Sales Strategy

Automated and Hyper-Targeted Leads for Sales Outreach

lemlist team
LAST UPDATED
April 9, 2024
READING TIME
7 min.

It’s really exciting to announce that LeadFuze now directly integrates with lemlist.

lemlist’s hyper-personalization paired with LeadFuze gives the ability to consistently send highly-targeted and personal emails to the right leads on autopilot.

And that process is exactly what we're covering in this article. Specifically, we’ll look at:

  • How to Figure Out Your Best Prospects
  • Use LeadFuze to Find Them
  • Set Up Your Leads to Drip Right into lemlist

Learn about your favorite clients

Of course you have favorites. You know, the customers who:

  • Will use your products/services for a long time
  • Actually use your products/services and achieve results
  • Only reach out when they have genuine issues

Imagine you’re an agency.

An organization will remain as a client as long as the agency continues to fit its needs.

Larger businesses are probably going to have marketing teams instead of agencies and freelancers.

To keep that analogy going, a large company may lose interest or cut the cost of your services without much thought. Budget cuts, hiring out roles and not seeing a large enough impact on metrics cause agencies to get dropped by big brands.

But a company in the 50-100 range will likely be heavily influenced by results and not want to part ways and lose potential revenue. They also may not have the capital to hire out full-time, making the agency even more secure.

On the opposite end, you may find that companies with fewer than 10 employees aren’t great clients either.

Maybe it’s because,

  • It takes 3-6 months to see results and expendable income is fluctuating heavily
  • They wanted a silver bullet that works right away and become irritated and complain
  • Can’t pay on time, but really want to use your services and you have to deal with late payments

There are exceptions to all of these “rules”, but you get the idea.

The Point: Look at your current client roster, or go to competitors and look at their clients and look for the:

  • Industry they’re in (targeting certain industries can really bump up responses and help your pitch)
  • Number of employees that target client has (on average)
  • Role of the person you most often get to say “yes”
  • Other pertinent details (more on this further down)

Prospecting for those perfect leads

Now, we’ll take a look inside LeadFuze, using our general marketing agency illustration and find some leads.

First, we’ll look at roles

If we are a marketing agency looking to pitch small businesses, we’ll likely want to target Founders and Owners.

With LeadFuze, you can target a couple dozen generalized roles. Then, the app looks for multiple keywords for every role you choose and avoids terms that wouldn’t be the actual person you’re looking to reach.

For instance, in the GIF below, I searched for “Owner/CEO”. If you notice, it has about a dozen words associated with owners in orange and four words like “assistant” and “secretary” in red.

This means, the search will yield fewer non-decision-makers.

Then, industry

Marketing agencies can help just about every industry, but some are more lucrative than others.

I chose Real Estate, because it’s a competitive industry with lots of Realtors looking to get an edge on the seller down the street.


Now, you can choose more than one industry in a search, but I would suggest just starting a new search. It keeps things organized and you can see which industries are converting better for you.

Next, employee size

Real estate companies want agents. More agents usually means more revenue.

So, just because you have an agency with over 100 employees, it doesn’t necessarily mean they don’t fit our agency illustration.


Finally, technology being used

One of the coolest features about LeadFuze is the ability to search for leads who use, or don’t use certain tech.

For instance, if this fictitious agency specializes in Adwords, it wants to target real estate companies who are currently spending money on ads.

And if it’s a design agency that specializes in custom sites from scratch, they may want to avoid hardcore WordPress users.


Starting to see the benefit of adding and excluding tech?

There’s also the ability to:

  • Search for companies hiring for specific roles
  • Do account-based searching to find more than one contact in a big brand
  • Look for big news like mergers, funding and more to really hyper-target leads and personalize messaging

Note: The more filters you use — the fewer leads you’re likely to see. But that’s OK if you use the data correctly.

Seeing Your Results

Once you’ve entered in all the criteria you’d like (or don't like) about your leads, hit “Start Searching”.

Our real estate search give us over 62,000 leads.

Automate sending leads to lemlist

The search above is just one use case and one industry.

There are millions of leads with email, LinkedIn and even phone numbers available on LeadFuze.

But then there’s adding the power of lemlist.

Here’s how in a few seconds.

1. Once you’re satisfied with a search you can save it and choose how many leads you’d like to draw off of the master list and how often. You want 50 leads, Monday-Thursday sent to lemlist? No problem.

2. Setup the integration between the two tools and configure lemlist to send out your personalized emails the way you like. (Probably a good idea to use their acquisition tips.)

3. Wait for a few hundred emails to be sent and check results. Then, tweak and split test different elements of your emails (and even leads) until you are happy with the results.

Ready to fully automate your outreach?

If I’ve done my job, you see the power of lemlist + LeadFuze.

No more time-consuming prospecting, no more uploading CSVs here and there, no more sending one email at a time. All possible with this integration partnership.

Happy hunting!

lemlist team
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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

What you should look at next

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