The content you share as an affiliate marketer can make or break your career in this competitive industry.

Affiliate content is strategic content created to promote a product or service in a style that engages with your website visitors in a way that generates conversions and clicks and drives sales.

We know that the best type of content in affiliate marketing has to be valuable and consistent.

In this article, we list the most successful content types for affiliate marketers that will help to boost their commissions.

The Ultimate List of Affiliate Marketing Content

1. Blog posts

Blog posts are the backbone of affiliate marketing content because they provide detailed, valuable information that helps build trust with readers.

They allow for in-depth product reviews, comparisons, and tutorials, making it easier to naturally incorporate affiliate links.

Additionally, blog posts can use SEO techniques to rank high in search engine results which will attract organic traffic.

Blog posts should feature detailed reviews and comparisons that help readers make informed purchasing decisions. For example, their articles include extensive product testing, interviews with experts, and real-world usage scenarios.

Your goal must be to enhance the content’s credibility and value. Each review should clearly state the affiliate links and any existing affiliate partnerships.

In essence, blogging works very well in affiliate marketing because of low overhead. You don’t have to deal with holding inventory, storage, hiring staff, managing products, and so on. You just need website hosting and writing skills.

The three major benefits of running a blog as an affiliate marketer are:

  • Reaching your target audience
  • Boosting your website SEO and attracting organic traffic
  • Developing trust with your audience
  • Building your site’s authority

Examples:

No wonder all the best affiliate marketers start from a blog and build their businesses from there. The most famous affiliate blogs include Smart Passive Income, Neil Patel’s Blog, and Authority Hacker. One of the most famous affiliate sites Wirecutter (previously The Wirecutter), was founded by Brian Lam in 2011 as a product review blog. In 2016, it was purchased by The New York Times Company for about $30 million.

2. Videos

YouTube is the powerhouse of affiliate marketers. Why? Because it has 2.7 billion monthly users around the world.

They spend 1 billion hours watching Youtube videos every single day.That’s a major source for potential target audiences in affiliate marketing.

In essence, YouTube videos are an excellent content format for affiliate marketing because they engage the viewers visually and directly.In videos, marketers can demonstrate products in action, and show their features in real-life.

This visual engagement builds trust as viewers can see and hear the reviewer, creating a personal connection.

What’s particularly useful is that videos retain audience attention longer than text, increasing the chance of conversions.

Additionally, YouTube, being the second largest search engine, offers significant SEO benefits as videos can rank on both YouTube and Google. Affiliate links in video descriptions and end screens provide easy click-through opportunities for viewers.

YouTube videos cover various content types, such as reviews, tutorials, unboxings, guides, and so on.

The three major benefits of creating YouTube videos as an affiliate marketer are:

  • Videos provide a visual and auditory experience that helps build a personal connection with viewers. This hugely increases audience engagement and trust.
  • The dynamic nature of videos keeps viewers engaged longer, making it easier to showcase product features and benefits, which can lead to higher conversion rates.
  • YouTube’s platform has huge SEO benefits: it enables videos to rank highly on both YouTube and Google, which drives significant traffic to affiliate links.

Example:

An excellent example of video content is the Unbox Therapy YouTube channel, which effectively incorporates affiliate links in video descriptions through product unboxings and reviews.

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It has 24.5M subscribers, and each of their video amass at least one million views. Their most popular video titled “iPhone 6 Plus Bend Test” has 73M views.