐⭐⭐

G2 - 4.8/5 (46 reviews) | Capterra - 4.9/5 (42 reviews)

✅ Pros

  • Multi-channel outreach like email, LinkedIn and Twitter
  • Hundreds of templates and icebreakers are available to choose from
  • Easy-to-use interface
  • Inbuilt sales management and analytics dashboard to help you improve
  • Free trial plan
  • Integrations work seamlessly
  • Several templates that align with different company needs
  • Customer service is fast and reliable

❌ Cons of La Growth Machine

  • Not ideal for large businesses as you can only manage a handful of leads
  • It is overly dependent on LinkedIn for contact finder
  • Limitation outreach per channel each week
  • No email verifier to help deliverability
  • Not ideal for advanced customization
  • There’s a learning curve but the team helps you get over it quick
  • Campaigns sometimes take a while to launch
  • There’s a limit to the number of people you can reach in a week
  • You cannot distinguish between positive and negative responses

La Growth Machine vs lemlist

If you need to find more leads, actually verify the information you get, and set up multiple automation for a lesser price, a great alternative, is lemlist.

Here’s why:

La Growth Machine lemlist
Free trial
Custom workflows Limited Unlimited
Custom landing pages
Email verifier
Multi-channel outreach
Inbox rotation
Chrome Extension
Custom images, videos and attachments
Integrations Hubspot, Pipedrive & Zapier Hubspot, Pipedrive, Salesforce & Zapier
Pricing From 50€ per month From $59 per month

Other Alternatives to La Growth Machine

In addition to lemlist, there are a few other options you can consider.

Constant Contact

Designed specifically for small businesses and small profits, this tool helps you build strong connections and nurture them into leads for your business.

It’s easy to use and you can create polls to follow-up with your users on the quality of service they are getting.

Unfortunately, users have complained about the poor customer service and how difficult it is to get a refund.

UseArtemis

This tool is also another great option if your focus is primarily on getting B2B leads.

It offers features around prospecting, verifying contact information, and sending cold emails. Being affordable and easy to use, it’s a favorite.

However, we’ve seen reviews on how emails no longer in use are given - especially with the browser extension.

Apollo

Apollo is a very robust alternative. You can enjoy lead generation, scoring, detailed analytics, and reporting sections along with more to help you improve your outreach campaigns.

Unfortunately, it can be quite expensive.

Final Verdict

To sum up, La Growth Machine is an excellent tool for small-scale lead prospecting. However, if you need to do more on a budget, we highly recommend using lemlist.

You can see if it's the right fit for you by starting your free trial.

La Growth Machine is a lead generation and sales automation tool optimized for small teams, providing outreach capabilities across email, LinkedIn, and Twitter.

Its main advantages include a user-friendly interface, multi-channel outreach, and an analytics dashboard.

However, its reliance on LinkedIn and limitations on outreach features make it unsuitable for larger businesses.

While it represents a solid choice for specific small team needs, those seeking more comprehensive solutions or advanced customization might consider alternatives such as lemlist.

lemlist team
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